What Landcare NSW does

Landcare NSW is a not-for-profit charity incorporated in New South Wales (ABN 24 958 819 359, ACN 660 758 770) that serves as the peak body for the community Landcare movement in NSW. Founded in 2007 and headquartered in Mascot (recently transitioned to remote-first operations), the organization coordinates hundreds of grassroots Landcare groups across the state, advocates for community-led conservation with state and federal government, and delivers environmental programs ranging from biodiversity education and native tree planting to fish habitat restoration and natural disaster resilience. Its core program is the NSW Landcare Enabling Program (2023-2027, $59M), a multi-phase government-funded initiative co-delivered with Local Land Services that deploys up to 83 FTE landcare coordinators across NSW regions, supplemented by grants for innovation and Aboriginal partnerships.

Landcare NSW operates a portfolio of programs including the Private Land Conservation Matters (PLCM) initiative with the NSW Biodiversity Conservation Trust (supported by a searchable PLCM Portal), the Creating Canopies urban tree-planting project (300,000+ trees in Greater Sydney), the OzFish Unlimited riparian restoration partnership (40 waterways, 100 projects), the Aboriginal Communities Engagement Program (Working Together Aboriginal Action Plan), and educational initiatives such as Soil Ya Undies and WildVenture. The organization is ATO-approved as a Deductible Gift Recipient and holds registered charity status. The technology footprint is intentionally light: the PLCM Portal and Shared Services Hub are functional web platforms, but the operating model is fundamentally community-coordinated rather than software-driven.

Revenue is generated through three streams: multi-year NSW Government grants (the dominant funding source, with $59M committed over 2023-2027), recurring individual, group, and associate membership fees, and tax-deductible donations. The organization is governed by a volunteer Board of Directors (currently chaired by Steve Bunnell with Allison Mudford as CEO) and operates with 11-50 employees supplemented by the 83 coordinator positions funded through the Enabling Program.

Name

Landcare NSW

Legal name

Landcare NSW Incorporated

Website

https://landcarensw.org.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Landcare NSW is the not-for-profit peak body coordinating the community Landcare movement across New South Wales, delivering government-funded environmental programs, advocacy, and capacity-building for grassroots conservation groups and volunteers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants and Funding: Landcare NSW receives government funding through programs such as the NSW Landcare Enabling Program ($59 million 2023–2027) and the previous NSW Landcare Program ($22.4 million 2019–2023). It is not solely government-funded and supplements this revenue with donations and membership fees.
2. Donations: The organization accepts tax-deductible donations (Gifts of $2 or more are tax deductible) as an ATO-approved Deductible Gift Recipient. It runs fundraising campaigns and donation drives targeting supporters of environmental conservation.
3. Membership Fees: Landcare NSW generates revenue through individual, group, and associate membership fees, providing members with access to The Landcare NSW Connection newsletter, insurance offerings, and other member benefits.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Landcare NSW is a registered charity and the state-level peak body for the community Landcare movement in New South Wales. It coordinates, advocates for, and builds capacity across a network of community Landcare groups, regional networks, and volunteer landcarers, while delivering government-funded programs such as the $59M NSW Landcare Enabling Program, the Private Land Conservation Matters program, and the Creating Canopies urban tree-planting initiative. It also offers memberships (individual, group, associate), insurance services to member groups, and educational programs including Soil Ya Undies and WildVenture.

Product overview

Landcare NSW is a charity and not-for-profit organization that serves as the peak body for the community Landcare movement in New South Wales. Rather than offering a single product, it coordinates a portfolio of environmental programs and initiatives including the NSW Landcare Enabling Program (a $59M government-funded coordinator network), the Private Land Conservation Matters (PLCM) program with its online event portal, the Creating Canopies urban tree-planting project, and various youth engagement and educational initiatives. The organization also provides publications, resources, and a membership program for Landcare groups and supporters. Key digital offerings include the PLCM Portal for event management and the Landcare NSW Connection newsletter. The portfolio is delivered through partnerships with Local Land Services, Biodiversity Conservation Trust, and regional Landcare networks across NSW.

Differentiator

Problem solved

Functional benefit

Products and services

• NSW Landcare Enabling Program A four-year, $59M NSW Government-funded coordinator program co-delivered by Landcare NSW and NSW Local Land Services that employs up to 83 full-time-equivalent local and regional coordinators to support community-led conservation across NSW.
• Private Land Conservation Matters (PLCM) A regionally co-designed community education initiative delivered in partnership with the NSW Biodiversity Conservation Trust to support private landholders in biodiversity conservation through events, workshops, and networking across 12 regional Landcare networks.
• PLCM Portal

Quantifiable outcome

• 300,000+ trees planted through Creating Canopies project in Greater Sydney
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NSW Biodiversity Conservation Trust (BCT)coreStrategic or Co-development PartnerLandcare NSW partners with the NSW Biodiversity Conservation Trust under the Private Land Conservation Matters (PLCM) program, a contracted service delivery agreement. The partnership raises awareness of biodiversity conservation and supports private landholders in conservation efforts across NSW. 12 regional Landcare networks have received funding to host biodiversity-focused events under this program, with 144 events held during 2023–2025.
• Local Land ServicescoreStrategic or Co-development PartnerCo-delivery partner for the $59 million NSW Landcare Enabling Program (2023–2027), a collaborative initiative of Local Land Services and Landcare NSW supported by the NSW Government and overseen by a Joint Management Committee. A Statement of Intent (October 2025) underpins the partnership, which also delivered the previous NSW Landcare Program (2019–2023, $22.4M) and Local Landcare Coordinator Initiative (2015–2019, $15M).
• OzFish UnlimitedcoreStrategic or Co-development PartnerLandcare NSW and OzFish have joined forces on a partnership targeting 100 fish habitat restoration projects across NSW, aiming to restore 40 waterways over two years. The partnership empowers grassroots Landcare groups to collaborate with recreational fishers on local restoration projects. Results include tens of thousands of native trees planted, hundreds of in-stream habitats created, and thousands of volunteers engaged. Supported by the NSW Recreational Fishing Trust.
• Landcare AustraliaminorStrategic or Co-development PartnerPartnership with Landcare Australia for the Healthy Cities Landcare Grants program, co-delivered with Bupa as part of Bupa's Healthy Cities Challenge. Supports environmental community groups to establish native plants in urban landscapes to enhance biodiversity and health outcomes.
• BupaminorGTM or Marketing PartnerBupa partners with Landcare Australia to deliver the Healthy Cities Landcare Grants as part of Bupa's Healthy Cities Challenge, supporting environmental groups in urban areas.
• River Dreaming Aboriginal CorporationminorOthersRiver Dreaming Aboriginal Corporation donated a prize (adult ticket on the Bila Galari tour valued at $1,200+GST) for the Landcare NSW 'Donate and Win' fundraising campaign in late 2024/early 2025.
• Aussie ArkminorStrategic or Co-development PartnerLandcare NSW supported Aussie Ark in the eradication of Scotch Broom (Cytisus scoparius) from the Aussie Ark Sanctuary in the Barrington Tops — one of the most invasive weeds in the region, introduced in the early 1900s.
• NSW Parliamentary Friends of LandcareminorStrategic or Co-development PartnerA cross-party group of NSW Members of Parliament that advocates for Landcare initiatives at state, regional, and local levels. Landcare NSW co-hosts events such as the 'Trees in the House' event at NSW Parliament House with this group.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Trust for Nature (Victoria): Victoria-based conservation NGO that works with private landholders on conservation covenants. Comparable to Landcare NSW's Private Land Conservation Matters partnership with the NSW Biodiversity Conservation Trust, but operating in a different state.

Broad incumbents

• Australian Conservation Foundation: Australia's largest national environmental advocacy organisation. Shares the advocacy, community engagement, and policy representation role with Landcare NSW but operates at federal scale with a broader environmental remit beyond Landcare.
• WWF-Australia: Major international environmental NGO operating in Australia. Comparable in biodiversity conservation, habitat restoration, and partnership-driven delivery, but with significantly larger scale, corporate partnerships, and global brand.
• Bush Heritage Australia: National conservation non-profit that acquires and manages land for biodiversity. Compares to Landcare NSW through conservation delivery and partnership focus, but differs by owning reserves rather than coordinating a volunteer network.
• Greening Australia: Larger national environmental non-profit focused on landscape restoration, reforestation, and biodiversity outcomes. Overlaps with Landcare NSW on tree planting, habitat restoration, and government-funded conservation delivery, but operates at a national scale with a broader programmatic portfolio.

Emerging players

• Conservation Volunteers Australia: Volunteer-based environmental organisation running hands-on conservation projects across Australia. Comparable in volunteer mobilisation and on-ground restoration activity, but operates a more nationally distributed and project-based model versus Landcare NSW's state peak-body structure.

Direct peers

• OzFish Unlimited: Active partner of Landcare NSW on waterway and fish habitat restoration. Operates a similar grassroots, volunteer-driven, habitat-restoration model across Australia, working alongside recreational fishers and community groups.
• Landcare Tasmania: Tasmanian state-level Landcare peak body. Peer community-led environmental non-profit with similar coordinator, advocacy, and member-service models to Landcare NSW.
• Landcare Victoria: State-level peak body for the Landcare movement in Victoria. Closest functional analogue to Landcare NSW in another state, providing coordination, advocacy, and member services to community Landcare groups.
• Landcare Australia: The national peak body for the Landcare movement in Australia. Directly comparable as the federal-level counterpart to Landcare NSW, running national corporate partnerships (including Bupa) and shared programs like Healthy Cities Landcare Grants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LandcareNSW
• YouTubeyoutube.com/@landcarensw667
• Facebookfacebook.com/LandcareNSW
• LinkedInlinkedin.com/company/landcare-nsw
• Instagraminstagram.com/landcare_nsw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Landcare NSW