Midnight Music
Midnight Music is an Australian music education technology company that provides subscription-based professional development, online courses, and training resources for K-12 music teachers globally through a self-serve community platform founded by Katie Argyle.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Midnight Music does
Midnight Music is a privately held Australian music education technology company that delivers subscription-based professional development and training to K-12 music teachers worldwide. Founded by Katie Argyle and operating as Midnight Music Pty Ltd from Glen Waverley, Victoria, the company runs the Midnight Music Community — a members-only online platform providing self-paced courses on tools such as GarageBand, Soundtrap, BandLab, Canva, Seesaw, and Audacity, complemented by live training sessions, drop-in office hours, a private forum, digital badges, and downloadable resource libraries (chord/clipart libraries and the annually updated 350+ resource "Ultimate Free Music Tech Resources Guide"). The technology stack is a standard custom community platform with course management, a digital badge system, and resource libraries, backed by a website, blog, podcast, and a dedicated community subdomain. The company is GDPR-compliant for EU users.
The business operates on a primarily subscription revenue model — monthly or annual membership to the Midnight Music Community — supplemented by individual course purchases and a freemium funnel in which free webinars, free resource libraries, and a free trial convert users into paid subscribers. Go-to-market is entirely self-serve and digital, with global reach achieved through Katie Argyle's conference speaking engagements, content marketing (blog, podcast, 40,000+ social followers), free lead-magnet guides, and community referrals. Customers are a long-tail base of individual music teachers (elementary, middle, and high school) and, secondarily, schools and school districts seeking district-wide training programs.
The company has operated for over 15 years on a bootstrapped, founder-owned basis, with a small management team (Founder, Customer Support, Content Manager, Music Technology Specialist contributors) and 1-10 employees. There is no disclosed external funding, no M&A activity, and no publicly disclosed revenue, pricing, or cap-table information. Strategic activity in 2024-2025 has centered on product expansion (new courses, the 2025-2026 Ultimate Guide, the 5-Day Playalong Challenge) and authority-building through the conference circuit, consistent with a small, stable, content-led micro-SaaS rather than a venture-scale business.
Midnight Music firmographics
Firmographics- Name
- Midnight Music
- Legal name
- Midnight Music Pty Ltd
- Website
- https://midnightmusic.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midnight Music is an Australian music education technology company that provides subscription-based professional development, online courses, and training resources for K-12 music teachers globally through a self-serve community platform founded by Katie Argyle.
- Ownership category
- akta.pro rank
Midnight Music industry classification
Industry- Product category
- Online Music Education Technology
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610), Educational Services (611), Computer Training (61142)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online / Virtual Music Instruction & Platforms (EDAMANAI)
- akta.pro secondary industries
- Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Music (Instruments, Voice, Music Theory) (EDAAAGAC)
Keywords
Where Midnight Music is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Midnight Music business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership Subscription: Monthly or annual subscription to the Midnight Music Community providing access to all courses, resources, live training sessions, forum access, and PD certificates
- Individual Course Purchases: One-time purchase or enrollment in individual self-paced online courses on specific music technology topics
- Free Webinars with Upsell: Free introductory webinars that lead to paid membership or course enrollment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to webinars and selected resources |
| Subscription | Monthly | Full membership with all courses, resources, and community access |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Midnight Music product offering
Product offeringCore offering
Midnight Music provides online professional development and training for music educators through a membership-based community platform. It offers self-paced courses on music technology tools (GarageBand, Soundtrap, BandLab, Canva, Seesaw, Audacity, video creation), live training sessions, a private members-only forum, and free downloadable resources, all designed to help music teachers integrate technology into their classrooms.
Product overview
Midnight Music is a professional development platform for music educators, offering a membership-based ecosystem called the Midnight Music Community as its core product. This platform provides access to a library of self-paced online courses (including GarageBand/Soundtrap/BandLab, Audacity, Canva, Seesaw, and Video Creation courses), live training sessions, drop-in office hours, and a members-only forum for Q&A. The company also offers free resources including the Ultimate Free Music Tech Resources Guide (350+ curated tools), free webinars, and downloadable clipart libraries for music teachers. The products work together as a comprehensive support system helping music educators integrate technology into their classrooms without tech overwhelm.
Differentiator
Problem solved
Functional benefit
Products and services
- The Midnight Music Community Membership Subscription-based online community platform giving music educators access to step-by-step training courses, live training sessions, drop-in office hours, a private members-only forum, professional development certificates, and exclusive downloadable resources including worksheets, templates, and clipart.
- GarageBand, Soundtrap & BandLab Lesson Plans Course Self-paced online course teaching music educators how to use GarageBand, Soundtrap, and BandLab in their classrooms, with ready-made lesson plans for digital audio workstations.
- Audacity Simple Recording & Editing Course Self-paced course focused on teaching music educators how to use Audacity software for simple recording and audio editing in music education settings.
- Canva Create Teaching Resources Course Self-paced course teaching music educators to use Canva to create professional-looking classroom teaching resources, posters, and instructional materials.
- Seesaw For Music Teachers Course Course teaching music educators to design engaging, interactive activities for students using the Seesaw learning platform for music classroom management.
- Video Creation For Music Teachers Course Self-paced course teaching music educators to create play-along videos, tutorials, end-of-year showcases, and virtual ensemble videos using free software.
- 5-Day Challenge: Playalong Videos Short-term challenge-based course where music teachers learn to create playalong videos through daily structured lessons.
Quantifiable outcome
- 1000+ members have transformed their classrooms with technology
- +2 more outcomes
Companies that use Midnight Music
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Midnight Music technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midnight Music partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GarageBandcoreMidnight Music provides comprehensive training courses specifically designed for music teachers using GarageBand for iPad and other platforms. GarageBand is a core tool featured in their curriculum.
- SoundtrapcoreSoundtrap is featured as one of the primary tools taught in Midnight Music courses. The platform provides tutorials and lesson plans for using Soundtrap in music classrooms.
- BandLabcoreBandLab is covered in Midnight Music's curriculum as a digital audio workstation option for schools, with comparative guides and lesson plans available.
- CanvacoreMidnight Music offers a dedicated course on using Canva to create beautiful teaching resources. Canva is positioned as an essential tool for music educators.
- SeesawcoreMidnight Music provides specific training on using Seesaw for music teachers, including a dedicated course on designing engaging, interactive activities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Midnight Music competitors and assessment
Company assessmentBroad incumbents
- Yousician: Yousician is a subscription music education app with interactive lessons for guitar, piano, bass, and ukulele. It is a broader consumer incumbent in the same online music instruction space as Midnight Music.
- Teachers Pay Teachers: Teachers Pay Teachers is a marketplace where educators buy and sell lesson plans and teaching resources, including music education content. It is a broader incumbent serving the same music teacher buyer persona with downloadable resources.
- Fender Play: Fender Play is a consumer music instruction subscription platform with video lessons across multiple instruments. While it focuses on individual learners rather than teachers, it represents a larger incumbent in online music instruction.
Direct peers
- BandLab for Education: BandLab for Education is a free DAW platform for schools with built-in lesson plans and teacher resources. It is a direct comparable in the music-edtech-for-teachers space and overlaps with Midnight Music's curriculum.
- Quaver Music: Quaver Music is a K-12 music curriculum and resource provider that also trains music teachers to integrate technology into their classrooms. Like Midnight Music, it sits at the intersection of music education and edtech, although it sells more heavily to schools and districts.
- Outschool: Outschool is a marketplace for live online classes including music and technology offerings. It represents a comparable self-serve online education platform serving the same parent and educator buyer with structured class content.
- MusicFirst: MusicFirst provides a K-12 music education platform with software, curriculum, and teacher PD. It competes with Midnight Music on the music-teacher technology training niche, primarily via school and district contracts.
- SmartMusic: SmartMusic is a music education software platform used in schools for assessment, practice, and instruction. It is a comparable specialized music-edtech platform serving the same music-teacher persona as Midnight Music.
Others
- Soundtrap (by Spotify): Soundtrap is one of Midnight Music's primary curriculum tools. As a vendor, it both enables Midnight Music's content and represents a potential competitive threat if it expands into teacher training directly.
Regional players
- TakeLessons: TakeLessons is an online marketplace connecting students with music teachers for live lessons. It is comparable as a music instruction platform, though focused on consumer lessons rather than teacher PD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midnight Music social profiles
Digital presenceMidnight Music compliance and trust
Trust signalCompliance1 record
Midnight Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midnight Music leadership team
Management profileNumber of profiles
Profiles4 records
Midnight Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midnight Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midnight Music
What does Midnight Music do?
Midnight Music provides online professional development and training for music educators through a membership-based community platform. It offers self-paced courses on music technology tools (GarageBand, Soundtrap, BandLab, Canva, Seesaw, Audacity, video creation), live training sessions, a private members-only forum, and free downloadable resources, all designed to help music teachers integrate technology into their classrooms.
Is Midnight Music a public or private company?
Midnight Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midnight Music founded?
Midnight Music was founded in 2009. It employs 1 to 10 people.
Where is Midnight Music based?
Midnight Music is headquartered in Melbourne, Australia, in the Oceania region.
How does Midnight Music make money?
Three revenue lines are on record. Membership Subscription is the primary driver. The others are individual Course Purchases and free Webinars with Upsell.
Who are Midnight Music's main competitors?
Broad incumbents on record are Yousician, Teachers Pay Teachers and Fender Play. Direct peers are BandLab for Education, Quaver Music, Outschool, MusicFirst and SmartMusic. Soundtrap (by Spotify) is listed as an others. TakeLessons is listed as a regional player.
Does Midnight Music have an API?
No public API is recorded for Midnight Music.
What industry is Midnight Music in?
Midnight Music's product category is Online Music Education Technology. Its primary akta.pro industry code is EDAMANAI, Online / Virtual Music Instruction & Platforms, with a secondary code of EDAMAAAE, Music Instruction (Instrumental & Vocal). Its NAICS code is 61161 and its SIC code is 8200.