Mobility Engineering
Mobility Engineering is an Australian distributor and engineering services provider (founded 1988, Asquith NSW) that supplies, installs, and certifies vehicle mobility adaptation products across six categories for NDIS participants, Occupational Therapists, aged-care providers, and community transport operators.
- Company typePrivate
- Founded1988
- HeadquartersAsquith, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mobility Engineering does
Mobility Engineering Pty Ltd is an Australian vehicle mobility adaptation distributor and engineering services provider headquartered in Asquith, NSW, founded in 1988. The company distributes, installs, and certifies adaptive equipment across six product categories — Transfer Solutions, Stowing Solutions, Driving Solutions, Wheelchair Access Solutions, Harness Solutions, and Vehicle Access Solutions — covering approximately 80 distinct products sourced from international brands such as Bruno, B&S, Veigel, Kivi, BraunAbility, Dahl, and Carobrake, for which Mobility Engineering holds exclusive Australian distribution rights. It is also authorized to issue state and federal-recognized engineering certificates, Blue Mod Plates, and VSCCS Compliance Certificates across all Australian states and territories, and operates as a registered NDIS Provider.
The business operates a hybrid go-to-market combining direct e-commerce sales through mobilityengineering.com.au, a nationwide network of trained installation partners for local fitment, and "Premium Partner" demonstration sites in major Australian cities where customers can trial products and have vehicles assessed. Customer segments span NDIS participants and Occupational Therapists (the primary clinical channel), community transport and aged-care providers (enterprise/B2B), and individual vehicle enthusiasts. Pricing is largely quote-based due to the customized nature of installations, with disclosed products ranging from $34 (seatbelt cutter) to $15,500 (Turny Evo swivel seat), while higher-end wheelchair-accessible vehicle conversions and integrated floor systems are likely materially more expensive.
Revenue is generated through three principal streams: hardware sales (direct + channel), professional services (installation, certification, testing, training), and NDIS-funded plan-managed services. Marketing is multi-channel — content/blog, social media, disability expos, Google reviews, and a referral flywheel anchored by Occupational Therapists and driving instructors. The company is closely held by the Akbarian family, with three family members in executive roles (CEO Amin Akbarian, Chairman Ali Akbarian, Solutions Specialist Omid Akbarian, and Holly Akbarian in Accounting/HR), and shows no evidence of external institutional ownership, funding rounds, or M&A activity.
Mobility Engineering firmographics
Firmographics- Name
- Mobility Engineering
- Legal name
- Mobility Engineering Pty Ltd
- Website
- https://mobilityengineering.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobility Engineering is an Australian distributor and engineering services provider (founded 1988, Asquith NSW) that supplies, installs, and certifies vehicle mobility adaptation products across six categories for NDIS participants, Occupational Therapists, aged-care providers, and community transport operators.
- Ownership category
- akta.pro rank
Mobility Engineering industry classification
Industry- Product category
- Vehicle Mobility Adaptation Equipment
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Transportation (4889), Support Activities for Transportation (488)
- SIC
- Miscellaneous Transportation Equipment (3790), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)
- akta.pro secondary industries
- Accessibility & Mobility Equipment Provisioning (Car Seats, Harnesses, Securement Systems) (EDAKAOAJ), Accessible Vehicle Procurement, Upfitting & Maintenance (School Fleets) (EDAKAOAG), Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)
Keywords
Where Mobility Engineering is headquartered
LocationHeadquarters
- HQ city
- Asquith
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mobility Engineering business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Hardware: Direct sales of mobility adaptation products including swivel seats, hoists, driving controls, wheelchair lifts, ramps, and harnesses. Products are sold directly through the website with e-commerce functionality and through the nationwide partner network.
- Professional Services - Installation & Certification: Professional installation services through certified partners, vehicle engineering certification and compliance services, and testing and analysis for vehicle modifications. The company provides state and federal-recognized engineering certificates, Blue Mod Plates, and VSCCS Compliance Certificates.
- NDIS Provider Services: Services funded through NDIS plans for eligible participants, working with Occupational Therapists and their clients to achieve optimal mobility outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Turny Evo Swivel Car Seat |
| One time/ perpetual license | Pay-as-you-go | Seatbelt Buckle Cover |
| One time/ perpetual license | Pay-as-you-go | Seatbelt Cutter |
| One time/ perpetual license | Pay-as-you-go | Magnet Key |
| One time/ perpetual license | Pay-as-you-go | Magnetic Button |
| One time/ perpetual license | Pay-as-you-go | Turny Manual |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Mobility Engineering product offering
Product offeringCore offering
Mobility Engineering distributes and supplies Australia's largest range of vehicle mobility adaptation products — covering transfer solutions, stowing solutions, driving solutions, wheelchair access solutions, harness solutions, and vehicle access solutions — through direct e-commerce sales, a nationwide Premium Partner network, and a certified installer network. In parallel, the company delivers professional services including vehicle engineering certification, Blue Mod Plate issuance, VSCCS Compliance Certificates, testing and analysis, training, warehousing, and product distribution. It also operates as a registered NDIS provider, working with Occupational Therapists to fund mobility equipment for eligible participants.
Product overview
Mobility Engineering is Australia's largest provider of vehicle mobility adaptation products, offering a comprehensive portfolio of hardware solutions across six main categories. Transfer Solutions include swivel seat systems (Turny Evo, Turny Orbit, Turnout, Turny Manual), transfer boards, person lifts, and Carony transfer wheelchairs that enable wheelchair users to enter vehicles independently. Stowing Solutions encompass a wide range of hoists (Carolift series, B&S David/Samson/Hercules/Goliath, Bruno Curb-Sider/Joey/Out-Sider/Out-Rider), the Chariot mobility trailer, Chair Topper roof storage, and various ramps for loading mobility devices. Driving Solutions provide hand controls (Veigel, Kivi), spinner knobs, left foot accelerators, pedal extensions, electronic steering devices, and dual controls for learner drivers. Wheelchair Access Solutions include twin pillar lifts, underfloor lifts, docking stations, wheelchair winches, and WAV conversions like the VW Caddy. Harness Solutions offer postural and behavioural support harnesses including 7-point, 5-point, and magnetic systems. Vehicle Access Solutions provide steps, handrails, and door automation. The company also offers engineering certification, testing, and child restraint services as part of its complete mobility ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Turny Evo Swivel Car Seat
Quantifiable outcome
- 36+ years of industry experience
- +2 more outcomes
Companies that use Mobility Engineering
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Mobility Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mobility Engineering partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Disability Safe Seating Solutions (DSSS) - Kidsafe QueenslandcoreDSSS is a division of Kidsafe Queensland Inc. located at 8/87 Webster Road, Stafford, QLD 4053. They serve as a harness distribution partner for Mobility Engineering in Queensland, specializing in disability safe seating solutions.
- Nationwide Installation Partner NetworkcoreTrained installation partners located throughout Australia providing local installation services for mobility products. Partners are trained to install solutions and serve customers in their communities.
- Premium PartnerscorePremium Partners in most major cities of Australia offer demonstration solutions where customers can trial products and have vehicles assessed for suitability. They provide personalized services including product demonstrations and vehicle assessments.
- Occupational TherapistscoreMobility Engineering works closely with Occupational Therapists and their clients to achieve optimal mobility outcomes. OTs provide clinical recommendations and referrals for appropriate mobility solutions.
- Driving InstructorsminorPartnership with driving instructors who can assist clients with learning to drive with adaptive controls and provide assessments for driving capability.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Mobility Engineering competitors and assessment
Company assessmentBroad incumbents
- ElDorado National: ElDorado is a US manufacturer of wheelchair-accessible minibuses and paratransit vehicles using floor systems like the TriflexAIR platform that Mobility Engineering distributes. It is comparable as a broad incumbent supplying accessible transport solutions at fleet scale for community transport and aged care providers.
- Bruno Independent Living Aids: Bruno is a US-based manufacturer of vehicle mobility lifts and scooter/wheelchair hoists (Curb-Sider, Joey, Out-Sider, Out-Rider), which Mobility Engineering distributes exclusively in Australia. Bruno is comparable as a major incumbent OEM in the stowing/hoist product category that Mobility Engineering resells.
- BraunAbility: BraunAbility is a global incumbent in wheelchair-accessible vehicles and mobility equipment, supplying products like the transfer boards and steering devices that Mobility Engineering distributes in Australia. It is a broad incumbent offering overlapping capabilities across multiple mobility adaptation categories at much larger scale.
- Veigel (by PARAVAN): Veigel is a German manufacturer of ergonomic driving controls including hand controls, spinner knobs, and the MyCommand system distributed by Mobility Engineering. It is comparable as a global incumbent OEM supplying comparable products in the driving solutions category.
- Kivi (LCI Finland): Kivi is a Finnish manufacturer of vehicle lifts, docking stations, and driving controls (K-Series accelerator ring, CT-12 slider) distributed by Mobility Engineering. It is comparable as a European incumbent supplying overlapping product categories in the wheelchair access and driving solutions segments.
- VMI (Vehicle Modifications Inc.): VMI is a US-based manufacturer of wheelchair-accessible vehicles, transfer seats, and driving solutions serving dealerships across North America. It is comparable as a broad incumbent in the WAV conversion and vehicle adaptation space with overlapping capabilities to Mobility Engineering's wheelchair access solutions.
Direct peers
- Autoadapt: Autoadapt is a Swedish-headquartered manufacturer of vehicle mobility adaptations including transfer seats, hoists, and driving controls. It is directly comparable as a specialized vehicle adaptation company targeting the same end-customer use cases (wheelchair users, limited-mobility drivers) with overlapping product categories like swivel seats and wheelchair lifts.
- Freedom Motors Australia: Freedom Motors is an Australian vehicle modifier specializing in wheelchair-accessible vehicle conversions and adaptive driving solutions. It is a direct competitor in the same Australian market with overlapping services such as WAV conversions and adaptive driving controls.
- Total Ability (formerly Sideway): Total Ability is an Australian vehicle mobility adaptation specialist offering driving controls, wheelchair hoists, transfer aids and installation services. It competes directly with Mobility Engineering across the same Australian NDIS-funded customer base with similar product categories.
Regional players
- Kidsafe Queensland (DSSS): Kidsafe Queensland's Disability Safe Seating Solutions division is a Queensland-based harness distribution partner for Mobility Engineering. It is comparable as a regional player specializing in child restraint and harness solutions for disability transport within Australia, overlapping with Mobility Engineering's harness category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobility Engineering social profiles
Digital presenceMobility Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobility Engineering leadership team
Management profileNumber of profiles
Profiles13 records
Mobility Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobility Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobility Engineering
What does Mobility Engineering do?
Mobility Engineering distributes and supplies Australia's largest range of vehicle mobility adaptation products — covering transfer solutions, stowing solutions, driving solutions, wheelchair access solutions, harness solutions, and vehicle access solutions — through direct e-commerce sales, a nationwide Premium Partner network, and a certified installer network. In parallel, the company delivers professional services including vehicle engineering certification, Blue Mod Plate issuance, VSCCS Compliance Certificates, testing and analysis, training, warehousing, and product distribution. It also operates as a registered NDIS provider, working with Occupational Therapists to fund mobility equipment for eligible participants.
Is Mobility Engineering a public or private company?
Mobility Engineering is a private company. It is classified as family owned and is currently operating.
When was Mobility Engineering founded?
Mobility Engineering was founded in 1988. It employs 1 to 10 people.
Where is Mobility Engineering based?
Mobility Engineering is headquartered in Asquith, Australia, in the Oceania region.
How does Mobility Engineering make money?
Three revenue lines are on record. Product Sales - Hardware is the primary driver. The others are professional Services - Installation & Certification and NDIS Provider Services.
Who are Mobility Engineering's main competitors?
Broad incumbents on record are ElDorado National, Bruno Independent Living Aids, BraunAbility, Veigel (by PARAVAN), Kivi (LCI Finland) and VMI (Vehicle Modifications Inc.). Direct peers are Autoadapt, Freedom Motors Australia and Total Ability (formerly Sideway). Kidsafe Queensland (DSSS) is listed as a regional player.
Does Mobility Engineering have an API?
No public API is recorded for Mobility Engineering.
What industry is Mobility Engineering in?
Mobility Engineering's product category is Vehicle Mobility Adaptation Equipment. Its primary akta.pro industry code is TLAFAKAL, Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers, with a secondary code of EDAKAOAJ, Accessibility & Mobility Equipment Provisioning (Car Seats, Harnesses, Securement Systems). Its NAICS code is 4884 and its SIC code is 3790.