Myra

What Myra does

Myra is a São Paulo-based customer experience analytics company that sells AI-powered speech and text analytics, automated quality monitoring, workforce management, and real-time performance software to large enterprise clients in Brazil. Its core offering combines a proprietary INK platform with the Nexidia (Nice) cloud speech stack to process both voice and text interactions across multiple channels, and is delivered through four integrated products: Monitoria Ágil (AI-powered quality monitoring enabling 100% call coverage), Insights (Speech and Text Analytics with Power BI dashboards), WFM Suite Optimus (workforce management and scheduling), and Station (real-time remote performance monitoring with biometric authentication). Reported scale includes 20+ million interactions analyzed historically, 600,000+ interactions processed monthly, 200,000+ hours of voice processed monthly via Nexidia, 8,000+ calibrated quality indicators, and a customer base of 40–50+ brands spanning banking, telecommunications, education, retail, e-commerce, transportation, insurance, benefits/HR, automotive, and loyalty.

The company's underlying technology relies on speech recognition, NLP, sentiment analysis, anomaly detection, and cognitive AI for rapidly authoring new quality indicators, with claimed 100% call-monitoring coverage at accessible price points relative to traditional sampling-based QA. Its go-to-market is direct enterprise field sales anchored on consultation-led selling and case-study evidence, targeting large Brazilian institutions such as Santander, Bradesco, Nubank, Vivo, Claro, SKY, Mercado Livre, and 99. Myra is part of the Mutant Group ecosystem alongside related companies in digital marketing (Mutant, Zoly), employee experience (Episodia), and credit collection (Intervalor), enabling cross-portfolio commercial leverage.

Revenue mechanics are subscription-based SaaS delivered through multi-year enterprise contracts with undisclosed contact-based pricing, supplemented by professional services for monthly and quarterly diagnostics and strategic recommendations. The company is privately held with no disclosed venture funding or institutional investors and operates primarily in Brazil, with no evidence of material geographic expansion abroad.

Name

Myra

Website

https://myrabr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Myra is a Brazilian AI-powered customer experience analytics company offering speech and text analytics, automated quality monitoring, workforce management, and real-time performance software to large enterprise clients in banking, telecom, retail, and other verticals across Brazil.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Customer experience analytics
• Speech analytics platform
• Quality monitoring software
• Workforce management suite
• Text analytics solution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software as a Service (SaaS) Platform: Subscription-based access to AI-powered customer experience analytics, quality monitoring, and workforce management solutions. Pricing is accessible for monitoring 100% of calls, indicating a scalable SaaS model.
2. Professional Services: Consulting services including monthly/quarterly diagnostics, strategic recommendations, and executive indicator summaries. These complement the software platform with expert analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Myra is an AI-powered customer experience analytics platform that provides Speech and Text Analytics solutions for enterprise clients. The company offers four integrated products: Monitoria Ágil (AI-powered quality monitoring enabling 100% call coverage), Insights (Speech & Text Analytics with Power BI dashboards), WFM Suite Optimus (workforce management), and Station (real-time remote performance monitoring). The platform processes over 600,000 customer interactions monthly, transforming voice and text data from multiple channels into actionable business insights for large enterprise organizations.

Product overview

Myra is a customer experience intelligence platform offering a unified portfolio of four integrated products: Monitoria Ágil (AI-powered quality monitoring for 100% call coverage), Insights (Speech and Text Analytics with Power BI dashboards), WFM Suite Optimus (workforce management and scheduling), and Station (real-time remote performance monitoring). The platform processes over 600,000 customer interactions monthly using Nexidia NICE speech analytics and proprietary INK technology, serving 50+ brands across 10+ industry segments. The four products share a common analytics foundation and data infrastructure, allowing integrated workflows across quality assurance, customer sentiment analysis, and workforce optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitoria Ágil AI-powered agile quality monitoring solution that automates quality assurance processes to monitor 100% of customer interactions with high accuracy. Features flexible AI models for rapid indicator creation, automated transcription of calls across voice and text channels, contestation flows, feedback workflows, indicator tracking, and real-time alerts for critical issues. Designed for enterprise contact centers and customer service operations.
• Insights Speech and Text Analytics platform that transforms customer interaction data from voice and text channels into actionable business insights. Provides Power BI dashboards, KPI tracking, sentiment analysis, and executive summaries for decision-making. Monitors each customer interaction with the brand across voice and text channels, translating interactions into improvements in customer experience and business indicators.
• WFM Suite Optimus Workforce management suite combining team scaling, productivity monitoring, quality tools, and internal communication for contact center optimization. Includes Power BI dashboards, monthly/quarterly diagnostics, and multichannel sentiment interpretation. Supports remote team monitoring and productivity enhancement with team and individual performance indicators and ranking analysis.
• Station Real-time performance monitoring platform for distributed teams providing live views by team and individual with dynamic filters, tool usage analysis, team ranking, and biometric authentication combining biometrics with token for secure remote monitoring. Enables productivity tracking and security in a single platform for remote and hybrid work environments.

Quantifiable outcome

• 10x improvement in quality monitoring sampling compared to traditional methods
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• MutantcoreStrategic or Co-development PartnerParent company of the Mutant Group. Mutant combines marketing and technology to create, develop, operate, and accelerate customer acquisition and conversion journeys in the digital environment.
• ZolycoreStrategic or Co-development PartnerPart of Mutant Group. Digital Growth Makers specializing in digital growth strategies and execution.
• EpisodiacoreStrategic or Co-development PartnerPart of Mutant Group. Digital Employee Experience company that promotes team engagement through innovative digital experiences that entertain, transforming corporate communication.
• IntervalorcoreStrategic or Co-development PartnerPart of Mutant Group. Credit Collection specialist promoting win-win relationships between customers and companies with end-to-end solutions that humanize relations and maximize credit recovery.
• Instituto Joga JuntominorOthersNon-profit institution that develops social impact projects based on ESG pillars. Promotes inclusion and acceleration of people in vulnerable situations through technological knowledge and high-performance skills.
• Nice (Nexidia)coreTechnology or IntegrationTechnology partner providing cloud-based speech analytics infrastructure. Myra utilizes Nexidia by Nice for processing 200,000+ hours of voice interactions per month.
• SantandermajorGTM or Marketing PartnerMajor enterprise client with award-winning case study partnership. Case: Transforming strategy into results won ABT XXI Quality Management award.
• SKYmajorGTM or Marketing PartnerMajor enterprise client with award-winning case study partnership. Case: Pioneirism and attitude: when the voice of the customer revolutionizes business won Smart Customer award for Customer Experience Management.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medallia: Enterprise experience management platform combining speech, text, and structured experience analytics. Competes with Myra's Insights product for large enterprise CX budgets across financial services and telco verticals.
• Verint: Workforce engagement and customer analytics vendor combining speech analytics, quality monitoring, and WFM — overlapping directly with Myra's product portfolio across Monitoria Ágil, Insights, and WFM Suite Optimus.
• Genesys: Cloud contact center platform with embedded speech analytics and workforce engagement — a broader competitor offering overlapping quality monitoring and agent performance capabilities targeted at the same large enterprise B2B buyers.
• NICE: Global CX analytics leader whose Nexidia product Myra already uses. NICE offers a full end-to-end contact center analytics suite that competes directly with Myra's Monitoria Ágil and Insights products at large Brazilian enterprises.

Direct peers

• CallMiner: Pure-play speech and text analytics platform focused on contact center quality monitoring and CX intelligence — directly comparable to Myra's core speech analytics and agile monitoring capabilities.
• Talkdesk: Founded in Portugal but with strong Brazilian roots, Talkdesk is a cloud contact center vendor expanding into AI-powered quality and analytics. Targets the same enterprise B2B CX buyers in Latin America as Myra.

Emerging players

• Sestek: Speech analytics and conversational AI vendor with strong contact center focus. Targets enterprise B2B QA and voice-of-customer use cases highly comparable to Myra's Monitoria Ágil and speech analytics offerings.
• InMoment: Customer experience analytics provider combining text analytics, voice of customer, and AI-driven insights. Competes with Myra's Insights product for enterprise CX teams seeking AI-powered sentiment and theme analysis.

Regional players

• Zenvia: Brazilian cloud communications and CX platform offering multi-channel customer engagement and analytics. Shares the Brazilian market focus and enterprise B2B go-to-market approach with Myra, with overlapping QA and analytics capabilities.
• Ternnar: Brazilian customer experience technology provider offering speech analytics, quality monitoring, and WFM solutions — a regional peer directly competing with Myra across the same Brazilian enterprise verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Myraoficial
• LinkedInlinkedin.com/company/myrabr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myra