Connection Management

What Connection Management does

Connection Management A/S is a private Danish training and education company founded in 2002 and headquartered in Vedbæk with a second office in Viby J (Aarhus area). It specializes in three core domains: leadership development, sales psychology and KAM, and regulatorily mandated insurance and pension certification under the EU Insurance Distribution Directive (IDD 1-12 and EUP 1-12 continuing education). Course formats include open-enrollment programs (open courses such as Mini MBA in Leadership and in ESG & Sustainability, sales and communication modules, and EUP re-certification tracks) and customized internal corporate academies (skræddersyede forløb) designed after a pre-analysis of a client's specific challenges. Programs typically award state-recognized ECTS credits delivered in partnership with Aarhus Erhvervsakademi (EAAA), and many qualify for government subsidy schemes including SVU, Omstillingsfonden, Den Statslige Kompetencefond, and VEU.

The company's core technology stack is light: there is no proprietary AI or SaaS platform, but it operates a digital learning platform for IDD/EUP delivery that provides e-learning modules, practice tracks, exam preparation, automated compliance reminders, and progress tracking. Delivery is mediated through a team of approximately 35 employees including ~12 instructors with deep industry experience. The company serves both private enterprises and public organizations in Denmark and internationally, with a documented roster of high-profile enterprise clients (Tryg, Novo Nordisk, Vestas, G4S, Danske Bank, Johnson & Johnson, GlaxoSmithKline, VELUX, Hilton Copenhagen Airport, UNICEF Danmark, Fujitsu, MAN Energy, Willis Towers Watson, NIRAS, AON, PERI Danmark, Nordisk Film, Serwiz). Distribution is hybrid: a free leadership community on the Skool platform (Connection Community, ~6,400 members) drives top-of-funnel engagement, while inside sales via phone (+45 70 25 15 15), website forms, and direct sales convert both open-enrollment and customized enterprise deals.

The revenue model is professional services across three streams: (1) per-seat open-enrollment course fees (e.g., 2,995 kr per EUP course area, 495 kr test-only per participant), (2) negotiated customized corporate program fees per participant or per total program (often on multi-year contracts), and (3) academy diploma and continuing education certification revenue subject to government subsidies. Pricing is largely quote-based and not fully publicly disclosed. The business carries strong unit economics on customized enterprise engagements (documented client outcomes include >50% gross margin improvement at PERI Danmark, 30% sales uplift at G4S, >15% revenue growth at MAN Energy, and 22 NPS-point gains at Willis Towers Watson), and the company has held Danish Børsen Gazelle status in 2022, 2023, and 2024.

Name

Connection Management

Legal name

Connection Management A/S

Website

https://connection-management.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Connection Management A/S is a Danish training and education provider founded in 2002, delivering leadership, sales psychology, and regulatorily mandated insurance/pension certification programs to private and public organizations across Denmark and internationally, with 45,000+ alumni and 5,000+ participants trained annually.

Ownership category

akta.pro rank

Product category

Professional Training & Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

Keywords

• Leadership training programs
• Sales psychology training
• Corporate executive education
• Insurance certification courses
• Professional development consulting

Headquarters

HQ city

Nærum

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Enrollment Training Programs: Publicly offered leadership, sales psychology, communication, project management, and pension/insurance courses available to individuals and organizations. Includes Mini MBA, individual academy modules with ECTS credits, and EUP (continuing education) courses. Revenue is generated through course fees per participant.
2. Customized Corporate Training (Skræddersyede forløb): Tailored internal training programs designed specifically for individual company needs following a pre-analysis of challenges and opportunities. Programs are priced per participant or as a total program fee and include consultancy, coaching, and formal education with ECTS credits.
3. Academy Certifications and Continuing Education (EUP/IDD): State-recognized academy diploma programs and IDD/EUP continuing education certifications for the insurance and pension industry. Programs award ECTS credits and are subject to government subsidy schemes (SVU, Omstillingsfonden, Den Statslige Kompetencefond, VEU).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Connection Management provides training and education programs in leadership, sales psychology, communication, project management, and pension/insurance (IDD/EUP) certification. Programs are offered as open enrollment academies and as customized corporate programs for private and public organizations in Denmark and internationally. Many programs award state-recognized ECTS credits and official academy diplomas, and participants can apply through government subsidy schemes (SVU, Omstillingsfonden, Den Statslige Kompetencefond, VEU).

Product overview

Connection Management offers a comprehensive portfolio of leadership, sales, and insurance/pension training programs. The core offering consists of academy-level leadership programs (including Ledelse i Praksis, Forandringsledelse, Det strategiske lederskab) and specialized sales programs (Salg og salgspsykologi, Strategisk salg & KAM). They also provide Mini MBA programs in Leadership and ESG & Sustainability, plus customized corporate training solutions. For the insurance sector, they offer IDD certification programs (IDD 1-12) and EUP continuing education modules. Additional offerings include the Connection Community platform for ongoing leader development and a digital learning platform for course materials and exam preparation. Programs award ECTS points and include both open enrollment and tailored corporate formats.

Differentiator

Problem solved

Functional benefit

Brands

• Connection Community: Denmark's most engaged leadership community, offering free access to leaders for inspiration and development of leadership competencies.

Products and services

• Ledelse i Praksis (Leadership in Practice) Academy leadership program providing practical tools and exercises to develop personal leadership behavior and create results through others. Targets managers and leaders at all levels in private and public organizations.
• Forandringsledelse (Change Management) Training program focused on managing and implementing organizational changes effectively, equipping leaders with change management methodologies.
• Organisation og arbejdspsykologi (Organization and Work Psychology) Program addressing organizational structures and work psychology for improved workplace dynamics and team performance.
• Det strategiske lederskab (Strategic Leadership) Executive-level program focused on strategic thinking, organizational direction, and long-term leadership capabilities.
• Kommunikation i Praksis (Communication in Practice) Practical communication training for professional environments, focused on operational communication skills leaders can apply directly.
• Projektledelse (Project Management) Project management training with practical tools and methodologies, including PRINCE2-related certification paths.
• Mini MBA i Ledelse (Mini MBA in Leadership) Intensive leadership program modeled after an MBA curriculum, providing condensed business education for managers.
• Mini MBA i ESG & Bæredygtighed (Mini MBA in ESG & Sustainability) Specialized program focusing on ESG (Environmental, Social, Governance) and sustainability leadership for executives and senior managers.
• Salg og salgspsykologi (Sales and Sales Psychology) Sales training program combining psychological principles with practical sales techniques, awarding 10 ECTS points.
• Strategisk salg & KAM (Strategic Sales & Key Account Management) Advanced sales program focused on strategic account management, key account planning, and relationship building with major clients.
• Skræddersyet forløb (Customized Corporate Programs) Tailored training solutions designed after a pre-analysis of the specific company's challenges and opportunities, combining leadership, sales, and communication modules.
• IDD Uddannelser (Insurance Distribution Directive Training) Series of IDD-certified training modules (IDD 1, 3, 5A, 7, 8, 9, 12) for insurance and pension industry professionals, supporting regulatory compliance and certification.
• EUP 1-12 (Efteruddannelse og re-certificering) Continuing education and re-certification programs for maintaining IDD competencies in the insurance sector, with practice tests, unlimited test attempts, and exam preparation. Priced at 2,995 kr per participant per EUP area.
• Digital Uddannelsesplatform (Digital Learning Platform) Modern e-learning platform providing access to training materials, practice tests, EUP exams, diplomas, and progress tracking for IDD and EUP programs, with automated email reminders for compliance deadlines.
• Connection Community Free online community platform for Danish leaders providing networking, learning resources, and peer collaboration powered by Skool; described as 'Danmarks bedste community for ledere' with approximately 6,400 members.

Quantifiable outcome

• 45,000+ leaders and employees developed since 2002
• +8 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ØrstedminorOthers · 1 January 2002Ørsted (global energy company) has sent employees to Connection Management for training programs. Listed as one of many client organizations.
• Danish Defence (Forsvaret)minorOthers · 1 January 2002Danish Defence has been a client of Connection Management, sending employees for leadership and management training programs.
• Novo NordiskminorOthers · 1 January 2002Novo Nordisk has been listed as a client organization that has sent employees to Connection Management training programs.
• VestasminorOthers · 1 January 2002Vestas, the wind turbine company, has been a client of Connection Management for employee training and development programs.
• Aarhus Erhvervsakademi (EAAA)coreOthers · 1 January 2002Aarhus Erhvervsakademi (EAAA) is the educational institution partner for Connection Management's academy diploma programs. Connection Management's SVU (Statens Voksenuddannelsesstøtte) applications are processed through EAAA, and they confirm the educational component of SVU applications. Connection Management offers academy diploma programs (akademiuddannelser) that are state-recognized and can qualify for government subsidies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mannaz: Mannaz is a Danish-Norwegian leadership, project management, and professional development training provider that competes head-to-head with Connection Management in Scandinavia across leadership academies, sales training, and customized corporate programs for the same enterprise buyer.
• FranklinCovey: FranklinCovey is a global leadership and effectiveness training company offering signature programs such as 'The 7 Habits' and leadership academies; it directly competes for enterprise leadership development budgets across Scandinavia and Europe.
• Implement Consulting Group: Implement is a Scandinavian management consultancy with a substantial training and leadership development practice; it competes for the same Danish and Nordic enterprise training budgets and delivers customized leadership and change management programs.
• Forsikringsakademiet: Forsikringsakademiet is a Danish provider of insurance and pension industry education, including IDD-related certifications; it directly competes with Connection Management's IDD and EUP 1-12 programs for the same regulated insurance professional audience.
• Dale Carnegie Training: Dale Carnegie is a globally established provider of leadership, sales, communication, and presentation training with a long-standing presence in Denmark and Scandinavia; it targets the same enterprise and individual learner segments as Connection Management.
• Center for Ledelse (CfL): Center for Ledelse is a Danish member-based leadership development provider offering leadership education, courses, and customized corporate programs; it directly competes with Connection Management in the Danish leadership training market.

Broad incumbents

• Harvard ManageMentor / Harvard Business Publishing: Harvard Business Publishing offers digital leadership and management development content at global scale; it competes for enterprise learning budgets that Connection Management also targets, but via a digital subscription model rather than in-person academies.
• Skillsoft / Sumtotal: Skillsoft is a global enterprise learning platform offering leadership, business, and compliance content; it competes with Connection Management's open-enrollment and customized programs through unlimited-seat digital subscriptions aimed at large Danish and Nordic employers.
• McKinsey Academy / McKinsey Learning: McKinsey's learning arm delivers leadership, management, and executive education programs for global enterprises; it competes at the high end of the leadership academy market that Connection Management targets with its Mini MBA and Strategic Leadership offerings.
• Rambøll Management Consulting: Rambøll is a large Nordic engineering, design, and consultancy group that delivers leadership and organizational development programs as part of a broader consulting portfolio; it competes with Connection Management for Danish enterprise training contracts but does not specialize in training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/connectionmanagement
• LinkedInlinkedin.com/school/connection-management-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connection Management