What Softense does

Softense is a small, privately held Israeli digital marketing agency (legal/brand name קריאטיב / Creative), founded in 2010 and headquartered in Ra'anana, Israel, with between 1 and 10 employees. The company offers a full-service digital marketing portfolio targeting SMBs and individual online business owners, including paid advertising (פרסום ממומן), organic SEO (קידום אורגני), Instagram marketing, analytics, research and planning, and customer management (ניהול לקוחות). It is led by a three-person team: CEO Ruth Sela (רות סלע), UX/UI designer Yosef "HaMispar" Rotem (יוסף "המספר" רותם), and Instagram specialist Talik Shabratz (טליק שברץ).

In parallel with its agency work, Softense operates an online courses and training business (with stated course outcomes such as email list growth from 500 to over 10,000 subscribers in three months, and a 40% revenue lift in the first quarter for a user), positioning the company as both a service provider and an educational content publisher. The technology stack is minimal: the public-facing website is built on WordPress, with no proprietary platform, no API or SDK, and no disclosed integrations. Distribution is direct-to-customer via phone, email, and a contact form, with no disclosed partners, resellers, or platform channels.

The go-to-market is sales-led and consultative, with quote-based pricing, monthly billing, and no publicly disclosed tiers. Customer evidence consists entirely of named individual SMB testimonials across multiple Israeli cities (Herzliya, Ra'anana, Tel Aviv, Kfar Saba) and a claim of serving clients "all over Israel and all over the world." There is no disclosed revenue, no funding history, no M&A activity, no patents or trademarks, and no enterprise customer logos, indicating a lifestyle-scale services business rather than a venture-backed growth company.

Name

Softense

Legal name

קריאטיב (Creative)

Website

https://softense.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Softense (קריאטיב / Creative) is a Ra'anana-based Israeli digital marketing agency offering paid advertising, SEO, Instagram, analytics, and training services to SMBs and individual online business owners in Israel and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Provides digital marketing services including paid advertising, organic SEO, Instagram marketing, analytics, research and planning, and customer management. Revenue appears to come from service fees for marketing consulting and execution.
2. Online Courses and Training: Offers courses and training programs teaching how to build and grow online businesses, with resources and support materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Softense (operating as קריאטיב / Creative) is a digital marketing agency that delivers a portfolio of services including paid advertising, organic SEO, Instagram marketing, analytics, research and planning, and customer management. The company also offers online courses and training programs teaching entrepreneurs how to build and grow online businesses, with email marketing techniques as a featured component.

Product overview

Softense (operating as קריאטיב) is a digital marketing service agency that provides a comprehensive portfolio of marketing services. The company offers digital marketing expertise including paid advertising, organic SEO, Instagram marketing, analytics, research and planning, and customer management services. The company also provides training resources and support to help clients build and grow their online businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services A full-service digital marketing offering that bundles paid advertising (פרסום ממומן), organic SEO (קידום אורגני), Instagram marketing (אינסטגרם), analytics (אנליטיקה), research and planning (מחקר ותכנון), and customer management (ניהול לקוחות) for businesses looking to build and grow online.
• Online Business Courses and Training Self-paced online courses and training programs that teach individuals how to build and grow an online business, including email marketing techniques, supported by a stated 30-day refund policy for unused items.

Quantifiable outcome

• Email list growth from 500 to over 10,000 subscribers within 3 months
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Mayple: Mayple is an Israel-based marketplace that connects businesses with vetted digital marketing talent, directly competing for the same Israeli SMB customer base that Softense targets with its digital marketing services.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering paid advertising, SEO, social media marketing, and web design to SMB clients, closely mirroring Softense's multi-channel service mix.
• KlientBoost: KlientBoost is a digital marketing agency specializing in paid acquisition (PPC, paid social) and conversion rate optimization, a direct competitor to Softense's paid advertising and analytics services.
• Directive: Directive is a B2B digital marketing agency specializing in paid media, SEO, and content, overlapping significantly with Softense's multi-channel service mix for performance-oriented clients.
• SmartBug Media: SmartBug Media is a digital marketing agency offering inbound marketing, paid media, and marketing strategy, with a comparable full-funnel SMB-focused approach to Softense.
• WebFX: WebFX is a digital marketing agency providing SEO, paid media, social media, and analytics services to SMB and mid-market clients, comparable in service breadth to Softense but at significantly larger scale.
• LYFE Marketing: LYFE Marketing is a social media and digital marketing agency focused on small and mid-sized businesses, offering services very similar to Softense's paid social, SEO, and content offerings for SMB clients.
• Ladder: Ladder is a digital marketing agency offering paid media, SEO, and growth services with a strong online presence and content marketing engine, comparable in service offering and target customer profile to Softense.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market clients, overlapping with Softense's paid advertising and analytics offerings.

Broad incumbents

• HubSpot Academy: HubSpot offers free and paid online courses and certifications teaching businesses how to do their own digital marketing, directly competing with Softense's online courses and training programs for entrepreneurs and SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softense