Dishy

What Dishy does

Dishy, operated by Body Project Ltd., is a Dublin-based direct-to-consumer subscription service delivering chef-prepared, pre-made healthy meals to customers across County Dublin. Founded by Gillian Hynes — who also runs the Body Project personal training studio — Dishy offers three Eat Well plans (3-, 5-, and 6-day meal coverage), two Weight Loss plans with reported outcomes of 12–16 pounds lost in four weeks, and a standalone Dishy Dinners option. Meals are made from locally sourced Irish ingredients through partnerships with named regional suppliers (John's Meat Company, George's Fish Shop, Manor Farm Chicken, Fruit World), and are delivered twice weekly (Sunday and Wednesday) between 2pm and 9pm with text tracking notifications; an alternative collection point exists at the Body Project studio in Dublin 2. The technology layer is a standard website-based subscription and ordering platform with no mobile app, no public API, and no documented AI/ML capabilities, supporting menu customisation, flexible subscription management (1–6 weeks or ongoing, with easy skip or cancel), and gift voucher purchases ranging from €50 to €950.

The commercial model is a recurring weekly subscription priced between €60 and €145 per plan, with one-time gift voucher and catering (dishycatering.ie) revenue as supplementary streams. GTM is digital-first, relying on the company's own e-commerce site, organic social channels (Instagram, Facebook, Twitter), a content blog (Dishy Living), email newsletters, and earned media via the founder's recurring appearances on Newstalk and TV3. The company is privately held, founder-owned, with no disclosed institutional investors, funding rounds, or headcount, and operates exclusively within County Dublin with stated geographic restrictions outside that market.

Name

Dishy

Legal name

Body Project Ltd.

Website

https://getdishy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Dishy is a Dublin-based direct-to-consumer subscription service delivering chef-prepared, pre-made healthy meals across County Dublin on twice-weekly schedules, targeting busy professionals and weight-loss seekers through flexible 3-, 5-, and 6-day plans.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Healthy meal delivery
• Meal subscription service
• Prepared meal plans
• Weight loss meals
• Chef-made dinners

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Meal Plans: Recurring weekly subscription for meal delivery plans ranging from 3 to 6 days of meals per week. Multiple plan types including weight loss programs and general wellness plans. Payment occurs weekly for subscriptions of 2 weeks or more.
2. Gift Vouchers: One-time gift voucher purchases available in denominations from €50 to €950, delivered via email with unique redemption codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dishy is a direct-to-consumer healthy meal subscription service delivering chef-made, pre-prepared breakfasts, lunches, and dinners to customers in County Dublin. Customers select a meal plan (3, 5, or 6 day Eat Well plans; 5 or 6 day Weight Loss plans; or 5/6 dinner-only packages) and customize their box from a rotating menu of chef-crafted dishes made with locally sourced Irish ingredients. Meals are delivered fresh twice weekly on Sundays and Wednesdays, with digital gift vouchers available as an additional product.

Product overview

Dishy is a Dublin-based meal delivery service offering a portfolio of subscription meal plans ranging from 3 to 6 days. The core offering includes three Eat Well plans (Half Week Helper, Weekday Warrior, Ultimate Plan) providing full meal coverage for those short on time, two Weight Loss plans featuring juice and meals with typical results of 12-16 pounds in 4 weeks, and a Dishy Dinners standalone option. All meals are pre-prepared, chef-crafted using locally-sourced Irish ingredients, and delivered fresh (with options to freeze). Plans range from €60-€145 weekly, with gift vouchers available as an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Eat Well Plans (Half Week Helper, Weekday Warrior, Ultimate Plan) Subscription meal plans providing daily chef-prepared breakfasts, lunches, and dinners for Dublin-based customers. The Half Week Helper offers 3 days of meals (€75/week, single delivery), the Weekday Warrior offers 5 days of meals (€132/week, two-part delivery on Sunday and Wednesday), and the Ultimate Plan offers 6 days of meals (€145/week, maximum support). Meals are ready in minutes, with freezer-friendly options, and customers select individual meals from a rotating menu at checkout.
• Weight Loss Plans (5-Day and 6-Day) Structured weight loss subscription programs for Dublin customers, featuring one juice and two meals per day (breakfast/dinner or lunch/dinner) using low-calorie, low-GI foods. The 5-Day Weight Loss Plan is €125/week and the 6-Day Weight Loss Plan is €135/week. Reported customer outcomes include 12-16 pounds lost in 4 weeks, with consistent 2 pounds per week initially, and a customer testimonial of losing almost three stone in 3 months.
• Dishy Dinners (5 Dinners and 6 Dinners) Dinner-only subscription packages for Dublin customers who handle breakfast and lunch on their own. The 5 Dinners package is €60 and the 6 Dinners package is €70, with meals arriving fresh and 2 included as freezer-friendly options for later in the week. Fully prepped and ready to heat.
• Gift Vouchers Digital gift vouchers available in increments of €50 from €50 to €950, delivered via email with unique redemption codes for the recipient. A one-time purchase product enabling gifting of Dishy meal plans to friends, family, or colleagues.

Quantifiable outcome

• Typical weight loss of 12 to 16 pounds after 4 weeks on weight loss plan
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Body ProjectcoreStrategic or Co-development Partner · 1 January 2014Body Project was founded by Gillian Hynes in 2014 as a combined program of personal training and chef-prepared healthy meals. Dishy was spun off from Body Project due to high demand for the meal service. Body Project now serves as the collection point for Dishy orders in Dublin 2.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Plenish: UK plant-based, nutritionist-led prepared food and drink brand with DTC and retail channels; overlaps Dishy on the health-and-wellness positioning even if its distribution model is retail-leaning.
• Lean Kitchen: Healthy calorie-controlled meal-prep subscription in Australasia with weight-loss programs and home delivery—an international analogue in business model, meal structure, and outcome-led marketing.

Regional players

• Sprout & Co: Dublin-based healthy fast-casual concept emphasizing fresh, locally sourced ingredients; comparable on Irish-local sourcing and Dublin-centric customer base, though operating physical retail rather than subscription delivery.

Direct peers

• GourmetFuel: Dublin-based chef-prepared healthy meal subscription service offering calorie-controlled, fitness- and weight-loss-oriented meal plans with direct home delivery—essentially the closest Irish head-to-head competitor to Dishy.
• Fresh Fitness Food: UK-based healthy meal-prep subscription delivering fresh, calorie-counted meals to homes, with strong weight-loss program positioning and tiered plans—an international analogue of Dishy's chef-made, wellness-led offering.
• Methodology (by Bryan The Plate): US healthy meal-prep subscription delivering chef-made, nutritionist-designed meals for weight loss and general wellness—a directly comparable product, pricing architecture, and DTC subscription mechanic to Dishy.
• Eat Fit Food: Australian healthy prepared-meal subscription focused on weight-management outcomes and chef-crafted menus delivered to consumers; comparable business model, meal-format, and outcome-led marketing.

Broad incumbents

• Gousto: UK-based meal-kit subscription at scale with weekly home delivery and strong digital brand; competes with Dishy for the 'what's for dinner' occasion among busy Dublin-aware consumers even via cross-border digital marketing.
• HelloFresh: Global leader in direct-to-consumer meal solutions with a wide portfolio of prepared and meal-kit offerings; competes broadly for the same 'healthy convenience dinner' wallet share even where formats differ.
• Abel & Cole: Established UK organic/specialty food subscription operator with home delivery of fresh meals and groceries; a wider-portfolio incumbent that overlaps Dishy's fresh-prepped-meal category but sells into a broader basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dishyhq
• Facebookfacebook.com/dishyhq
• Instagraminstagram.com/dishyhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dishy