Private Lenders
PrivateLenders.com is a digital marketplace operated by Connected Investors, LLC that connects real estate investors with a vetted network of 60-80 private and hard money lenders. The platform is free for borrowers and earns revenue from lender subscriptions, having facilitated over 625,000 funding requests since 2015.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Private Lenders does
PrivateLenders.com is a digital marketplace operated by Connected Investors, LLC that connects real estate investors seeking financing with a network of vetted private and hard money lenders. Founded in 2015 and headquartered in Wilmington, North Carolina, the platform has facilitated over 625,000 funding requests representing approximately $485 billion in cumulative requested funds from a base of 650,000+ investors. The service is free for borrowers, who submit a short request form and receive competing offers from multiple lenders, typically within minutes. Core product offerings include Fix & Flip Loans (short-term, asset-based financing tied to after-repair value), Rental Property Loans (including DSCR-based, interest-only, and portfolio loan structures), and Primary Loan Funding for homeowners seeking refinancing or equity access.
The underlying technology is a Smart Matching System that routes borrower requests to relevant lenders based on deal type, location, and financing criteria, combined with a two-step borrower validation process that verifies contact information before lender introduction. The platform also maintains an educational content library covering private lending topics across fix & flip, DSCR, rental, and ground-up construction financing categories. Lender-side product includes a network portal where vetted lenders configure lending criteria and receive verified borrower leads.
The revenue model is subscription-based, charged exclusively to lenders for access to the borrower network; no fees are collected from borrowers and there is no loan markup. Marketing is driven primarily by organic content, SEO, and earned media (Forbes, MarketWatch, Entrepreneur, Yahoo! Finance), with phone-based support as an assisted conversion channel. The platform operates nationwide in the United States under the Connected Investors, LLC legal entity.
Private Lenders firmographics
Firmographics- Name
- Private Lenders
- Legal name
- Connected Investors, LLC
- Website
- https://privatelenders.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrivateLenders.com is a digital marketplace operated by Connected Investors, LLC that connects real estate investors with a vetted network of 60-80 private and hard money lenders. The platform is free for borrowers and earns revenue from lender subscriptions, having facilitated over 625,000 funding requests since 2015.
- Ownership category
- akta.pro rank
Private Lenders industry classification
Industry- Product category
- Private Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Hard Money / Private Mortgage Brokers (FSALABAH)
- akta.pro secondary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Private Lenders is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Private Lenders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Lender Subscription Fees: Private and hard money lenders pay subscription fees to access the platform and receive verified borrower leads. The company generates revenue from lenders seeking to connect with motivated real estate investors.
- Platform Access Subscription: Access to Connected Investors services including the PrivateLenders.com platform is provided to users who agree to pay applicable subscription fees. Multiple subscription plan levels offer different access tiers to platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for borrowers - No cost to submit funding requests or receive lender offers |
| Subscription | Monthly | Lender subscription plans - Paid access to verified borrower network |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Private Lenders product offering
Product offeringCore offering
Private Lenders (PrivateLenders.com) operates as a digital marketplace that connects real estate investors seeking financing with a network of vetted private and hard money lenders. Borrowers submit loan requests through the website and are matched with competing lenders who contact them with offers. The platform is free for borrowers while lenders pay subscription fees to access the borrower network.
Product overview
PrivateLenders.com is a lender matchmaking/marketplace platform that connects real estate investors with a network of verified private and hard money lenders. The platform operates through three core loan products: Fix & Flip Loans (short-term renovation financing), Rental Property Loans (income-based rental financing including DSCR loans), and Primary Loan Funding (residential purchase/refinance). The Smart Matching System serves as the underlying technology that pairs investors with appropriate lenders who compete for their business. The platform is free for borrowers—lenders pay for access to motivated borrower leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Fix & Flip Loans
Quantifiable outcome
- 650,000+ investors served since 2015
- +3 more outcomes
Companies that use Private Lenders
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Private Lenders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Private Lenders partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Private Lenders competitors and assessment
Company assessmentDirect peers
- BiggerPockets: Largest online community for real estate investors with a built-in lender directory, marketplace listings, and partner-lender programs. Most directly comparable to PrivateLenders.com because it serves the same fix-and-flip and rental investor base and connects members with private financing sources.
- CoreVest Finance: Private lender specializing in financing for residential real estate investors, including fix-and-flip, rental, and new construction. Serves the same core borrower segments as PrivateLenders.com and is the type of institutional private lender that competes for — and would be a customer on — the PrivateLenders.com network.
- Patch of Land: Real estate crowdfunding marketplace that matched individual investors with borrowers seeking fix-and-flip and rental financing. Same real estate-backed marketplace lending thesis as PrivateLenders.com, though structured around fractional investor participation rather than whole-loan lender matching.
- Groundfloor: Real estate investment marketplace allowing individual investors to fund fix-and-flip loans fractionally. Operates as both an originator and a marketplace in the same private real estate lending niche as PrivateLenders.com, though with a different capital-pooling model.
- Kiavi (formerly LendingHome): Direct hard money and bridge loan lender for real estate investors, particularly fix-and-flip. Competes with PrivateLenders.com for the same borrower customers, but does so by originating loans itself rather than brokering — making it both a peer and a likely customer of the platform's lender network.
- Lima One Capital: Direct hard money lender focused exclusively on real estate investors, offering fix-and-flip, rental, and new construction loans. Targets the same SMB investor borrower base as PrivateLenders.com and is representative of the institutional private lenders that PrivateLenders.com aggregates onto its marketplace.
- RealtyMogul: Online real estate investment platform offering both crowdfunding exposure and connections to financing sources for individual investors. Operates in adjacent real estate investor capital markets with a marketplace-style intermediation model similar in spirit to PrivateLenders.com's borrower-to-lender matching.
- LendingOne: Private/hard money lender for real estate investors, providing short-term fix-and-flip and long-term rental financing. Competes directly for PrivateLenders.com's borrower customers by originating loans itself, while also being the type of lender that joins marketplaces like PrivateLenders.com for lead generation.
Broad incumbents
- LendingTree: Public loan marketplace connecting borrowers with multiple lenders across personal, mortgage, and business credit. Same core 'borrower-submits-once, multiple-lenders-compete' model as PrivateLenders.com, but operates at much greater scale across broader consumer and SMB credit categories rather than specializing in real estate investor financing.
Emerging players
- Roofstock: Marketplace for buying and selling single-family rental properties, serving the same rental property investor segment that PrivateLenders.com finances. While Roofstock focuses on property transactions rather than loans, it shares the same end-investor audience and increasingly offers financing connections alongside its listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Private Lenders social profiles
Digital presencePrivate Lenders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Lenders leadership team
Management profileNumber of profiles
Private Lenders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Lenders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Lenders
What does Private Lenders do?
Private Lenders (PrivateLenders.com) operates as a digital marketplace that connects real estate investors seeking financing with a network of vetted private and hard money lenders. Borrowers submit loan requests through the website and are matched with competing lenders who contact them with offers. The platform is free for borrowers while lenders pay subscription fees to access the borrower network.
Is Private Lenders a public or private company?
Private Lenders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Lenders founded?
Private Lenders was founded in 2015. It employs 11 to 50 people.
Where is Private Lenders based?
Private Lenders is headquartered in Wilmington, United States, in the North America region.
How does Private Lenders make money?
Two revenue lines are on record. Lender Subscription Fees are the primary driver. The others are platform Access Subscription.
Who are Private Lenders's main competitors?
Direct peers on record are BiggerPockets, CoreVest Finance, Patch of Land, Groundfloor, Kiavi (formerly LendingHome), Lima One Capital, RealtyMogul and LendingOne. LendingTree is listed as a broad incumbent. Roofstock is listed as an emerging player.
Does Private Lenders have an API?
No public API is recorded for Private Lenders.
What industry is Private Lenders in?
Private Lenders's product category is Private Lending Marketplace. Its primary akta.pro industry code is FSALABAH, Hard Money / Private Mortgage Brokers, with a secondary code of FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage). Its NAICS code is 522310 and its SIC code is 6163.