Martin City Brewing
Martin City Brewing Company (MCBC) is a privately-held, family-owned craft brewery and multi-concept restaurant group operating eight locations across the Kansas City metro — including Pizza & Taprooms, taverns, a coffee shop and a CPKC Stadium concession — serving local residents, families and corporate event customers with award-winning in-house brewed beer, wood-fired pizza and a paid VIP Beer Club loyalty program.
- Company typePrivate
- Founded2011
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Martin City Brewing does
Martin City Brewing Company ("MCBC") is a privately-held, family-owned craft brewery and multi-concept restaurant group headquartered at 410 East 135th Street in Kansas City, Missouri. The company opened as a brewpub in June 2011 in the Martin City neighborhood and converted to a full brewing operation with a Pizza & Taproom concept in January 2014, when it also began distributing canned beer to restaurants across state lines. It now operates eight physical concepts across the Kansas City metropolitan area — four Pizza & Taprooms (135th Street, Mission Farms, Blue Parkway, Lenexa), three tavern formats (Station 7, South Plaza, Crossroads Tavern & Terrace), one specialty coffee shop (Love, Coffee), and a concession presence at CPKC Stadium — all under the Martin City Brewing Company and sub-brand portfolio. The company is led by founder Matt Moore, with Nathan Tilton as Chief Operating Officer and President of Restaurant Operations, and Nick Moore as Chief Financial Officer and Controller, with the Moore family as principal owners.
The company's primary products are award-winning in-house brewed craft beer — including core year-round offerings such as Hard Way IPA, Belgian-Style Abbey Ale, Survival Blond, Hazy Way IPA and The New Standard, plus seasonal and limited releases — paired with wood-fired stone pizzas and a casual pub-food menu (wings, appetizers, smash burgers, sandwiches, Nashville hot chicken). Core technical assets are a centralized brewing and canning facility at the original 135th Street location, a Toast Tab online-ordering/POS stack across all locations, an ezCater integration for catering delivery, and a Google Calendar integration for event listings. Love, Coffee extends the portfolio into a separate daypart using locally-roasted beans from partner All the Love Roasting Co.
MCBC makes money through a mix of on-premise food-and-beverage transactions (dine-in, carryout and delivery) at its eight locations, paid private-event space rentals ($300–$750 reservation minimums, $100 deposit), gift card sales via Toast Tab, subscription/recurring revenue from the VIP Beer Club (20,000+ members; paid tier priced under $1/day), catering packs ($10–$14 per person) delivered through ezCater, keg reservation sales, and wholesale canned-beer distribution to local retail partners. Customer segments span Kansas City metro residents (the primary segment), families, craft beer enthusiasts, and corporate groups requiring event space and catering; pricing models include unit (a la carte and catering packs), freemium, subscription (VIP Club), and minimum-spend private-rental contracts.
Martin City Brewing firmographics
Firmographics- Name
- Martin City Brewing
- Legal name
- Martin City Brewing Co., L.L.C.
- Website
- https://martincitybrewingcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Martin City Brewing Company (MCBC) is a privately-held, family-owned craft brewery and multi-concept restaurant group operating eight locations across the Kansas City metro — including Pizza & Taprooms, taverns, a coffee shop and a CPKC Stadium concession — serving local residents, families and corporate event customers with award-winning in-house brewed beer, wood-fired pizza and a paid VIP Beer Club loyalty program.
- Ownership category
- akta.pro rank
Martin City Brewing industry classification
Industry- Product category
- Craft Brewery and Restaurant Group
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Martin City Brewing is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Martin City Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Primary revenue from craft beer, pizza, appetizers, sandwiches, wings, and specialty drinks at 8+ restaurant and taproom locations. In-house brewing of all beer served.
- VIP Beer Club Membership: Free standard membership and paid VIP membership (under $1/day) offering monthly perks including BOGO drinks, discounts on food and merchandise, and exclusive beer releases. Over 20,000 members.
- Gift Cards: Digital gift cards sold through Toast Tab, redeemable at any MCBC restaurant location.
- Catering Services: Corporate and private event catering with pickup and delivery options through ezCater. Bundle packs serving 10-100 people starting at $10-14 per person.
- Keg Reservations: Draft beer keg sales for off-site events and personal use, pickup at 135th Street location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family $40 Meal Deal |
| Freemium | Monthly | VIP Club Standard Membership |
| Subscription | Monthly | VIP Club VIP Membership |
| Unit Pricing | Pay-as-you-go | Catering Packs |
| Unit Pricing | Pay-as-you-go | Happy Hour Menu |
| Other | Multi-year contract | Private Event Space Rental |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Martin City Brewing product offering
Product offeringCore offering
Martin City Brewing Company (MCBC) is a Kansas City-based craft brewery and restaurant group that operates a portfolio of 8+ locations across the Kansas City metro, including Pizza & Taprooms, Taverns, a specialty coffee shop, and stadium concessions. The company brews and serves award-winning craft beer on-site at its original 135th Street brewery, pairs it with wood-fired stone pizza and a full food menu, and supports the operations with catering, private event hosting, gift cards, and a VIP Beer Club loyalty program with 20,000+ members.
Product overview
Martin City Brewing Company is a Kansas City-based craft brewery and restaurant group operating a multi-concept portfolio consisting of four Pizza & Taproom locations (135th Street, Mission Farms, Blue Parkway, Lenexa), two Tavern concepts (Station 7, South Plaza), one downtown tavern with rooftop terrace (Crossroads Tavern & Terrace), one specialty coffee shop (Love, Coffee), and CPKC Stadium concessions. The core offerings center on award-winning craft beer brewed at the original 135th Street facility and wood-fired/stone-fired pizzas, complemented by catering services, event hosting, and a VIP Club loyalty program. The company began as a humble brewpub in 2011 and has expanded to multiple Kansas City metro locations.
Differentiator
Problem solved
Functional benefit
Brands
- Pizza & Taproom: Restaurant concept featuring wood-fired pizza and craft beer taprooms at multiple locations
- Tavern
- Love, Coffee
- Crossroads Tavern & Terrace
- Martin City Ice Cream Co.
Products and services
- Pizza & Taproom dining concept Signature dining experience combining wood-fired stone-fired pizzas, craft beers, and casual pub fare across multiple Kansas City metro locations (135th Street, Mission Farms, Blue Parkway, Lenexa). Features specialty pies including Hot Honey Pepperoni, Wildcard BBQ, Chicken Spanakopita, and Fig & Prosciutto.
- Craft Beer Portfolio Award-winning craft beers brewed in Kansas City, including year-round core beers (Hard Way IPA, Belgian-Style Abbey Ale, Survival Blond, Yoga Pants, Hazy Way IPA, The New Standard, Bohemian Pilsner, Fireside Porter) plus seasonal and limited-release varieties. Available on draft at all MCBC locations and canned for retail distribution.
- Love, Coffee shop Specialty coffee shop in Lee's Summit, MO with drive-thru convenience, specialty drinks, fresh pastries, locally roasted All the Love coffee, comfortable seating, and laptop-friendly workspace. Monday-Friday 6am-2pm (late to 5pm Tue/Thu), Saturday-Sunday 7am-2pm.
- Station 7 Tavern Entertainment venue in Lee's Summit, MO combining craft beer, food, and live music. Features The Yard Experience with a live music stage, dedicated Yard Bar, spacious lawn seating, and a family/dog-friendly outdoor environment with string lights and ambient lighting.
- South Plaza Tavern Tavern location in Kansas City, MO featuring stone-fired pizzas, smash burgers, Nashville Hot Chicken Sandwich, 16+ craft beers on tap, locally-inspired cocktails, patio seating, and weekend brunch service. Sunday-Thursday 11am-9pm, Friday-Saturday 11am-10pm.
- Crossroads Tavern & Terrace Downtown Kansas City tavern with rooftop terrace in the Crossroads Arts District. Features wood-fired pizzas, bold new bites (Ahi Tuna Tacos, French Dip, Steak Frites), handcrafted cocktails, and skyline views from the rooftop terrace. Monday-Thursday 11am-9pm (bar 10pm), Friday-Saturday 11am-10pm (bar 11pm), Sunday 11am-9pm.
- Catering Services Catering service for office lunches, team meetings, game days, and private events. Offers catering packs serving 10-100 people starting at approximately $10-$14 per person, including pizzas, appetizers, salads, sandwiches, and bundled options such as Pizza Party Packs, Lunch Boxes, and Signature Combos. Available via pick-up or delivery through ezCater.
- VIP Beer Club Membership Free membership program with over 20,000 members offering monthly perks including BOGO free drinks, 10% off meals, and birthday dessert. Paid VIP membership tier (under $1/day) provides up to $40/month in value through 6-packs, bill credits, or pizza & salad combos, plus 20% off meals, 4 monthly BOGO drinks, and 20% off merchandise.
- Private Event Hosting Private event space hosting at the Lenexa Pizza & Taproom location accommodating up to 40 guests. Available for corporate events, birthday parties, private dinner parties, wedding rehearsal dinners, retirement parties, and sports team celebrations. Requires $100 deposit with reservation minimums: Sun-Thu 11am-4pm $300, 4pm-close $500; Fri-Sat 11am-4pm $500, 4pm-close $750.
- Gift Cards Digital gift cards redeemable at any MCBC restaurant location and Love, Coffee. Can be sent immediately or scheduled for a future date through the Toast Tab platform.
Companies that use Martin City Brewing
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Martin City Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Martin City Brewing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ezCatercoreezCater provides catering delivery platform for Martin City Brewing Company's catering services. Customers can order MCBC food through ezCater for reliable drop-off at corporate events and large gatherings.
- Toast TabcoreToast Tab provides online ordering and point-of-sale systems for all Martin City Brewing Company locations. Handles digital gift cards, online orders, and reservation management.
- All the Love Roasting Co.coreLocal Kansas City coffee roaster supplying beans for Love, Coffee shop and featured in craft beers including Rich with Love imperial coffee porter. Co-branded products strengthen local supplier relationships.
- Reece NicholsminorPartnership with Reece Nichols real estate for Block Party Lemon Strawberry Ale, a beer celebrating Kansas City neighborhoods.
- CPKC StadiumcoreConcession operations at CPKC Stadium Berkley Riverfront Park provides exposure at major sporting and entertainment venue in Kansas City.
Scale indicators5 records
Recent moves14 records
Expansion highlights5 records
Martin City Brewing competitors and assessment
Company assessmentDirect peers
- BrewDog: Multi-location craft brewery and brewpub chain with owned venues, food program, and loyalty members, the closest model analog to Martin City's multi-format chain approach.
- HopCat: Multi-unit craft beer bar and restaurant chain, directly comparable to Martin City's taproom/tavern concepts on craft beer focus and casual dining.
- KC Bier Co. Kansas City-based craft brewery and biergarten (with an attached restaurant), directly comparable to Martin City's brewpub-with-restaurant format in the same metro.
- Boulevard Brewing Company: Kansas City-headquartered craft brewer with a taproom and broader regional distribution, the most direct local peer to Martin City Brewing's brewery + taproom + distribution model.
- Cinder Block Brewery: North Kansas City craft brewery with a taproom, directly overlapping with Martin City on craft beer production and on-premise hospitality within the same metro.
Broad incumbents
- Stone Brewing: Large established craft brewer with brewpubs and broad distribution, comparable to Martin City on the craft manufacturing + on-premise combination but at significantly larger scale.
- BJ's Restaurant Brewhouse: National brewpub chain with in-house beer and a broad menu, comparable to Martin City on the combination of brewery + full-service restaurant at multiple locations.
- Twin Peaks: National casual tavern chain focused on craft beer, sports viewing, and events, comparable to Martin City's Station 7 / South Plaza / Crossroads tavern format.
- Bar Louie: National tavern and bar chain with craft beer and food programs, comparable to Martin City's tavern concepts on format and casual social positioning.
Others
- Top Golf: Entertainment-anchored food and beverage venue chain, thematically comparable to Station 7's Yard Bar and Crossroads Tavern's rooftop/entertainment positioning in the same experiential dining space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Martin City Brewing social profiles
Digital presenceMartin City Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin City Brewing leadership team
Management profileNumber of profiles
Profiles16 records
Martin City Brewing subsidiaries and ownership
Company hierarchySubsidiaries9 records
Martin City Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin City Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin City Brewing
What does Martin City Brewing do?
Martin City Brewing Company (MCBC) is a Kansas City-based craft brewery and restaurant group that operates a portfolio of 8+ locations across the Kansas City metro, including Pizza & Taprooms, Taverns, a specialty coffee shop, and stadium concessions. The company brews and serves award-winning craft beer on-site at its original 135th Street brewery, pairs it with wood-fired stone pizza and a full food menu, and supports the operations with catering, private event hosting, gift cards, and a VIP Beer Club loyalty program with 20,000+ members.
Is Martin City Brewing a public or private company?
Martin City Brewing is a private company. It is classified as family owned and is currently operating.
When was Martin City Brewing founded?
Martin City Brewing was founded in 2011. It employs 11 to 50 people.
Where is Martin City Brewing based?
Martin City Brewing is headquartered in Kansas City, United States, in the North America region.
How does Martin City Brewing make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are VIP Beer Club Membership, gift Cards, catering Services and keg Reservations.
Who are Martin City Brewing's main competitors?
Direct peers on record are BrewDog, HopCat, KC Bier Co., Boulevard Brewing Company and Cinder Block Brewery. Broad incumbents are Stone Brewing, BJ's Restaurant Brewhouse, Twin Peaks and Bar Louie. Top Golf is listed as an others.
Does Martin City Brewing have an API?
No public API is recorded for Martin City Brewing.
What industry is Martin City Brewing in?
Martin City Brewing's product category is Craft Brewery and Restaurant Group. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.