Stenhousemuir FC

What Stenhousemuir FC does

Stenhousemuir FC is a professional football club founded in 1884 and based at Ochilview Park in Stenhousemuir, Falkirk, Scotland. It operates as a Community Interest Company (Stenhousemuir FC CIC), a UK structure for social enterprises. The club runs a men's first team currently competing in the William Hill Championship (Scotland's second tier) following a 3-2 aggregate play-off victory over Alloa Athletic on May 16, 2025, plus a women's first team (Stenhousemuir WFC) competing in the Barclays Scottish Women's Championship. An integrated Youth Academy, merged with Forth Valley Football Academy under a Scottish FA pilot framework in 2013, provides development pathways for players aged 5-18.

The club's core product is live competitive football, monetized through five revenue streams: (1) matchday gate receipts (adults £13-15, concessions £7-10, under-16s £3-5) sold via the Fanbaseclub platform and turnstiles; (2) Warriors TV, a subscription/pay-per-view streaming service for international audiences excluding UK and Ireland; (3) commercial partnerships, anchored by Specsavers Falkirk and Grangemouth as main shirt sponsor and including LOC Hire, RJM Sports, Uhlsport, R. Brown & Son, ECO Hire, and AIIR Environmental; (4) merchandise sales through the RJM Club Shop and SumUp-powered SFC Shop; and (5) hospitality packages at £65-75 per person including dining and complimentary bar. Season tickets, youth holiday camps, foundation programs, and stadium pitch hire provide additional revenue surfaces. Marketing is conducted through the official website, a weekly Warriors Weekly newsletter, organic social media, and Warriors TV content, with payments processed via Stripe, PayPal, Apple Pay, and Google Pay.

The business operates event-driven go-to-market at the local level, with key strategic partnerships signed in 2026 including a Cooperation Agreement with Heart of Midlothian FC for young player development and loan agreements with St Mirren FC. Leadership includes Chairman Dan Wharton, Director of Football Martin Christie, men's team Manager Marvin Bartley, and women's team Manager Jack Cameron. No external equity ownership, funding rounds, or M&A activity is disclosed; the club operates under CIC community-benefit governance.

Name

Stenhousemuir FC

Legal name

Stenhousemuir FC CIC

Website

https://stenhousemuirfc.com

Company type

Private

Founded year

1884

Operating status

Operating

Short description

Stenhousemuir FC is a Scottish professional football club founded in 1884, operating a men's first team in the William Hill Championship (second tier) and a women's first team in the SWF Championship, serving local supporters, hospitality clients, and international streaming subscribers from its Ochilview Park base.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Professional football club
• Matchday ticketing
• Hospitality services
• Club merchandise sales
• Sports broadcasting

Headquarters

HQ city

Falkirk

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Gate receipts from men's and women's team matches at Ochilview Park, including league fixtures, cup matches, and Premier Sports Cup group stages.
2. Broadcasting & Streaming: Warriors TV streaming service provides live match coverage worldwide (excluding UK and Ireland) with pay-per-view match streaming.
3. Commercial Partnerships: Sponsorship deals with multiple partners including Specsavers (main shirt sponsor), LOC Hire, RJM Sports, Uhlsport, R. Brown & Son, ECO Hire, and AIIR Environmental. Partnership agreements provide commercial revenue.
4. Merchandise Sales: Sale of club merchandise including kits and apparel through RJM Club Shop and club's SumUp store.
5. Hospitality Services: Matchday hospitality packages at Ochilview Park including suites with dining and bar facilities for business and personal use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stenhousemuir FC operates a professional Scottish football club with men's and women's first teams competing in the William Hill Championship and Scottish Women's Championship respectively. The club generates revenue through matchday ticketing, season tickets, hospitality suites, official merchandise, and the Warriors TV streaming service, while running a youth academy in partnership with Forth Valley Football Academy.

Product overview

Stenhousemuir FC is a professional football club operating a multi-team structure comprising a Men's First Team competing in the William Hill Championship (second tier of Scottish football), a Women's First Team (Stenhousemuir WFC) in the Barclays Scottish Women's Championship, and an integrated Youth Academy program partnered with Forth Valley Football Academy. The club's product portfolio centers on live football match experiences, including matchday ticketing, hospitality suites, and the Warriors TV streaming service for remote viewing. Additional revenue streams include official merchandise through the SFC Shop and facility hire of Ochilview Park. The Men's team achieved promotion to the Championship in May 2025/26, while the Women's team won the SWF League One title in 2023/24.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Football The senior men's football team competing in the William Hill Championship (Scotland's second tier) following promotion in 2025/26 via Championship Play-off Final.
• Women's First Team Football (Stenhousemuir WFC) The club's women's football team competing in the Barclays Scottish Women's Championship, with players developed through youth pathways.
• Match Tickets

Quantifiable outcome

• Won cinch League Two title with six games to spare in 2023/24 season
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• St Mirren FCcoreStrategic or Co-development Partner · 9 July 2026Loan agreement bringing Callum Penman (19-year-old right-back) and Lewis Hodgkiss (19-year-old midfielder) to Stenhousemuir until January. Both players continue development while gaining Championship experience.
• Heart of Midlothian FCcoreStrategic or Co-development Partner · 8 July 2026Cooperation Agreement for 2026/27 season designed to provide talented young players aged 16-21 with greater opportunities to gain first-team experience while continuing development with parent club. Initial cooperation players Matthew Gillies (defender from Hearts academy) and Gus Stevenson (midfielder) join Ochilview on these agreements.
• Specsavers Falkirk and GrangemouthmajorChannel Partner/ Reseller/ Distributor · 25 January 2024Main shirt sponsors for the club providing primary kit sponsorship visibility. Partnership extended in January 2024.
• Forth Valley Football Academy / Scottish FAcoreStrategic or Co-development Partner · 24 February 2015Youth Academy merged with Forth Valley Football Academy in July 2013 - a 3-year pilot scheme involving Stenhousemuir FC and Falkirk FC youth systems under Scottish FA framework.
• RJM SportsmajorChannel Partner/ Reseller/ DistributorOfficial club shop partner operating RJM Club Shop for merchandise sales at stenhousemuirfc.com
• LOC HireminorOthersVenue equipment and facility hire partner supporting club operations.
• UhlsportminorOthersSports equipment supplier providing kit and equipment for teams.
• R. Brown & SonminorOthersLocal business sponsor supporting the club.
• ECO HireminorOthersEquipment hire partner for club facilities.
• AIIR EnvironmentalminorOthersEnvironmental services partner supporting club sustainability initiatives.
• FanbaseclubcoreTechnology or IntegrationDigital ticketing platform provider for match tickets, season tickets, and event management.
• Warriors TVcoreTechnology or IntegrationStreaming platform partner providing live match coverage and content for international supporters.
• Stenhousemuir FC FoundationcoreStrategic or Co-development PartnerAssociated charitable foundation (sfccf.org.uk) supporting community programs and youth development initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Partick Thistle FC: Championship rival. Comparable professional football operation, though with a larger urban Glasgow-based fanbase — useful comparison for tier-two Scottish football economics.
• Queen's Park FC: Fellow William Hill Championship club in 2026/27 season. Comparable Scottish lower-tier professional football operation with similar stadium scale and community-focused model.
• Alloa Athletic FC: Direct divisional rival — Stenhousemuir beat Alloa Athletic 3-2 on aggregate in the 2025 Championship Play-off Final. Both clubs compete at the lower tiers of Scottish football with similar small-town profiles and modest budgets.
• Dunfermline Athletic FC: Fellow William Hill Championship club. While larger historically, it represents a direct peer in the same league with overlapping commercial sponsorship categories and supporter demographics.
• Arbroath FC: Competing alongside Stenhousemuir in the William Hill Championship. Similar small-town Scottish football club profile, comparable revenue scale, and direct divisional competition.
• Stranraer FC: Lower-division Scottish football club with similar small-town profile and community-focused operating model. Useful peer for understanding bottom-tier Scottish football economics.
• Falkirk FC: Local rival sharing the Falkirk council area and a co-partner in the Forth Valley Football Academy youth pilot scheme. Same catchment area, similar community identity, and historical league encounters.
• Forfar Athletic FC: Stenhousemuir's next scheduled opponent (Premier Sports Cup, July 11, 2026). Comparable small-town Scottish football club with similar operating scale and league positioning.
• Ayr United FC: Championship competitor for 2026/27. Comparable part-time/semi-professional Scottish football club structure with similar matchday and commercial dynamics.
• Clyde FC: Small Scottish football club competing in lower SPFL divisions. Highly comparable scale, stadium constraints, and revenue profile to Stenhousemuir.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stenhousemuir-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stenhousemuir FC