Branding Strategy Insider

What Branding Strategy Insider does

Branding Strategy Insider is a digital brand strategy publication and lead-generation platform published by The Blake Project, a privately held strategic brand consultancy founded in 2006 and based in Westlake Village, California, with 11-50 employees. The publication publishes articles, frameworks, and case commentary across more than 20 brand-related topic areas including brand management, brand strategy, brand architecture, brand equity, brand culture, customer experience, and brand-driven business performance, distributed through a website and Daily/Weekly Insider email newsletters to a global audience of senior marketing leaders, CMOs, CEOs, and growth executives. The underlying technology stack is a standard content publishing platform with email newsletter distribution; there is no proprietary AI/ML infrastructure disclosed.

The business model is a content-led services funnel. The publication is free to readers and functions as a top-of-funnel acquisition channel for The Blake Project's paid offerings, which include a five-discipline consulting engagement model (Discover, Clarify, Imagine, Cultivate, Realize), structured workshops (Executive Diagnostic Sessions, Brand Strategy Sprints, Leadership Alignment Workshops, Brand Architecture engagements), customized Brand Education Programs and academies, and the annual Un-Conference marketing leadership event. In 2025 the firm productized portions of its methodology into the Brand Performance Lab suite of free diagnostic tools (Brand Diagnostic, Brand-to-EBITDA Calculator, Boardroom Strategy Simulator) and the Value Acceleration Studio, a human-led, AI-enabled service for identifying and scaling brand-driven growth opportunities. Cumulative reach is anchored by the consultancy having addressed strategic challenges for more than 200 brands since 2006, and by the Un-Conference reaching its seventh edition in 2026. Revenue is generated primarily through professional services engagements and event participation; specific pricing, contract values, and revenue figures are not publicly disclosed and no external funding has been raised.

Name

Branding Strategy Insider

Legal name

Branding Strategy Insider

Website

https://brandingstrategyinsider.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Branding Strategy Insider is a brand strategy publication published since 2006 by The Blake Project, a privately held brand consultancy serving senior marketing leaders, CMOs, and executives with consulting, workshops, education programs, and diagnostic tools.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industry

Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Brand strategy consulting
• Brand management insights
• Strategic brand advisory
• Brand education programs
• Marketing leadership content

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Content Marketing / Lead Generation: Branding Strategy Insider operates as a content publishing platform that generates leads and visibility for The Blake Project's paid consulting services, workshops, brand education programs, and the Un-Conference event. The publication itself appears free to readers, monetized indirectly through service referrals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Branding Strategy Insider is a brand strategy publication published by The Blake Project that distributes free content on brand management, positioning, and business performance. It functions as a content-led platform that generates leads for The Blake Project's paid consulting engagements, workshops, brand education programs, diagnostic tools, and the annual Un-Conference event for senior marketing and brand leaders.

Product overview

Branding Strategy Insider is a publication by The Blake Project offering a suite of brand strategy services and tools. The core offering includes the Brand Performance Lab (free diagnostic tools: Brand Diagnostic, Brand-To-EBITDA Calculator, Boardroom Strategy Simulator), the paid Value Acceleration Studio for brand-driven growth solutions, and professional services including consulting (Discover, Clarify, Imagine, Cultivate, Realize), workshops (Executive Diagnostic Sessions, Brand Strategy Sprints, Leadership Alignment Workshops), and Brand Education Programs. The Un-Conference is their annual problem-solving event for brand leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Performance Lab: Free diagnostic tools for leaders to examine brand performance through the lenses of growth, pricing power, customer confidence, differentiation, conversion, and enterprise value.
• Value Acceleration Studio
• The Un-Conference

Products and services

• Branding Strategy Insider Publication A free online brand strategy publication that has been publishing articles on brand management, brand strategy, business strategy, brand culture, brand innovation, brand architecture, pricing, customer experience, and related topics for marketing-oriented leaders and professionals since 2006.
• Consulting Services Five connected consulting disciplines: Discover (research and insights), Clarify (strategy definition), Imagine (creative execution), Cultivate (culture alignment), and Realize (implementation support). Provided by The Blake Project to help brands address complex strategic challenges.
• Executive Diagnostic Sessions Focused workshop sessions designed to identify the brand problems that may be limiting business performance and clarify where brand is creating friction for leadership teams.
• Brand Strategy Sprints Structured workshop engagements designed to move quickly from problem definition to strategic direction, focusing on positioning, differentiation, value proposition, and growth.
• Leadership Alignment Workshops Facilitated workshop sessions designed to build consensus around important brand and business decisions during strategic change, repositioning, or M&A integration.
• Brand Architecture and Portfolio Strategy Workshop engagements designed to simplify complex brand portfolios, clarify roles, reduce customer confusion, and support growth decisions around master brands, sub-brands, and naming systems.
• Brand Education Programs Customized brand education programs and academies that help organizations build brand judgment, including live workshops, executive sessions, team training, and digital learning modules.
• The Un-Conference Annual marketing leadership problem-solving event described as a small, gamified brand-leadership experience for marketers, featuring Brandingo for marketers working to preserve human advantage in an AI world.
• Brand Performance Lab Suite of free diagnostic tools including the Brand Diagnostic, Brand-To-EBITDA Calculator, and Boardroom Strategy Simulator that help leaders identify where brand may be helping or holding back business performance.
• Brand Diagnostic Free diagnostic tool that helps leaders identify where brand may be helping or holding back business performance, examining growth, differentiation, customer confidence, pricing power, and internal alignment.
• Brand-To-EBITDA Calculator Free calculator that helps leaders connect brand levers such as pricing power, conversion, retention, customer confidence, and sales effectiveness to business outcomes and financial performance.
• Boardroom Strategy Simulator Free simulation tool that helps leaders pressure-test strategic brand decisions before they become expensive commitments, exploring assumptions, scenarios, risks, and likely business impact.
• Value Acceleration Studio Human-led, AI-enabled service offering for identifying, prototyping, launching, and scaling brand-driven growth opportunities, helping teams move from insight to action.

Quantifiable outcome

• The Blake Project has helped more than 200 brands address complex strategic challenges

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Bayhaus CreativecoreGTM or Marketing Partner · 30 June 2026Bayhaus Creative is a co-host and partner for The Un-Conference event, helping AI companies tell human stories through original video and brand content. They partner with The Blake Project and Branding Strategy Insider to deliver the annual Un-Conference marketing leadership event.
• CENTRL OfficeminorOthers · 30 June 2026CENTRL Office provides the North Waterfront venue location at 50 Francisco in San Francisco for The Un-Conference event taking place September 23-25, 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prophet: Global brand and marketing consultancy focused on brand strategy, customer experience, and growth — directly comparable to The Blake Project's consulting practice in offering and client segments (CMOs, CEOs, PE teams).
• Lippincott: Brand strategy and design consultancy serving global brands on positioning, identity, and brand-led growth — overlapping service set and enterprise client base with BSI/The Blake Project.
• The Futur: Content-led brand and creative education platform run by Chris Do, monetizing a free/educational content funnel into courses, tools, and services — structurally analogous to BSI's publication-first lead-generation model.
• MarketingProfs: B2B marketing content publication, training, and events business; structurally analogous to BSI as a content-led platform serving marketing leaders with newsletters, articles, and educational programs.
• Interbrand: Iconic brand consulting firm offering brand strategy, naming, valuation, and design — directly comparable in service mix and senior-executive buyer segment served.
• Siegel+Gale: Brand strategy and design consultancy with a simplicity-driven philosophy; serves overlapping enterprise and growth-stage clients on positioning, identity, and customer experience.
• Landor & Fitch: Global brand strategy and design consultancy; competes for the same CMO/CEO enterprise brand strategy engagements that BSI/The Blake Project targets.

Emerging players

• Brand New (UnderConsideration): Long-running design-focused publication covering branding, identity, and logo work; overlaps in audience (senior brand professionals) and editorial mission with BSI's publication.
• Branding Strategy Group: Boutique brand strategy firm offering brand audits, positioning, and naming services; comparable smaller-scale peer to The Blake Project's brand consulting practice.

Broad incumbents

• Kantar BrandZ: Global brand valuation, research, and consulting practice inside Kantar; overlaps with BSI's brand-as-financial-asset positioning but operates at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brandinginsider
• LinkedInlinkedin.com/company/brandingstrategyinsider
• Facebookfacebook.com/BrandingStrategyInsider

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branding Strategy Insider