FlexSalary
FlexSalary, operated by Hyderabad-based RBI-registered NBFC Vivifi India Finance, is a mobile-first digital lending platform offering unsecured personal loans up to Rs. 3,00,000 to salaried professionals across India, with underwriting powered by its proprietary AI-driven loan management system LENDEZ.AI.
- Company typePrivate
- Founded2016
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What FlexSalary does
FlexSalary is a digital lending brand operated by Vivifi India Finance Private Limited, an RBI-registered non-deposit taking NBFC headquartered in Hyderabad (founded 2016, commercial product launch 2018). The company extends unsecured personal loans of up to Rs. 3,00,000 to Indian salaried professionals aged 21-60 with a minimum monthly income of Rs. 8,000, marketed as an emergency-funding product for medical, travel, education, wedding, and other urgent needs. The full customer journey — application, video KYC, credit decision, e-mandate setup, and disbursement — is conducted through a 100% digital stack: iOS and Android apps plus a responsive website with city-specific landing pages for Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune. KYC leverages CKYCR and DigiLocker, credit checks are routed through RBI-authorized Credit Information Companies, and financial data is ingested from Account Aggregators on explicit user consent. The platform is powered by LENDEZ.AI, a proprietary AI-driven loan management system that performs automated underwriting and credit decisioning across the credit spectrum, including borrowers with low CIBIL scores. The revenue model is transaction-based interest income on personal loans, with stated interest rates of 18-42% (APR 20-70%), processing fees up to 4.25% plus GST, late fees up to Rs. 150, and zero prepayment penalties. Capital sourcing combines the company's own NBFC balance sheet with co-lending and co-origination arrangements with partner banks and NBFCs under RBI guidelines. The product portfolio has expanded beyond the FlexSalary installment-loan flagship into two sub-brands: FlexPay, a revolving credit line ('India's first ready credit app'), and Udyam Flex Loan, indicating intent to broaden the addressable market beyond prime salaried personal loans. The company is founder-led by Anil Pinapala (also founder of US-based TekFriday Solutions) alongside co-founder Srinath Kompella and banking veteran Patrick Kishore (ex-SBI CISO and IDRBT COO), and reports milestones of 20,000+ active accounts and INR 100 crore in disbursements within the first year of commercial operations.
FlexSalary firmographics
Firmographics- Name
- FlexSalary
- Legal name
- Vivifi India Finance Private Limited
- Website
- https://flexsalary.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FlexSalary, operated by Hyderabad-based RBI-registered NBFC Vivifi India Finance, is a mobile-first digital lending platform offering unsecured personal loans up to Rs. 3,00,000 to salaried professionals across India, with underwriting powered by its proprietary AI-driven loan management system LENDEZ.AI.
- Ownership category
- akta.pro rank
FlexSalary industry classification
Industry- Product category
- Consumer Digital Lending (Personal Loans)
- NAICS
- Consumer Lending (522291)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where FlexSalary is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
FlexSalary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Interest Income on Personal Loans: FlexSalary generates revenue through interest charges on personal loans extended to salaried professionals. Interest rates range from 18% to 42% (APR 20%-70%), with processing fees up to 4.25% + GST. Borrowers repay in EMIs over tenures up to 36 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal Loan up to Rs. 3 Lakhs for salaried professionals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FlexSalary product offering
Product offeringCore offering
FlexSalary is a 100% digital lending platform operated by Vivifi India Finance Private Limited (an RBI-registered NBFC) that extends unsecured personal loans of up to Rs. 3,00,000 to Indian salaried professionals (minimum monthly income Rs. 8,000, age 21-60) via mobile app and website, with same-day approval and quick disbursement. The portfolio also includes FlexPay, a ready credit/line-of-credit app, and Udyam Flex Loan, all underwritten by the proprietary LENDEZ.AI loan management system.
Product overview
FlexSalary is a digital lending platform offering instant personal loans exclusively to salaried professionals in India. The core product FlexSalary provides unsecured loans up to ₹3,00,000 with same-day approval and flexible repayment options. The platform is operated by Vivifi India Finance Private Limited, an RBI-registered NBFC. The product portfolio includes FlexSalary (personal loans), FlexPay (ready credit app), and Udyam Flex Loan, all powered by the proprietary AI-driven loan management system LENDEZ.AI.
Differentiator
Problem solved
Functional benefit
Products and services
- FlexSalary Personal Loan Collateral-free, paperless instant personal loan product for Indian salaried professionals (minimum monthly income Rs. 8,000, age 21-60), offering loans up to Rs. 3,00,000 with same-day approval and quick disbursal, flexible EMI repayment up to 36 months, and zero prepayment/foreclosure charges.
- FlexPay Ready Credit Line India's first ready credit app providing a personal line of credit on the Vivifi platform, allowing users to draw funds as needed and pay interest only on the amount utilized, targeted at Indian salaried consumers.
- Udyam Flex Loan Loan product facilitated on the Vivifi India Finance platform, mentioned alongside FlexSalary and FlexPay in the terms and conditions, for personal or business purposes.
Quantifiable outcome
- Loans disbursed within hours of approval
- +3 more outcomes
Companies that use FlexSalary
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
FlexSalary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature1 record
FlexSalary partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Digital Lending Association of India (DLAI)minorFlexSalary is a member of the Digital Lending Association of India, an industry body for digital lending platforms.
- Fintech Association for Consumer Empowerment (FACE)minorFlexSalary is a member of FACE-Fintech Association for Consumer Empowerment, supporting responsible lending practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FlexSalary competitors and assessment
Company assessmentDirect peers
- KreditBee: India-based digital lending NBFC providing personal loans to salaried and self-employed customers, with similar instant-approval, mobile-first GTM and APR range.
- CASHe: Indian digital lending NBFC targeting salaried millennials with short-tenure personal loans and instant disbursal, overlapping substantially with FlexSalary's core customer segment and product structure.
- MoneyTap: India-based personal line-of-credit and personal loan app for salaried borrowers, comparable in offering revolving credit alongside one-shot personal loans similar to FlexPay/FlexSalary.
- InCred Finance: Indian NBFC providing personal loans and education finance using AI-based credit decisioning, closely comparable to FlexSalary's tech-led underwriting approach and salaried target market.
- Money View: Indian consumer lending platform offering personal loans and credit lines to salaried individuals using alternative data underwriting, directly comparable to FlexSalary's LENDEZ.AI-driven model.
- LazyPay (PayU): Indian digital consumer credit product offering instant credit lines and small-ticket personal loans to salaried and young professionals, directly overlapping FlexSalary's target segment.
- Navi Technologies: Indian fintech offering personal loans, home loans, and credit through its NBFC arm, targeting similar salaried and self-employed borrowers with a digital-first GTM.
- EarlySalary: Indian digital lending platform offering salary advances and personal loans to salaried professionals, with similar ticket sizes, tenure ranges, and instant-disbursal positioning as FlexSalary.
- PaySense (now PayU Personal Loan): Indian digital personal loan platform serving salaried borrowers with quick disbursal, now integrated under PayU, with overlapping product positioning and customer profile to FlexSalary.
Broad incumbents
- Dhani Loans (Indiabulls Consumer Finance): Established Indian NBFC offering personal loans, credit lines, and healthcare financing through a digital app, competing in the same instant-disbursal salaried segment but with a broader balance sheet and product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FlexSalary social profiles
Digital presenceFlexSalary compliance and trust
Trust signalCompliance1 record
FlexSalary financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexSalary leadership team
Management profileNumber of profiles
Profiles3 records
FlexSalary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexSalary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexSalary
What does FlexSalary do?
FlexSalary is a 100% digital lending platform operated by Vivifi India Finance Private Limited (an RBI-registered NBFC) that extends unsecured personal loans of up to Rs. 3,00,000 to Indian salaried professionals (minimum monthly income Rs. 8,000, age 21-60) via mobile app and website, with same-day approval and quick disbursement. The portfolio also includes FlexPay, a ready credit/line-of-credit app, and Udyam Flex Loan, all underwritten by the proprietary LENDEZ.AI loan management system.
Is FlexSalary a public or private company?
FlexSalary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlexSalary founded?
FlexSalary was founded in 2016. It employs 51 to 100 people.
Where is FlexSalary based?
FlexSalary is headquartered in Hyderabad, India, in the Asia region.
How does FlexSalary make money?
One revenue line is on record: interest Income on Personal Loans.
Who are FlexSalary's main competitors?
Direct peers on record are KreditBee, CASHe, MoneyTap, InCred Finance, Money View, LazyPay (PayU), Navi Technologies, EarlySalary and PaySense (now PayU Personal Loan). Dhani Loans (Indiabulls Consumer Finance) is listed as a broad incumbent.
Does FlexSalary have an API?
No public API is recorded for FlexSalary.
What industry is FlexSalary in?
FlexSalary's product category is Consumer Digital Lending (Personal Loans). Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 522291 and its SIC code is 6141.