Ayder Turizm

What Ayder Turizm does

Ayder Turizm (legal entity: Ayder Seyahat Turizm A.Ş.) is an Ankara-based Turkish travel agency founded in 1988, operating as part of the broader Ayder Şirketler Grubu which includes subsidiaries in Cyprus tours, health, events, F&B, and a bakery. The company sells pre-packaged guided tours covering all seven geographic regions of Turkey (Karadeniz, Ege, Akdeniz, İç Anadolu, Doğu Anadolu, Güneydoğu Anadolu, Marmara) plus 40+ international destinations across Europe, the Balkans, Asia, the Middle East, and Cyprus. Tour formats span day trips, weekend getaways, weekly tours, fly-in variants, and cruise packages, with variable coach sizing (minibus to 46-seat full coach) and tiered child pricing.

The platform is built on a PHP-based booking website (ayder.com.tr) with tour search, reservation, secure payment, social login (Facebook, Google), and a flight ticket add-on. Marketing is primarily direct-to-consumer via the website, phone (+90 312 232 42 33), WhatsApp (+90 549 736 84 70), Instagram, and Facebook, supplemented by a destination blog and a personality quiz (#AYDERLEGEZ). Dedicated subdomains support cruise tours (tur.ayder.com.tr) and Cyprus operations (ayderkibris.com).

The business model is one-time per-booking packaged tour sales in TL (domestic) and EUR/USD (international), with early booking discounts, group pricing, child tiers (0–2 free, 2–6 reduced, 6–12 discounted), single supplements, and a 3% cash-payment discount for domestic tours. TÜRSAB membership provides regulatory standing. Customer mix is B2C retail — Turkish domestic travelers, international outbound tourists, school groups, and private groups — with no disclosed enterprise or B2B clients.

Name

Ayder Turizm

Legal name

Ayder Seyahat Turizm A.Ş.

Website

https://ayder.com.tr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayder Turizm is an Ankara-based Turkish travel agency (est. 1988) selling packaged guided tours across Turkey and 40+ international destinations, serving primarily Turkish B2C travelers through its direct booking website, phone, and WhatsApp channels.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Guided tour packages
• Domestic tour packages
• International tour packages
• Cruise tour packages
• Group travel services

Headquarters

HQ city

Ankara

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Packaged Tour Sales: The primary revenue stream is selling pre-packaged guided tours covering domestic Turkey (Karadeniz, Kapadokya, İstanbul, Ege, GAP, Doğu Anadolu) and international destinations (Europe, Balkans, Asia, Cyprus, Middle East). Tours include transportation, accommodation, some meals, guide services, and entrance fees. Pricing varies by tour duration, accommodation level, and departure city.
2. Cruise Tours: The company sells cruise tour packages through their separate platform (tur.ayder.com.tr/cruise-turlar).
3. Group Tours and Special Programs: Specialized tour packages for schools (Okul Turları) and other group segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ayder Turizm is a Turkish travel agency that sells pre-packaged guided tour packages covering all major domestic destinations across Turkey (Karadeniz, Kapadokya, Ege, GAP, etc.) and 40+ international destinations (Europe, Balkans, Asia, Middle East, Cyprus). Each tour package bundles transportation, accommodation, meals, professional tour guide services, and entrance fees. The company also offers cruise tour packages, day-trip tours, school/group programs, and integrated flight ticket booking through its website.

Product overview

Ayder Turizm is a Turkish travel agency operating since 1988, part of Ayder Şirketler Grubu (Ayder Companies Group), that organizes a comprehensive portfolio of domestic and international tour packages. The core offering consists of guided tour packages across multiple categories: domestic tours (Yurt İçi Turlar) including Black Sea regional tours, weekend getaways, day trips, and special period tours; international tours (Yurt Dışı Turlar) covering Balkans, Europe, Asia, Cyprus, Middle East, and visa-free destinations; cruise tours; and holiday series packages. The platform integrates flight ticket booking and a personality-based destination quiz tool. Key flagship products include the All-Inclusive Black Sea Tour (Her Şey Dahil Karadeniz Turu), Ankara-based Black Sea & Batumi tours, fly-in Balkans tours, and multi-country European tours. The company operates primarily as a bus/coach tour operator with optional fly-in variants, serving Turkish-speaking customers from their Ankara base.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Tour Packages (Yurt İçi Turlar)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• TÜRSAB (Türkiye Seyahat Acentaları Birliği)coreOthersAyder Turizm is a member of TÜRSAB, the Travel Agencies Association of Turkey. TÜRSAB membership provides industry credibility and regulatory compliance. The association badge is displayed on the website footer indicating official membership status.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• ETS Tur: One of Turkey's largest tour operators, also offering packaged domestic and international tours with coach and fly-in options. Most direct comparable in product portfolio, customer base (Turkish leisure travelers), and distribution model (D2C website + call center).
• Coral Travel: Established Turkish tour operator offering outbound package tours to Europe, Asia, and Middle East destinations. Comparable in international tour portfolio breadth, all-inclusive packaging, and TÜRSAB-registered operations.
• Touristica: Turkish tour operator offering cultural and historical tours within Turkey plus international packages. Direct overlap in domestic tour products (Karadeniz, GAP, Kapadokya) and similar SMB/leisure customer targeting.
• Setur: Long-established Turkish travel agency with both leisure tour packages and corporate travel services. Comparable in offering packaged domestic tours, international tours, and ancillary services like flight ticketing.
• Gezinomi: Turkish online travel agency and tour operator with packaged domestic and international tours. Comparable in digital-first booking experience and bundled tour product structure.
• Prontotour: Turkish tour operator focused on international packaged tours with strong Balkans, Europe, and visa-free destination coverage. Closely comparable to Ayder's fly-in Balkans tour strategy and outbound customer base.
• Jolly Tur: Major Turkish tour operator with a comparable mix of domestic cultural tours and international packaged holidays (Europe, Asia, Middle East). Overlaps directly with Ayder in Karadeniz, Kapadokya, and Balkans tour categories and serves the same price-sensitive middle-market traveler.

Broad incumbents

• TUI Group: Global tour operator and travel conglomerate offering packaged holidays worldwide. Comparable in tour package business model but operates at vastly larger scale and broader geographic scope; useful as a benchmark for vertically-integrated tour operator economics.

Emerging players

• Tatil Sepeti: Online tour aggregator and OTA offering packaged tours, hotels, and tours across Turkey and international destinations. Comparable as a digital-native booking channel but operates more as an aggregator than a vertically-integrated tour operator.
• Tatilbudur: Turkish OTA for tours and holiday packages. Comparable in packaged tour offerings to Ayder but operates through a marketplace/aggregator model rather than owning the tour operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ayderturizm
• Xx.com/ayderturizm
• Facebookfacebook.com/ayderturizm
• LinkedInlinkedin.com/company/ayderturizm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayder Turizm