Zeuss

What Zeuss does

Zeuss is a Colombian wholesale fuel distributor and lubricant manufacturer operating a network of more than 260 affiliated service stations across Colombia, supported by five distribution plants in major transportation corridors. Founded in 2006 and headquartered in Girardota, Antioquia, the company sources base fuel from Ecopetrol and enhances it with proprietary additive formulations—most notably Gasolina Extra Turbo 99+ with water-elimination technology and Diesel Ecoxtreme with environmental protection properties—engineered specifically for Colombian terrain conditions including high altitude, steep slopes, and variable climate. Zeuss operates as a subsidiary of R&R Lubricantes S.A.S., a privately held Colombian group that also includes Estaciones Innovadoras S.A.S. (Estinsa), its affiliated station network.

The company's product portfolio spans two categories: combustibles (Diesel Ecoxtreme, Gasolina Extra Turbo 99+, Gasolina Corriente, Biodiesel) and lubricants (synthetic, semi-synthetic, and mineral motor oils, motorcycle oils, diesel engine oils, transmission/differential fluids, and industrial hydraulic fluids). Lubricants are manufactured in the United States with formulations tailored for Colombian operating conditions. The portfolio carries extensive API, ACEA, ILSAC, JASO, and ISO certifications.

Zeuss monetizes through wholesale fuel distribution under the abanderamiento (brand affiliation) model—supplying independent station operators with fuel, brand usage rights, technical support, and regulatory compliance assistance—and through direct sales at company-operated service stations. Consumer engagement is driven by the Tanquea y Gana loyalty program (points redeemable for vehicle benefits at Estinsa network stations) and the Bono Camioneros fleet program offering 80 Colombian pesos per gallon credit on diesel purchases. Fuel pricing in Colombia is government-regulated, constraining retail margin upside while securing volume predictability. Customer segments include individual vehicle owners, heavy transport fleet operators, and independent gas station entrepreneurs, with no single enterprise anchor or external institutional investor disclosed.

Name

Zeuss

Legal name

Zeuss S.A.S.

Website

https://zeuss.com.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Zeuss is a Colombian wholesale fuel distributor and lubricant manufacturer operating 260+ affiliated service stations nationwide, supplying Ecopetrol-sourced fuel enhanced with proprietary additives and US-manufactured lubricants to individual motorists, truck fleets, and independent station operators.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Lubricant Manufacturing

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum Lubricating Oil and Grease Manufacturing (324191), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Fuel distribution
• Lubricant manufacturing
• Gas station network
• Wholesale fuel supply
• Motor oil products

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Distribution (Wholesale): Zeuss operates as a major wholesale fuel distributor supplying fuel to affiliated gas station operators (abanderamiento model) throughout Colombia. The company sources base fuel from Ecopetrol and enhances it with proprietary additives before distribution through its network.
2. Lubricant Sales: Sale of synthetic, semi-synthetic, and mineral motor oils for gasoline engines, diesel engines, 4-stroke motors, transmissions, differentials, and industrial applications. Lubricants are manufactured in the United States and distributed through the company's service station network.
3. Fleet Fuel Programs: Bono Camioneros program providing fuel credits ($80 pesos per gallon of diesel) to heavy vehicle fleet operators. Points can be redeemed immediately or accumulated for up to one year.
4. Loyalty Program (Tanquea y Gana): Consumer loyalty program where customers accumulate points with each fuel purchase at Zeuss service stations. Points are redeemable for vehicle benefits. Available at Estinsa network stations with plans to expand nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zeuss is a Colombian fuel distributor and lubricant commercializer that sources base fuel from Ecopetrol, enhances it with proprietary additives (including the Gasolina Extra Turbo 99+ water-elimination formula and Diesel Ecoxtreme emissions-reduction formula), and sells the resulting fuels and a full line of synthetic, semi-synthetic, and mineral motor oils, transmission fluids, and hydraulic fluids through its network of over 260 affiliated and company-owned gas stations. The company also operates loyalty and incentive programs (Tanquea y Gana, Bonos Camioneros, Fuerza Z) to drive repeat purchases from consumers, fleet operators, and lubricant distributors.

Product overview

Zeuss is a Colombian fuel and lubricant commercializer operating a network of over 260 service stations across the country. The product portfolio is organized into two main categories: Combustibles (Fuels) and Aceites para motor (Motor Oils). The fuels category includes Diesel Ecoxtreme (environmentally-formulated diesel), Gasolina extra Turbo 99+ (premium 99+ octane gasoline), Gasolina corriente (standard gasoline), and Biodiesel. The lubricants category includes a comprehensive line of synthetic, semi-synthetic, and mineral motor oils prepared in the United States for Colombian terrain conditions, spanning gasoline engine oils (ecoextreme, premium, plus, protection, heavy duty in various SAE grades), motorcycle oils (Moto Plus 4T, Moto Protection 4T), diesel engine oils (Diesel Premium, Diesel Plus, Diesel Protection, Heavy Duty), transmission and differential fluids (ATF Global Multi Purpose, Differential Fluid SAE 85W140, Trans Fluid SAE 75W90), and industrial hydraulic fluids (Zeuss Hydraulic ISO 68 AW 3000 and 6000). The company also operates customer loyalty programs including Tanquea y Gana (points for vehicle benefits) and Bonos Camioneros (fuel savings for truck drivers), plus the Fuerza Z incentive program for lubricant distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Estinsa: Service station network partner brand under the Zeuss umbrella.
• Zeuss.NET

Products and services

• Diesel Ecoxtreme Diesel fuel formulated for Colombian terrain that reduces particulate matter and black smoke emissions, increases engine power, and lowers fuel consumption. Distributed wholesale to affiliated gas station operators and sold at retail through Zeuss service stations in Colombia.
• Gasolina Extra Turbo 99+ Premium 99+ octane (RON scale) gasoline that eliminates water from fuel, protects calorific power of combustion, increases engine power and performance, and reduces emissions, fungi, microorganisms, and black smoke. Sold at Zeuss service stations and through wholesale channels in Colombia.
• Gasolina Corriente Standard Colombian gasoline most commercialized in Colombia, with octane rating between 84 and 88 on the average IAD scale, providing optimal performance across different regions of Colombia. Sold through Zeuss affiliated and company-owned service stations.
• Gasolina Extra Octanaje 91 91-octane gasoline adapted to Ecopetrol's regulatory octane increase, distributed through Zeuss wholesale and retail channels.
• Biodiesel Biodiesel offering listed in the combustibles portfolio alongside diesel and gasoline products, distributed through Zeuss wholesale channels and service stations across Colombia.
• Zeuss Motor Oils (Aceites para motor) Synthetic, semi-synthetic, and mineral motor oils prepared in the United States with formulations tailored for Colombian terrain, covering gasoline engine oils (ecoxtreme, premium, plus, protection, heavy duty in various SAE grades), motorcycle oils, and diesel engine oils (Diesel Premium, Diesel Plus, Diesel Protection, Heavy Duty). Certified to API CK-4, CJ-4, CI-4+, CI-4, CH-4, SL, SN, SN PLUS, SP, SM, ACEA E5/E3/A2-B3/A3-B4-12/A3-B3-12/C3-10/C3-12/E9-16, ILSAC GF-6, and JASO MA/MA2 specifications.
• Zeuss Transmission and Differential Lubricants Automatic transmission fluid (Zeuss ATF Global Multi Purpose ATF), synthetic gear oil (Zeuss Trans Fluid SAE 75W90), and commercial-grade high-performance gear lubricants (Zeuss Differential Fluid SAE 85W140) for North American, European, and Asia-Pacific automatic transmissions and heavy-duty gear service. Certified to API GL-4, GL-5, and MT-1 specifications.
• Zeuss Industrial Hydraulic Fluids (ISO 68 AW Series) High-quality anti-wear hydraulic fluids (Zeuss Hydraulic ISO 68 AW 3000 and 6000) designed for optimal protection under high-pressure applications in Colombian industrial operating conditions, with rust protection, foam inhibition, excellent oxidation resistance at high temperatures, dielectric rigidity above 35kV, and non-conductive properties.
• Tanquea y Gana con puntos Zeuss Consumer loyalty program where individual customers accumulate points with each fuel purchase at Zeuss service stations; points are redeemable for vehicle benefits and applicable at the Estinsa network of service stations with plans for nationwide expansion.
• Bonos Camioneros Zeuss Fleet fuel credit program directed at heavy cargo vehicle drivers; participants receive 80 Colombian pesos per gallon of diesel tanked at participating service stations, redeemable immediately or accumulated for up to one year.
• Fuerza Z Sales incentive program for lubricant distributors where participants recommend Zeuss products, collect caps from synthetic, semi-synthetic, and mineral lubricant SKUs, and earn rewards based on accumulated caps.

Quantifiable outcome

• Reduced particulate matter and black smoke emissions compared to standard diesel
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundación NaturacoreStrategic or Co-development PartnerPartnership with Fundación Natura for reforestation initiatives. Zeuss contributed to planting 500 native trees in Reserva Natural El Silencio in El Retiro municipality through the Bosque Zeuss program, supported by sales of Diesel Ecoxtreme fuel.
• NihlominorOthersNihlo sponsored sun protection equipment for participants in the Bosque Zeuss reforestation event (Sembratón) held on September 30, 2022.
• EcopetrolcoreStrategic or Co-development PartnerEcopetrol is the entity responsible for distributing and supervising fuel quality in Colombia. Zeuss sources base fuel from Ecopetrol and enhances it with proprietary additive formulations, particularly for the gasoline extra Turbo 99+ product line.
• Estinsa (Estaciones Innovadoras S.A.S.)coreChannel Partner/ Reseller/ DistributorEstinsa is an affiliated network of gas stations under the Zeuss brand. The company operates the red Estinsa service station network, which participates in the Tanquea y Gana loyalty program.
• R&R Lubricantes S.A.S.coreStrategic or Co-development PartnerParent company of Zeuss S.A.S. R&R Lubricantes S.A.S. is the parent entity with NIT 800.003.644-9, headquartered in Itagüí, Antioquia. Zeuss operates as a subsidiary within the corporate group.
• Fundación AquaeminorOthersReferenced as a research source for environmental impact data on diesel vehicle emissions. Zeuss cited Fundación Aquae research to support the environmental benefits of Diesel Ecoxtreme fuel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ExxonMobil Colombia (Mobil): Global oil major with Mobil-branded lubricants and fuel marketing presence in Colombia. Competes directly with Zeuss in the motor oil segment and indirectly in branded fuel retail.
• TotalEnergies Colombia: Global integrated energy company with lubricants (Total Quartz) and fuel marketing presence in Latin America. Overlaps with Zeuss in premium motor oils, industrial lubricants, and branded fuel positioning.
• Chevron Colombia (Texaco): Global integrated oil major operating a branded service station and lubricant network in Colombia through Texaco. Overlaps with Zeuss in branded fuels, lubricants, and service station operations but at much larger scale and broader portfolio.
• Puma Energy Colombia: Global downstream fuel marketer with operations in Colombia across wholesale fuel, service stations, and lubricants. Comparable to Zeuss in product offering and customer base but with broader geographic reach.
• Petrobras Colombia: Brazilian state oil company with selective downstream operations in Colombia. While primarily upstream in Colombia, the company represents a comparable regional fuel marketing and lubricants competitor archetype.
• Repsol Colombia: Spanish integrated energy company with fuel retail and lubricant operations in Colombia. Competes with Zeuss in premium fuels and branded service stations as part of a wider global portfolio.

Direct peers

• Organización Terpel: Colombia's largest fuel distributor with the country's biggest service station network and dominant wholesale fuel position. Direct competitor to Zeuss across fuel wholesale, branded retail, and lubricant distribution in the same Colombian market.
• Primax Colombia: Major Colombian fuel wholesaler and service station operator with branded retail and direct fuel supply to industrial customers. Closely comparable to Zeuss in business model, customer segments, and product portfolio.
• Biomax Colombia: Colombian fuel distributor and service station operator focused on branded fuels and convenience retail. Competes with Zeuss across the wholesale-to-retail fuel value chain in Colombia.

Emerging players

• Petromil Colombia: Colombian fuel distribution and service station company with regional presence. Smaller-scale competitor to Zeuss in fuel wholesale and branded retail in overlapping Colombian geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCea5UBEavhLMJAVJhuXEehQ
• Facebookfacebook.com/zeuss.colombia
• LinkedInlinkedin.com/company/zeuss-petroleum-sa
• Instagraminstagram.com/zeuss.colombia

Compliance31 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeuss