Speedlogix

What Speedlogix does

Speedlogix is a privately held, direct-to-consumer e-commerce retailer founded in 2006 and operated from West Palm Beach, Florida by a 1–10 person team. The company sells aftermarket automotive performance parts and accessories through a Shopify-based storefront at speedlogix.com, complemented by an Authorized Dealers network and an Amazon Marketplace presence. Its catalog combines approximately 100+ third-party performance brands (including Borla, Kooks, Magnaflow, Eibach, Wilwood, aFe Power, KW Suspension, and many others) with a proprietary Speedlogix house-brand line comprising billet oil catch cans, strut tower braces, skip shift eliminators, carbon fiber interior/exterior components, dead pedals, and parking brake covers. Products are sold on a one-time transactional basis at unit prices ranging from roughly $17 for small accessories to over $3,900 for high-end headers, with no subscription or recurring component.

The company's go-to-market targets enthusiast DIY buyers and is built around vehicle-specific fitment — primary coverage of American muscle cars (Dodge Challenger, Charger, Chrysler 300, Ram 1500/TRX) and Ford vehicles (Mustang generations from 1964 through S650, Bronco, Raptor), with secondary reach into Chevy, Toyota, Honda, BMW, VW, and exotics (Porsche, Ferrari, Lamborghini, McLaren). Customer acquisition relies on a broad social media footprint (Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X), email newsletters, blog/installation guides, an Ambassador Program, and a 'Create Install Video, Earn $' user-generated content incentive. The business is independently owned, with no disclosed institutional investors, parent company, acquisitions, or leadership turnover in the available data.

Name

Speedlogix

Legal name

Speedlogix

Website

https://speedlogixstore.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Speedlogix is a privately held, Florida-based e-commerce retailer founded in 2006 that sells aftermarket automotive performance parts and accessories, specializing in American muscle cars and distributing over 100 third-party brands plus its own branded components.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Aftermarket auto parts
• Performance parts retailer
• Automotive accessories
• Catch cans supplier
• Suspension components

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Speedlogix generates revenue through direct e-commerce sales of automotive performance parts and accessories. Products include catch cans, strut tower braces, exhaust systems, carbon fiber components, and other performance parts for vehicles like Dodge Challenger, Charger, Bronco, and various other makes. The revenue model is primarily one-time transactional purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Speedlogix operates an online retail storefront (speedlogix.com) that supplies aftermarket performance parts and accessories for vehicles such as Dodge Challenger and Charger, Ford Bronco and Mustang, RAM trucks, and many other makes. The catalog combines Speedlogix's own branded parts — including oil catch cans, strut tower braces, carbon fiber components, skip shift eliminators, parking brake covers, and footrests — with curated third-party performance brands covering suspension, exhaust, lighting, brakes, and engine components.

Product overview

Speedlogix is an e-commerce automotive performance parts retailer specializing in modifications and accessories for American muscle cars and trucks. The company operates primarily as a direct-to-consumer online store (built on Shopify) selling both its own Speedlogix-branded products and curated third-party performance brands. Speedlogix's core branded product line includes oil catch cans, strut tower braces, chassis and suspension performance parts, interior dress-up components, and carbon fiber exterior accessories. The company also distributes complementary performance brands including Zoomers Exhaust, Devoted Culture, and Radius Lighting. Product catalog spans multiple vehicle makes including Dodge Challenger/Charger, Ford Bronco, RAM trucks, and various import vehicles, with offerings ranging from engine air filters and exhaust systems to suspension components and aesthetic upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedlogix Oil Catch Cans Billet oil catch cans that collect blow-by oil and prevent it from gathering in the intake manifold, protecting HEMI engines from timing and power loss; intended for Dodge Challenger and Charger owners.
• Speedlogix Strut Tower Braces Chassis braces that connect front struts and rear shocks to keep corner connections tight and improve handling performance on Dodge Challenger vehicles.
• Speedlogix Skip Shift Eliminator Performance part for 2009-2023 Dodge Challenger with 6-speed manual transmission that eliminates the factory skip-shift feature for an improved driving experience.
• Speedlogix Parking Brake Cover Aftermarket parking brake cover for 2005-2023 Dodge Challenger and Charger (and related Chrysler 300/Magnum) models, designed for interior dress-up.
• Speedlogix Footrest / Dead Pedal Interior footrest and dead pedal for 2008-2023 Dodge Challenger models, enhancing driver comfort and interior aesthetics.
• Speedlogix Carbon Fiber Products Carbon fiber exterior and interior components including door handle covers, mirror cap covers, and center console covers for various Dodge, RAM, and Chrysler vehicles.
• Dodge Charger Rain Guard / Wiper Cowl Cover Exterior rain guard and wiper cowl cover for 2012-2023 Dodge Charger models.
• 2024-2026 Dodge Charger Side Skirt Extensions Body kit side skirt extensions for 2024-2026 Dodge Charger models.
• AURA LED Lighting Kit for Dodge Challenger LED lighting kit for Dodge Challenger featuring halo, interior, and underglow components with remote-control operation.
• Multi-brand performance parts catalog (100+ brands) Retail catalog of branded third-party performance parts spanning suspension (Bilstein, Eibach, KW, BMR, Belltech, Icon), exhaust (Borla, MagnaFlow, Flowmaster, Kooks, Corsa, Zoomers), intake and engine (K&N, aFe Power, AEM, Mishimoto, Edelbrock), brakes (Baer, BBK, StopTech, EBC, PowerStop, Wilwood), superchargers/turbos (Procharger, Hellion), lighting (Oracle, Baja Designs, KC), and wheels/tires (Weld Racing, American Racing, Method, Variant) for muscle cars, off-road, and import vehicles.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Authorized DealerscoreChannel Partner/ Reseller/ DistributorSpeedlogix maintains a network of Authorized Dealers for their products, allowing customers to purchase through local retail partners rather than only through the direct e-commerce channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoAnything: Long-established US online retailer of aftermarket automotive parts and accessories across many vehicle types, comparable in DTC e-commerce model and broad product assortment.
• RealTruck: Large e-commerce retailer for truck, Jeep, and off-road accessories and parts with proprietary brands, comparable to Speedlogix's multi-brand + private label approach across Ram, Bronco, and off-road categories.
• Turn5 (parent of AmericanMuscle, ExtremeTerrain, etc.): Multi-vertical e-commerce holding company operating vehicle-enthusiast storefronts including AmericanMuscle, comparable in DTC vehicle-platform-led merchandising approach.

Emerging players

• BMR Suspension: Manufacturer of chassis and suspension components sold through Speedlogix and other channels; comparable as an aftermarket performance parts specialist with branded SKUs in chassis, suspension, and drivetrain.

Direct peers

• Late Model Restoration (LMR): Enthusiast-focused online retailer of restoration and performance parts for Fox Body, SN95, S197, and S550 Mustangs plus Lightning trucks, a Mustang-specialist comparable to Speedlogix's depth on specific muscle platforms.
• Summit Racing Equipment: One of the largest US-based mail-order and online retailers of performance aftermarket parts, carrying hundreds of brands across muscle cars, drag racing, and street performance, directly comparable to Speedlogix's multi-brand catalog.
• AmericanMuscle.com: Long-running e-commerce retailer specializing in Mustang and Ford performance parts with in-house branded products, deep vehicle-specific fitment, and enthusiast content marketing, mirroring Speedlogix's Dodge/Ford playbook.
• Stage 3 Motorsports: Online retailer specializing in Fox Body, SN95, New Edge, and S197 Mustang performance parts with in-house private label products, overlapping with Speedlogix's muscle-car private label strategy.
• CARiD: Multi-brand aftermarket e-commerce store with a very broad catalog of performance, accessory, and replacement parts, similar in assortment breadth and direct-to-consumer model to Speedlogix.

Regional players

• Thoroughbred Diesel: Niche e-commerce retailer focused on diesel performance and related accessories, comparable as a vehicle-platform-specific multi-brand performance retailer, though in a different powertrain vertical.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/Speedlogix
• YouTubeyoutube.com/user/speedlogixtv
• Facebookfacebook.com/speedlogix
• Instagraminstagram.com/speedlogix
• Pinterestpinterest.com/speedlogix
• TikToktiktok.com/@speedlogix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedlogix