Mr. Master
Mr. Master provides cloud-based workflow automation software for the US radio broadcasting industry. Its AIM Premium and AIM Basic platforms automate network spot processing, content distribution, compliance and affidavit generation for radio networks, station groups and syndicators, serving 8,500+ stations.
- Company typePrivate
- Founded2003
- HeadquartersAgoura Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mr. Master does
Mr. Master Inc. is a US-based, privately held software company that builds cloud-based workflow automation products for the radio broadcasting industry. The company operates two flagship platforms under the AIM brand: AIM Premium, a paid compliance and content-processing solution that ingests network radio spots, shows and makegoods, delivers content to affiliate stations, and posts affidavits within 24 hours; and AIM Basic, a free unattended content-delivery tier used by thousands of stations to receive network programming and advertising without manual intervention. Together the platforms serve 8,500+ US radio stations, process approximately 1.6 million network radio spots per week, and handle an estimated 90% of all US network radio spots, with nine of the top-ten billing US radio groups on AIM Premium.
The technical architecture is cloud-based and integrates directly with the major radio automation and traffic systems used across the industry, including Wideorbit, RCS (Selector and Zetta), Broadcast Software International, ENCO, iMedia Touch, Audiovault, Maestro Experts, Skylla, Pristine Systems, PlayoutOne, Rivendale and Marketron. A suite of AIM add-on modules extends the core platform: Traffic Control provides one-touch network-spot conflict resolution; The Tracker delivers daily affiliate compliance monitoring with custom reports; and ON DEMAND enables near real-time cloud-based syndication of long-form programming without satellite infrastructure, reaching 50+ syndicated shows by mid-2025.
Mr. Master makes money through three streams: subscription licensing for AIM Premium (sold on multi-year contracts, payable in cash or barter), a freemium layer via AIM Basic that onboards stations at no cost, and a barter-advertising channel in which Premiere Networks serves as exclusive ad-sales representative for Mr. Master's barter inventory spanning roughly 5,000 stations. Go-to-market is enterprise field sales targeting major radio groups and networks (iHeartMedia, Cumulus, Audacy, Townsquare, Beasley, Salem, Westwood One, Compass Media, Skyview and others), supported by case studies, an ROI-driven content-marketing engine, and consultative sales. The company has been a portfolio asset of Banyan Software since January 2022 and operates under a decentralized management structure.
Mr. Master firmographics
Firmographics- Name
- Mr. Master
- Legal name
- Mr. Master Inc.
- Website
- https://mrmaster.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Master provides cloud-based workflow automation software for the US radio broadcasting industry. Its AIM Premium and AIM Basic platforms automate network spot processing, content distribution, compliance and affidavit generation for radio networks, station groups and syndicators, serving 8,500+ stations.
- Ownership category
- akta.pro rank
Mr. Master industry classification
Industry- Product category
- Broadcast Workflow Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Master Control & Channel Origination (MPAHAKAB)
Keywords
Where Mr. Master is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mr. Master business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AIM Premium Licensing: Subscription-based software licensing for compliance and content distribution. AIM Premium is available for barter or cash payment. The software processes network spots, delivers affidavits within 24 hours, and provides compliance data for radio stations and networks.
- AIM Basic Distribution: Free platform for radio stations to receive content. AIM Basic is provided at no cost to stations and generates revenue through the broader ecosystem of the AIM product suite.
- Barter Inventory Sales: Premiere Networks serves as exclusive ad sales representative for Mr. Master's barter inventory spanning 5000+ stations using AIM Premium. Revenue generated from network barter advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | AIM Basic - Free tier for stations |
| Subscription | Multi-year contract | AIM Premium - Paid compliance and processing tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mr. Master product offering
Product offeringCore offering
Mr. Master develops and licenses cloud-based workflow automation software (the AIM platform) that handles network radio spot distribution, processing, compliance tracking, and affidavit generation for radio networks, syndicated content providers, and large station groups. Its core products are AIM Premium (paid compliance and processing), AIM Basic (free content delivery to stations), and three add-on modules: Traffic Control (conflict resolution), The Tracker (affiliate monitoring), and ON DEMAND (cloud-based syndicated content distribution).
Product overview
Mr. Master offers a unified product suite centered on the AIM (Automation Import Manager) platform, which consists of two tiers: AIM Premium (the full-featured compliance and content processing solution) and AIM Basic (the content delivery-only tier). The product portfolio is designed to address the complete network radio workflow from content delivery through compliance verification. Add-on modules extend the platform: Traffic Control provides one-touch spot conflict management, The Tracker delivers network spot monitoring and compliance reporting, and ON DEMAND enables near real-time syndicated content distribution without satellite infrastructure. Together, AIM Premium and AIM Basic serve over 8,500 radio stations, processing more than 1.6 million network spots per week and delivering 90% of all network radio spots in the US.
Differentiator
Problem solved
Functional benefit
Brands
- AIM Premium: Complete end-to-end production, traffic and compliance software solution for radio that automatically processes and delivers network spots, shows, and makegoods. Provides affidavits within 24 hours and content delivery within one minute.
- AIM Basic
- Traffic Control
- The Tracker
- ON DEMAND
Products and services
- AIM Premium End-to-end production, traffic, and compliance software for radio that automatically processes and delivers network spots, shows, makegoods, and affidavits within 24 hours to station automation systems; provides real-time compliance data for radio networks and station groups.
- AIM Basic Industry standard free tier for unattended content distribution and delivery, automatically delivering national network commercials and long-form programming to local radio stations without manual intervention.
- Traffic Control Optional add-on module for AIM Premium providing one-touch network spot conflict resolution, surfacing repetitive spots, competitive separation violations, and unscheduled network spots to improve on-air quality.
- The Tracker Add-on module for AIM Premium enabling daily monitoring of how, when, and where affiliates are airing network spots, with detailed and custom compliance reports covering aired, not-aired, and out-of-window spots.
- ON DEMAND
Quantifiable outcome
- 40-60 hours per week saved per market
- +8 more outcomes
Companies that use Mr. Master
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Mr. Master technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature5 records
Mr. Master partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major, notable, integration partner and portfolio partner.
- Westwood OnecoreThe Tracker is already live on Westwood One. Westwood One is one of the largest radio networks and a significant customer for Mr. Master's compliance and tracking solutions.
- Compass Media NetworksmajorThe Tracker is live on Compass Media Networks. CFO stated 'Mr. Master is a must-have tool' and praised the accountability and transparency the software provides.
- Skyview NetworksmajorSkyview Networks uses Mr. Master software for network spot processing and compliance. Part of the 90% of network radio spots processed by Mr. Master.
- Premiere NetworkscoreMulti-year renewal of exclusive sales representation agreement. Premiere Networks remains the exclusive ad sales representative for Mr. Master's barter inventory spanning 5,000 stations using AIM Premium. Premiere syndicates 100+ radio programs to 8,000+ affiliations reaching a quarter billion listeners monthly.
- iHeartMediacoreMulti-year AIM Premium licensing contract renewal covering all iHeartMedia stations including more than 860 stations and 160 markets. Also includes Total Traffic & Weather Network (TTWN) licensing agreement spanning 2,000+ stations.
- AudacycoreExtended relationship across 404 stations and 45 markets for AIM Premium software. Audacy (formerly Entercom) is one of the largest radio broadcasters in the US.
- Beasley Media GroupmajorExtended relationship across 94 stations and 11 markets for AIM Premium software.
- SummitMediamajorExtended relationship across 55 stations and 9 markets. One of Mr. Master's earliest beta customers for AIM Premium; 10+ year relationship.
- Forever MediamajorExtended relationship across 25 stations and 6 markets. One of the first beta testers for AIM Premium. Case study shows 95% compliance improvement and 30 hours saved per week per market.
- Townsquare MediamajorMulti-year renewal contract for AIM Premium. Townsquare Media is a top-10 billing radio group.
- NRG MedianotableExtended relationship across 39 stations and 8 markets.
- Salem Media GroupmajorNew partnership including 101 stations across 30 markets.
- Results RadionotableExtended relationship across 12 stations and 3 markets.
- Iliad Media GroupnotableExtended relationship across 15 stations and 2 markets.
- Forcht BroadcastingnotableNew partnership including 25 stations and 9 markets.
- Entercom Communications CorpcoreAIM agreements across 44 markets and 453 stations. Entercom (now part of Audacy) was among the major customers at the 1 million spots per week milestone announcement.
- Neuhoff CommunicationsnotableNew AIM agreement with Neuhoff Communications across 5 markets and 20 stations.
- Forever CommunicationsnotableNew AIM agreement with Forever Communications across 3 markets and 26 stations.
- Cumulus MediacoreExtended partnership to include all 424 local Cumulus Media stations across 87 markets. Mr. Master's AIM software automates network audio and compliance process including delivery, processing, and affidavit posting within 24 hours.
- Wideorbitintegration partnerWideorbit automation systems are integrated with Mr. Master's AIM software. Featured in ON DEMAND showcase with shows like HardDrive XL, Murphy Sam & Jodi, Woody & Wilcox.
- RCS Sound Softwareintegration partnerRCS Sound Software products includingSelector and Zetta are compatible with Mr. Master's AIM software suite.
- Broadcast Software International (BSI)integration partnerBSI automation systems integrate with Mr. Master's AIM software for seamless content delivery and processing.
- Marketronintegration partnerMarketron integration allows AIM Premium to work with Network Connect to automate ROS inventory from networks.
- vCreativeintegration partnervCreative integration allows AIM Premium to process local inventory. Both Mr. Master and vCreative are part of Banyan Software's media portfolio.
- Counterpoint Softwareportfolio partnerBoth Mr. Master and Counterpoint Software are part of Banyan Software's media company portfolio.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Mr. Master competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr. Master social profiles
Digital presenceMr. Master financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Master leadership team
Management profileNumber of profiles
Profiles3 records
Mr. Master funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Master M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Master
What does Mr. Master do?
Mr. Master develops and licenses cloud-based workflow automation software (the AIM platform) that handles network radio spot distribution, processing, compliance tracking, and affidavit generation for radio networks, syndicated content providers, and large station groups. Its core products are AIM Premium (paid compliance and processing), AIM Basic (free content delivery to stations), and three add-on modules: Traffic Control (conflict resolution), The Tracker (affiliate monitoring), and ON DEMAND (cloud-based syndicated content distribution).
Is Mr. Master a public or private company?
Mr. Master is a private company. It is classified as private equity controlled and is currently operating.
When was Mr. Master founded?
Mr. Master was founded in 2003. It employs 11 to 50 people.
Where is Mr. Master based?
Mr. Master is headquartered in Agoura Hills, United States, in the North America region.
How does Mr. Master make money?
Three revenue lines are on record. AIM Premium Licensing is the primary driver. The others are AIM Basic Distribution and barter Inventory Sales.
Does Mr. Master have an API?
No public API is recorded for Mr. Master.
What industry is Mr. Master in?
Mr. Master's product category is Broadcast Workflow Software. Its primary akta.pro industry code is MPAHAKAB, Master Control & Channel Origination. Its NAICS code is 5132 and its SIC code is 7372.