Common Ground

What Common Ground does

Common Ground is a Michigan-based 501(c)(3) nonprofit crisis services agency founded in 1971 and headquartered in Bingham Farms, with a primary operational footprint in Oakland County and statewide reach through 24/7 crisis lines, virtual care, resiliency centers, and mobile crisis response. The organization's product portfolio centers on a 24/7 Crisis Hub (including designation as Michigan's call center for the federal 988 Suicide & Crisis Lifeline), a virtual Behavioral Health Urgent Care platform delivering psychiatric and emotional support from licensed providers, a Mobile Crisis Unit (OCIRT) for field-based intervention, a Victim Assistance Program for crime victims, a Sober Support Unit for substance abuse referrals, and a network of community Resiliency Centers (Rochester Hills, United Resiliency Center in East Lansing, and All for Oxford). Staffing blends licensed healthcare providers (psychiatrists, PMHNPs, licensed counselors) with Certified Peer Support Specialists with lived experience, supported by a leadership team including a CMO with 30+ years of psychiatric medicine experience.

The business model is nonprofit, with revenue composed of donations and event fundraising (Celebration of Hope Gala, Birmingham Street Art Fair, Ride 2 End Suicide), government and foundation grants (notably Oakland Community Health Network and federal victim services funding), and contracted mental health service arrangements. Most services are delivered free to end users; revenue is generated on the payer side through contracts, grants, and philanthropy. The organization has scaled from 20 to 250+ employees and from $645K to a $13M budget over the prior CEO's 25-year tenure, and currently serves 165,000–200,000+ Michigan residents annually. In January 2026, the OCHN defunding of adult crisis services at the Pontiac Resource & Crisis Center materially changed the funding base and forced service restructuring, representing the most significant recent operational event for the agency.

The go-to-market is community-led: service delivery is direct-to-consumer through hotlines, virtual visits, in-person locations, and mobile units, complemented by partnerships with health systems (Corewell Health, Genesee Health System), health plans (Blue Cross Blue Shield of Michigan), and survivor advocacy organizations (American Foundation for Suicide Prevention). Marketing is concentrated on owned digital channels, community education, and event-based fundraising. The customer base is a long tail of individuals and families in crisis (no paying end users), with revenue-side concentration risk on a handful of large government and institutional payers.

Name

Common Ground

Legal name

Common Ground

Website

https://commongroundhelps.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Common Ground is a Michigan-based nonprofit founded in 1971 that provides 24/7 crisis intervention, suicide prevention (988), Behavioral Health Urgent Care, victim assistance, and community resiliency services to individuals and families in crisis across Michigan.

Ownership category

akta.pro rank

Product category

Crisis Intervention and Behavioral Health Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)

akta.pro secondary industries

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Crisis intervention services
• Behavioral health urgent care
• Suicide prevention lifeline
• Mental health support
• Victim assistance program

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: The organization raises funds through events including the Celebration of Hope Gala, Birmingham Street Art Fair, Ride 2 End Suicide, and direct donations. Donations support crisis support services, specialized support groups, and general operations.
2. Government and Foundation Grants: Common Ground receives funding from government sources including Oakland Community Health Network (OCHN) for mental health services. The organization also receives federal funding for victim services programs.
3. Contracted Mental Health Services: Common Ground was previously funded by OCHN to provide adult crisis care at the Resource & Crisis Center. In January 2026, OCHN defunded Common Ground, forcing the end of adult crisis services at that location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Common Ground is a nonprofit 24-hour crisis services agency that provides immediate, confidential crisis support and behavioral health care to youth, adults, and families in Michigan. Its core offering spans a 24/7 multi-channel Crisis Hub (phone, text, chat), a virtual Behavioral Health Urgent Care staffed by licensed providers, community-based Resiliency Centers, a Victim Assistance Program, a Sober Support Unit for substance abuse referrals, and a Mobile Crisis Unit (OCIRT) for field de-escalation.

Product overview

Common Ground is a nonprofit 24-hour crisis services agency that offers a unified portfolio of crisis intervention and mental health support services. The core offerings include a 24/7 Crisis Hub providing round-the-clock telephone, text, and chat support, complemented by a Behavioral Health Urgent Care virtual visit platform for psychiatric care. The organization operates several Resiliency Centers (Rochester Hills, United Resiliency, and All for Oxford/Oxford) that provide community-based mental health support. Additional services include a Victim Assistance Program for crime victims, a Sober Support Unit for substance abuse referrals, and a Mobile Crisis Unit (OCIRT) for field-based crisis intervention. The portfolio is designed as a comprehensive crisis response ecosystem serving youths, adults, and families in Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Behavioral Health Urgent Care: Virtual visit platform for people who need emotional or psychiatric support from licensed healthcare providers
• Rochester Hills Resiliency Center
• United Resiliency Center
• All for Oxford
• Victim Assistance Program
• Resource & Crisis Center
• Sober Support Unit
• Oakland Crisis Intervention and Recovery Team (OCIRT)
• Rosemary Holland Institute

Products and services

• 24/7 Crisis Hub A 24-hour crisis helpline offering compassionate, confidential support, crisis intervention, and connections to community services via telephone, text, and chat for Michigan residents in crisis.
• Behavioral Health Urgent Care A virtual visit platform providing emotional and psychiatric support from licensed healthcare providers, allowing individuals to receive care from home without an in-person visit.
• Rochester Hills Resiliency Center A community center promoting mental and emotional well-being by providing opportunities for people to connect, find support, restore safety and security, and support each other's healing.
• United Resiliency Center A community resiliency center providing mental health support services in the East Lansing, Michigan area.
• All for Oxford (Oxford Resiliency Center) A safe community space offering support groups, wellness activities, and resources for those affected by the Oxford High School tragedy, including yoga, arts and crafts, and therapy dog visits.
• Victim Assistance Program Free services for victims of all crime including homicide loss, sexual assault, domestic violence, elder abuse, assault and robbery, providing advocacy, crisis counseling, legal consultation, support groups, and referral services.
• Sober Support Unit A unit assisting in facilitating referrals to detoxification and residential substance abuse services for Oakland County individuals with Medicaid or no insurance, staffed with paramedics and recovery coaches.
• Mobile Crisis Unit (Oakland Crisis Intervention and Recovery Team - OCIRT) A mobile crisis response team serving adults in Oakland County by intervening in crises to deescalate situations and provide support, composed of Clinicians and Certified Peer Support Specialists.
• Survivors of Suicide Loss Support Group An open support group for anyone who has lost a loved one to suicide, offering comfort, strength and hope in a group setting with fellow survivors and trained peer facilitators.

Quantifiable outcome

• Serves 165,000+ people annually
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• The Guild of Artists & ArtisanscoreStrategic or Co-development PartnerLong-standing presenting partnership for the Birmingham Street Art Fair. The Guild is a nonprofit membership association of independent artists. This collaboration helps Common Ground maintain its status as an important regional resource while ensuring continuation of the highly respected fine art fair.
• Blue Cross Blue Shield of MichiganmajorGTM or Marketing PartnerSilver sponsor of the Celebration of Hope Gala, supporting Common Ground's suicide prevention and crisis services programs.
• Corewell HealthmajorGTM or Marketing PartnerSilver sponsor of the Celebration of Hope Gala. Common Ground has collaborated with Corewell on community mental health initiatives including responding to local traumatic incidents.
• Neiman Marcus and YAN InternationalminorGTM or Marketing PartnerOrganized a runway fashion show charity event benefiting mental health services at Common Ground. The event featured fashion, live music, cocktails, and shopping.
• Genesee Health SystemcoreStrategic or Co-development PartnerCommunity partner network member, collaborating on behavioral health services and resource coordination in Michigan.
• Oakland Community Health NetworkcoreStrategic or Co-development PartnerPreviously the primary funder of Common Ground's adult crisis care at the Resource & Crisis Center. In January 2026, OCHN defunded Common Ground's adult crisis services, forcing an end to those programs.
• American Foundation for Suicide PreventionmajorStrategic or Co-development PartnerPartner for International Survivors of Suicide Loss Day events. Collaborates with Common Ground on suicide loss survivor support programming.
• Oakland UniversityminorGTM or Marketing PartnerVenue partner for Celebration of Hope events at the Oakland Center at Oakland University.
• Genisys Credit UnionminorGTM or Marketing PartnerRed Carpet/Bronze sponsor of the Celebration of Hope Gala.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Washtenaw County Community Mental Health: Michigan PIHP providing crisis intervention, mobile crisis, and behavioral health services in Washtenaw County — a regional Michigan peer with overlapping crisis-services responsibilities.
• Heartline Colorado (Colorado Crisis Services): Statewide Colorado crisis hotline and text service with virtual crisis support — comparable crisis-services peer operating in a different geography with a similar statewide hotline model.

Direct peers

• Network180: Kent County's community mental health authority in Michigan providing 24/7 crisis services, behavioral health urgent care, and substance use treatment — directly comparable to Common Ground in scope, model, and Michigan-based operations.
• Didi Hirsch Mental Health Services: California-based nonprofit operating a Suicide Prevention Center, 988/LA lifeline crisis call center, and behavioral health urgent care — a closely analogous model of integrated crisis and outpatient services for a defined state geography.
• Crisis Text Line: National nonprofit providing 24/7 crisis support via text-based channels; directly comparable to Common Ground's 988 chat/text crisis services and shares the volunteer/staff-driven hotline operating model.
• Genesee Health System: Michigan PIHP providing mental health, substance use, and crisis services in Genesee County — a current Common Ground community partner that is also a peer in the regional crisis-services ecosystem.
• Behavioral Health Response (BHR): St. Louis-based nonprofit operating a 24/7 behavioral health crisis hotline, mobile crisis response, and dispatch services — a regional peer with an analogous integrated crisis portfolio.
• Detroit Wayne Mental Health Authority: Michigan's largest community mental health authority providing crisis response, mobile crisis, and behavioral health services across metro Detroit — a regional peer operating an overlapping crisis-services portfolio.

Broad incumbents

• Vibrant Emotional Health: National administrator of the 988 Suicide & Crisis Lifeline and a major crisis-services nonprofit; as Common Ground is a designated 988 call center, Vibrant is a key upstream peer in the same national crisis-response infrastructure.

Emerging players

• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention research, education, and survivor support — directly comparable to Common Ground's survivor-of-suicide-loss programming and a current programming partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lenda521/featured
• Facebookfacebook.com/commongroundhelps
• LinkedInlinkedin.com/company/commongroundhelps
• Instagraminstagram.com/commongroundhelps
• Xx.com/cghelps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Ground