Mountain Adventures

What Mountain Adventures does

Mountain Adventures, operating commercially as Bering Travel ApS, is a privately held Danish online travel agency headquartered in Glamsbjerg, Denmark, that designs and retails self-guided active holiday packages across 30+ countries. The company's core offering is organized around five activity verticals — walking, cycling, diving, adventure tours, and mountaineering/yoga — supported by a proprietary smartphone GPS application with offline navigation and GPX export, hotel-to-hotel luggage transfer, and bike/e-bike rental. The catalog comprises 150+ walking and 100+ cycling holidays across Europe, Africa, and Asia, with pricing starting from approximately €829 per person for a 7-day self-guided cycling package on the Mosel route, augmented by add-on services such as e-bike rental, half-board dining, flight arrangement, and travel insurance.

The business model is direct-to-consumer transactional: customers research, calculate prices, and book through beringtravel.com in Danish, English, Norwegian, or Swedish, with phone support available via Danish and UK lines and a 24/7 emergency hotline during active tours. The company acts as the merchant of record on package holidays and is registered with the Danish Travel Guarantee Fund (Rejsegaranti Fonden, registration number 2529), providing statutory financial protection for customers. Customer segments span individual travelers and couples, families with children (with dedicated child seats/trailers), and short-break travelers seeking 4-7 day condensed experiences.

The company is small (1-10 employees), bootstrapped with no disclosed funding rounds, and operates with a content-and-partner-based asset-light model: tours are assembled from a network of local partners in each destination rather than owned inventory. Marketing relies on SEO-optimized destination pages, a multilingual blog, an email newsletter via Cleverreach, social channels (Facebook, Instagram, YouTube, LinkedIn), Trustpilot reviews, and annual participation at ITB Berlin. A sustainability partnership with Growing Trees Network, funded from company earnings since 2020, provides a non-cash-offset environmental commitment rather than a material revenue lever.

Name

Mountain Adventures

Legal name

Bering Travel ApS

Website

https://beringtravel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Adventures (Bering Travel ApS) is a privately held Danish online travel agency retailing self-guided walking, cycling, diving, adventure, mountaineering, and yoga holidays across 30+ countries to individual travelers, couples, families, and short-break consumers, supported by an offline GPS app and hotel-to-hotel luggage transfer.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Active holiday packages
• Walking holidays
• Cycling holidays
• Adventure travel
• Diving tours

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Package Holiday Sales: Bering Travel sells complete package holidays including accommodation, route planning, luggage transfer, bike rental options, and GPS navigation. Revenue is generated through per-booking fees where customers pay for the entire package including hotels, breakfast, route access, and optional add-ons like e-bikes and half-board dining. The company acts as the tour operator and primary merchant.
2. Add-on Services: Additional revenue from optional services including bike rental (standard and e-bike), half-board dinner packages, flight arrangements (with handling fee), parking reservations, and travel insurance. These are selected during the booking process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Mountain Adventures (Bering Travel) sells self-guided active holiday packages including walking, cycling, diving, adventure, mountaineering, and yoga holidays across 30+ countries. Each package bundles hotel accommodation, route descriptions, GPS navigation via the Bering Travel App, breakfast, and luggage transfer between hotels, with optional add-ons such as bike/e-bike rental, half-board dining, and flight arrangements.

Product overview

Bering Travel is a European travel agency offering active holiday packages. The core offering consists of five main product categories: Walking Holidays (hiking and trekking), Cycling Holidays, Diving Holidays, Adventure Tours, and Mountaineering/Yoga retreats. These are complemented by supporting services including the Bering Travel App (for GPS navigation), luggage transfer between hotels, and bike/e-bike rental. The company operates as a tour operator offering self-guided holidays where customers travel independently at their own pace using the company's app for navigation, with practical logistics handled by Bering Travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Walking Holidays Self-guided hiking and trekking holidays across Europe and worldwide, offering routes through destinations including Italy, Norway, Scotland, Austria, and other scenic regions with varying difficulty levels.
• Cycling Holidays Individual cycling tours and holidays at all levels of difficulty, featuring routes through popular destinations including France, Germany, Czech Republic, Croatia, and other European countries with bike rental and e-bike options.
• Diving Holidays Scuba diving tours and courses in destinations including Bali, Egypt, Greece, Jordan, and Sri Lanka with professional dive guides.
• Adventure Tours Active adventure holidays combining culture with activities such as hiking, cycling, yoga, surfing, scuba diving, or mountain climbing in destinations like Egypt, Morocco, Nepal, and Sri Lanka.
• Mountaineering Mountain climbing and mountaineering experiences in Morocco, Nepal, and Tanzania, offering nature, culture, and challenging summit expeditions.
• Yoga Holidays Yoga retreats and wellness holidays in Morocco and Sri Lanka combining relaxation with active experiences.
• Luggage Transfer Service Hotel-to-hotel luggage transport service for cycling and walking holiday customers, allowing them to travel light during daily stages.
• Bike Rental Bicycle and e-bike rental service for cycling holidays, including standard touring bikes, e-bikes, and premium options with various frame sizes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Growing Trees NetworkminorStrategic or Co-development Partner · 1 January 2020Bering Travel partners with Growing Trees Network, which has been planting trees in Kenya since 2020 in collaboration with Seniors Without Borders (Seniorer uden Grænser). Trees are planted using the shamba method with small-scale local farmers in the Mount Kenya region and at schools. The initiative is funded from Bering Travel's own earnings and represents a sustainability commitment rather than a carbon offset program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences including walking, cycling, and diving. Represents the distribution and competitive threat from large-scale platforms aggregating niche active experiences.
• Exodus Travels: Established UK adventure travel operator with small-group guided tours across Europe, Africa, and Asia. Overlaps with Bering Travel's adventure and mountaineering product lines but operates a guided rather than self-guided model.
• Explore Worldwide: UK-based adventure tour operator with small-group guided trips across Europe, Africa, and Asia. Comparable destinations and product categories but guided rather than self-guided.

Direct peers

• Macs Adventure: UK-based self-guided walking, cycling, and active holiday operator with a similar 'independent travel with luggage transfer and route planning' model across Europe. Closest direct competitor to Bering Travel's core offering.
• Inntravel: UK specialist in self-guided walking and cycling holidays with hotel-to-hotel luggage transfer across Europe. Highly comparable in product structure, target customer, and self-guided delivery model.
• Saddle Skedaddle: UK cycling holiday specialist offering self-guided and guided cycling tours across Europe with luggage transfer. Direct overlap in cycling holidays with bike rental and e-bike options.
• Headwater Holidays: UK-based self-guided active holiday operator offering walking, cycling, and culinary tours across Europe. Same customer profile, similar pricing tiers, and overlapping supplier base.
• Eurobike (Eurofun Group): Austrian cycling and walking holiday operator under the same Eurofun parent group indicated by Bering Travel image URLs. Operates comparable self-guided cycling tours with bike rental and luggage transfer in Europe.

Emerging players

• Cycling Holidays by SaddleWorld: European cycling holiday specialist offering self-guided cycling tours with luggage transfer. Overlaps in cycling and e-bike product, though smaller catalogue than Bering Travel.

Regional players

• Eurohike / Eurotrek: Swiss walking and trekking holiday operator offering self-guided hikes in the Alps and Europe. Comparable product structure with regional focus on alpine destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BeringTravel
• Facebookfacebook.com/mountainadventuresDK
• LinkedInlinkedin.com/company/mountain-adventures
• Instagraminstagram.com/beringtravel
• Xx.com/MountainAdven

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Adventures