What Millcreek Coffee Roasters does

Millcreek Coffee Roasters is a family-owned specialty coffee roasting company founded in 1992 by the Brewster family in Salt Lake City, Utah, and now operated with second-generation family members. The company roasts specialty-grade coffee daily and distributes it through direct-to-consumer e-commerce on Shopify, a recurring subscription program, three owned retail locations (Downtown Main St., Millcreek City Hall, and SLC International Airport), and a wholesale/private-label program serving restaurants, hotels, ski resorts, businesses, and coffee shops along Utah's Wasatch Front.

The core product portfolio spans single-origin varietals (Kona, Ethiopian, Colombian, Costa Rican, Guatemalan, Kenyan, Mexican) and house blends (Breakfast, Broadway, Espresso, Four Bean, French Roast, White Mountain), plus co-developed custom blends for hospitality accounts (Sundance Mountain Resort, Stein Eriksen at Deer Valley). Roasting relies on afterburner-equipped equipment that eliminates roasting emissions, and every batch is date-stamped and shipped in 16oz bags versus the 12oz industry standard. The company also operates Millcreek Cacao Roasters, a sister brand selling Arriba Nacional chocolate products alongside the coffee line.

Revenue is generated across five streams: subscription deliveries (15% discount with 7/14/30-day cadence), one-time e-commerce purchases ($16.50–$28.95 per 16oz bag), wholesale and private-label supply with custom blends, retail store sales across three locations, and branded merchandise. Pricing is supplemented by free shipping on orders of six or more pounds, weight-based shipping tiers under that threshold, and a 20% in-store weekend discount on beans. Sourcing is direct-trade across Latin America and Africa, with documented community-impact programs in Guatemala, Costa Rica, and Colombia (Coffee Camp Guatemala since 2012, Casas de la Alegría, and Colombia Women Training Projects).

Name

Millcreek Coffee Roasters

Legal name

Millcreek Coffee Roasters

Website

https://millcreekcoffee.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Millcreek Coffee Roasters is a family-owned Salt Lake City specialty coffee roaster founded in 1992, serving consumers and businesses via daily roast-to-order e-commerce, subscriptions, wholesale accounts, and three retail locations across the Wasatch Front.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Single-origin coffee beans
• Coffee subscription service
• Wholesale coffee supply
• Private label coffee

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Coffee Sales (E-commerce): Roast-to-order coffee sold directly to consumers through their Shopify e-commerce platform. 16oz bags (not 12oz like competitors) freshly roasted upon order. Subscription model with 15% discount for recurring deliveries.
2. Subscription Coffee Delivery: Recurring subscription program delivering freshly roasted coffee to homes or offices on weekly, bi-weekly, or monthly schedules. Most coffee varieties available as subscriptions.
3. Wholesale & Private Label: B2B wholesale program serving restaurants, hotels, ski resorts, businesses, and coffee shops. Includes custom blends, private label options, equipment, training, and wholesale supplies (teas, syrups, filters).
4. Retail Coffee Shops: Three physical locations serving premium coffee, sandwiches, pastries. Downtown, Millcreek City, and Airport locations with in-store specials.
5. Merchandise & Cacao Products: Sale of branded merchandise including t-shirts, aprons, tote bags, lanyards, and Millcreek Cacao Roasters chocolate products for pairing with coffee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Millcreek Coffee Roasters is a family-owned specialty coffee roaster that roasts and sells single-origin varietals, signature blends, and subscription coffee in 16oz bags directly to consumers through e-commerce, three retail locations, and a wholesale program to restaurants, hotels, ski resorts, and coffee shops. The company also offers custom blends, private label solutions, barista training, equipment, and complementary merchandise and cacao products.

Product overview

Millcreek Coffee Roasters is a family-owned specialty coffee company that has been roasting coffee in Salt Lake City, Utah since 1992. Their core product offering consists of single-origin varietal coffees (Kona, Ethiopian, Colombian, Costa Rican, Guatemalan, Kenyan, Mexican) and house blends (Breakfast Blend, Broadway Blend, Espresso Blend, Four Bean, French Roast, White Mountain, Stein Eriksen Blend, Sundance Mountain Resort Custom Blend). They offer a subscription service for freshly roasted coffee delivered to homes or offices, featuring 16oz bags (larger than industry standard 12oz) with 15% subscription discount. Their product portfolio also includes merchandise (tote bags, t-shirts, aprons) and chocolate products from affiliated Millcreek Cacao Roasters (Arriba Nacional chocolate bars and hot cocoa). They provide wholesale services including custom blends, private label options, equipment, training, and free delivery along the Wasatch Front.

Differentiator

Problem solved

Functional benefit

Brands

• Millcreek Cacao Roasters: Chocolate and cacao products including Arriba Nacional chocolate bars, hot cocoa, and cacao nibs. Partner brand sold alongside coffee products.

Products and services

• Coffee Subscription Subscription service delivering freshly roasted coffee in 16oz bags to homes or offices on a 7-, 14-, or 30-day schedule. Subscribers receive a 15% discount and most coffee varieties are available as subscriptions.
• Wholesale Coffee Service Wholesale and private label coffee supply program for restaurants, hotels, ski resorts, businesses, and coffee shops. Includes custom blends, private label options, equipment, barista training, wholesale supplies (teas, syrups, filters), consulting, and free delivery along the Wasatch Front.
• Kona Coffee 100% Kona single-origin coffee, medium-light roasted, with subtle-sweet, nutty, earthy notes and citrus fruit tones; full-bodied with rich acidity. Sold by the half pound at $28.95.
• Breakfast Blend House blend of South and Central American coffees lightly roasted with nutty and caramel nuances, medium body, and clean finish.
• Broadway Blend Dark roast blend of Central and South American beans with mellow smoky flavor and chocolate nuance, full-bodied.
• Colombian Coffee Balanced Colombian single-origin coffee with good acidity, mellow body, and a seductively nutty flavor.
• Costa Rican Coffee Costa Rican single-origin coffee producing vibrant acidity, lively highlights, and well-rounded mouthfeel with dark chocolate and sweet tones.
• Espresso #2 Blend Alternative espresso blend with a rich, smooth, nutty profile and bright finish; medium dark roast.
• Espresso Blend Espresso blend of Central and South American beans, creamy sweet with caramel highlights; suitable for espresso machines and brewed coffee.
• Ethiopian Coffee Natural Ethiopian single-origin coffee with fruity upfront flavor, blueberry, vanilla, and bright lemony sweetness.
• Four Bean Blend Special blend of four varietals from Guatemala, Java, Ethiopia, and Mexico, roasted to chestnut brown with a rich, lively profile and sweet aftertaste.
• French Roast Blend of Indonesian and South/Central American coffees roasted deep brown with natural oils; sophisticated, smoky flavor with sweet tobacco and orange citrus notes.
• Guatemalan Coffee Coffee grown in rich volcanic soil across Guatemala's southern volcanic range; silky texture with dark chocolate and citrus notes.
• Kenyan Coffee Single-origin Kenyan coffee with full body, bright acidity, and apricot and peach undertones.
• Mexican Coffee Single-origin Mexican coffee from Sierra Madre slopes with citrus, toffee, and dark cocoa tones.
• Millcreek Decaf Decaf coffee with sweet aftertaste and nicely balanced body, processed using the sugarcane/Ethyl Acetate method.
• Roaster's Choice - Dark Subscription Monthly subscription in which roasters hand-select a dark-roasted blend or single-origin from Millcreek's collection.
• Roaster's Choice - Light Subscription Monthly subscription in which roasters hand-select a light- to medium-roasted blend or single-origin.
• Stein Eriksen Blend Premium custom blend hand-crafted for Stein Eriksen combining Central/South American and African coffees; fruity, winey flavors with sweet nutty nuances and smoky undertones.
• Sundance Mountain Resort Custom Blend Custom blend created with Sundance Mountain Resort's culinary team; toffee, nutty, citrus, and chocolate notes; light-to-medium roast.
• White Mountain Blend Blend of South and Central American coffees lightly roasted with honey undertones and balanced acidity.
• World Tour Subscription Monthly subscription featuring a unique single-origin coffee offered irregularly, one new varietal each month.
• Best of Millcreek Sampler Four 8oz bags of Millcreek's most popular blends and varietals, available in Signature Blend Light, Signature Blend Dark, or Varietal pack.
• Espresso Blends Sampler Two 8oz bags of hand-crafted espresso blends including Signature Espresso Blend and Espresso #2.
• Coffee of the Month Subscription Monthly featured unique single-origin coffee subscription; July 2025 feature is Honduras from Siguatepeque, Comayagua with orange, chocolate, and cedary notes.
• Cotton Canvas Tote Bag Branded cotton canvas tote bag featuring Millcreek Coffee Roasters' sugar skull graphic, available in black, purple, or green handle accent colors.
• Black T-Shirt (Unisex) Signature Millcreek Coffee logo sugar skull shirt in black, sizes XS-4XL.
• Millcreek Coffee Apron Black apron with Millcreek Coffee logo in copper, designed for creating espresso drinks.
• Millcreek Cacao Arriba Nacional Chocolate Bars Premium Arriba Nacional chocolate bars from Millcreek Cacao Roasters; heirloom cacao certified by HCP. Available in 45% milk and 70%/78% dark chocolate varieties with multiple flavors.
• Millcreek Cacao Hot Cocoa Hot cocoa using finest Arriba Nacional cocoa powder from Ecuador blended with 70% Arriba Nacional chocolate chunks. Available in Pure and Spicy Aztec flavors.

Quantifiable outcome

• Coffee loses much of its flavor 7-10 days after roasting - they ensure freshness through daily roasting and date-stamping
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coffee Camp Guatemala (Funcafé)coreStrategic or Co-development Partner · 1 January 2012Educational program to prevent child labor in Guatemala, providing kindergarten services for coffee worker children during harvest season. Extended to five centers in different coffee growing regions. Since 2019, $.05 of every pound purchased goes toward this program.
• Sundance Mountain ResortcoreStrategic or Co-development PartnerCustom blend partnership creating the Sundance Mountain Resort Custom Blend. Hand-crafted from Sundance's culinary team with toffee, nutty, citrus, and chocolate notes. Light-to-medium roast with medium acidity and beautiful medium body.
• Stein Eriksen (Deer Valley Resort)coreStrategic or Co-development PartnerPremium custom blend hand-crafted for Stein Eriksen combining finest coffees from Central and South America and Africa. Features fruity and winey flavors with sweet, nutty nuances and smoky undertones.
• Casas de la Alegría (Costa Rica)coreStrategic or Co-development PartnerCountrywide initiative creating daycares for coffee harvest workers' children. Program provides safe environment with supplemental education and three meals daily. 19 running daycares during harvest season. Millcreek supports through portion of Costa Rican coffee sales.
• The Coffee SourcecoreStrategic or Co-development PartnerPartner that helps identify areas of need in coffee growing regions where Millcreek purchases coffee. Works to identify Guatemala areas for Coffee Camp program.
• The Farmgate InitiativeminorStrategic or Co-development PartnerDecaf Colombian coffee purchases contribute to building water filtration systems in coffee farming communities in Colombia through this initiative.
• Rocky Mountain Power Blue Sky ProgramminorStrategic or Co-development PartnerVisionary Member of Rocky Mountain Power's Blue Sky Program. Millcreek purchases majority of total energy usage in wind power to support Utah's air quality.
• Millcreek Cacao RoastersminorChannel Partner/ Reseller/ DistributorRelated company producing premium Arriba Nacional chocolate bars. Millcreek Coffee sells their chocolate products for pairing with coffee, including various chocolate bar flavors, hot cocoa, and cacao nibs.
• Colombia Women Coffee Projects (Asogratol and Amucaflome Associations)coreStrategic or Co-development PartnerTraining program for women in coffee production and quality, supporting clean water access. Provided support to 51 women including water filtration systems, electricity for coffee milling, and training in coffee and empowerment areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Specialty roaster with sustainability-focused direct-trade sourcing, wholesale program, and subscription/DTC sales. Comparable on sustainability narrative, B2B wholesale, and educational/training content marketing.
• Kicking Horse Coffee: Specialty coffee roaster with strong DTC/subscription presence and organic/fair-trade positioning. Comparable on premium specialty positioning and direct-to-consumer subscription model.
• Ruby Coffee Roasters: Specialty micro-roaster with subscription, wholesale, and small cafe presence. Comparable as a smaller-scale specialty roaster operating across DTC, subscription, and wholesale with sustainability focus.
• La Colombe Coffee Roasters: Specialty roaster operating DTC, subscriptions, wholesale, and a large cafe footprint. Directly comparable on full-stack roastery-to-cafe model and B2B draft latte/ready-to-drink extensions.
• Verve Coffee Roasters: Specialty roaster and cafe operator with subscription DTC and hospitality wholesale. Comparable on multi-channel model, farmer-relationship sourcing, and lifestyle/merchandise extensions.
• Stumptown Coffee Roasters: Specialty coffee roaster founded in 1999 offering direct-trade single-origin coffees, blends, and subscriptions through DTC e-commerce, cafes, and wholesale. Directly comparable on roast-to-order model, specialty positioning, and multi-channel distribution.
• Intelligentsia Coffee: Specialty roaster focused on direct-trade sourcing, single-origin coffees, and B2B wholesale to restaurants/hotels. Comparable on direct-trade program, sustainability messaging, and wholesale-to-hospitality channel.
• Blue Bottle Coffee: Specialty coffee roaster emphasizing freshness, single-origin sourcing, and cafe retail with a strong subscription DTC channel. Closely comparable on freshness-led positioning, premium pricing, and omni-channel strategy.

Broad incumbents

• Peet's Coffee: Large established specialty coffee roaster and cafe operator with national wholesale and DTC. Comparable as a broad incumbent in the same category, but with substantially larger scale, capital base, and distribution.

Regional players

• Pura Vida Coffee Roasters: Specialty roaster based on the U.S. West Coast with subscription, wholesale, and cafe presence. Comparable on roast-to-order, single-origin, and subscription offerings though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/millcreekcoffeeslc
• Instagraminstagram.com/millcreekcoffeeslc
• LinkedInlinkedin.com/company/millcreek-coffee-roasters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millcreek Coffee Roasters