What SV Stuttgarter Kickers does

SV Stuttgarter Kickers e.V. is a German football club founded in 1899, headquartered in Stuttgart-Degerloch, and registered as an eingetragener Verein (non-profit association). The club competes in the Regionalliga Südwest, the fourth tier of German football, and plays its home matches at the GAZi-Stadion auf der Waldau — the oldest continuously used football stadium in Germany, in use at the same site since 1905. The club also fields extensive youth teams (U7 through U19) within a DFB-certified Nachwuchsleistungszentrum, an amateur/fan team (Kickers III), a women's and girls' football cooperation, and ancillary departments in handball, hockey, table tennis, athletics, and e-sports. Its 51–100 employees support matchday operations, youth development, fan engagement, and corporate hospitality.

The club operates multiple direct revenue streams: matchday ticketing (day tickets, season tickets, and away-game tickets via an online shop and 19 matchday box office lanes), merchandise sales through both an e-commerce store (shop.stuttgarter-kickers.de) and a physical fanshop at the stadium, membership fees (including the Räuberle Club kids program at €18.99/year + €25 registration), sponsorship and naming rights (MHP as presenting sponsor, GAZi/garmo AG for stadium naming since 2004, Spielbank Stuttgart for the VIP lounge, and Uhlsport as kit partner), youth development programs (Porsche Fußballschule, talent identification days, camps, Waldis Ballschule for ages 3–5), guided stadium tours (€–price points for groups of 15+), and premium corporate hospitality in the 600 m² Spielbank Stuttgart Business-Lounge (stadium events, B2B venue rental, catering by Rauschenberger since January 2026).

The go-to-market is hyper-local and event-driven, centered on the Regionalliga matchday calendar at GAZi-Stadion and the ADM-Sportpark training facility. Fan acquisition and retention are driven by a deeply embedded community ecosystem — including FAdSKi, B-Block Stuttgart e.V., multiple fan clubs, the 12für11 fan sponsorship scheme, and the Räuberle Club — alongside youth development programs that create a multi-decade loyalty funnel from children to adult supporters. Sponsorship and corporate hospitality represent the highest-value revenue lines, with consumer fan revenue (ticketing, merchandise, memberships) providing volume and stability. The club is not publicly listed, has no parent company, and operates as an independent e.V. with volunteer member governance.

Name

SV Stuttgarter Kickers

Legal name

SV Stuttgarter Kickers e.V.

Website

https://stuttgarter-kickers.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1899, SV Stuttgarter Kickers is a German football club competing in the Regionalliga Südwest, operating the GAZi-Stadion auf der Waldau (Germany's oldest continuously used football stadium) with diversified revenue from ticketing, merchandise, sponsorships, and a DFB-certified youth academy.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Youth football academy
• Matchday ticketing
• Fan merchandise sales
• Stadium hospitality services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Matchday ticketing: Revenue from sale of day tickets and season tickets (Dauerkarten) for home matches in the Regionalliga Südwest at GAZi-Stadion auf der Waldau. Business/VIP tickets and hospitality packages in the Spielbank Stuttgart Business-Lounge provide premium revenue.
2. Merchandise sales: Revenue from online shop (shop.stuttgarter-kickers.de) and physical fanshop at the stadium, selling jerseys, fan articles, calendars, and memorabilia.
3. Membership fees: Annual membership fees (Mitgliedsbeitrag) for club members, including life membership options and youth membership via Räuberle Club (Kids Club) at €18.99/year plus €25 registration.
4. Sponsorship and naming rights: Naming rights (GAZi brand from garmo AG) and presenting sponsor (MHP). Additional sponsorship revenue from business partnerships, advertising in the stadium, and LED boarding.
5. Kit and apparel licensing: Jersey and apparel supply agreement with Uhlsport as official kit partner.
6. Porsche Fußballschule and youth programs: Revenue from football camps, talent identification days, additional training sessions, stadium tours, and the ADM-Jugendtage tournament.
7. Stadionführungen (stadium tours): Revenue from guided stadium tours of the GAZi-Stadion auf der Waldau, booked for groups of 15+ and available as birthday/company events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

SV Stuttgarter Kickers operates a professional men's football team competing in the Regionalliga Südwest (4th tier of German football), playing home matches at the historic GAZi-Stadion auf der Waldau. Beyond matchday operations, the club runs a DFB-certified Nachwuchsleistungszentrum (youth academy) for ages ~7-18, the Porsche Fußballschule youth football program, an online and physical fanshop selling club merchandise, stadium tours, and corporate/VIP hospitality through the Spielbank Stuttgart Business-Lounge.

Differentiator

Problem solved

Functional benefit

Brands

• Porsche Fußballschule: Branded youth football school programme operated by the club, offering camps, additional training, talent identification, and the 'Waldis Ballschule' for children aged 3-5.
• Räuberle Club
• 12für11-Fansponsoring
• Spielbank Stuttgart Business-Lounge

Products and services

• GAZi-Stadion auf der Waldau (Home Stadium & Event Venue) Germany's oldest continuously used football stadium (since 1905), with a capacity of 11,468 spectators, used as the home ground for SV Stuttgarter Kickers matches and as a venue for corporate events, seminars, conferences, and private functions in the Spielbank Stuttgart Business-Lounge.
• Matchday Ticket Sales (Online Ticket Shop) Online ticketing platform for home matches in the Regionalliga Südwest, season tickets (Dauerkarten), away game tickets, and DFB/WFV cup tickets, plus business/VIP tickets via business.stuttgarter-kickers.de. Matchday box offices at the stadium also sell day tickets.
• Online Merchandise Shop (Fanshop) E-commerce store at shop.stuttgarter-kickers.de selling club jerseys, fan articles, calendars, and memorabilia. Includes SSL-encrypted transactions, customer accounts, and order history. A physical Fanshop also operates at GAZi-Stadion on matchdays.
• Nachwuchsleistungszentrum (NLZ / Youth Academy) DFB-certified youth academy operating teams from U8 to U19 (ages 7-18), delivering structured football development with certified coaching, talent identification, scouting, athletic and physiotherapy support, and educational/pastoral care. Officially certified on 21 April 2014.
• Porsche Fußballschule (Youth Football School) Youth football program operated with Porsche, offering camps (including girls' camps), talent identification days (Sichtungstage), additional training (Fördertraining/Zusatztraining), Top-Talente development, and Waldis Ballschule for children aged 3-5.
• Spielbank Stuttgart Business-Lounge (Corporate Hospitality) Premium VIP and event hospitality area (600 m², up to 1,200 standing / 300 seated) within GAZi-Stadion, available for corporate events, seminars, conferences, team events, and family celebrations. Catering provided by Rauschenberger Catering (effective 1 January 2026).
• Stadionführungen (Stadium Tours) Approximately 90-minute guided tours of the GAZi-Stadion offering access to the stands, VIP room, changing rooms, and historical areas. Available for groups of 15+ and as birthday or company events.
• ADM-Jugendtage (Annual Youth Tournament) Annual youth football tournament held at the ADM-Sportpark at the end of summer holidays, featuring up to ~120-150 teams from U8 to U13 competing in various age categories.
• Räuberle Club (Kids Club Membership) Children's fan club membership for kids up to age 14, featuring mascot Waldi the raccoon, annual membership card, starter package (certificate, T-shirt, sticker), dedicated stadium block, exclusive events, and a 10% merchandise discount. Annual fee €18.99 plus €25 one-time registration.
• Club Membership (Vereinsmitgliedschaft) Annual membership in SV Stuttgarter Kickers e.V., with voting rights at general assemblies (Mitgliederversammlung), member-exclusive benefits, and life membership options available.
• 12für11-Fansponsoring (Fan Sponsorship Program) Fan sponsorship program allowing individual supporters to financially sponsor the club and receive associated benefits in return.
• Kickers-TV & Digital Content (Livestream, Waldauradio, Liveticker) Digital content platform providing match livestreams, Waldauradio/Blindenradio match commentary, live tickers, Kickers-Magazin digital publication, and matchday pages for fans.

Quantifiable outcome

• DFB-certified youth academy since 2014, producing multiple Bundesliga players
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rauschenberger Catering & Restaurants GmbH & Co. KGcoreImplementation/ SI/ Consulting Partner · 1 January 2026Rauschenberger Catering became the official stadium caterer of the GAZi-Stadion auf der Waldau on 1 January 2026. With around 500 employees and 40 years of experience, Rauschenberger operates all food and beverage concession stands, the catering tent, and the VIP hospitality service (Spielbank Stuttgart Business-Lounge). Contact: Nadine Bayer, Eventmanagement Sales.
• Stadtwerke Stuttgart (crowdfunding platform)minorGTM or Marketing Partner · 1 January 2025Stadtwerke Stuttgart provided the crowdfunding platform (stadtwerke-stuttgart-crowd.de) for the 'Renovieren für Talente' youth infrastructure project, which raised funds for renovating the youth house, changing rooms, and purchasing a new substitution bench for the ADM-Sportpark artificial turf. This was the largest crowdfunding project undertaken by Stadtwerke Stuttgart.
• Stadtwerke StuttgartcoreStrategic or Co-development Partner · 1 January 2020Stadtwerke Stuttgart installed and operates a photovoltaic (solar) system on the roof of the GAZi-Stadion main tribüne. Since 2020, the system produces approximately 30,000 kWh of green electricity per year, saving over 9,000 kg CO2 annually. Solar power is used on-site during matches and events, with excess fed into the grid. Stadtwerke Stuttgart also provided the crowdfunding platform for the 'Renovieren für Talente' youth infrastructure project.
• MHP (MHP GmbH)coreGTM or Marketing PartnerMHP is the main presenting sponsor (Präsentiert von) of SV Stuttgarter Kickers. MHP, a management and IT consulting company headquartered in Ludwigsburg (a subsidiary of the Porsche Group), receives prominent brand visibility across all club communications, website, and matchday branding.
• garmo AG (GAZi brand)coreGTM or Marketing Partnergarmo AG, a Stuttgart-based dairy products manufacturer, holds the stadium naming rights for the GAZi-Stadion auf der Waldau. The naming rights agreement was first signed on 22 April 2004 for 10 years and has been repeatedly extended since. garmo AG's premium dairy product 'GAZi' receives prominent advertising on the stadium roof following the 2016/17 renovation.
• UhlsportcoreGTM or Marketing PartnerUhlsport is the official kit and apparel partner (Ausrüster) of SV Stuttgarter Kickers, supplying match kits, training gear, and merchandise for all teams. The club's new home kit for 2026/27 was designed in collaboration with Uhlsport and studiokurbos.
• Spielbank StuttgartcoreGTM or Marketing PartnerSpielbank Stuttgart is the namesake sponsor of the Spielbank Stuttgart Business-Lounge, the premium VIP and event hospitality area within the GAZi-Stadion auf der Waldau. The lounge serves as a venue for corporate events, seminars, and matchday hospitality.
• Weingut DiehlminorGTM or Marketing PartnerWeingut Diehl is the wine partner of SV Stuttgarter Kickers, featured as a crowdfunding perk (Kickers Wein — a bottle for €15 donation) and presumably in stadium hospitality offerings.
• Dinkelacker-Schwaben BräuminorGTM or Marketing PartnerDinkelacker-Schwaben Bräu (Schwaben Bräu) is the beer sponsor, providing beverages at stadium concessions and offering special promotions such as free beer (Freibieraktion) as a reward for scoring goalkeeper goals (Torprämie) at home matches.
• FSV Waldebene Stuttgart-OstminorStrategic or Co-development PartnerCooperation in women's and girls' football (Frauen- & Mädchen-Fußball) between SV Stuttgarter Kickers and FSV Waldebene Stuttgart-Ost, as part of the club's broader department structure.
• Wolff & MüllerminorGTM or Marketing PartnerWolff & Müller is listed as a supporter and partner of the Räuberle Club (kids club), providing support for the club's youth and family programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rot-Weiss Essen: Traditionsreich German club competing in the 3. Liga with significant fan-driven revenue, a strong stadium heritage, and active youth operations. Useful peer for benchmarking non-Bundesliga commercial models and community-crowdfunding capital strategies.
• Alemannia Aachen: Historic German club currently competing in lower regional tiers with a strong academy tradition and engaged fan base. Comparable on the 'historic club rebuilding at the regional level' playbook and on the mix of ticket/merch/membership revenue at this scale.
• Stuttgarter Kickers E-Sports: Wholly-owned subsidiary of the Kickers operating in the German e-sports market. Comparable as a sub-brand of the same club exploring adjacent revenue streams (digital engagement, younger audience monetization) beyond traditional matchday.

Broad incumbents

• VfB Stuttgart: The dominant professional club in the same Stuttgart market, operating in the Bundesliga with Mercedes-Benz Arena (60,000+ capacity). Functions as the broad incumbent whose commercial halo, media rights, and youth recruitment compete with the Kickers across every revenue stream.
• Karlsruher SC: Baden-Württemberg neighbor and 2. Bundesliga club with a comparable regional footprint and an active youth academy. Comparable on regional sponsorship dynamics, academy model, and matchday-versus-hospitality revenue mix, though at a higher competitive tier.

Regional players

• SG Sonnenhof Großaspach: Regionalliga Südwest club from the same Baden-Württemberg region. Direct regional peer for matchday economics, local sponsorship rates, and grassroots youth talent pipelines feeding the 4. Liga.

Direct peers

• Kickers Offenbach: Another historic 'Kickers' club also competing in the lower tiers of German football with a large traditional fanbase, comparable club structure, and similar regional-revenue economics. A natural peer on heritage brand and lower-tier commercial model.
• SSV Ulm 1846: Competes in the same Regionalliga Südwest and is a similarly sized historic German football club with a strong regional identity and active youth operations. Direct on-pitch and commercial peer for the Kickers in the Stuttgart/Baden-Württemberg catchment.
• FSV Frankfurt: Plays in the same regional German football tier with comparable stadium capacity, traditional fan base, and community-rooted commercial model. Direct peer for lower-tier commercial benchmarks in the Rhine-Main/Hessen market.

Others

• Stadtwerke Stuttgart: Municipal utility partner that owns the stadium naming-rights-adjacent rooftop PV system and hosts the club's crowdfunding platform. Relevant adjacent/ecosystem participant for venue energy infrastructure and community financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/StuttgarterKickersTV
• Xx.com/svk1899

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Stuttgarter Kickers