What Bower Studios does

Bower Studios is a privately held, Brooklyn-based design studio founded in 2013 by partners Danny Giannella and Tammer Hijazi, operating with a small team of 1-10 employees. The studio specializes in handcrafted decorative mirrors and contemporary furniture that explore perceptions of depth, light, and self, with mirrors as its primary focus. Production is centralized at the Brooklyn studio, where pieces are made to order with lead times of 10-16 weeks, and where the studio has developed several proprietary techniques including the Melt Collection's slumped glass mirrors that droop over wooden dowels, the Lattice Collection's gradient metal-layered glass developed with the South African duo Spectrum, acid-etched mirror finishes (Palm collection), hand-woven stainless steel and leather mirror construction, and Column Mirror designs using progressively thinner glass strips to create illusionary depth.

The studio operates a hybrid go-to-market combining direct-to-consumer e-commerce (Shopify-hosted at bower-studios.com) with a dedicated trade program for interior designers and architects offering 3D files, resale certificates, and tax-exempt purchasing. Premium pricing ranges from $1,600 for entry-level Melt Table Mirrors to $26,550 for the Melt Dining Table, with customization adding 20-35% to base pricing. Limited editions and artist collaborations under the BOWERx sub-brand are sold direct and through gallery partner The Future Perfect, with international shipping available worldwide via FedEx and freight from the NYC studio. A small Greenpoint, Brooklyn showroom supports visits by appointment.

Bower serves four core customer segments: interior designers and architects (primary, via the trade program), high-end residential consumers seeking statement pieces, commercial and hospitality brands commissioning bespoke installations, and art collectors and galleries acquiring limited editions. Notable commercial projects include installations and custom pieces for TF Cornerstone (595 Dean Street), West Elm (nationwide exclusive collection), The Wing, Nike (SoHo), Google (OnHub router shell), Whitney Museum (Tipsy Nubbin with Chiaozza), Thrive Capital, Refinery29 (29 Rooms), and Mociun. The studio has registered trademarks across 13 Melt product names and maintains a small permanent team in Brooklyn.

Name

Bower Studios

Legal name

Bower Studios Inc.

Website

https://bower-studios.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bower Studios is a Brooklyn-based design studio founded in 2013 by Danny Giannella and Tammer Hijazi that handcrafts premium decorative mirrors and furniture, serving interior designers, architects, and affluent consumers through direct e-commerce and a dedicated trade program.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mirror Sales: Core revenue from handcrafted decorative mirrors ranging from $1,775 to $16,000. Made-to-order with lead times of 10-16 weeks. In-stock items ship within 3 business days.
2. Furniture Sales: Furniture collection including seating, tables, and case goods. Products range from $2,275 (Contour Side Table) to $26,550 (Melt Dining Table). Made-to-order.
3. Limited Edition Collaborations: Special collaborative pieces with artists and designers sold exclusively through partners or at premium pricing. Includes marble and concrete versions of signature pieces.
4. Trade Program: Trade accounts for interior designers, architects, and design professionals offering access to 3D files, resellers certificates, and professional support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bower Studios is a Brooklyn-based design studio that handcrafts decorative and architectural mirrors and a line of furniture (seating, tables, daybeds, case goods) in-house. Products are made-to-order with extensive customization through an in-house material library covering mirror tints, wood finishes, glass types, metal, stone, and upholstery, with lead times of 10–16 weeks.

Product overview

Bower Studios is a New York City-based multidisciplinary furniture and product design studio with a primary focus on handcrafted mirrors, complemented by furniture collections, lighting, and artist collaborations. Their core offerings include the Mirror Collection (wall mirrors, full-length mirrors, architectural mirrors in various styles like archway, circular, geometric, and woven designs) and Furniture Collection (seating, tables, daybeds). Key sub-brands include the Melt Collection (drooping glass mirrors and furniture exploring perception), Contour Collection (sculptural curved furniture), Woven Mirrors (stainless steel and leather), and Lattice Mirrors (gradient color limited editions). The BOWERx program features collaborations with artists and designers. All products are made-to-order and customizable through their Material Library of finishes. The company operates on a B2C e-commerce model with a trade program for design professionals.

Differentiator

Problem solved

Functional benefit

Brands

• BOWERx: Collaborative mirror series in partnership with inspiring artists, designers and creatives from architecture, furniture, clothing, textile, photography, graphics and art worlds.
• Melt Collection
• Contour Collection

Products and services

• Mirrors Collection Handcrafted decorative and functional mirrors made one by one in the New York studio from globally sourced architectural-grade glass with various tinted and antique finishes, framed with domestic solid wood. Includes wall mirrors, full-length mirrors, architectural mirrors (archway, moongate, column, geometric forms), and limited editions. Pricing ranges from $1,600 to $16,000, with made-to-order lead times of 10–16 weeks and select in-stock items shipping within 3 business days.
• Furniture Collection Handcrafted furniture line including seating (stools, accent chairs, lounge chairs, daybeds), tables (side, coffee, dining, console), and case goods made in the Brooklyn studio using high-polish metals, glass, walnut, textured wool, and thermoformed Corian. Pricing ranges from $2,275 (Contour Side Table) to $26,550 (Melt Dining Table); all pieces made-to-order.
• Melt Collection Signature collection of mirrors and furniture exploring reality versus perception, in which glass mirrors droop or slump as if under gravitational or thermal force, creating transformation effects. Includes Melt Mirrors I–IV, Melt Table Mirror, Melt Stool, Melt Low-Back Chair, Melt Accent Chair, Melt Lounge Chair, Melt Daybed, Melt Coffee Table, Melt Console Table, and Melt Dining Table.
• Contour Collection Sculptural curved furniture collection featuring dining tables, coffee tables, console tables, and side tables with flowing forms, constructed using high-polish metals, glass, walnut, textured wool, and thermoformed Corian.
• Woven Mirrors Limited and small-batch mirrors built from a hand-woven grid of mirror-polished stainless steel strips and leather accents framed in walnut, producing a hypnotic reflective surface that distorts and weaves surrounding space. Includes Woven Mirror I–V with pricing from $6,400 to $12,900.
• Lattice Mirrors Limited-edition mirrors created in collaboration with South African design duo Spectrum, featuring luminous gradient colors made by layering pure metal elements onto glass. Editions limited to 6 pieces per design, with pricing from $3,600 to $16,000 for Lattice Mirror 4 series.
• BOWERx Artist Collaborations Collaborative mirror series with artists, designers, and creatives from architecture, furniture, clothing, textile, photography, graphics, and art, merging outside perspectives into limited-edition mirror designs (e.g., Oko Mirrors with Ana Kraš, Cutouts Mirror Set with Dusen Dusen, Water Mirrors with Studio Proba, Space Between Certainty with Genesis Belanger).
• Palm Mirrors Mirror collection featuring an acid-etched finish that diffuses light to produce a moody, foggy glow, including Palm Mirror 1 priced at $7,165.
• Architectural Mirrors Architectural mirror series including Archway, Slim Archway, Wide Archway, Arch Window, Orca, Arcade, Moongate (Circle, Square, Oval), Line, Column, Blind, and Half-Step designs that create optical illusions of space, depth, and structure.
• Custom Design Services Quote-based made-to-order custom mirrors, furniture, and lighting where customers can specify materials, finishes, and sizing. Customization typically increases pricing by 20–35% and adds 1–4 weeks to standard lead times.

Quantifiable outcome

• 3-year warranty on products
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TF CornerstonecoreStrategic or Co-development Partner · 1 August 2023Design and production of an 18-piece mirror series for tunnel-like hallway connecting two buildings at TF Cornerstone's 595 Dean Street residential project in Brooklyn, in partnership with Handel Architects. Custom reeded Verdi Alpi marble side and coffee tables featured throughout lounge areas with Melt Lounge Chairs in custom finishes.
• West ElmcoreStrategic or Co-development Partner · 1 August 2020Design of exclusive furniture, lighting and accessory collection for West Elm available nationwide. Multiple product lines including seating, tables, and accessories.
• The WingminorStrategic or Co-development Partner · 1 December 2019Custom two-piece circular sofa, room divider and mirrors for The Wing's Bryant Park and Williamsburg locations. Customized white oak dowel version of Svale Screen fixed in place.
• Seth RogenminorStrategic or Co-development Partner · 1 May 2018Collaborated with Seth Rogen to design Atlas Mirror for Sight Unseen's exhibition Field Studies. Atlas Mirror proceeds benefit Hilarity for Charity organization supporting those affected by Alzheimer's.
• The Future PerfectcoreChannel Partner/ Reseller/ DistributorExclusive retail partner for certain limited edition items including The Space Between Certainty collection (Genesis Belanger collaboration) and BOWERx artist collaborations. Also features Passagewaves sculptures at digital exhibition Unrealized Dreams.
• Staerk & ChristensenminorStrategic or Co-development PartnerCollaboration with designers Camilla Staerk and Helena Christensen on Svale Mirror (inspired by Danish swallow birds) and Svale Screen (sculptural room divider with wood dowels and hinged mirrors).
• Ana KrašminorStrategic or Co-development PartnerOko Mirrors collection of five mirrors inspired by Kraš's figurative drawings, referencing expressive lines, colors, and textures with textured colorful metal clips alongside smooth reflective glass.
• Sight UnseenminorGTM or Marketing PartnerMultiple collaborations including 29 Rooms plywood furniture collection with Refinery 29, Norway Project vase/bowl/tray with Bjorn Van Den Berg, and Atlas Mirror with Seth Rogen for Field Studies exhibition.
• Genesis BelangerminorStrategic or Co-development PartnerThe Space Between Certainty collection featuring mirrors with hands mystically emerging from behind curtains in acid-etched bronze. Limited editions of 3-6 pieces.
• Dusen DusenminorStrategic or Co-development PartnerCutouts Mirror Set collaboration with Ellen Van Dusen. Pattern from clothing line translated into unique mirror triptych with irregular fun shapes and colorful outlines.
• Studio ProbaminorStrategic or Co-development PartnerWater Mirrors from Zendo Collection featuring water patterns printed on tinted glass with ceramic ink. Limited edition of 10 pieces with bronze ceramic printed glass.
• Spectrum (South African Design Duo)coreStrategic or Co-development PartnerLattice Collection featuring gradient mirrors with luminous dissolving colors created by layering pure metal elements onto glass. Limited editions of 6 pieces per design.
• Gray MattersminorStrategic or Co-development PartnerConcept, interior design and production of new showroom and office for sculptural shoe brand in Brooklyn including custom mirrors, furniture and lighting.
• Whitney MuseumminorStrategic or Co-development PartnerLimited edition Tipsy Nubbin tabletop object collaboration with Chiaozza exclusively available at Whitney Museum Shop. Top halves from recycled paper pulp, bottoms from turned solid brass.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• R & Company: New York gallery and design retailer representing collectible design and limited-edition studio furniture. Comparable on gallery distribution of functional art and designer collaborations, though broader in scope than Bower's direct product line.

Direct peers

• Roll & Hill: Independent design company producing limited-edition lighting and furniture from independent designers. Comparable on gallery distribution, limited-edition artist collaborations, and premium designer-maker positioning.
• Workstead: Brooklyn-based design studio producing lighting and furniture with a similarly craft-driven, made-in-house aesthetic. Comparable on product overlap (architectural mirrors, furniture), customer base (design trade), and Brooklyn production model.
• Apparatus Studio: New York-based interdisciplinary design studio producing handcrafted lighting, furniture, and objets with a similar premium, gallery-distributed business model. Most directly comparable to Bower on premium positioning, made-to-order production, and trade-program distribution.
• Roman and Williams: New York-based design studio with architectural, interior, and product practices. Comparable on designer-firm model, high-end commercial and residential clients, and signature aesthetic-driven product lines.
• Stickbulb: New York-based design studio producing architecturally elegant lighting and furniture from sustainable materials. Comparable on designer-maker model, premium pricing, and made-to-order production serving the design trade.
• Allied Maker: Long Island-based design studio producing handcrafted lighting and furniture with similar material library customization and made-to-order pricing model. Comparable on architectural-grade aesthetics and designer trade distribution.
• Lindsey Adelman: Independent designer known for handcrafted lighting and furniture with a similar gallery-led, limited-edition model. Comparable on atelier-style production and high-end designer trade customers.
• Lawson-Fenning: Los Angeles-based furniture and home goods design studio with a similar blend of original collections and trade program distribution. Comparable on mid-century-influenced design, made-to-order capability, and trade-account structure.
• Fort Standard: Brooklyn-based furniture and home goods design studio with a similar small-team, craft-focused model. Compares on direct-to-consumer e-commerce, trade pricing, and premium designer furniture positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bowerstudios
• Pinterestpinterest.com/bowerstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bower Studios