Queen of the South Football Club

Name

Queen of the South Football Club

Legal name

Queen of the South Football Club

Website

https://qosfc.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Sports merchandise sales
• Match ticketing services
• Sports facility rentals
• Hospitality event services

Headquarters

HQ city

Dumfries

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Match-day Revenue: Ticket sales for home matches including league cup group stage games, competitive fixtures, and friendly matches. Prices range from £17 for adults, £10 for concessions, and £5 for under-16s.
2. Hospitality: Hospitality packages and lounge bar access for match-day experiences.
3. Merchandise: Club shop sales of merchandise including replica kits, scarves, and other club-branded items through online store.
4. Facility Rentals: Hire of Queen of the South Arena indoor pitches and KGV Complex facilities including MUGA, pitches, and gym memberships to local clubs and community groups.
5. Sponsorship: Shirt sponsorship draws, prize draws including Doonhamers Deluxe Draw, and commercial sponsorship opportunities.
6. Youth Academy: Under-19 and Under-17 CAS League participation with player development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Queen of the South Football Club is a Scottish professional football club that fields competitive first-team, reserve, and youth (U18/U17) squads in SPFL competitions and provides match-day entertainment at Palmerston Park. The club sells match tickets (via TicketCo), season tickets, hospitality packages, and club merchandise (replica kits, scarves) through an online store, while also operating community sports facilities — the Queen of the South Arena (indoor 7-a-side pitches) and KGV Complex (MUGA, 11-aside pitch, gym) — for hire to local clubs and the public.

Product overview

Queen of the South Football Club operates as a Scottish professional football club with a digital ecosystem offering match ticketing, merchandise retail, and facility rentals. The club provides hospitality services for matchdays, operates an online prize draw and shirt sponsorship lottery for supporter engagement, and manages community facilities including the Queen of the South Arena (indoor pitches) and KGV Complex (fitness, pitches, tennis). The club also runs a Youth Academy with U18 and U17 squads.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2008 Scottish Cup Final appearance after 58-year absence from semi-finals
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The VenuecoreOthers · 1 January 2025The Venue is the main shirt sponsor for season 2025/26, identified through the club's shirt sponsorship draw process. The club has adopted a unique lottery scheme for shirt sponsorship since 1984.
• Thompson SolicitorsminorOthersNaming rights sponsor for the Thompson Solicitors Stand at Palmerston Park. Stand currently undergoing roof construction work.
• BDS DigitalminorOthersMatch sponsor for the Charlie Boy Foundation Trophy pre-season friendly against Threave Rovers.
• Charlie Boy FoundationcoreStrategic or Co-development PartnerAnnual pre-season trophy match played in memory of Charlie Watson, a young footballer who played for both Queen of the South and Threave Rovers before passing away from cancer at age 20. Half of proceeds donated to the Foundation.
• TicketCocoreTechnology or IntegrationOfficial ticketing platform provider for Queen of the South. All ticket sales conducted through TicketCo online events platform.
• Community Trust (qoscommunity.com)coreStrategic or Co-development PartnerSeparate community-focused organization extending the club's reach into community programs and outreach activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motherwell FC: Scottish Premiership club that QoS's U19s face in pre-season. Premiership-level resource and broadcast revenue make it a clear incumbent peer, with QoS's academy pipeline occasionally feeding into similar pathways.
• Partick Thistle FC: Scottish Championship club defeated by QoS in the 2013 Challenge Cup final. Larger commercial footprint but competing for the same Scottish football sponsor and fan audiences.
• Falkirk FC: Larger Scottish Championship club; beaten QoS in the 1997 Challenge Cup final. Comparable in operating geography and revenue mix but at a larger fan-base scale.

Regional players

• Crusaders FC: Irish Premiership club that visited Palmerston for a pre-season friendly. Comparable in lower-tier European football economics but serves a different national market, making it a regional rather than direct competitor.

Direct peers

• Stranraer FC: Scottish lower-league club at a similar resource tier; Christopher McQueen's previous long-term club, indicating overlapping recruitment markets and squad economics.
• Stenhousemuir FC: Scottish League 1/2 club of similar size and resource base. Christopher McQueen's previous club and direct comparable for lower-tier Scottish football economics.
• Edinburgh City FC: Part-time Scottish League 2 club operating in a similar catchment constraint to QoS, with comparable match-day and community facility revenue mix.
• Brechin City FC: Scottish lower-league club defeated 2-0 by QoS in the 2002 Challenge Cup final. Similar operating scale, part-time resource base, and reliance on community-driven revenue streams.
• East Kilbride FC: Lower-tier Scottish football club sharing the part-time model and community-facility revenue approach that QoS uses at its KGV Complex and Arena.
• Kelty Hearts: Scottish League 2 club and Queen of the South's first competitive opponent of the 2026/27 Premier Sports Cup. Comparable in scale, part-time operating model, and lower-league Scottish pyramid position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/officialqosfc
• Facebookfacebook.com/officialqosfc
• LinkedInlinkedin.com/company/queen-of-the-south-football-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen of the South Football Club