Avama

What Avama does

Avama HB Redovisning (trading as Avama Redovisning) is a Swedish accounting and bookkeeping partnership founded in 2002 by Annelie Manberger and headquartered at Furmans v\u00e4g 7 in \u00c5kersberga, Sweden. The firm serves small and medium-sized businesses in the Stockholm/Uppland region with six core service modules: ongoing bookkeeping (L\u00f6pande bokf\u00f6ring), invoicing (Fakturering), accounts receivable and payable management (Reskontra), payroll (L\u00f6ner), tax declarations (Skattedeklarationer), and year-end reporting (Bokslutsarbete). Service delivery combines remote processing with regular material pickup and delivery, plus optional on-site visits at client premises; the firm also lists company-formation ('Starta Eget') as an offering.

The technology stack is conventional Swedish-accounting infrastructure rather than proprietary IP: standard double-entry bookkeeping for ongoing work, Crona L\u00f6n for payroll processing and tax reporting to Skatteverket, and Kivra as the digital-mailbox channel for pay-slip delivery to employees. The firm holds F-skatt approval (Swedish business tax registration) under organization number 969684-2690, and operates from a partnership entity (HB).

The business model is a direct-to-SMB, usage-based hourly billing model with no disclosed subscriptions, retainers, or minimum fees. Bookkeeping is billed at 380 SEK/hour plus VAT and year-end/annual-report work at 600 SEK/hour plus VAT. Go-to-market is entirely direct \u2014 single phone line (073-180 33 00), single email ([email protected]), and personal contact \u2014 with no digital marketing, no app, no public social presence, and no channel partners detected. The firm appears to be a sole-practitioner operation with the founder as the primary (and likely sole full-time) operator.

Name

Avama

Legal name

Avama HB Redovisning

Website

https://avama.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Avama HB Redovisning is a Swedish accounting firm in \u00c5kersberga, founded in 2002, serving small and medium-sized businesses in the Stockholm/Uppland region with hourly-billed bookkeeping, invoicing, payroll, tax declaration, and year-end reporting services.

Ownership category

akta.pro rank

Product category

Accounting & Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Bookkeeping services
• Payroll processing
• Tax declaration services
• SME accounting
• Accounts receivable management

Headquarters

HQ city

Åkersberga

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Accounting Services: Time-and-materials billing for accounting services including ongoing bookkeeping at 380 SEK/hour and annual report/tax declaration work at 600 SEK/hour plus VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Avama is a Swedish accounting firm that delivers ongoing bookkeeping, invoicing, accounts receivable/payable management, payroll processing, tax declarations, and year-end reporting to small and medium-sized businesses. Services are billed hourly and delivered through direct personal contact, regular material pickup/delivery from client premises, and optional on-site visits. The firm is based in Åkersberga and serves clients in the Stockholm/Uppland region of Sweden.

Product overview

Avama is a Swedish accounting firm offering a unified suite of bookkeeping and financial services for small and medium-sized businesses. The portfolio consists of six core service modules: ongoing bookkeeping (Löpande bokföring), invoicing (Fakturering), accounts receivable/payable management (Reskontra), payroll processing (Löner), tax declarations (Skattedeklarationer), and year-end reporting (Bokslutsarbete). Pricing is based on hourly rates (380 SEK/hour for bookkeeping, 600 SEK/hour for year-end work). Services are delivered either remotely or on-site, with materials collected regularly from clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Löpande bokföring (Ongoing Bookkeeping) Ongoing bookkeeping service using double-entry accounting methodology, recording all business transactions chronologically and systematically on respective accounts in compliance with Swedish bookkeeping law. Targeted at Swedish small and medium-sized businesses.
• Fakturering (Invoicing) Invoice management service that ensures continuous cash flow by billing customers and handling payment reminders for overdue invoices. Targeted at Swedish SMEs needing recurring invoicing support.
• Reskontra (Accounts Receivable/Payable) Customer and supplier accounts management providing overview of customer debts and supplier invoices, including payment tracking and due date monitoring. Targeted at Swedish SMEs needing visibility into receivables and payables.
• Löner (Payroll) Payroll processing and reporting service using Crona Lön payroll software, ensuring correct tax documentation to Swedish authorities with salary specifications sent via Kivra digital mailbox. Targeted at Swedish SMEs with employees requiring compliant payroll processing.
• Skattedeklarationer (Tax Declarations) VAT and tax declaration compilation and submission to Swedish Tax Agency (Skatteverket), including monthly, quarterly, or annual filing options. Targeted at Swedish SMEs needing timely regulatory compliance with Skatteverket deadlines.
• Bokslutsarbete (Year-end Reporting) Annual and periodic financial reporting service including profit and loss statements, balance sheets, annual reports, and preliminary closing for tax optimization planning. Targeted at Swedish SMEs requiring annual and interim financial reporting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• RSM Sweden: Mid-tier Swedish accounting, tax and advisory firm part of the global RSM network. Comparable professional-services offering for SMEs, though operating at significantly larger scale and with broader advisory scope.
• Accountor: Nordic accounting and payroll services provider with substantial Swedish operations. Offers outsourced bookkeeping and payroll to SMEs — directly comparable service model, much larger scale and geographic reach.
• Deloitte Sweden: Global Big Four professional services firm with Swedish practice covering accounting compliance, tax, and advisory for SMEs and mid-market clients. Represents the upper-end incumbent alternative for the same customer base.
• Visma e-conomic: Major Nordic accounting software and business solutions provider targeting SMEs in Sweden. Same end-customer and same compliance workload, delivered via SaaS rather than hourly professional service.
• PwC Sweden: Big Four firm providing audit, tax, and accounting services to Swedish SMEs and larger enterprises. Overlaps with Avama's SME compliance offering but at significantly higher scale, broader scope, and with full CPA/audit credentials.
• Björn Lundén: Swedish provider of accounting, payroll, and business software plus byrå services. Offers both the underlying tools Avama uses and competing outsourced bookkeeping services to Swedish SMEs.
• Fortnox: Dominant Swedish cloud accounting/ERP platform serving the same SME segment. Competes for the same wallet share by enabling customers to self-serve the compliance work (bookkeeping, invoicing, tax) that Avama delivers as a service.

Emerging players

• Bokio: Swedish digital-first bookkeeping app for small businesses and freelancers. Targets the same micro/SME customer as Avama with an automated, low-cost alternative to traditional bookkeeping firms.
• Speedledger: Swedish cloud accounting platform aimed at SMEs and accounting byråer. Competes for the underlying bookkeeping workflow Avama performs, increasingly enabling clients to handle it themselves.

Direct peers

• Wint Sweden: Swedish digital accounting and financial services firm serving SMEs and startups. Closely comparable business model combining technology-enabled bookkeeping with personal accountant service, targeting the same Åkersberga/Stockholm-area customer profile.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/avamahb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avama