Original Oil Comércio de Lubrificantes

What Original Oil Comércio de Lubrificantes does

Original Oil Comércio de Lubrificantes is a privately held Brazilian regional auto center and lubricant distributor founded in 2011 and headquartered in Chapecó, Santa Catarina. The company operates three integrated lines of business: (1) a retail auto center offering oil and filter changes, wheel balancing, alignment, automatic transmission fluid service, suspension and brake work, scanner-based diagnostics, and ozone-based air conditioning sanitization; (2) wholesale distribution of lubricants, tires, and related automotive products to retailers and auto shops across Western Santa Catarina (Oeste Catarinense), supported by professional logistics, teleattendance, and external sales representatives; and (3) an online quotation channel (Cotação Online) for remote price requests. The product portfolio aggregates nine lubricant brands serving automotive, truck, agricultural, and industrial segments, with customers ranging from individual vehicle owners to commercial fleet operators and small resellers.

The underlying operating model is asset-light physical retail combined with regional distribution rather than a technology platform; core equipment includes Italian-sourced balancing machinery, U.S.-sourced alignment equipment, automotive diagnostic scanners, and ozone sanitization systems. Revenue is generated from service fees at the auto center, direct retail product sales, and wholesale/transaction margins on distribution. Pricing is not publicly disclosed and is quote-based via the website form or phone. GTM is direct-to-consumer for retail and direct-to-SMB for wholesale, with no disclosed digital marketing investment beyond a contact form and quotation tool. The company reports 1-10 employees and has not disclosed any external funding, M&A, partnerships, or leadership changes in the available source data.

The company's stated strategic direction is toward digital connectivity and customer information sharing, though no concrete AI/ML, software platform, or ecosystem partnerships have been disclosed. There are no patents, certifications, awards, named key customers, or management team profiles available in the source data, limiting due diligence depth. Geographic scope is single-country/regional, restricted to the Oeste Catarinense region of Brazil.

Name

Original Oil Comércio de Lubrificantes

Legal name

Original Oil Comércio de Lubrificantes

Website

https://originaloil.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Original Oil Comércio de Lubrificantes is a privately held Brazilian auto center and lubricant distributor founded in 2011 in Chapecó, Santa Catarina. It serves individual vehicle owners, fleet operators, and small resellers across Western Santa Catarina with retail services, multi-brand lubricants, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Automotive Lubricants Distribution and Auto Services

NAICS

Automotive Oil Change and Lubrication Shops (811191), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro industry

PRIMARYEUALAJAF

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYIMAEAMAA

Automotive Lubricants & Fluids

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

Keywords

• Lubricant distribution
• Automotive maintenance services
• Auto center retail
• Wholesale tire supply
• Vehicle diagnostics

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Retail Auto Center Services: Operating a national reference auto center providing automotive services including oil changes, balancing, alignment, suspension, brake service, and diagnostic scanning. Revenue generated from service fees.
2. Retail Product Sales: Direct retail sales of lubricants, tires, and other automotive products to consumers through the auto center storefront.
3. Wholesale and Distribution: Wholesale distribution of lubricants, tires, and other automotive products to retailers and auto shops across the Western Santa Catarina region, supported by professional logistics infrastructure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Original Oil Comércio de Lubrificantes is a regional distributor and auto center operator headquartered in Chapecó, Santa Catarina, Brazil. It sells automotive lubricants, tires, and related products to individual vehicle owners through a retail storefront, while also performing wholesale distribution to retailers and auto shops across the Western Santa Catarina region. In parallel, it operates a reference auto center delivering mechanical services such as oil and filter changes, wheel balancing, alignment, suspension and brake service, automatic transmission fluid service, scanner-based diagnostics, and ozone-based air conditioning sanitization.

Product overview

Original Oil is a physical auto center and lubricant distributor based in Chapecó, SC, Brazil, founded in 2011. The company operates across three main business areas: (1) Retail and Auto Center Services — offering comprehensive automotive maintenance including oil changes, filter replacement, wheel balancing, alignment, automatic transmission fluid service, suspension and brake work, scanner-based diagnostics, and ozone air conditioning sanitization; (2) Wholesale and Distribution — distributing lubricants, tires, and related products throughout Western Santa Catarina region with professional logistics and sales team; and (3) Online Quotation — providing online price request capabilities. The company distributes multiple lubricant brands and serves automotive, truck, agricultural, and industrial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Center Services Comprehensive automotive service center offering oil changes and filter replacements, wheel balancing, alignment, automatic transmission fluid service, suspension and brake service, scanner-based automotive diagnostics, and ozone-based air conditioning sanitization. Targeted at individual vehicle owners in the Chapecó region.
• Wholesale and Retail Distribution of Lubricants, Tires and Related Products Wholesale and retail distribution of lubricants, tires, and related automotive products across multiple national and international brands, serving vehicle owners, retailers, and auto shops throughout the Western Santa Catarina region. Wholesale supported by teleattendance, external sales representatives, and professional logistics.
• Online Quotation Service Online quotation service allowing customers to request price estimates without leaving home, capturing vehicle and service/problem information to receive a follow-up from the company.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TotalEnergies Lubrificantes Brasil: Global lubricant major with Brazilian operations serving automotive and industrial customers. Comparable as a brand supplier and competitor in the same lubricants categories Original Oil handles.
• Shell Brasil Lubrificantes: One of the global lubricant majors operating in Brazil across automotive and industrial segments. Comparable as a brand supplier whose products Original Oil distributes and as a competitor for end-customer lubricant share.
• Ipiranga (Ultrapar): Major Brazilian fuel and lubricant distributor with extensive retail and B2B networks. Comparable as a petroleum/lubricant distribution competitor with nationwide scale well beyond Original Oil's regional footprint.
• Lubrax (Petrobras Distribuidora): Petrobras' lubricants brand and Brazil's largest lubricant distributor. Comparable as a wholesale and retail lubricant channel competitor in Brazil, though operating nationally rather than regionally.
• Mobil Brasil (ExxonMobil): International lubricants major serving automotive and industrial customers in Brazil. Comparable as a supplier brand within Original Oil's portfolio and a broader competitor in the lubricants market.
• Texaco/Havoline Brasil (Chevron): Chevron's lubricants brand sold through Brazilian distribution and retail channels. Comparable as a competing brand within the same lubricants portfolio Original Oil offers to end customers and resellers.
• Castrol Brasil: BP-owned lubricants brand with strong presence in Brazilian automotive and industrial channels. Comparable as a brand competing for shelf space and end-customer preference in the same product categories.
• Moove Lubrificantes (Cosan): Brazil's largest independent lubricants manufacturer (Cosan/J&F group), producing Mobil-branded products in Brazil. Comparable as a major lubricants supplier/distributor whose products flow through channels similar to Original Oil's.

Direct peers

• DPaschoal: Brazilian tire and auto parts distributor with both retail and wholesale operations. Highly comparable as a multi-channel distributor of automotive consumables (tires, lubricants, parts) with B2B and B2C revenue streams.
• Pneus & Cia / Local Brazilian auto center chains: Regional and national Brazilian chains combining tire/parts retail with auto service centers. Closely comparable as direct competitors offering the same combined retail auto center plus lubricants/tires distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/originaloilchapeco
• LinkedInlinkedin.com/company/original-oil-comercio-de-lubrificantes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Oil Comércio de Lubrificantes