What Counterpoint Software does

Counterpoint Software is a privately held SaaS company founded in 1994 that builds and operates traffic and advertising management systems for audio broadcast networks, radio stations, and station groups. Its cloud-based platform unifies the audio advertising workflow across four inventory types — airtime, digital, podcast, and sports — connecting ad sales proposal generation, traffic scheduling, affiliate tracking and affidavit collection, billing and accounts receivable, and performance reporting in a single integrated system. The platform is delivered as SOC 2 Type 2 compliant cloud-hosted software with unlimited users, networks, stations, spots, and orders, and is supported by implementation, training, consulting, and custom development services.

Counterpoint generates revenue primarily through annual subscription fees for its cloud-hosted platform, supplemented by professional services revenue. Its customer base spans enterprise audio networks and broadcast groups (including Audacy, Motor Racing Network, Salem National, Reach Media, and Texas Farm Bureau Radio) as well as a long tail of 10,000+ affiliate radio stations that submit logs and affidavits through the platform. The company goes to market through enterprise direct sales for network deployments and a self-service Media Sales Portal with AI-assisted campaign building for agencies and advertisers. By its own disclosure, the platform traffics 3–4 million airtime spots per week and manages more than $1 billion in network revenue annually for its customers (a customer-throughput metric, not Counterpoint's own revenue). The company's headquarters is listed in Atlanta, Georgia; it has 11–50 employees and operates as a privately held entity with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Counterpoint Software

Legal name

Counterpoint

Website

https://counterpoint.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Counterpoint Software is a privately held SaaS company, founded in 1994, that provides a cloud-based platform for audio networks and radio station groups to manage advertising operations across airtime, digital, podcast, and sports inventory, serving enterprise broadcasters and 10,000+ affiliate stations.

Ownership category

akta.pro rank

Product category

Broadcast Advertising Management Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Audio advertising software
• Broadcast traffic systems
• Radio network billing
• Affiliate tracking software
• Podcast ad management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Platform Subscription: Cloud-hosted platform providing access to all Counterpoint applications with automatic updates, maintenance, and SOC 2 compliant security. Subscription includes implementation, training, and consulting services.
2. Professional Services: Implementation, training, and consulting services including new user onboarding, refresher sessions, process consulting, and custom development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Counterpoint Software develops and sells a cloud-based SaaS platform that unifies advertising operations for audio networks, radio stations, podcasters, and broadcast groups. The platform covers the full workflow from ad sales proposal creation through traffic scheduling, affiliate compliance, digital/podcast/sports ad management, billing, and proof-of-performance reporting. It is delivered as a subscription with bundled implementation, training, and consulting services.

Product overview

Counterpoint is a unified platform-plus-modules architecture designed for audio networks. The core system comprises the Proposal System for ad sales proposal creation, the Sales/Traffic & Accounting System for order management, scheduling, and billing, and the Affiliate Tracking & Affidavit System for managing affiliate relationships and compliance. Specialized add-on modules include the Digital Suite for podcast and streaming ad management with ad server integration, the Sports Suite for live sports advertising by season or event, and the Media Sales Portal—a self-service e-commerce portal with AI-assisted campaign building. All modules share a common data layer, enabling integrated workflow from proposal through scheduling to invoicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Proposal System

Quantifiable outcome

• Over 10,000 affiliate radio stations rely on Counterpoint for log information and affidavit submissions
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MarketroncoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection. Marketron is a major broadcast management platform integrated with Counterpoint's Affiliate Tracking System.
• WideOrbitcoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection. WideOrbit provides traffic and billing systems integrated with Counterpoint's affidavit workflows.
• iHeartcoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection. iHeart's broadcast infrastructure connects with Counterpoint's affiliate management system.
• RadioWorkflowcoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection supporting radio workflow automation.
• Mr. MastercoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection supporting broadcast operations.
• Natural LogcoreTechnology or IntegrationIntegration partner for automated log distribution and affidavit collection supporting natural log processing.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mediaocean: Mediaocean is a large, established advertising operations platform spanning linear TV, digital, and programmatic. It competes broadly in ad operations workflow, including areas where Counterpoint operates, but does not specialize in audio network affiliate workflows.

Direct peers

• RadioTraffic: RadioTraffic provides traffic and billing software for radio stations and networks. It is a direct comparable to Counterpoint's Traffic & Accounting System for smaller and mid-market broadcast groups.
• WideOrbit: WideOrbit provides traffic, billing, and advertising operations software for radio and TV broadcasters. It directly competes with Counterpoint in audio network ad trafficking and is one of Counterpoint's listed integration partners, making it the closest comparable in the broadcast ad-ops stack.
• Marketron: Marketron offers broadcast sales, traffic, and digital advertising solutions to radio and TV stations. It is a direct competitor to Counterpoint's Traffic and Affiliate Tracking systems and is also a listed integration partner, reflecting deep ecosystem overlap.
• AdsWizz: AdsWizz (acquired by Spotify) provides programmatic audio advertising infrastructure, including ad serving and campaign management for digital audio. It competes with Counterpoint's Digital Suite in podcast and streaming ad trafficking and billing.
• RCS (Radio Computing Services): RCS provides radio automation, traffic, and billing software used by radio stations and networks. It overlaps with Counterpoint's traffic and scheduling workflows and serves a similar broadcast customer base.
• Zetta: Zetta (formerly OMT) provides radio automation, playout, and workflow software for broadcast stations. It overlaps with Counterpoint's traffic, scheduling, and content workflow capabilities for radio networks.
• Triton Digital: Triton Digital (owned by iHeartMedia) provides programmatic advertising, podcast monetization, and streaming ad operations for audio publishers. It overlaps directly with Counterpoint's Digital Suite for podcast and streaming ad management.

Emerging players

• ENCO Systems: ENCO provides broadcast automation, playout, and AI-driven workflow tools for radio and TV. Its DAD automation product competes in adjacent workflows to Counterpoint's traffic and scheduling system, particularly for live broadcast operations.
• Megaphone (Spotify): Megaphone, owned by Spotify, is a podcast hosting and monetization platform used by major podcasters and publishers. It overlaps with Counterpoint's Digital Suite for podcast ad management and dynamic ad insertion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counterpoint Software