Symbio Wildlife Park

What Symbio Wildlife Park does

Symbio Wildlife Park is a privately-held, for-profit zoological attraction located at 7-11 Lawrence Hargrave Drive, Helensburgh, New South Wales, approximately 45 minutes south of Sydney International Airport. Founded in 1975 and operating on more than 20 acres of landscaped gardens and habitats, the park houses over 500 animals representing Australian and exotic species including koalas, kangaroos, wallabies, red pandas, quokkas, penguins, meerkats, lemurs, reptiles, dingos, wombats, echidnas, emus, wedge-tailed eagles, and cheetahs. The park has been awarded NSW's Best Major Tourist Attraction and positions itself as the only zoo or wildlife park within three hours of Sydney offering a dedicated Splash Park. The company operates a wholly-owned conservation subsidiary, the Symbio Conservation Foundation, which runs six species-preservation projects including koala feed tree plantations and threatened-species recovery programs.

Name

Symbio Wildlife Park

Legal name

Symbio Wildlife Park

Website

https://symbiozoo.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Zoological Park & Wildlife Attractions

NAICS

Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Wildlife park operations
• Animal encounter experiences
• Zoo admission services
• Wildlife conservation education
• Family entertainment attractions

Headquarters

HQ city

Helensburgh

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Entry Ticket Sales: Visitors purchase entry tickets to access the wildlife park. Entry prices start from $29.00 for adults. Children under 3 years enter free. This represents the primary revenue stream for attracting visitors to the park.
2. Season Passes: 12-month unlimited access passes that pay for themselves by the third visit according to park marketing. Season passes represent recurring visit incentive and customer lock-in, generating upfront revenue while hoping for increased spending on food, merchandise, and encounters during repeat visits.
3. Animal Encounters and Experiences: Premium animal experiences including koala encounters, kangaroo feeding, meerkat experiences, and other animal interactions available as add-on purchases during visits.
4. Birthday Party Packages: Complete birthday party packages starting from $300.00 including animal encounters, picnic areas, and park access. Full catering provided or self-catering options available.
5. Gift Vouchers: Gift vouchers sold as gifts for animal lovers, providing prepaid admission value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Symbio Wildlife Park operates a physical zoological wildlife park spanning over 20 acres in Helensburgh, NSW, housing more than 500 animals from Australia and around the world. The park sells daily admission tickets, 12-month Season Passes, premium animal encounters (koala, kangaroo feeding, meerkat experiences), children's birthday party packages, gift vouchers, and Junior Keeper Camp programs, while also operating the Symbio Conservation Foundation and school education programs.

Product overview

Symbio Wildlife Park operates as a traditional zoo and wildlife park offering a unified visitor experience rather than a software platform. The portfolio consists of entry tickets and season passes (core admission), animal encounters and feeding experiences (koala, kangaroo, meerkat encounters), Splash Park (water play amenity), birthday party packages, gift vouchers, Junior Keeper Camp, Symbio Farmyard, education programs for schools, and the Symbio Conservation Foundation for wildlife preservation projects. The park spans over 20 acres with over 500 animals and serves as a major tourist attraction in southern Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• Entry Tickets

Quantifiable outcome

• Season Passes pay for themselves by your third visit
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Werribee Open Range Zoo: Victorian safari-style wildlife park with safari tours, animal encounters, and conservation programs. Comparable business model around immersive wildlife experiences, though differentiated by open-range safari format.
• Australia Zoo: Large Queensland wildlife park with extensive animal encounters, crocodile shows, and conservation programming. Comparable in encounter-based product offering and family/tourist segmentation, though operating in a different region at significantly larger scale.
• Melbourne Zoo: Major Australian metropolitan zoo operated by Zoos Victoria with broad animal collection, education programs, and conservation projects. Comparable across ticketing, education, and conservation foundation business lines, but larger and government-affiliated.
• Perth Zoo: Western Australian government-operated zoo with animal encounters, education programs, and conservation initiatives. Comparable across ticketing, education, and conservation foundation activities at larger institutional scale.
• Dubbo's Taronga Western Plains Zoo: Large open-range zoo in regional NSW with multi-day visitor experiences, animal encounters, and conservation programs. Comparable in animal encounter and conservation foundation offerings, with a multi-day safari positioning.

Direct peers

• Currumbin Wildlife Sanctuary: Queensland wildlife sanctuary offering close animal encounters, koala cuddling, and family programming. Highly comparable product mix (encounters, photo ops, conservation messaging) targeting family and tourist segments.
• Taronga Zoo Sydney: Iconic Sydney zoo with extensive Australian and exotic animal collection, daily animal encounters, and strong tourism positioning. Directly competes for Sydney-region family and tourist visitors, with significantly larger scale and government backing.
• Featherdale Wildlife Park: Western Sydney wildlife park focused on Australian native animals and up-close encounters. Directly comparable in business model (ticketed wildlife park, encounter upsells, family visitors) and competing in the same Greater Sydney catchment.

Emerging players

• Bonorong Wildlife Sanctuary: Tasmanian wildlife sanctuary focused on rescue, rehabilitation, and close-up animal encounters. Comparable in sanctuary positioning, conservation mission, and encounter-based visitor experiences, though smaller scale and southern-focused.

Regional players

• Orana Wildlife Park: New Zealand wildlife park with animal encounters, conservation breeding programs, and family day-out positioning. Comparable operating model and encounter-based product mix, serving a different (NZ) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/symbiozoo
• Facebookfacebook.com/symbiozoo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symbio Wildlife Park