The Creative Well

What The Creative Well does

The Creative Well is a UK-founded, international mental health and wellbeing practice focused exclusively on performers, touring crews, and allied professionals in the music, dance, and theatre industries. Founded in 2020 by Clinical Director Nadine Page in Liverpool in response to the COVID-19-driven collapse of live performance, the practice describes itself as a one-stop shop for holistic wellbeing and uniquely specializes in dual diagnosis — integrated treatment for co-occurring mental health and drug/alcohol disorders within the performing arts population. The offering combines naturopathic medicine, nutritional therapy, functional medicine, talking therapies (psychotherapy, drug and alcohol counselling, relationship and sex therapy, parenting coaching), music mentoring, breathwork (Transformational Breath), reflexology, reiki, and pilates, delivered via both in-person clinics (Liverpool HQ, Guildford at Neal's Yard) and remote video consultations across the UK and US.

The business model is professional services revenue drawn from four streams: per-session therapy and consultation fees (typically 45–90 minutes, paid in advance via bank transfer or PayPal), structured packages and programs, a small affiliate contribution from Ludicris Art polymer clay figurines, and a subscription-style corporate wellness tier through The Green Room. Go-to-market is hybrid: direct sales via free 15-minute discovery calls and email/contact-form booking, layered with community-led growth through an ambassador network (China Crisis, Clark Datchler, UB40, Tim Arnold, Tom Moth, Jennie Matthias, among others) and the multi-partner Performing Arts and Wellness Global Network, supported by content distribution through the Creative Music Mind YouTube series and earned media in performing arts press.

The organization is privately held, founder-owned, and bootstrapped, with no disclosed external funding, regulatory actions, M&A activity, or restructuring events. It operates 11–50 employees across the UK and US; revenue, pricing, and customer count are not publicly disclosed, and no AI/ML capabilities or proprietary technology platforms are evidenced in the available data.

Name

The Creative Well

Legal name

The Creative Well

Website

https://the-creative-well.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Creative Well is a UK-founded, international mental health and wellbeing practice that provides dual diagnosis treatment (mental health and drug/alcohol) and holistic therapies specifically for performers, touring crews, and allied professionals in the music, dance, and theatre industries.

Ownership category

akta.pro rank

Product category

Performing Arts Mental Health Services

akta.pro primary industry

A&R / Artist Development Services (MPAIAGAL)

Keywords

• Holistic mental health services
• Performing arts wellness
• Naturopathic medicine
• Nutritional therapy
• Talking therapies

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy and Consultation Services: Revenue generated from paid therapy sessions, consultations, and wellness programs including talking therapies, nutritional therapy, naturopathy, functional medicine, reiki, reflexology, breathwork, and other complementary therapies. Sessions typically last 50-90 minutes depending on service type. Payment is taken in advance via bank transfer or PayPal.
2. Packages and Programs: Revenue from structured wellness packages and programs that are booked and paid for in advance. Payment secures the appointment and is due in full when the first consultation date is booked.
3. Partnership Revenue (Ludicris Art): A portion of proceeds from Ludicris Art polymer clay figurine sales goes directly to The Creative Well as a charitable contribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Creative Well is an international mental health and wellbeing service center for the performing arts industry, specializing in dual diagnosis care for co-occurring mental health and drug/alcohol use disorders. Founded in 2020 by Nadine Page, the organization delivers a multi-disciplinary, holistic, and integrative portfolio of therapies including talking therapies, naturopathic medicine, nutritional therapy, functional medicine, reiki, reflexology, transform

Product overview

The Creative Well operates as a holistic mental health and wellbeing service for the performing arts industry, offering a comprehensive portfolio of therapeutic services. The core offering includes Naturopathic Medicine, Nutritional Therapy, Functional Medicine, Talking Therapies (encompassing drug and alcohol counselling, psychotherapy, parenting coaching, relationship therapy, and sex therapy), Mental Health Outreach, Music Mentoring, Transformational Breath, Reflexology, and Reiki. The Green Room provides remote support services including corporate wellness and touring services. Supporting initiatives include the Creative Music Mind Series (YouTube chat show), the Performing Arts and Wellness Global Network (international professional community), and Creative Art (Ludicris Art merchandise with proceeds supporting the organization). Founded in 2020 and headquartered in Liverpool, the organization uniquely positions itself as a one-stop shop for holistic wellbeing specializing in dual diagnosis services for mental health and drug/alcohol use within the music, dance, theatre, and performing arts industry.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Room: Remote support services for industry professionals, offering bespoke coaching, health services, corporate wellness programmes, team training for managers, touring services, and mediation services.
• Creative Music Mind Series

Products and services

• Naturopathic Medicine Personalized healthcare approach using nutrition, herbal medicine, homoeopathy, flower essences, auricular acupuncture, and biochemical supplementation to address root causes of disease and promote natural healing for performing arts professionals.
• Nutritional Therapy Evidence-based nutritional and metabolic interventions using food, diets, supplements, and dietary counselling to optimize health and wellness based on individual biochemical makeup for performers and allied professionals.
• Functional Medicine Systems-based approach to identify and treat root causes of disease, combining traditional western medicine with alternative modern medicine focusing on dietary, nutritive, and physical interventions for performing arts clients.
• Talking Therapies Comprehensive mental health services including drug and alcohol counselling, psychotherapy, parenting coaching, relationship therapy, and sex therapy for performers and allied professionals in the performing arts industry.
• Mental Health Outreach Proactive engagement services connecting music industry professionals with mental health and addiction support through referral and early intervention pathways to care.
• Music Mentoring One-to-one and group music mentorship providing emotional support, career guidance, and musical development for musicians under 30 in the performing arts industry.
• Transformational Breath Conscious connected breathing system developed by Dr Judith Kravitz to promote healing, reduce anxiety, improve sleep, and enhance mental health and wellbeing, offered as one-to-one sessions, workshops, and coaching integrated with breathwork.
• Reflexology Non-invasive complementary therapy applying pressure to points on feet, hands, and ears corresponding to body areas to promote deep relaxation and wellbeing for performing arts professionals.
• Reiki Energy healing therapy originating from Japan involving gentle touch or hovering hands to channel universal energy for emotional and physical healing, offered to performers and allied professionals.
• The Green Room Remote wellness support service offering bespoke coaching, health services, corporate wellness programs, team training for managers, touring services, mediation services, and creative retreats for performing arts professionals and organizations.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Ludacris Art (Chris Mockridge)minorGTM or Marketing PartnerLudacris Art is a small polymer clay figurine company founded by Chris Mockridge based in Taunton, Somerset. A portion of proceeds from sales made via The Creative Well website goes directly to the organization, supporting its mission to provide mental health resources to the performing arts industry.
• Neal's Yard Wellness CentrecoreStrategic or Co-development PartnerThe Creative Well practitioners work alongside other healthcare providers including Acupuncturists and Herbalists at the multi-disciplinary wellness centre Neal's Yard in Guildford, Surrey. This partnership enables integrated care delivery.
• Christina Relations (Christina Benthall)coreStrategic or Co-development PartnerThe Green Room program was co-founded by Nadine Page (The Creative Well) and Christina Benthall (Christina Relations) to support the health of both artists and allied music industry professionals. Christina runs a PR agency specializing in music and recognized the need for professional team support for clients.
• Creative EscapeminorStrategic or Co-development PartnerThe Green Room offers creative retreats at The Creative Escape located in beautiful Llandudno, North Wales, providing wellness retreats for performing arts professionals.
• Parker MatthewscoreGTM or Marketing PartnerSinger/songwriter Parker Matthews co-hosts The Creative Music Mind Series with Nadine Page. The YouTube chat show aims to inspire creativity, joy, resilience and optimum wellbeing for those working within the music industry, featuring special industry guests.
• Music MeléticoreStrategic or Co-development PartnerNadine Page serves as a mentor for Music Meléti, an online global platform that brings together all possible channels of learning, studying and growing in the music field under one roof. She supports their music students and music teachers with wellness expertise.
• Karl SweeneycoreGTM or Marketing PartnerLiverpool-based musician, singer songwriter, entertainment manager, and music teacher who serves as Music Mentor at The Creative Well. Introduced through The Creative Music Mind Episode 2.
• Natural Frequency (Natasha Dumbleton)minorGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. Natasha provides Reiki healing, sobriety mentoring and wellbeing support tailored to individuals in the music and entertainment industry.
• Radiant Breathwork (Jon and Kelly)coreGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. They provide Transformational Breath® sessions at The Creative Well, offering one-to-one breathwork sessions, workshops, and coaching integrated with breathwork.
• Happiness Club (Jo Howarth)minorGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. Jo Howarth runs The Happiness Club, a monthly membership with 24/7 access to qualified therapists, and delivers resilience training to corporates and schools.
• Show MakersminorGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. Platform committed to supporting and uplifting event professionals with content focused on Diversity, Equity, and Inclusion, Mental Health and Wellness, Event Safety, and more.
• National Alliance for Eating DisordersminorStrategic or Co-development PartnerPart of the Performing Arts and Wellness Global Network. Leading national non-profit dedicated to outreach, education, early intervention, support, and advocacy for all eating disorders.
• Get The Gig MembershipminorGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. Membership platform providing support and tools for singers to build professional careers in the music industry.
• Event Safety Alliance and Behind The Scenes FoundationminorGTM or Marketing PartnerPart of the Performing Arts and Wellness Global Network. Event Safety Alliance provides general safety matters support while Behind The Scenes Foundation offers mental health resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• BetterHelp: Large-scale online therapy platform offering transparent pricing and instant access. Not industry-specialised but shapes the price-sensitivity and conversion expectations of performers who comparison-shop.
• Neal's Yard Remedies: UK natural health and wellbeing brand whose wellness centre in Guildford hosts The Creative Well practitioners. Indirect ecosystem partner rather than competitor, but addresses an overlapping consumer wellness audience.

Broad incumbents

• Help Musicians: Large UK charity delivering a broad portfolio of financial, health and welfare support to musicians. Larger incumbent with overlapping mental health programmes that competes for the same UK payer and donor base.

Direct peers

• Backline: US 501(c)(3) that pairs music industry professionals with mental health and wellness resources, including addiction support. Competes head-to-head for the dual-diagnosis and performing-arts niche, particularly in the US.
• Sound Affect: UK charity supporting mental health awareness and access to therapy for the music industry. Comparable mission and service portfolio to The Creative Well's talking-therapy offering.
• Music Minds Matter: UK-based charity offering 24/7 mental health support specifically for musicians and the music industry. Direct competing nonprofit referral in The Creative Well's home geography that pressures B2C therapy conversion.
• Behind the Scenes Foundation: Charity providing mental health and wellness resources for entertainment industry professionals across the US and Canada. Overlaps with The Creative Well's 'allied professionals' segment (crew, technicians, vendors).
• MusiCares: US-based charity operated by the Recording Academy providing health and welfare support to music professionals, including mental health and addiction services. Closest direct functional peer, although delivered as a charitable benefit rather than a paid private practice.
• Music Support UK: UK charity providing mental health support, counselling and helpline services for music industry professionals. Directly comparable audience and mission, competing for the same performer and crew segment.

Emerging players

• The Optimum Health Clinic: UK clinic specialising in functional and nutritional medicine for chronic conditions. One of its senior practitioners is also part of The Creative Well team, indicating shared methodology but a broader patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheCreativeWel1
• YouTubeyoutube.com/@thecreativewell7395
• Facebookfacebook.com/SoundofMinds
• LinkedInlinkedin.com/company/the-creative-well
• Instagraminstagram.com/the_creative_well

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Creative Well