Mobilman.id
Mobilman.id is an Indonesian online marketplace for used cars, connecting individual buyers and verified sellers across major Java cities through a web platform, mobile apps, and WhatsApp, with supporting inspection and price estimation tools.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mobilman.id does
Mobilman.id (operating as PT Mobilman Digital Indonesia) is an Indonesian online marketplace for used vehicles, headquartered in Jakarta and operating across major cities on Java including Bekasi, Tangerang, Bogor, Bandung, Surabaya, and Semarang. The platform connects individual buyers and sellers through a web interface and mobile applications (iOS and Android), with WhatsApp serving as the primary off-platform communication channel between transacting parties. The business originates from a YouTube creator background and is positioned as an 'original Indonesian' (asli Indonesia) trusted marketplace for used vehicles.
The platform's core product is the Mobil Bekas (used car) marketplace, supported by several transaction-enabling modules: a Verified Seller system that requires sellers to undergo a vetting process before listing; a Cek Harga Pasaran market price estimation tool that provides buy/sell price guidance by brand, model, and year; a Kalkulator Kredit credit calculator that simulates financing scenarios based on down payment and tenor; and an Inspeksi professional vehicle inspection service that generates condition reports for prospective buyers. The underlying technology stack is a standard web marketplace with image hosting and dedicated landing pages per brand-model combination, optimized for search-driven discovery.
The business model is a peer-to-peer marketplace with free seller listings as the entry point. Monetization is described as transaction commissions and featured/advertising placements, though no pricing tiers or fee schedules are publicly disclosed. The customer base is horizontal, targeting individual Indonesian consumers across economy to luxury vehicle segments, with a stated value proposition centered on seller verification, transparent pricing, and inspection support to address trust deficits in informal used car transactions. The company is privately held with no disclosed investors, no parent company, and operates as a single Indonesian corporate entity.
Mobilman.id firmographics
Firmographics- Name
- Mobilman.id
- Legal name
- PT Mobilman Digital Indonesia
- Website
- https://mobilman.id
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobilman.id is an Indonesian online marketplace for used cars, connecting individual buyers and verified sellers across major Java cities through a web platform, mobile apps, and WhatsApp, with supporting inspection and price estimation tools.
- Ownership category
- akta.pro rank
Where Mobilman.id is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Mobilman.id business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Listing/Transaction Fees: Commission or fees on vehicle sales transactions conducted through the platform. Platform facilitates peer-to-peer car sales with free advertising for sellers.
- Featured Listings: Potential paid premium placement for vehicle advertisements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free listing for sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mobilman.id product offering
Product offeringCore offering
Mobilman.id operates an online marketplace that connects buyers and sellers of used vehicles in Indonesia, featuring verified seller listings across Java-based cities. The platform supports transactions through professional inspection services (Inspeksi), market price estimation tools, credit calculators, and a paid listing service (Pasang Iklan) that enables sellers to post advertisements with verification processes.
Product overview
Mobilman.id is a unified online marketplace for used cars in Indonesia, operating as a single integrated platform that connects buyers with verified sellers. The core product is the Mobil Bekas marketplace, supported by inspection services, price estimation tools, and credit calculators. The platform emphasizes verified sellers, professional inspection offerings, and transparent pricing to facilitate secure used car transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobil Bekas (Used Car Marketplace)
Companies that use Mobilman.id
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mobilman.id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mobilman.id partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Kompas.comminorPress coverage and media partnership featuring Mobilman.id startup story
- TribunnewsminorPress coverage featuring Mobilman.id origin story from YouTube to startup
- KontanminorMedia coverage of used car buying/selling platform
- TIMES IndonesiaminorPress coverage as Kompas partner in used car marketplace
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mobilman.id competitors and assessment
Company assessmentDirect peers
- Mobil123: Indonesian used car marketplace and classifieds site owned by iCar Asia. Directly comparable as a peer-to-peer used vehicle listing platform serving Indonesian buyers and sellers with similar brand/model/price discovery and search functionality.
- Carro Indonesia: Used car marketplace operating across Southeast Asia including Indonesia, offering listings, price benchmarks, and financing. Comparable as a multi-country peer-to-peer used vehicle platform with similar price-discovery tools (Cek Harga / valuation calculator) and inspection workflows.
- Carmudi Indonesia: Indonesia-focused online used car platform (part of Carmudi regional network). Comparable as a dedicated vehicle marketplace with listing, search, and dealer/seller tools targeting the same Indonesian buyer and seller segments as Mobilman.id.
- Carsome Indonesia: SEA-focused used car marketplace with significant Indonesian operations, combining online listings with physical inspection centers and dealer auctions. Comparable end-to-end buyer/seller marketplace offering price estimates and inspection services — directly overlapping with Mobilman.id's verified-seller and inspection proposition.
- OLX Indonesia: Indonesia's largest general classifieds platform with a major automotive vertical. Comparable as a horizontal marketplace where individual sellers list used vehicles for free and buyers contact via chat/phone — directly competing for the same peer-to-peer transaction flow.
- Jualo: Indonesian general classifieds marketplace (acquired by OLX Group) with a substantial used-car category. Comparable as a free-listing horizontal classifieds site that competes with Mobilman.id for the same supply of individual sellers and buyers in the Indonesian used-vehicle market.
Broad incumbents
- Tokopedia (Otomotif category): Indonesia's largest e-commerce marketplace with a significant Otomotif (automotive) category covering new and used vehicles. Comparable as a broad incumbent that captures automotive transaction intent, though it is not specialized in used vehicles.
- Indomobil (used car operations): Major Indonesian automotive conglomerate with used-car dealer and trade-in operations across Java and beyond. Comparable as a broad incumbent operating in the Indonesian used vehicle market with established dealer relationships and offline footprint that Mobilman.id competes against for supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobilman.id social profiles
Digital presenceMobilman.id financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilman.id leadership team
Management profileNumber of profiles
Mobilman.id funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilman.id M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilman.id
What does Mobilman.id do?
Mobilman.id operates an online marketplace that connects buyers and sellers of used vehicles in Indonesia, featuring verified seller listings across Java-based cities. The platform supports transactions through professional inspection services (Inspeksi), market price estimation tools, credit calculators, and a paid listing service (Pasang Iklan) that enables sellers to post advertisements with verification processes.
Is Mobilman.id a public or private company?
Mobilman.id is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobilman.id founded?
Mobilman.id was founded in 2021. It employs 11 to 50 people.
Where is Mobilman.id based?
Mobilman.id is headquartered in Jakarta, Indonesia, in the Asia region.
How does Mobilman.id make money?
Two revenue lines are on record. Listing/Transaction Fees are the primary driver. The others are featured Listings.
Who are Mobilman.id's main competitors?
Direct peers on record are Mobil123, Carro Indonesia, Carmudi Indonesia, Carsome Indonesia, OLX Indonesia and Jualo. Broad incumbents are Tokopedia (Otomotif category) and Indomobil (used car operations).
Does Mobilman.id have an API?
No public API is recorded for Mobilman.id.