Splendid Internet

What Splendid Internet does

Splendid Internet GmbH is a German full-service e-commerce agency founded in 1998 and headquartered in Kiel, Schleswig-Holstein. The firm specializes in consulting, technical implementation, hosting, online marketing, and 24/7 ongoing support for online shops built on Magento (since 2010), Shopware (since 2013), Shopify/Shopify Plus, and WordPress/WooCommerce (since 2017). It is a Shopware Bronze Partner and Solution Partner, holds multiple Magento and Shopware developer certifications, and maintains an active community presence through Magento Stammtisch Kiel, Shopware Meetup Kiel, and Hyvä Camp Kiel 2025. The agency also publishes authoritative handbooks for Magento 2 and Shopware 6, and in January 2026 joined the Agentic Commerce Alliance to contribute to open standards for autonomous AI agents in commerce.

The company's revenue mechanics blend professional services (consulting, implementation, online marketing), managed services (ISO 27001 certified German data center hosting, 24/7 SLA support), and recurring subscriptions (hosting, 8ackProtect DDoS protection starting at EUR 49/month). Proprietary assets include the idealo Connector for Magento, the Splendid Performer open-source AI tool for e-commerce optimization launched in 2025, and an internal B2B commerce offering (avanta). The firm operates exclusively with business customers (Geschäftskunden), targets mid-sized and large online shops, and has served over 400 customers across more than 1,000 projects over its 27-year history.

The go-to-market is enterprise-direct: customers engage via the website contact form, phone (+49 431 3947 9900), or email, with no reseller or marketplace distribution. Lead generation relies on content marketing (blog, whitepapers, SEO), an email newsletter, community events, and a YouTube channel. Customer concentration is dispersed across the DACH mid-market, with Walter CMP (medical products, 75% revenue lift after relaunch) the only publicly named logo. The business is founder-led by Managing Director Carsten Stech, privately held, and bootstrapped with no external funding or parent company.

Name

Splendid Internet

Legal name

Splendid Internet GmbH

Website

https://splendid-internet.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Splendid Internet is a German full-service e-commerce agency founded in 1998 in Kiel, delivering consulting, implementation, hosting, and 24/7 support for Magento, Shopware, Shopify, and WooCommerce shops serving mid-sized and large DACH business customers.

Ownership category

akta.pro rank

Product category

E-commerce Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• E-commerce agency services
• Shop implementation
• Managed hosting
• Online marketing
• Shop platform consulting

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Consulting and Implementation Services: Strategic planning, technical implementation, testing, and relaunch of online shops using Magento, Shopware, Shopify, and WordPress/WooCommerce platforms.
2. Managed Hosting Services: High-performance hosting packages for online shops with 24/7 SLA support, German data centers with ISO 27001 certification.
3. Online Marketing Services: SEO, user experience optimization, Google Ads, web controlling, content marketing, newsletter marketing, social media marketing, video production, marketing automation, and conversion rate optimization.
4. Ongoing Shop Support and Maintenance: Continuous operation, security updates, and development support for online shops with 24/7 service level agreement.
5. 8ackProtect DDoS Protection: Web-based DDoS protection service starting at 49 EUR/month for online shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Splendid Internet is a full-service e-commerce agency that plans, builds, hosts, and operates online shops for B2B business customers on Magento, Shopware, Shopify, and WordPress/WooCommerce. Its deliverables cover consulting, platform selection, technical implementation, relaunches, managed high-performance hosting on ISO 27001-certified German data centers, 24/7 support, and online marketing services (SEO, Google Ads, content, social, video, CRO). It also develops proprietary technology such as the Splendid Performer AI tool and the idealo Connector, and publishes handbooks for Magento 2 and Shopware 6.

Product overview

Splendid Internet is a full-service e-commerce agency established in 1998, offering comprehensive consulting, implementation, and ongoing operations for online shops. Their core service portfolio consists of platform-specialized agency services built around five major e-commerce platforms: Magento (with services since 2010), Shopware (partner since 2013), WordPress/WooCommerce (since 2017), and Shopify Plus. These are complemented by add-on modules including managed hosting, online marketing services, and proprietary tools like the idealo Connector for marketplace integration and Splendid Performer for AI-powered optimization. The agency also publishes authoritative handbooks for Magento 2 and Shopware 6, and hosts community events including the Magento Stammtisch Kiel and Shopware Meetup Kiel.

Differentiator

Problem solved

Functional benefit

Brands

• Splendid Performer: Open-source AI-powered tool for e-commerce optimization.

Products and services

• Magento Services Full-service Magento agency offering, covering consulting, development, hosting, migration, and ongoing support for Magento Open Source, OpenMage, and Adobe Commerce platforms. Delivered under the company's 2010-onwards certified Magento expertise for B2B and online-shop clients.
• Shopware Services Full-service Shopware agency service offering development, extensions, testing, relaunch, and migration support for Shopware-based online shops, backed by official Shopware Solution Partner and Bronze Partner status with certified developers.
• WordPress & WooCommerce Services Full-service WordPress and WooCommerce e-commerce implementation service delivering flexible and customizable online shops for business customers.
• Shopify Plus Services Shopify Plus agency service for enterprise-level e-commerce implementations, delivered as a certified Shopify partner for business customers.
• Managed Hosting High-performance managed hosting packages for Magento and Shopware online shops with extreme speed, stability and security under peak loads, delivered from ISO 27001-certified German data centers with 24/7 support.
• Online-Marketing Services Comprehensive online marketing service covering SEO, user experience optimization, Google Ads, web controlling, content marketing, newsletter marketing, social media marketing, video production, marketing automation, and conversion optimization for online-shop operators.
• Splendid Performer Open-source AI-based tool for e-commerce optimization, integrating individual AI solutions and low-code applications into business processes for online-shop operators.
• idealo Connector for Magento Proprietary Magento extension developed by Splendid Internet that connects online shops to the idealo price comparison marketplace, available for both Magento 2 and Magento 1 platforms.
• Magento 2 Handbuch Comprehensive practical handbook for Magento 2 shop operators published by Splendid Internet in paperback and e-book formats.
• Shopware 6 Handbuch Handbook for Shopware 6 shop operators published by Splendid Internet to guide online-shop implementation and operation.

Quantifiable outcome

• 75% more revenue, 74% more TOP-10 keywords, 200% more Google visibility

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Agentic Commerce AlliancecoreStrategic or Co-development Partner · 1 January 2026Splendid Internet joined the Agentic Commerce Alliance in January 2026. This network works with leading innovators to develop open, interoperable standards for autonomous agents in commerce. Splendid contributes expertise in open-source e-commerce to develop standards for trusted, interoperable agent systems.
• Open Source Business AlliancecoreStrategic or Co-development PartnerSplendid Internet is a member of the Open Source Business Alliance, contributing to the advancement of open-source software in e-commerce.
• ShopwarecoreTechnology or IntegrationOfficial Shopware Solution Partner and Bronze Partner with certified developers for Shopware 6 development, templating, and implementation.
• Magento/OpenMagecoreTechnology or IntegrationCertified Magento developer with experience since 2010. Active in the OpenMage community project for continued Magento 1 support after end-of-life.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• nexum: Cologne-based full-service digital agency with e-commerce, marketing and technology practices. Overlaps with Splendid on e-commerce consulting and digital marketing for German brands at a broader scale.
• diva-e: Large German digital commerce and content service provider with hundreds of staff across multiple locations. Overlaps with Splendid on e-commerce implementation but operates at broader portfolio and larger-enterprise scale.

Direct peers

• Shopmacher: Shopware Enterprise Partner based in Cologne offering implementation, design, and 24/7 support. Closely comparable to Splendid's Shopware-first agency business and recurring support model.
• integer_net: Shopware Enterprise Partner and Magento agency offering shop implementation, hosting, and support. Comparable as a German boutique e-commerce agency with similar platform certifications and recurring hosting revenue.
• basecom: Shopware and Magento agency in Osnabrück with deep B2B e-commerce specialization. Closely comparable in platform focus, German SME/mid-market positioning, and full-service agency model.
• AOE: Wiesbaden-based digital agency with enterprise e-commerce, portals and TYPO3 practices. Comparable for serving large German enterprise clients with custom e-commerce and integration work.
• dkd Internet Service: Frankfurt-based full-service internet agency with long-running e-commerce, TYPO3 and Shopware practices. Comparable as a long-established German agency offering implementation plus online marketing.
• elaboratum: Swiss/DACH e-commerce consultancy and implementation firm with deep platform expertise and recurring managed services. Comparable boutique e-commerce agency serving mid-market merchants in the broader DACH region.
• netz98: German Magento and Shopware full-service agency based in Mainz, offering implementation, hosting, and ongoing support. Directly comparable as a DACH e-commerce agency serving mid-market and enterprise merchants across the same platforms.
• Limesoda: Austrian/DACH full-service e-commerce agency specializing in Shopware, Magento and Shopify. Directly comparable for its multi-platform certified agency model and DACH mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvOBbLFUp5S8RzJfW7qJklQ
• Xx.com/splendidnet
• Facebookfacebook.com/SplendidInternet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Internet