Zoly

What Zoly does

Zoly is a Brazilian digital marketing and customer acquisition agency headquartered in São Paulo, founded in 2006. The company positions itself as a "Digital Growth Maker," helping mid-market and enterprise clients across verticals — including insurance, healthcare, utilities, education, telecom, financial services, and retail — acquire and convert customers through a unified system that combines proprietary digital marketing technology, data analytics, hyperpersonalization engines, and omnichannel customer journey management. Stated cumulative impact metrics include over $1 billion in revenue generated for client brands, 240,000+ new clients acquired, 60 million+ digital interactions facilitated, and $90 million+ in paid media managed, though these figures represent outcomes delivered to clients rather than Zoly's own top line.

The firm's go-to-market is sales-led and consultative, with a direct enterprise commercial team and a detailed intake form capturing role, department, industry segment, and specific needs. Revenue is generated from a mix of service fees, media management fees, and likely performance-based arrangements associated with the $90M+ paid media budget managed annually. Zoly also operates four owned consumer-facing comparison and education portals — Vai de Bolsa (education), Compara Planos (telecom), Meu Cartão de Crédito (credit cards), and Meu Portal Financeiro (financial education) — which double as lead-generation and marketplace assets feeding its first-party data flywheel.

Zoly is part of the broader Clash/Mutant corporate ecosystem under parent investment company Clash (Clashbr), alongside sister companies Mutant (marketing/technology), Myra (behavior insights), Episodia (digital employee experience), and Intervalor (credit collection). The company holds partner certifications with Google, Meta, HubSpot, LinkedIn, and RD Station, as well as ISO 9001 quality certification and LGPD compliance, supporting its position with regulated enterprise buyers in Brazil and the broader LATAM region across 15 countries.

Name

Zoly

Legal name

Zoly

Website

https://zoly.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Zoly is a São Paulo-based digital marketing agency founded in 2006 that helps mid-market and enterprise clients across insurance, healthcare, utilities, education, telecom, financial services, and retail acquire and convert customers through data-driven, hyperpersonalized omnichannel campaigns, operating as part of the Clash/Mutant group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Customer Experience (CX) & Digital Experience (BPAHAEAC), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Digital marketing services
• Customer acquisition
• Omnichannel journeys
• Hyperpersonalization marketing
• Performance media buying

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing and Advertising Services: Zoly generates revenue by providing digital marketing, customer acquisition, and conversion acceleration services to brands. They manage paid media ($90 million+ in media spend managed), develop omnichannel customer journeys, and deliver personalized marketing campaigns. Revenue is likely derived from a mix of service fees, media management fees, and performance-based arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zoly is a Digital Growth Maker that provides digital customer acquisition and conversion acceleration services to enterprise and mid-market brands. It combines proprietary marketing technology, data analytics, a hyperpersonalization engine, and omnichannel customer journey management within a unified platform (Sistema Unificado) to deliver measurable demand generation and conversion outcomes across Brazil. The firm also operates consumer-facing comparison and education portals (Vai de Bolsa, Compara Planos, Meu Cartão de Crédito, Meu Portal Financeiro) that generate qualified leads for brand clients.

Product overview

Zoly is a Digital Growth Maker company specializing in digital acquisition and acceleration, connecting brands and consumers through personalized experiences. The company operates a multi-portal portfolio focused on consumer-facing comparison and education platforms: Vai de Bolsa (education and professional training portal), Compara Planos (telecom plan comparison), Meu Cartão de Crédito (credit card comparison), and Meu Portal Financeiro (financial education). Zoly positions itself as a unified system combining marketing and technology to create, develop, operate, and accelerate customer acquisition and conversion journeys in the digital environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Vai de Bolsa Consumer-facing portal that connects individuals seeking professional training and educational opportunities with relevant players in the education sector; serves as a lead generation and marketplace channel for B2B clients.
• Compara Planos Consumer-facing comparison portal that helps users find the best telecom plan options in real time through an intelligent, profile-based matching system; generates qualified leads for telecom brand clients.
• Meu Cartão de Crédito Consumer-facing portal that facilitates the journey of consumers looking for the ideal credit card matching their profile and needs; generates leads for credit card issuer clients.
• Meu Portal Financeiro Consumer-facing portal that promotes Brazilian financial education through free informative content and decision-making resources; supports financial services clients with content-driven lead generation.

Quantifiable outcome

• +$1 billion in revenue generated for brands
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MutantcoreStrategic or Co-development PartnerMutant specializes in Business Evolution, combining marketing and technology to create, develop, operate, and accelerate customer acquisition and conversion journeys. It is the group's marketing and technology sister company, sharing expertise in the digital growth ecosystem.
• MyracoreStrategic or Co-development PartnerMyra is the Behaviour Insights company specializing in generating insights from human behavior using big data, voice and text channel analysis, and market trend analysis to improve customer experience and satisfaction with brands.
• EpisodiaminorStrategic or Co-development PartnerEpisodia specializes in Digital Employee Experience, promoting team engagement through innovative digital experiences that entertain and transform corporate communications.
• IntervalorminorStrategic or Co-development PartnerIntervalor specializes in Credit Collection and negotiation, promoting win-win relationships between customers and companies with end-to-end solutions that humanize relationships and maximize credit recovery.
• Instituto Joga JuntominorOthersInstituto Joga Junto is a non-profit institution that develops social impact projects based on ESG pillars, promoting inclusion and acceleration of people in vulnerable situations through technological knowledge and high-performance skills. It supports and implements social responsibility in companies.
• Vai de BolsaminorOthersA consumer-facing portal operated by Zoly that connects young people and adults seeking professional training with the most relevant players in the education sector. Functions as a lead generation and marketplace channel.
• Compara PlanosminorOthersA consumer-facing portal where customers find the best telecom plan options in real time through an intelligent, practical, and impartial system that understands their profile and needs.
• Meu Cartão de CréditominorOthersA consumer-facing portal that facilitates the journey of consumers looking for the ideal credit card that best meets their needs.
• Meu Portal FinanceirominorOthersA consumer-facing portal promoting Brazilian financial education through free informative content and essential information for decision-making.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cadastra: Brazilian data-driven digital marketing and performance agency serving enterprise clients across acquisition, media, and analytics—directly comparable to Zoly's core positioning in the same market.
• V4 Company: Brazil-based performance marketing group focused on measurable customer acquisition and conversion for brands, mirroring Zoly's results-oriented digital growth model.
• Pmweb: Brazilian CRM, data, and personalization marketing firm delivering hyperpersonalized customer-journey campaigns, overlapping strongly with Zoly's personalization and retention focus.
• DP6: Brazilian data-driven marketing and analytics consultancy emphasizing intelligence and data application, closely aligned with Zoly's stated data-intelligence positioning.
• Corebiz: LATAM digital commerce and performance marketing agency serving enterprise brands, comparable in market and customer-acquisition offering to Zoly.

Broad incumbents

• Merkle: Global data-driven customer experience and performance marketing firm (Dentsu); overlaps with Zoly's personalization and journey capabilities but at global scale within a wider network.
• iProspect: Global performance media and paid-media management agency, overlapping with Zoly's media buying and acquisition services but as part of a large global network.
• Jellyfish: Global digital marketing agency specializing in platform-certified paid media and data-driven campaigns, comparable to Zoly's certified performance-marketing model.

Others

• Epsilon: Data and personalization marketing company enabling audience analysis and personalized campaigns; thematically adjacent to Zoly's proprietary data and hyperpersonalization approach.
• Mutant: Sister company within the same Clash group combining marketing and technology for acquisition/conversion journeys; closely related capability set though part of Zoly's own ecosystem rather than an external competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKGLJ6hbxoVIB7pCF7C54VA
• Facebookfacebook.com/agenciazoly
• LinkedInlinkedin.com/company/zoly
• Instagraminstagram.com/zoly_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoly