Facial Lounge

What Facial Lounge does

Facial Lounge is a privately held, founder-led skincare spa and proprietary product brand founded in 2000 by Amber Johnson in Corona Del Mar, California. The company operates two physical spa locations in Orange County — the flagship in Corona Del Mar (3636 E. Coast Hwy, established 2000) and a second location in Costa Mesa (Back Bay, opened September 2022) — both open daily 9AM-8PM and staffed by 20+ licensed estheticians. Core services include a 50-minute Custom Signature Organic Vegan Facial ($199), 25-minute Mini Custom Facial ($99), advanced modalities such as BioRePeel (zero-downtime TCA peel developed in Italy), Forma radio-frequency skin tightening, LED light therapy via FDA-cleared LightStim devices, dermaplaning, microdermabrasion, and an Acne Boot Camp 6-week program.

The company monetizes through three streams: (1) in-spa professional services priced $99-$2,250, (2) a membership subscription at $160/month with a 3-month minimum commitment that includes one monthly facial and 20% discounts on products and services, and (3) direct-to-consumer sales of a proprietary clean-vegan skincare line (40+ SKUs spanning cleansers, moisturizers, serums, masks, kits, and LED devices) priced $9-$351 via Shopify-powered e-commerce (faciallounge.com, shipping to US and Canada) and in-spa retail. The customer base is exclusively individual consumers in the acne-prone, dry/sensitive, oily, anti-aging, rosacea-prone, and teen skincare segments, served through a direct-to-consumer go-to-market motion with no disclosed institutional or enterprise accounts.

Name

Facial Lounge

Legal name

Facial Lounge

Website

https://faciallounge.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Facial Lounge is a privately held Orange County skincare spa and DTC product brand operating two California locations (Corona Del Mar, Costa Mesa), offering custom vegan facials, advanced treatments (BioRePeel, Forma RF, LED), and a proprietary skincare line to individual consumers.

Ownership category

akta.pro rank

Product category

Skincare Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Facial spa services
• Vegan skincare
• Custom facial treatments
• Cosmetic skincare products
• Advanced skin therapy

Headquarters

HQ city

Corona Del Mar

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa Services Revenue: Revenue from in-spa facial treatments and advanced services including BioRePeel, Forma radio frequency, LED therapy, dermaplaning, microdermabrasion, and nano channeling. Services priced from $99-$2250 with member discounts of 20%.
2. Membership Subscriptions: Monthly membership at $160/month offering one custom facial per month, 20% discount on all products and services, priority booking, and member-only promotions. Requires 3-month minimum commitment. Vouchers roll over for one year.
3. Skincare Product Sales: Direct-to-consumer sales of proprietary vegan skincare line including cleansers ($39), moisturizers ($44-$99), serums ($99-$199), masks ($64-$99), and kits ($109-$351). Products sold through e-commerce and in-spa.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Facial Lounge operates two spa locations in Orange County, California, delivering personalized facial services (Signature Custom Organic Vegan Facial, Mini Custom Vegan Facial, BioRePeel, Forma RF, LED LightStim, Acne Boot Camp) and selling a proprietary clean, vegan skincare line (cleansers, moisturizers, serums, masks, kits) through its own e-commerce site and in-spa. A $160/month membership provides one custom facial per month plus 20% off products and services.

Product overview

Facial Lounge is a skincare spa and product company operating two locations in Costa Mesa and Corona del Mar, California. The business offers personalized spa services centered around its award-winning Custom Signature Organic Vegan Facial (50 minutes, $199), complemented by advanced treatments including BioRePeel (zero-downtime chemical peel), Forma radio frequency skin tightening, LED light therapy (LightStim), and an Acne Boot Camp program. The company operates a membership program ($160/month) providing monthly facials and 20% product discounts. In parallel, Facial Lounge sells a comprehensive professional skincare line including cleansers (Pore Clarifying Brown Wash, Hydrating Cleanser, Gentle Facial Cleanser), moisturizers (Luxe Calming Facial Cream, Oil-Free Moisturizer, Feather-Light Miracle Moisturizer), serums and treatments (Advanced Recovery Serum, Barrier Repair Antioxidant Booster, Facial in a Bottle Day/Night), specialty masks (Summer Mango Mask, Papaya Face Mask, Immortal Jelly Mask, Sulfur Mask), and devices (LightStim for Acne, LightStim for Wrinkles). The SuperHero Collection represents the advanced sub-brand featuring plant stem cell technology. The company also offers bundled kits (Acne Kit, Dry Skin Kit, Madison Fisher's Skincare Kit) and curated programs for specific skin concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Signature Organic Vegan Facial A 50-minute fully customized facial including deep cleansing, ozone steam, extractions, enzyme masks, lymphatic massage, and cryo globe massage; pregnancy-safe and suitable for all skin types. Priced at $199.
• Mini Custom Vegan Facial A condensed 25-minute tailored facial experience for dry, acne-prone, aging, and sensitive skin; priced at $99 ($79 for members).
• BioRePeel A no-downtime chemical peel combining TCA, Salicylic, Lactic, Lactobionic, Glycolic Acids, and amino acids to boost cell turnover and stimulate collagen and elastin; addresses acne, melasma, rosacea, hyperpigmentation, and scarring. Single Mini $255, Single Deluxe $375, with 4-pack and 6-pack bundles available.
• Forma Radio Frequency Treatment A non-surgical skin tightening treatment using controlled radio-frequency energy to stimulate collagen and elastin production, often referred to as a 'non-surgical facelift'; safe for all skin tones. Single $415, 4-pack $1640, 6-pack $2250.
• Acne Boot Camp A 6-week program featuring weekly LED Blue Light Mini Facials combined with three personalized skincare products (Pore Clarifying Cleanser, Oil-Free Moisturizer, Sulfur Mask) curated by owner Amber Johnson; priced at $745 (members $596) for a $810 value.
• LED Light Therapy (LightStim) FDA-cleared LED light therapy using blue light to kill acne-causing bacteria and red light to stimulate collagen production and reduce wrinkles; available as both an in-spa treatment and at-home device purchase.
• Facial Elevations (Enhancements) Add-on facial enhancements priced at $60 each ($48 for members), including Professional Peels (25%-35% Glycolic, Lactic, Mandelic, Salicylic Acid), Dermaplaning, Microdermabrasion, Nano Channeling, and waxing services.
• Facial Lounge Membership Monthly membership at $160/month (regularly $199 for single facial) offering one 50-minute custom facial per month, 20% discount on all products and services, priority booking, and member-only promotions. Requires 3-month minimum commitment; vouchers roll over for one year.
• Pore Clarifying Brown Wash Best-selling sulfate-free facial cleanser with natural salicylic acid from Willow Bark and yucca-derived saponins; removes excess oil, unclogs pores, and prevents breakouts without stripping skin. Priced from $39; rated 4.8/5 stars across 72 reviews.
• Luxe Calming Facial Cream Ultra-nourishing moisturizer with ceramides, beta glucans, and green tea antioxidants; calms visible redness, hydrates without heaviness, and supports a healthy skin barrier. Priced at $99; rated 5.0/5 stars.
• Summer Mango Mask Limited edition restorative mask with mango and murumuru butters and sea buckthorn oil; deeply hydrates, calms inflammation, and repairs the skin barrier. Gentle enough for oncology clients and pregnancy-safe. Priced at $99.
• Coastal Rescue Mist Hypochlorous acid facial mist designed to calm irritation, reduce breakout-causing bacteria, and support healthy skin barrier; soothes stressed skin from sweat, SPF, heat, travel, workouts, and environmental exposure. Priced at $21.
• SuperHero Collection Advanced skincare sub-brand powered by plant stem cell technology to support collagen, improve elasticity, and strengthen the skin barrier; includes Firming Eye Serum, Clarifying Cream, Firming Serum, and Firming Cream.
• The Facial in a Bottle Kit Complete kit combining day and night Facial in a Bottle treatments for comprehensive at-home facial care; supports collagen and improves skin elasticity.
• LightStim for Acne (Device) FDA-cleared LED device using blue light to kill acne-causing bacteria and calm existing breakouts; available for at-home purchase.
• LightStim for Wrinkles (Device) FDA-cleared LED device using red light to stimulate natural collagen production and reduce fine lines and wrinkles; available for at-home purchase.
• Skin Care Quiz Personalized skin profile assessment tool that recommends customized routines and products based on individual skin needs; used as a top-of-funnel conversion tool for e-commerce and service bookings.

Quantifiable outcome

• 4.8/5 star rating on best-selling Pore Clarifying Brown Wash with 72 reviews
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Travis MathewminorStrategic or Co-development Partner · 1 September 2022Facial Lounge partnered with Travis Mathew to host 'Fall Escape', an exclusive influencer event celebrating the launch of Travis Mathew's new fall collection for women. The event took place at the Costa Mesa location and featured beauty and lifestyle influencers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• European Wax Center: European Wax Center is a large U.S. franchise chain focused on facial-waxing and skincare services with a proprietary product line and membership model. Comparable in the recurring-service-plus-product-retail model and franchise/multi-location strategy.
• Massage Heights: Massage Heights is a multi-location membership-based spa franchise offering facials, massage, and skincare services with retail products. Comparable in the membership pricing model, multi-unit strategy, and product attach to services.
• Burke Williams Spa: Burke Williams is a long-established upscale day spa chain in California offering facials, body treatments, and massage alongside retail products. Comparable as a regional incumbent in the day-spa category where Facial Lounge competes, though it operates a much broader menu.

Emerging players

• Tata Harper: Tata Harper is a clean, natural, non-toxic skincare brand selling high-end serums and treatments through DTC and select retailers. Comparable in clean-beauty positioning and premium pricing tier, though distributed without owned spa locations.
• The NOW Massage: The NOW is a membership-driven boutique spa concept offering massage and select skincare add-ons across multiple U.S. locations. Comparable as a contemporary membership-based spa brand with a similar design-led, single-service focus.
• Clean Beauty Market: Clean Beauty Market is an e-commerce retailer curating clean, non-toxic skincare and beauty brands. Comparable as a distribution channel for clean/vegan skincare and adjacent to Facial Lounge's e-commerce positioning.
• BeautyCounter: BeautyCounter is a clean beauty brand with direct sales/consultant distribution focused on safe, vetted skincare formulations. Comparable to Facial Lounge in the clean/vegan skincare positioning and proprietary product line, though it sells without the in-spa service layer.

Direct peers

• Skin Laundry: Skin Laundry runs a multi-location facial studio chain centered on signature laser and facial treatments with a proprietary skincare line and membership packages. Comparable to Facial Lounge in the spa-plus-product hybrid model and recurring revenue approach.
• Heyday: Heyday operates a chain of facial-focused studios offering customized 50-minute facials with membership pricing and DTC skincare products. Closely comparable to Facial Lounge in core service offering, membership model, and product retail strategy.

Others

• Dr. Barbara Sturm: Dr. Barbara Sturm is a premium skincare brand with spa and clinic distribution including in-house treatment menus and proprietary products. Comparable in the premium, science-forward, spa-aligned skincare positioning, though operating at a higher price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/faciallounge
• Instagraminstagram.com/faciallounge
• TikToktiktok.com/@faciallounge

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facial Lounge