Visualife AR
Visualife AR is a Barcelona-based immersive marketing studio that designs custom AR, VR, and mixed-reality campaigns for enterprise brands across fashion retail, beauty, industrial, and consumer-goods verticals, delivered as project-based services with approximately five employees.
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Visualife AR does
Visualife AR (legal entity VISUALIFEAR SPAIN S.L.) is a Barcelona-based immersive marketing studio that designs custom augmented reality (AR), virtual reality (VR), mixed reality (MR), XR, and 3D experience campaigns for enterprise brands. Its technology stack combines web- and app-based mobile AR, VR for headsets and web, computer-vision-assisted virtual try-on, real-time content management, and a multi-language, multi-city AR gamification engine. Proprietary or branded capabilities include SNAPS (AR-anchored video messaging on physical packaging), Virtual Try-On for footwear built with 3D modeling partner ShopAR, the App Factory CMS-style branded-app platform deployed with BASF Iberia, 360° immersive tours, gamified AR treasure hunts, and industrial mixed-reality showrooms. Underlying technical components integrate with mainstream e-commerce back-ends (Shopify, WooCommerce, Magento, Amazon) and web-VR infrastructure (Spatial).\n\nThe firm runs a project-based, quote-driven professional services model (custom AR/VR/XR development and immersive-experience consulting labeled 'Digital Coach'), supplemented by potential recurring platform maintenance for App Factory deployments and 3D design services. Its go-to-market is enterprise field sales, anchored by marquee logos (Louis Vuitton, Loewe, Desigual, H&M, BASF Iberia, Pernod Ricard, Zamora Company, Yesss Electrical UK, L'Oréal, Tempting Professional, IKONO, Warner Bros, La Grossa/Lotteries Catalunya, Corte Inglés, Eroski, BT, Bird & Bird) across fashion retail, beauty, industrial, consumer goods, events, and hospitality verticals. Marketing channels include a content-marketing blog, organic social (Facebook, Instagram, LinkedIn, YouTube), event sponsorships (IAB Day 2024 in Bogotá), and a website-driven 15-minute presentation booking; creative agency Naranjo-Etxeberría is documented as a co-execution partner.\n\nThe company states 'more than 12 years' of experience on its About page, while its homepage separately claims 'more than 10 years'—the input data flags a discrepancy with the firmographic year_founded of 2021, with internal source material pointing to 2013 origins. The About page shows approximately five team members against a stated 1–10 employee range. The legal entity is incorporated as a Spanish SL at Avinguda Diagonal 468, Barcelona, with no disclosed external institutional investment, venture funding, or secondary transactions.
Visualife AR firmographics
Firmographics- Name
- Visualife AR
- Legal name
- VISUALIFEAR SPAIN S.L.
- Website
- https://visualife.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visualife AR is a Barcelona-based immersive marketing studio that designs custom AR, VR, and mixed-reality campaigns for enterprise brands across fashion retail, beauty, industrial, and consumer-goods verticals, delivered as project-based services with approximately five employees.
- Ownership category
- akta.pro rank
Visualife AR industry classification
Industry- Product category
- Immersive Technology Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Event Strategy & Experience Design (BPAFAGAA), VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where Visualife AR is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Visualife AR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Custom AR/VR/XR Development Projects: Visualife designs and develops custom immersive experiences for brands and enterprises. Projects include AR campaigns, VR activations, gamification experiences, and mixed reality solutions. Pricing appears project-based with custom quotes for each engagement.
- Immersive Experience Strategy Consulting: The company acts as a 'Digital Coach' and immersive technology consultancy, guiding clients through the world of immersive technologies. They provide strategy, design, development, and implementation services across all project phases.
- App Factory and Platform Licensing: They offer an App Factory platform for corporate clients (e.g., BASF) that enables real-time content management. This suggests potential recurring revenue from platform maintenance and updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom development - quote required |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Visualife AR product offering
Product offeringCore offering
Visualife AR is an immersive marketing studio that designs and develops custom AR, VR, XR, and 3D experiences for brand and enterprise marketing campaigns. The company acts as both a marketing agency and immersive technology consultancy, delivering end-to-end projects—from strategy and design to development and implementation—supported by proprietary platforms such as SNAPS (AR video messaging) and App Factory (corporate content management).
Product overview
Visualife AR is an immersive marketing studio that operates as a project-based service agency rather than a packaged software platform. Its portfolio spans five core technology pillars—Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), 360° Immersive Tours, and 3D Design—delivered as customized campaign services rather than standardized SaaS products. These capabilities are organized into specialized service lines targeting distinct verticals: retail events (EVENTOS PARA RETAIL), industrial mixed reality (REALIDAD MIXTA PARA INDUSTRIA), fashion and beauty retail, and immersive experiences for the tourism/hospitality sector. Key product features include Virtual Try-On (AR-based footwear and product fitting), Gamification (AR treasure hunts and quizzes), SNAPS (AR video messaging attached to physical products), and App Factory (custom branded mobile applications with AR). Visualife positions itself as both a marketing agency and an immersive technology consultancy, guiding clients through strategy, design, and implementation of XR campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Augmented Reality (AR) Experiences Customized augmented reality experiences for brands, overlaying digital content onto physical products, packaging, and environments via smartphone cameras and markers. Delivered as a bespoke service to enterprise marketing teams.
- Virtual Reality (VR) Experiences Fully immersive virtual reality experiences, typically delivered through VR headsets, creating interactive digital environments for training, product demos, and events. Provided as custom projects to enterprise clients.
- Immersive Virtual Worlds Development of persistent virtual worlds and 3D spaces accessible via web or VR platforms for brand experiences, virtual showrooms, and remote collaboration. Used by enterprise clients such as Yesss Electrical.
- Retail Event Activations Immersive technology activations designed for retail environments, including in-store AR experiences, VR installations, and interactive brand zones for trade shows and shopping venues. Targeted at enterprise retail and brand marketing teams.
- Mixed Reality for Industry Mixed reality solutions for industrial applications, enabling 3D product visualization and virtual showrooms for heavy machinery, allowing clients to showcase complete catalogs without physical transportation or showrooms. Used by industrial companies such as BASF.
- 360° Immersive Visits Immersive 360-degree virtual tours and visits for properties, venues, and facilities, providing interactive exploration without physical presence. Used for marketing and remote showcase purposes.
- Virtual Try-On AR-powered virtual fitting solution allowing customers to visualize products such as footwear on themselves using smartphone cameras, reducing return rates and increasing purchase confidence. Delivered to fashion and beauty retail clients.
- Gamification Campaigns Gamified AR experiences including treasure hunts, quizzes, and interactive challenges designed to increase foot traffic, customer engagement, and brand awareness at retail locations. Used by brands such as H&M, Desigual, and IKONO.
- SNAPS AR Video Messaging AR video messaging solution that attaches personalized video messages to product packaging or marketing materials, creating emotional gift experiences and enhancing customer engagement. Used by brands including Pernod Ricard, Loewe Perfumes, and Zamora Company.
- 3D Design Services 3D design and modeling services for creating product replicas, digital assets, and virtual objects used across AR, VR, and immersive experiences. Delivered in collaboration with partner ShopAR.
- App Factory Platform Custom-branded mobile application platform for corporate communications, featuring AR experiences, annual reports, news feeds, event agendas, and real-time content management via a web CMS. Developed for enterprise clients such as BASF Iberia.
Quantifiable outcome
- IKONO project: 3,500+ players, 97% completion rate, 7 cities, 6 languages, developed in 14 days
- +3 more outcomes
Companies that use Visualife AR
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Visualife AR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Visualife AR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopARcoreShopAR is a technology partner providing high-quality 3D modeling for footwear and products. Visualife collaborates with ShopAR to ensure accurate, realistic 3D models that minimize discrepancies between online visualization and physical products, essential for virtual try-on solutions.
- Naranjo-EtxeberríacoreCreative agency that collaborated with Visualife on the Loewe Perfumes rebranding campaign. Naranjo-Etxeberría provided campaign design and story-telling, while Visualife translated their vision into AR experiences. This exemplifies Visualife's role as technology executor alongside creative agencies.
- TELVA (Editorial Magazine)minorSpanish fashion magazine TELVA handled the communication campaign for Louis Vuitton's Madrid City Guide AR treasure hunt, managing Facebook and Instagram social media publications that attracted over 2,000 participants.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Visualife AR competitors and assessment
Company assessmentDirect peers
- Zappar: UK-based AR content creation platform and agency offering AR campaigns, packaging experiences, and web-AR tools. Direct competitor to Visualife in delivering branded AR activations for enterprise marketing teams.
- UNIT9: Global immersive production studio with a dedicated AR/VR/interactive division delivering branded experiences for major advertisers. Closely comparable in offering custom AR/VR campaigns to enterprise brands.
- Aryel: SaaS AR marketing platform enabling brands to launch AR campaigns and try-on experiences without code. Competes with Visualife in the AR marketing activation space, particularly on the productized side.
- 8th Wall (Niantic): Web-based AR development platform (owned by Niantic) used by agencies and brands to build immersive AR experiences. Competes with Visualife's core web-AR and immersive campaign delivery.
- Poplar Studio: AR campaign production studio focused on brand-led AR activations across retail and consumer goods. Direct comparable in scope, customer profile, and delivery model.
- Emperia (formerly Nexus Studios): Immersive experience studio specializing in AR/VR retail and brand activations. Overlaps directly with Visualife's fashion retail and luxury experiential work.
Emerging players
- Marxent Labs: AR/VR commerce platform focused on product visualization and virtual try-on for retail. Comparable to Visualife's virtual try-on offering but more productized and commerce-focused.
Broad incumbents
- Accenture Song (Accenture Interactive): Global experience agency with significant AR/VR/immersive capability inside a much larger marketing transformation practice. Competes for the same enterprise immersive-marketing RFPs Visualife targets.
- Deloitte Digital: Full-service digital creative agency within Deloitte with immersive / AR/VR offerings. Competes for enterprise immersive campaigns as part of broader transformation engagements.
Regional players
- Ink Digital: Australia-based immersive and AR/VR creative studio serving enterprise brands. Comparable in offering and delivery model but operates in a different geography than Visualife's Europe-centric footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Visualife AR social profiles
Digital presenceVisualife AR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visualife AR leadership team
Management profileNumber of profiles
Profiles1 record
Visualife AR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visualife AR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visualife AR
What does Visualife AR do?
Visualife AR is an immersive marketing studio that designs and develops custom AR, VR, XR, and 3D experiences for brand and enterprise marketing campaigns. The company acts as both a marketing agency and immersive technology consultancy, delivering end-to-end projects—from strategy and design to development and implementation—supported by proprietary platforms such as SNAPS (AR video messaging) and App Factory (corporate content management).
Is Visualife AR a public or private company?
Visualife AR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visualife AR founded?
Visualife AR was founded in 2013. It employs 1 to 10 people.
Where is Visualife AR based?
Visualife AR is headquartered in Barcelona, Spain, in the Europe region.
How does Visualife AR make money?
Three revenue lines are on record. Custom AR/VR/XR Development Projects are the primary driver. The others are immersive Experience Strategy Consulting and app Factory and Platform Licensing.
Who are Visualife AR's main competitors?
Direct peers on record are Zappar, UNIT9, Aryel, 8th Wall (Niantic), Poplar Studio and Emperia (formerly Nexus Studios). Marxent Labs is listed as an emerging player. Broad incumbents are Accenture Song (Accenture Interactive) and Deloitte Digital. Ink Digital is listed as a regional player.
Does Visualife AR have an API?
No public API is recorded for Visualife AR.
What industry is Visualife AR in?
Visualife AR's product category is Immersive Technology Marketing Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.