Zoly
Zoly is a São Paulo-based digital marketing agency founded in 2006 that helps mid-market and enterprise clients across insurance, healthcare, utilities, education, telecom, financial services, and retail acquire and convert customers through data-driven, hyperpersonalized omnichannel campaigns, operating as part of the Clash/Mutant group.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Zoly does
Zoly is a Brazilian digital marketing and customer acquisition agency headquartered in São Paulo, founded in 2006. The company positions itself as a "Digital Growth Maker," helping mid-market and enterprise clients across verticals — including insurance, healthcare, utilities, education, telecom, financial services, and retail — acquire and convert customers through a unified system that combines proprietary digital marketing technology, data analytics, hyperpersonalization engines, and omnichannel customer journey management. Stated cumulative impact metrics include over $1 billion in revenue generated for client brands, 240,000+ new clients acquired, 60 million+ digital interactions facilitated, and $90 million+ in paid media managed, though these figures represent outcomes delivered to clients rather than Zoly's own top line.
The firm's go-to-market is sales-led and consultative, with a direct enterprise commercial team and a detailed intake form capturing role, department, industry segment, and specific needs. Revenue is generated from a mix of service fees, media management fees, and likely performance-based arrangements associated with the $90M+ paid media budget managed annually. Zoly also operates four owned consumer-facing comparison and education portals — Vai de Bolsa (education), Compara Planos (telecom), Meu Cartão de Crédito (credit cards), and Meu Portal Financeiro (financial education) — which double as lead-generation and marketplace assets feeding its first-party data flywheel.
Zoly is part of the broader Clash/Mutant corporate ecosystem under parent investment company Clash (Clashbr), alongside sister companies Mutant (marketing/technology), Myra (behavior insights), Episodia (digital employee experience), and Intervalor (credit collection). The company holds partner certifications with Google, Meta, HubSpot, LinkedIn, and RD Station, as well as ISO 9001 quality certification and LGPD compliance, supporting its position with regulated enterprise buyers in Brazil and the broader LATAM region across 15 countries.
Zoly firmographics
Firmographics- Name
- Zoly
- Legal name
- Zoly
- Website
- https://zoly.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zoly is a São Paulo-based digital marketing agency founded in 2006 that helps mid-market and enterprise clients across insurance, healthcare, utilities, education, telecom, financial services, and retail acquire and convert customers through data-driven, hyperpersonalized omnichannel campaigns, operating as part of the Clash/Mutant group.
- Ownership category
- akta.pro rank
Zoly industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Customer Experience (CX) & Digital Experience (BPAHAEAC), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where Zoly is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Zoly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing and Advertising Services: Zoly generates revenue by providing digital marketing, customer acquisition, and conversion acceleration services to brands. They manage paid media ($90 million+ in media spend managed), develop omnichannel customer journeys, and deliver personalized marketing campaigns. Revenue is likely derived from a mix of service fees, media management fees, and performance-based arrangements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Zoly product offering
Product offeringCore offering
Zoly is a Digital Growth Maker that provides digital customer acquisition and conversion acceleration services to enterprise and mid-market brands. It combines proprietary marketing technology, data analytics, a hyperpersonalization engine, and omnichannel customer journey management within a unified platform (Sistema Unificado) to deliver measurable demand generation and conversion outcomes across Brazil. The firm also operates consumer-facing comparison and education portals (Vai de Bolsa, Compara Planos, Meu Cartão de Crédito, Meu Portal Financeiro) that generate qualified leads for brand clients.
Product overview
Zoly is a Digital Growth Maker company specializing in digital acquisition and acceleration, connecting brands and consumers through personalized experiences. The company operates a multi-portal portfolio focused on consumer-facing comparison and education platforms: Vai de Bolsa (education and professional training portal), Compara Planos (telecom plan comparison), Meu Cartão de Crédito (credit card comparison), and Meu Portal Financeiro (financial education). Zoly positions itself as a unified system combining marketing and technology to create, develop, operate, and accelerate customer acquisition and conversion journeys in the digital environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Vai de Bolsa Consumer-facing portal that connects individuals seeking professional training and educational opportunities with relevant players in the education sector; serves as a lead generation and marketplace channel for B2B clients.
- Compara Planos Consumer-facing comparison portal that helps users find the best telecom plan options in real time through an intelligent, profile-based matching system; generates qualified leads for telecom brand clients.
- Meu Cartão de Crédito Consumer-facing portal that facilitates the journey of consumers looking for the ideal credit card matching their profile and needs; generates leads for credit card issuer clients.
- Meu Portal Financeiro Consumer-facing portal that promotes Brazilian financial education through free informative content and decision-making resources; supports financial services clients with content-driven lead generation.
Quantifiable outcome
- +$1 billion in revenue generated for brands
- +5 more outcomes
Companies that use Zoly
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Zoly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zoly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MutantcoreMutant specializes in Business Evolution, combining marketing and technology to create, develop, operate, and accelerate customer acquisition and conversion journeys. It is the group's marketing and technology sister company, sharing expertise in the digital growth ecosystem.
- MyracoreMyra is the Behaviour Insights company specializing in generating insights from human behavior using big data, voice and text channel analysis, and market trend analysis to improve customer experience and satisfaction with brands.
- EpisodiaminorEpisodia specializes in Digital Employee Experience, promoting team engagement through innovative digital experiences that entertain and transform corporate communications.
- IntervalorminorIntervalor specializes in Credit Collection and negotiation, promoting win-win relationships between customers and companies with end-to-end solutions that humanize relationships and maximize credit recovery.
- Instituto Joga JuntominorInstituto Joga Junto is a non-profit institution that develops social impact projects based on ESG pillars, promoting inclusion and acceleration of people in vulnerable situations through technological knowledge and high-performance skills. It supports and implements social responsibility in companies.
- Vai de BolsaminorA consumer-facing portal operated by Zoly that connects young people and adults seeking professional training with the most relevant players in the education sector. Functions as a lead generation and marketplace channel.
- Compara PlanosminorA consumer-facing portal where customers find the best telecom plan options in real time through an intelligent, practical, and impartial system that understands their profile and needs.
- Meu Cartão de CréditominorA consumer-facing portal that facilitates the journey of consumers looking for the ideal credit card that best meets their needs.
- Meu Portal FinanceirominorA consumer-facing portal promoting Brazilian financial education through free informative content and essential information for decision-making.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Zoly competitors and assessment
Company assessmentRegional players
- Cadastra: Brazilian data-driven digital marketing and performance agency serving enterprise clients across acquisition, media, and analytics—directly comparable to Zoly's core positioning in the same market.
- V4 Company: Brazil-based performance marketing group focused on measurable customer acquisition and conversion for brands, mirroring Zoly's results-oriented digital growth model.
- Pmweb: Brazilian CRM, data, and personalization marketing firm delivering hyperpersonalized customer-journey campaigns, overlapping strongly with Zoly's personalization and retention focus.
- DP6: Brazilian data-driven marketing and analytics consultancy emphasizing intelligence and data application, closely aligned with Zoly's stated data-intelligence positioning.
- Corebiz: LATAM digital commerce and performance marketing agency serving enterprise brands, comparable in market and customer-acquisition offering to Zoly.
Broad incumbents
- Merkle: Global data-driven customer experience and performance marketing firm (Dentsu); overlaps with Zoly's personalization and journey capabilities but at global scale within a wider network.
- iProspect: Global performance media and paid-media management agency, overlapping with Zoly's media buying and acquisition services but as part of a large global network.
- Jellyfish: Global digital marketing agency specializing in platform-certified paid media and data-driven campaigns, comparable to Zoly's certified performance-marketing model.
Others
- Epsilon: Data and personalization marketing company enabling audience analysis and personalized campaigns; thematically adjacent to Zoly's proprietary data and hyperpersonalization approach.
- Mutant: Sister company within the same Clash group combining marketing and technology for acquisition/conversion journeys; closely related capability set though part of Zoly's own ecosystem rather than an external competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zoly social profiles
Digital presenceZoly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoly leadership team
Management profileNumber of profiles
Profiles1 record
Zoly subsidiaries and ownership
Company hierarchySubsidiaries4 records
Zoly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoly
What does Zoly do?
Zoly is a Digital Growth Maker that provides digital customer acquisition and conversion acceleration services to enterprise and mid-market brands. It combines proprietary marketing technology, data analytics, a hyperpersonalization engine, and omnichannel customer journey management within a unified platform (Sistema Unificado) to deliver measurable demand generation and conversion outcomes across Brazil. The firm also operates consumer-facing comparison and education portals (Vai de Bolsa, Compara Planos, Meu Cartão de Crédito, Meu Portal Financeiro) that generate qualified leads for brand clients.
Is Zoly a public or private company?
Zoly is a private company. It is classified as corporate owned and is currently operating.
When was Zoly founded?
Zoly was founded in 2006. It employs 101 to 250 people.
Where is Zoly based?
Zoly is headquartered in São Paulo, Brazil, in the Latin America region.
How does Zoly make money?
One revenue line is on record: digital Marketing and Advertising Services.
Who are Zoly's main competitors?
Regional players on record are Cadastra, V4 Company, Pmweb, DP6 and Corebiz. Broad incumbents are Merkle, iProspect and Jellyfish. Others are Epsilon and Mutant.
Does Zoly have an API?
No public API is recorded for Zoly.
What industry is Zoly in?
Zoly's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7310.