Sport & Spine Physical Therapy
Sport & Spine Physical Therapy is a Wittenberg, Wisconsin-based outpatient physical therapy practice founded in 1988 that delivers orthopedic and sports medicine rehabilitation, custom DME bracing, and specialty programs including pelvic floor therapy and telehealth to patients across Central Wisconsin.
- Company typePrivate
- Founded1988
- HeadquartersWausau, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sport & Spine Physical Therapy does
Sport & Spine Physical Therapy is an outpatient physical therapy and rehabilitation practice founded in 1988 and headquartered in Wittenberg, Wisconsin. The clinic specializes in orthopedic and sports medicine, serving patients across Central Wisconsin with affiliated locations referenced in Merrill, Auburndale, Marshfield, and Greenwood, plus a Runners Program operated out of the Wausau location. The clinical team comprises licensed Physical and Occupational Therapists, Certified Athletic Trainers, and Physical Therapy Assistants, led by Dr. Luke Wirkus, DPT, as Clinic Director and Partner.
The practice's service portfolio spans core therapy (orthopedic care, chronic pain management, Workers' Compensation, TMJ treatment, balance and fall prevention, cancer-related care, acute strains and sprains) alongside specialty offerings including a Runners Program anchored by the AlterG Anti-Gravity Treadmill, a Return to Sports program, Pelvic Floor Therapy, TeleHealth consultations, and personal training. The clinic holds a Durable Medical Equipment (DME) license that enables on-site fabrication and dispensing of custom and off-the-shelf braces and foot orthotics, including Donjoy Defiance post-surgical ACL braces and Ossur Unloader One knee braces. Specialized rehabilitation equipment includes the Biodex Balance System SD for fall risk assessment and the AlterG treadmill for unweighted gait training.
Sport & Spine generates revenue predominantly through fee-for-service physical therapy billed to commercial insurance, Medicare, and Workers' Compensation, with supplemental self-pay services and direct sale of DME products. Wisconsin's direct-access legislation allows patients to self-refer when insurance permits, supporting a hybrid acquisition model built on physician referrals, direct consumer access, and community outreach. The practice maintains a community-led go-to-market posture through long-standing partnerships with local high school athletic programs, educational content marketing, and active Facebook and Instagram presence.
Sport & Spine Physical Therapy firmographics
Firmographics- Name
- Sport & Spine Physical Therapy
- Legal name
- Sport & Spine Physical Therapy
- Website
- https://sportspinewi.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sport & Spine Physical Therapy is a Wittenberg, Wisconsin-based outpatient physical therapy practice founded in 1988 that delivers orthopedic and sports medicine rehabilitation, custom DME bracing, and specialty programs including pelvic floor therapy and telehealth to patients across Central Wisconsin.
- Ownership category
- akta.pro rank
Sport & Spine Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN)
Keywords
Where Sport & Spine Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sport & Spine Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Therapy Services: Outpatient physical therapy and rehabilitation services billed to insurance or self-pay. Services include orthopedic care, sports medicine, workers compensation, and specialty programs.
- Durable Medical Equipment (Braces/Orthotics): Custom and off-the-shelf braces for shoulder, elbow, wrist, hand, back, knee, and lower leg/ankle/foot injuries. Also provides crutches and assistive devices.
- Personal Training: Personal training services offered as additional program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based physical therapy services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sport & Spine Physical Therapy product offering
Product offeringCore offering
Outpatient physical therapy and rehabilitation clinic specializing in orthopedic care, sports medicine, balance and fall prevention, and workers' compensation recovery. The multi-disciplinary team includes Physical Therapists, Occupational Therapists, Certified Athletic Trainers, and Physical Therapy Assistants. The practice holds a DME (Durable Medical Equipment) license enabling in-house custom bracing and orthotic services.
Product overview
Sport & Spine Physical Therapy is an outpatient physical therapy and rehabilitation practice founded in 1988, specializing in orthopedic and sports medicine. The practice operates as a unified service offering with a DME (Durable Medical Equipment) license, enabling them to provide in-house bracing and orthotics. Their portfolio includes core physical therapy services (Balance & Fall Prevention, Orthopedic Care, Chronic Pain Management, Workers Compensation, Acute Strains & Sprains, TMJ Pain), specialty programs (Cancer Related Care, Pelvic Floor Therapy, Runners Program with AlterG Anti-Gravity Treadmill, Return to Sports, Personal Training), custom and off-the-shelf bracing products (including Donjoy Defiance post-surgical ACL braces and Ossur Unloader One knee braces for arthritis), and TeleHealth remote consultations. The clinic also utilizes advanced equipment including the Biodex Balance System for fall prevention training.
Differentiator
Problem solved
Functional benefit
Products and services
- Balance & Fall Prevention Structured balance assessment and rehabilitation program for patients at risk of falls, leveraging the Biodex Balance System.
- Cancer Related Care Program Rehabilitative care designed for individuals recovering from or undergoing cancer treatment.
- Chronic Pain Management Physical therapy services targeting long-term pain conditions through manual therapy and exercise-based interventions.
- Orthopedic Care Treatment of musculoskeletal injuries and post-surgical orthopedic rehabilitation for adults.
- TMJ Pain Treatment Specialized therapy for temporomandibular joint pain and dysfunction.
- Workers' Compensation Rehabilitation Physical therapy and rehabilitation services for patients recovering from work-related injuries, billed through workers' compensation insurance.
- Acute Strains & Sprains Treatment Rehabilitation for acute soft-tissue injuries such as strains and sprains.
- Personal Training One-on-one supervised exercise programming offered by the clinical team.
- Return to Sports Program Progressive rehabilitation program to prepare injured athletes for safe return to sport.
- Runners Program Runner-specific assessment, gait analysis, and training support utilizing the AlterG Anti-Gravity Treadmill.
- Pelvic Floor Therapy Specialized therapy for pelvic floor dysfunction and related conditions.
- TeleHealth Remote physical therapy consultations and follow-up sessions delivered virtually.
- Custom Bracing & Orthotics (DME) Physician-prescribed custom-fitted braces and orthotic devices manufactured and supplied in-house under the practice's DME license, including post-surgical ACL bracing and unloader knee bracing.
Quantifiable outcome
- Initial evaluations completed within 24-48 hours
- +2 more outcomes
Companies that use Sport & Spine Physical Therapy
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Sport & Spine Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sport & Spine Physical Therapy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- U.S. Physical TherapycoreSport & Spine is partnered with U.S. Physical Therapy, a larger healthcare organization. References indicate shared wellness content and operational support.
- Auburndale Sport & SpineminorAffiliated clinic in Auburndale, WI area.
- Merrill Physical TherapyminorAssociated physical therapy practice in Merrill, WI.
- Wittenberg-Birnamwood High Schoolcore20+ year partnership providing physical therapy services to high school athletic programs. Participates in Work-Based Learning program hosting student observers.
- Malarky's PubminorLocal restaurant in Wausau, WI recommended by staff for patient referrals.
- Townies GrillminorLocal restaurant in Wausau, WI recommended by staff for patient referrals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sport & Spine Physical Therapy competitors and assessment
Company assessmentBroad incumbents
- CORA Physical Therapy: Outpatient PT network offering orthopedic, sports, balance, vestibular, and pelvic health services with strong regional Mid-Atlantic and Southeast presence. Highly comparable service portfolio including niche balance/pelvic programs.
- ATI Physical Therapy: National outpatient PT chain offering orthopedic, sports medicine, workers' comp, and TeleHealth services across hundreds of clinics. Comparable on service mix (orthopedics, sports, industrial) and direct-to-consumer positioning.
- Athletico Physical Therapy: Large multi-clinic outpatient PT provider with orthopedic, sports, occupational, and specialty services including pelvic health and concussion. Direct comparability on orthopedic and sports therapy offerings plus community-driven marketing.
- U.S. Physical Therapy: Public, large multi-clinic operator of outpatient physical therapy practices and the named strategic partner of Sport & Spine. Directly comparable as a PT roll-up entity with affiliated rural and community clinics across the U.S.
- NovaCare Rehabilitation: Select Medical-owned outpatient PT brand offering orthopedics, sports medicine, work injury rehabilitation, and pediatric therapy. Comparable mix of clinical service lines and workers' compensation focus.
- Pivot Physical Therapy: Multi-state outpatient PT chain providing orthopedic, sports medicine, post-surgical rehab, and industrial services. Comparable clinic model and patient segments to Sport & Spine.
Direct peers
- BenchMark Physical Therapy: Outpatient PT provider focused on orthopedic and sports injury rehab with hands-on manual therapy approach across the Southeast and Midwest. Comparable community-clinic model and ortho/sports service emphasis.
- Merrill Physical Therapy: Associated Wisconsin PT practice identified as a channel partner of Sport & Spine. Directly comparable local outpatient PT operator serving the same regional market.
- Drayer Physical Therapy: Operator of outpatient PT clinics (now part of U.S. Physical Therapy) that closely mirrors Sport & Spine's rural/community model with ortho and sports focus. Most direct structural comparable given shared USP affiliation pattern.
- Auburndale Sport & Spine: Affiliated Wisconsin clinic under the Sport & Spine umbrella. Direct operational peer in the same regional network with overlapping services and clinical protocols.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sport & Spine Physical Therapy social profiles
Digital presenceSport & Spine Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport & Spine Physical Therapy leadership team
Management profileNumber of profiles
Profiles4 records
Sport & Spine Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport & Spine Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport & Spine Physical Therapy
What does Sport & Spine Physical Therapy do?
Outpatient physical therapy and rehabilitation clinic specializing in orthopedic care, sports medicine, balance and fall prevention, and workers' compensation recovery. The multi-disciplinary team includes Physical Therapists, Occupational Therapists, Certified Athletic Trainers, and Physical Therapy Assistants. The practice holds a DME (Durable Medical Equipment) license enabling in-house custom bracing and orthotic services.
Is Sport & Spine Physical Therapy a public or private company?
Sport & Spine Physical Therapy is a private company. It is classified as management employee owned and is currently operating.
When was Sport & Spine Physical Therapy founded?
Sport & Spine Physical Therapy was founded in 1988. It employs 1 to 10 people.
Where is Sport & Spine Physical Therapy based?
Sport & Spine Physical Therapy is headquartered in Wausau, United States, in the North America region.
How does Sport & Spine Physical Therapy make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are durable Medical Equipment (Braces/Orthotics) and personal Training.
Who are Sport & Spine Physical Therapy's main competitors?
Broad incumbents on record are CORA Physical Therapy, ATI Physical Therapy, Athletico Physical Therapy, U.S. Physical Therapy, NovaCare Rehabilitation and Pivot Physical Therapy. Direct peers are BenchMark Physical Therapy, Merrill Physical Therapy, Drayer Physical Therapy and Auburndale Sport & Spine.
Does Sport & Spine Physical Therapy have an API?
No public API is recorded for Sport & Spine Physical Therapy.
What industry is Sport & Spine Physical Therapy in?
Sport & Spine Physical Therapy's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 62134 and its SIC code is 8093.