AgSights

Name

AgSights

Legal name

AgSights

Website

https://agsights.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Support Activities for Animal Production (11521), Cattle Ranching and Farming (1121), Sheep and Goat Farming (1124)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

Keywords

• Livestock data management
• Genetic evaluations
• Livestock traceability software
• Meat processing software
• Farm-to-fork solutions

Headquarters

HQ city

Elora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. bioTrack Plus Subscriptions: Annual subscription customized to record keeping needs of the operation. Pricing relates to the scale of the operation, allowing small farms to avoid high overhead costs while the program grows with the operation.
2. bioLinks Subscriptions: Monthly payments for what is used. Pricing relates to the scale of operation, with small processors and retailers not overburdened by high overhead costs.
3. Genetic Evaluation Services: Fees for genetic evaluation services including beef cattle, bull and heifer, goat, and sheep genetic evaluations provided through bioTrack platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AgSights provides web-based livestock data management platforms and genetic evaluation services for the farm-to-fork value chain. Its core products include bioTrack Plus (animal data capture, traceability, and genetic evaluation across beef, sheep, goats, and bison), bioLinks (inventory and sales management for small to medium meat processors and retailers), ProcessorLinks (booking dashboard connecting farmers with abattoirs), and genetic evaluation services including weekly across-breed evaluations and the BIO$ Economic Index.

Product overview

AgSights is a not-for-profit cooperative (established 1993) offering a platform-plus-modules product portfolio connecting data across the livestock value chain from farm to fork. The core offering consists of bioTrack Plus (web-based livestock data management for on-farm record keeping, traceability, health management, and genetic evaluations across beef, sheep, goats, and bison), bioLinks (inventory and sales tracking platform for small to medium meat processors and retailers), ProcessorLinks (booking dashboard connecting farmers with abattoirs), and Genetic Services (across-breed genetic evaluations with weekly updates and BIO$ Economic Index). These products share data across sectors to enable genetic improvement, operational efficiency, and full supply chain traceability.

Differentiator

Problem solved

Functional benefit

Brands

• bioTrack Plus: Animal data management platform for seamless data capture throughout the production cycle with real-time analytics for business decisions.
• bioLinks
• ProcessorLinks
• AgLytics

Products and services

• bioTrack Plus

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• Canadian Beef Breeds CouncilcoreStrategic or Co-development PartnerCollaboration through Canadian Beef Improvement Network (CBIN) to provide technology enabling value-focused data-driven genetic decisions. Joint effort demonstrates across-organization collaboration with industry partners for sharing genetic data.
• Meat and Poultry OntariocoreStrategic or Co-development PartnerPartnership supporting ProcessorLinks platform, a Farmer Processor Connections Initiative. Supported by the Governments of Canada and Ontario under the Canadian Agricultural Partnership.
• Beef Farmers of OntariocoreStrategic or Co-development PartnerKey collaborator supporting AgSights research and industry initiatives for beef improvement in Ontario.
• University of GuelphcoreStrategic or Co-development PartnerAcademic partner for genetic evaluation services. Sheep evaluations delivered through Genovis, Canada's national system at University of Guelph. AgSights works closely with the university sharing anonymous animal data for research purposes.
• University of AlbertacoreStrategic or Co-development PartnerAcademic collaborator including Dr. Graham Plastow (CEO, Livestock Gentec) serving on AgSights Board of Directors.
• Ontario Sheep FarmersmajorStrategic or Co-development PartnerIndustry organization collaborating on sheep genetic evaluation services and industry initiatives.
• Canadian Roundtable for Sustainable BeefmajorStrategic or Co-development PartnerIndustry collaboration supporting sustainable beef production through data and traceability initiatives.
• Lakeland CollegesupportingStrategic or Co-development PartnerEducational institution partner supporting research and development in livestock management.
• Canadian Meat Goat AssociationsupportingStrategic or Co-development PartnerIndustry organization collaborating on goat genetic evaluation services.
• Beef Cattle Research Centre (BCRC)majorStrategic or Co-development PartnerResearch collaboration partner for beef cattle genetic improvement initiatives.
• Centre d'Expertise en Production Ovine du Québec (CEPOQ)supportingStrategic or Co-development PartnerQuebec sheep production expertise center collaborating on genetic evaluation services.
• Canadian Sheep Breeds Association (CSBA)supportingStrategic or Co-development PartnerNational breed association collaborating on sheep genetic improvement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BoviSync: Dairy and livestock management software platform with herd records, breeding, and on-farm decision tools. Closely comparable in product category (on-farm data capture and analytics for livestock).
• CattleMax: Cattle record-keeping and herd management software for beef producers. Directly comparable to bioTrack Plus, with similar feature sets around breeding records, EPDs, and animal tracking, though narrower species scope.
• Holstein Canada: Canadian breed association providing animal registration, pedigree records, and classification services. Comparable in offering registration, traceability, and genetic data infrastructure for dairy cattle producers.

Emerging players

• iLivestock: UK-based livestock management software for sheep and cattle records. Comparable as emerging alternative to bioTrack Plus with similar feature set for record keeping and traceability.
• FarmWizard: Livestock management software offering herd records, breeding, and farm analytics. Direct competitor in the on-farm livestock data management category.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (ear tags, RFID) and increasingly monitoring software. Highly comparable to AgSights' bioTrack Plus identification, recordkeeping, and traceability features, but operates at vastly larger scale as part of MSD Animal Health.
• CRV: International cattle genetics cooperative providing herd management software, genetic evaluations, and AI services. Directly comparable to AgSights' genetic evaluation and data management business with similar cooperative-style ethos.
• ABS Global (Genus): Global cattle genetics company providing genetic evaluations, AI services, and breeding program design. Comparable to AgSights' genetic evaluation services and breeding tools for beef and dairy producers.
• Datamars (Tru-Test): Livestock identification (RFID/EID tags), weighing, and herd management technology provider. Comparable to bioTrack Plus identification and weighing integrations.

Regional players

• Canadian Beef Breeds Council (CBBC): Canadian breed registry and data aggregation body, partnered with AgSights via CBIN. Comparable in aggregating pedigree and performance data, though operates as an umbrella rather than a software vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgSights

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgSights