Longenecker's Hardware Co.

What Longenecker's Hardware Co. does

Longenecker's Hardware Co. (DBA Longeneckers True Value) is a single-location, family-owned independent hardware retailer founded in 1937 in Manheim, Pennsylvania, and currently operating as a True Value franchise member of the Tru Serv wholesale buying group. The business operates a 15,000+ square foot showroom at 127 Doe Run Road organized into 18 distinct departments spanning hardware, power tools, outdoor power equipment, lawn and garden, appliances, paint, plumbing, electrical, automotive, gifts, greenhouse, housewares, small appliances, water quality, and office supplies. Brand partnerships include Milwaukee, DeWalt, Weber, Traeger, Toro, Stihl, Honda, and Scotts, with separate dedicated websites for general merchandise (store.longeneckers.com) and appliances (longeneckersappliances.com).

The company runs three integrated business lines beyond traditional retail: an equipment rental division offering 400+ items across construction, lawn care, and material handling categories with daily, weekly, and monthly pricing; a party rental division offering tents, linens, audio/video, and event supplies; and a service department providing factory-trained appliance and outdoor power equipment repair (with 82+ years of combined technician experience) that services equipment regardless of original point of purchase. The Just Ask Rental program, developed and marketed by True Value, anchors the rental offering. Service is a stated differentiator that creates post-sale stickiness independent of the retail transaction.

Ownership has been held by three equal partners — Mark Foreman (President), Steve Ober, and Phil Martin — since 2015, following a multi-stage transition from founder Charles G. Longenecker (1937) through his sons Fred and Bill. Headcount is reported in the 51–100 range (approximately 75 employees as of 2007), and the company has held Pennsylvania Home Improvement Contractor registration (No. 016411) for decades. Revenue is generated entirely through transactional, pay-as-you-go unit pricing with no subscription, contract, or enterprise customer model.

Name

Longenecker's Hardware Co.

Legal name

Longenecker's True Value

Website

https://longeneckers.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

Longenecker's Hardware Co. is a family-owned True Value franchise hardware retailer founded in 1937, operating a single Manheim, PA store with 18 departments, 400+ rental items, appliance sales, and factory-trained repair services for DIY homeowners and local contractors.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414), Consumer Electronics and Appliances Rental (532210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Appliances (3630), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM), Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Small Appliance Repair & Service (CRACAJAC)

Keywords

• Hardware retail store
• Equipment rental services
• Home improvement supplies
• Appliance sales service
• Outdoor power equipment

Headquarters

HQ city

Manheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales: Hardware retail sales across multiple departments including hardware, tools, automotive, electrical, plumbing, paint, lawn & garden, and more
2. Appliance Sales: Major appliances sales including kitchen and home appliances, with dedicated appliances subdomain
3. Equipment Rentals: Equipment rental services with daily, weekly, and monthly rates for construction, lawn care, and general equipment needs
4. Party Rentals: Party rental equipment including tents, linens, audio/video, fun and games, and party/banquet supplies
5. Service and Repair: Appliance service and outdoor power equipment service including repairs and maintenance
6. Gift Cards: Gift card sales over the phone with no shipping or handling charges

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Longenecker's Hardware Co. is a True Value franchise hardware retail store in Manheim, Pennsylvania, selling a broad assortment of home improvement products across 18 departments (tools, outdoor power equipment, appliances, paint, plumbing, electrical, lawn and garden, grills, automotive, hardware, gifts, greenhouse, housewares, small appliances, water quality, office supplies). It complements product sales with an equipment rental fleet of 400+ items, party rental services, and in-house repair services for appliances and outdoor power equipment with factory-trained technicians.

Product overview

Longenecker's Hardware is a True Value hardware store in Manheim, PA operating as a traditional brick-and-mortar retail hardware store with no unified software platform. The company offers a comprehensive range of hardware and home improvement products organized into distinct departments: Tools (Milwaukee M12 and M18 FUEL, DeWalt), Outdoor Power Equipment (Toro, Honda, Stihl, Mi-t-M), Outdoor Living & Grills (Weber, Traeger), Lawn & Garden, Appliances, Paint, Plumbing, Electrical, Automotive, Gifts & Cards, Greenhouse, Housewares, Small Appliances, Water Quality, and Office Supplies. The business also operates a major Equipment Rental division with over 400 rental items (air compressors, earth moving equipment, generators, concrete equipment, lifts, trailers, etc.) and a separate Party Rental service. Service offerings include Appliance Service and Outdoor Power Equipment Service. The company operates as a member of the True Value wholesale buying group and sells through both its physical store and separate online appliance storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware Department Retail department selling fasteners (over 80 feet of fasteners in SAE and metric, zinc, brass, galvanized, chrome, and stainless steel), cabinet hardware, door locks, security hardware, garage door hardware, garage door openers, mailboxes, and general hardware accessories for DIY consumers and contractors.
• Tools Department Retail department selling power tools and hand tools including Milwaukee M12 and M18 FUEL product lines, DeWalt power tools, and assorted hand tools for DIY homeowners and professional tradespeople.
• Outdoor Power Equipment Retail sales of lawn mowers, snow blowers, trimmers, chainsaws, and related accessories from brands such as Toro, Honda Power Equipment, Stihl, and Mi-t-M, targeted at homeowners and landscaping professionals.
• Outdoor Living & Grills Retail department selling Weber gas and charcoal grills, Traeger wood pellet grills, fire pits, patio furniture, and pool chemicals for residential outdoor living and cooking.
• Lawn & Garden Retail lawn and garden supplies including fertilizer, grass seed, vegetable seeds, flower bulbs, garden hoses, rain barrels, gloves, mulch, soils, wheelbarrows, fencing, insecticides, bird feeders, and pet supplies from Scotts, Ortho, Preen, Bayer, Roundup, and Miracle Gro.
• Appliances Major and minor home appliances sold through a dedicated appliance showroom and separate website at longeneckersappliances.com, targeted at residential kitchen and home appliance replacement buyers.
• Paint Department Retail paint and painting supplies including interior and exterior paint, spray paint, paint sprayers, caulks, sealants, brushes, stains, varnishes, sandpaper, wood putty, and wallpapering supplies, with computer color matching service.
• Plumbing Department Retail plumbing supplies including copper, PVC, CPVC, Pex pipe and fittings, water heaters, water softeners, sump pumps, faucets, toilet parts, RO systems, water filters, and pressure tanks for residential and contractor customers.
• Electrical Department Retail electrical supplies including ceiling fans, interior and exterior fixtures, light bulbs, extension cords, electrical boxes, conduit supplies, switches, receptacles, door bells, timers, breakers, and electrical meters.
• Equipment Rentals Rental service offering 400+ items including air compressors, air tools, automotive tools, chainsaws, compaction equipment, concrete equipment, cutters, drills, earth moving equipment, generators, grinders, hand tools, heaters, jacks, ladders, lifts, material handling equipment, painting equipment, plumbing equipment, pressure washers, pumps, saws, scaffolding, stump grinders, trailers, and welders on daily, weekly, and monthly rates, with online reservation.
• Party Rentals Rental service supplying party and event equipment including audio/video equipment, fun and games, linens, party/banquet supplies, and tent rentals for residential and community events.
• Appliance Service Appliance repair and service staffed by factory-trained technicians with 82+ years of combined experience, available to customers regardless of where the appliance was originally purchased.
• Outdoor Power Equipment Service Repair and maintenance service for outdoor power equipment; authorized warranty repair center for AYP, Briggs & Stratton, Honda, Kawasaki, Kohler, Lawn Boy, MTD, Mi-t-M, Simplicity, Stihl, Toro, Troybilt, and White, with Stihl Elite Dealer designation and factory certified service technicians.
• Automotive Department Retail automotive supplies including fuel cans, motor oil, oil filters, air filters, wiper blades, trailer hitches, cleaners, waxes, antifreeze, batteries, and tools from brands such as Stoner, Permatex, Anco, STP, Wagner, Mothers, Gunk, Prestone, ArmorAll, Castrol, Meguiars, Rain-X, Valvoline, Pennzoil, and Fram.
• Gifts & Cards Retail gift items including cards, candles (Yankee, Rhapsody, Woodwick), silk flowers, wreaths, books, picture frames, puzzles, games, clocks, mirrors, gift wrap, tableware, jewelry, and seasonal decorations; also gift card sales over the phone with no shipping or handling charges.
• Greenhouse Seasonal retail greenhouse offering annuals, perennials, Easter plants, bulbs, fairy gardens, herbs, fountains, birdbaths, garden decor, and seasonal plantings, with specialization in container gardens and custom containers.
• Housewares Retail household items including bathroom accessories, canning jars, cleaning supplies, cookware, cutlery, dish towels, glassware, kitchen gadgets, party supplies, and storage containers.
• Small Appliances Retail small kitchen appliances including coffeemakers, toasters, mixers, blenders, fry pans, slow cookers, deep fryers, can openers, food processors, waffle makers, ice cream makers, popcorn poppers, heaters, and humidifiers.
• Water Quality Retail water quality solutions including water testing, water softeners, reverse osmosis systems, UV light treatments, water filters, and installation services for water heaters, softeners, and UV lights.
• Office Supplies Retail office supplies including school supplies, pens, pencils, ink cartridges, paper, binders, filing supplies, business forms, safes, and copy/fax service.

Quantifiable outcome

• Factory trained technicians with combined 82+ years of experience
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• True ValuecoreChannel Partner/ Reseller/ Distributor · 1 January 1962Joined True Value buying group in 1962 which is now the largest wholesaler in the world called Tru Serv (formed from True Value and ServiStar merger in 1999). Provides purchasing power and access to marketing programs like 'Just Ask Rental' niche market program.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with overlapping fleet categories (earthmoving, lifts, compressors, generators). Relevant as the scale competitor for the higher-end contractor rental slices of Longenecker's Just Ask Rental business.
• Tractor Supply Company: Rural-lifestyle retailer overlapping in outdoor power equipment, lawn & garden, grills/outdoor living, hardware, and seasonal categories. Comparable as a destination store for project-based rural/suburban households and a competitor for branded outdoor power and grill brands.
• Best Buy: National consumer electronics and small-appliance retailer with appliance delivery and installation services. Comparable as a benchmark for category execution and customer experience in the small- and major-appliance portion of Longenecker's assortment.
• True Value Company: The cooperative wholesaler and brand Longenecker's is affiliated with (Tru Serv / True Value). Operates the 'Just Ask Rental' program Longenecker's participates in. Not a store competitor in the traditional sense but a direct structural counterparty whose programs define the dealer's competitive proposition.
• Lowe's: Second-largest U.S. home-improvement retailer; competes head-on in appliances, tools, hardware, paint, plumbing, and lawn & garden. Relevant for benchmarking assortment, pricing, and omnichannel expectations in the same trade area.
• The Home Depot: Largest U.S. home-improvement retailer with overlapping categories across hardware, tools, appliances, paint, plumbing, electrical, lawn & garden, and rentals. Sets the competitive price/assortment benchmark against which Longenecker's value proposition is measured in every department.
• Sunbelt Rentals: Major national equipment rental provider with a broad fleet across construction, industrial, and DIY/general tool categories. Comparable to Longenecker's rental offering at the higher-end / contractor segment, and indicative of how rental is scaling toward specialty operators.

Direct peers

• Do it Best: Member-owned hardware, lumber, and building materials cooperative serving independent retailers — direct structural parallel to True Value/Ace and the closest competitor for independent dealer mindshare, purchasing scale, and value-added service programs.
• Ace Hardware: Cooperative hardware retailer with the same 'local-store' cooperative model as Longenecker's True Value — independent dealer-owned stores operating under a co-op banner with shared buying, brand, and rental programs. Closest direct comparable on business model and target customer.

Regional players

• Menards: Large privately held home-improvement retailer with strong Midwest/Mid-Atlantic regional density. Overlaps Longenecker's assortment in hardware, tools, appliances, and outdoor; relevant for regional price competition in Pennsylvania-adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Longeneckers
• Pinterestprojects.truevalue.com/ProjectsByRoom
• LinkedInlinkedin.com/company/longeneckers-hardware-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longenecker's Hardware Co.