Experiences

What Experiences does

Experiences (legally Experience Technology Corporation) is a Seattle-based, privately held software company founded in 2019 that builds a Shopify-native booking and ticketing application for retail merchants. The core product is a third-party Shopify app that lets brick-and-mortar retailers — wineries, breweries, candle and hardware stores, cooking schools, art supply shops — sell bookable in-person experiences (classes, tastings, tours, events) directly from their Shopify storefront, with no redirect to an external booking site. The technical stack is built around tight Shopify integration: the booking flow lives on the merchant's domain, uses the merchant's checkout, and unifies customer records across bookings, products, and Shopify orders. Supporting modules include a QR-code e-ticketing system, iOS and Android check-in applications, Shopify POS integration, a Nunjucks-based email templating engine, and CSV/PDF order export. Infrastructure runs on AWS with MongoDB Atlas as the primary datastore, and transactional email is delivered through SendGrid, Postmark, and Mailgun.

The company monetizes through a tiered subscription model with usage-based transaction fees: Starter ($9 base + 1% of booking revenue), Growth ($39 base + 0.75%), and Scale ($129 base + 0.5%), plus an Enterprise tier with custom pricing for white-label domains, API access, and a custom mobile check-in app. A separate professional-services line — Launch Help, with packages priced at $1,500, $3,000, and $5,000 — monetizes merchant onboarding. Distribution is self-serve via the Shopify App Store with a 14-day free trial, supplemented by a content-marketing engine (an Experience Economy blog and the Experiences Podcast) and a GDPR-compliant data processing posture that supports European merchants.

Name

Experiences

Legal name

Experience Technology Corporation

Website

https://experiencesapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Experiences is a Seattle-based SaaS company that provides a Shopify-native booking and ticketing app enabling brick-and-mortar retailers to sell bookable experiences such as classes, tastings, tours, and events directly through their Shopify storefront, with a stated base of 3,000+ merchant customers.

Ownership category

akta.pro rank

Product category

Booking and Ticketing Software

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Shopify booking app
• Retail booking software
• Experience ticketing platform
• Bookable retail solutions
• Event scheduling software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription + Usage Fees: Tiered subscription model with usage-based component. Plans auto-adjust based on monthly booking volume and revenue. Includes free 14-day trial. Base subscription plus percentage of booking revenue.
2. Transaction Fees: Percentage of booking revenue (1% for Starter, 0.75% for Growth, 0.5% for Scale tiers) based on booking volume and monthly revenue thresholds.
3. Professional Services - Launch Help: Done-for-you setup services: Launch ($1,500), Launch + Convert ($3,000), Done-For-You Quarter ($5,000). Each tier includes the Experiences app subscription and hands-on configuration.
4. Enterprise Custom Pricing: Enterprise tier priced based on level of support, booking volume, and special features required. White-labeled domains, API access, custom mobile check-in app, and custom development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Experiences provides a Shopify-native booking and ticketing app that enables retailers to create, sell, and manage bookable in-person experiences (classes, tastings, tours, events, workshops) directly within their Shopify store. The booking flow stays on the merchant's own domain, uses the merchant's own checkout and customer records, and integrates with Shopify POS for on-site check-in via a companion mobile app.

Product overview

Experiences is a unified booking platform for Shopify-based retailers, centered on the Experiences App core product. The platform enables merchants to sell bookable retail experiences (classes, tastings, tours, events) natively within their Shopify store, maintaining unified customer records and using existing payment infrastructure. Supporting modules include an E-Ticketing System for QR-based check-ins, a Mobile Check-In App (iOS/Android), and native Shopify POS integration. Enterprise tiers add white-labeled domains, custom mobile check-in apps, and custom development access. The company also offers tiered consulting services (Launch, Launch+Convert, Done-For-You Quarter) for onboarding and optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Experiences Check-In App: Mobile application for iOS and Android that allows staff to scan QR codes and check in attendees at booked experiences.

Products and services

• Experiences App A Shopify-native booking app that enables retailers to create and manage bookable experiences (classes, tastings, tours, events, workshops) directly within their Shopify store, including scheduling, booking management, payment processing, attendee management, and check-in functionality.
• Experiences Check-In App iOS and Android mobile application that allows retail staff to view upcoming bookings, scan QR code tickets, and check guests in via swipe or QR scan at the venue.
• Launch Help Consulting Services Done-for-you Shopify Experiences setup and optimization services for merchants, offered in three tiers: Launch ($1,500), Launch + Convert ($3,000), and Done-For-You Quarter ($5,000).

Quantifiable outcome

• 75% booking rate achieved for beer tasting events
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationExperiences is a Shopify-native third-party app that integrates directly into Shopify stores. The entire booking flow, customer records, and payments are unified within Shopify. One-click installation from Shopify App Store. Also integrates with Shopify POS for on-site booking and check-in.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventbrite: Self-service ticketing and event-experience platform used by organizers to publish, promote and check in attendees. Comparable on e-ticketing, QR codes and experience-based booking even though its model skews marketplace versus merchant SaaS.
• Calendly: Widely adopted scheduling and booking SaaS serving SMBs and enterprises with self-serve, tiered pricing comparable to Experiences' hybrid subscription-plus-usage motion.
• Peek Pro: Booking software for tours, activities, rentals and experiences businesses, including POS and distribution. Direct peer in the experiences/operator booking software category.
• Tock: Block/Square-owned reservations and experiences platform for restaurants, wineries and event venues. Direct peer in selling experiences, tastings and events through a unified booking platform.
• Acuity Scheduling: Squarespace-owned scheduling and booking SaaS that lets SMBs sell appointments, classes and events online with branded checkout. Closest direct peer to Experiences: similar PLG pricing, similar merchant/customer base, similar booking workflow.
• Sesami: Shopify App Store booking and appointment app used by retailers and experience-based businesses to manage in-store bookings. Direct rival within the same Shopify-native booking niche as Experiences.
• BookThatApp: Zentail-owned Shopify booking app that lets merchants attach time-slotted bookings to products. Direct peer competing head-to-head in the Shopify bookable-retail category.
• FareHarbor: Booking.com-owned SaaS for tour and activity operators to take reservations online and process payments. Closest analogue outside Shopify for 'experiences booking' infrastructure for merchants.
• Mindbody: Booking, scheduling and payments SaaS for fitness, wellness and experience businesses selling classes, appointments and events. Comparable hybrid subscription model and SMB/experiences customer profile.
• SimplyBook.me: Booking SaaS for SMB service businesses offering appointments, classes and events with online payments and custom websites. Comparable product-led SaaS for SMBs selling bookable experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/experiences_app
• LinkedInlinkedin.com/company/experiencesapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiences