What IDAHO magazine does

IDAHO magazine is a privately held, family-owned monthly lifestyle publication focused exclusively on the U.S. state of Idaho. Founded in October 2001 and headquartered in Boise (mailing address in Garden City, ID), it operates under the editorial concept 'Our Readers Are Our Writers,' publishing nonfiction stories about Idaho's people, places, history, recreation, and culture that are submitted by Idaho residents themselves. The publication has been continuously released monthly for over 24 years and maintains a content archive dating back to its founding issue. Leadership comprises a small team led by Publisher/Editor Kitty Fleischman, Circulation and Sales Manager Gerry Fleischman, and Managing Editor GaBrielle Newberry; the organization operates remotely post-pandemic.

The product portfolio centers on a core print magazine delivered monthly to subscribers and a digital edition with responsive device sizing, supplemented by a print archive of back issues, free sponsored digital issues, podcasts (Entrepreneur Radio on Town Square Media Boise), contributor-produced video content, an annual fiction writing contest, lesson plans indexed to Idaho Content Standards, and a free event calendar. The underlying technology is modest: a WordPress site using the HybridMag theme, with e-commerce, account, and subscription management handled through standard WordPress/My Account infrastructure. No mobile app, public API, AI/ML capabilities, or proprietary technology stack is present.

Revenue is generated through seven streams: recurring print subscriptions ($50.14–$55.72 for one year; $81.23–$90.26 for two years), recurring digital subscriptions at a discount, one-time single-issue sales ($10 each including tax and shipping), print and online advertising (with a 15% agency discount and design services at $65/hour), corporate sponsorship of digitized back issues across four tiers (Helper, Gold $3,500, Diamond $2,800, Platinum $2,300), small-dollar contest entry fees ($10 first entry, $5 additional), and fundraiser commissions ($5–$10 per subscription sold through non-profits and schools). Distribution occurs via the company's own e-commerce site, phone and mail orders, statewide retail outlets, and a community fundraiser channel. Customers are primarily individual Idaho residents and enthusiasts, with secondary segments comprising Idaho educators and students, freelance writers and photographers, and local Idaho businesses purchasing advertising.

Name

IDAHO magazine

Legal name

IDAHO magazine

Website

https://idahomagazine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

IDAHO magazine is a family-owned, Boise-based monthly lifestyle publication founded in 2001 that publishes reader-submitted nonfiction stories about Idaho's people, places, history, and culture, generating revenue through print and digital subscriptions, advertising, back-issue sales, contests, and a community fundraiser program.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazine
• Monthly print publication
• Digital magazine subscription
• Local content publishing
• Magazine advertising services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print Subscriptions: Annual and multi-year print magazine subscriptions delivered monthly to subscribers' doorsteps. Subscription prices range from $48.33-$55.72 depending on term length and subscription type (new, renewal, gift).
2. Digital Subscriptions: Digital-only subscriptions providing instant access to Idaho stories on any electronic device. Access begins the first of the month after subscribing. Digital subscriptions are only available online and are priced at a super-discount compared to print.
3. Single Print Issue Sales: Individual back issues sold for $10 each, including tax and shipping. Available through the Print Archive on the website.
4. Print Advertising: Advertising space sold to businesses in the print magazine. Various ad sizes available including full page, half page, quarter page, and fractional sizes. Design services available at $65/hour.
5. Sponsored Digital Issues: Sponsors fund the digitization of past issues, making them available for free online. Sponsors receive advertising benefits in both online and print editions.
6. Fiction Contest Entry Fees: Entry fees for the annual fiction writing contest: $10 for first entry, $5 for each additional entry. Receive one free entry with a new subscription.
7. Fundraiser Programs: Non-profits, schools, and charities can earn $5-10 per subscription sold by promoting IDAHO magazine as a fundraiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IDAHO magazine publishes a monthly print magazine and digital edition featuring nonfiction stories about Idaho's history, towns, people, recreation, wildlife, and culture, written primarily by Idahoans under its 'Our Readers Are Our Writers' model. It also sells back issues, advertising space, corporate sponsorships, fiction contest entries, and lesson plans aligned with Idaho Content Standards. The publication has been issued continuously since October 2001.

Product overview

IDAHO magazine is a monthly print and digital publication featuring nonfiction stories about Idaho's people, places, history, and culture. The publication operates on a 'Our Readers Are Our Writers' model, actively soliciting submissions from readers. The product portfolio includes the core print magazine (delivered monthly since October 2001) and digital edition (accessible online with responsive design), along with supplementary offerings such as podcasts (Entrepreneur Radio), video content (documentaries and trail footage), the annual Fiction Writing Contest, free sponsored back issues available as PDFs, a print archive of back issues for sale ($10 each), educator lesson plans aligned with Idaho Content Standards, a subscription fundraiser program for non-profits, and corporate sponsorship tiers. Additional services include event calendar listings and print/online advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Magazine Subscription Monthly print magazine delivered to subscribers' doorsteps, featuring nonfiction stories about Idaho's history, towns, people, recreation, wildlife, and culture. Annual and multi-year subscription terms available, including gift subscriptions.
• Digital Edition Subscription

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rediscovered BookscoreGTM or Marketing PartnerRediscovered Books, an Idaho bookstore, sponsors the annual Fiction Writing Contest. The contest page features the bookstore's branding and logo, indicating an ongoing sponsorship relationship that benefits both parties through cross-promotion to their respective audiences.
• Town square Media, BoiseminorChannel Partner/ Reseller/ DistributorTown square Media, Boise broadcasts the Entrepreneur Radio podcast hosted by Jim Stevens and Kitty Fleischman. The podcast features IDAHO magazine content and hosts, distributed through Town square Media's radio network.
• Middle Fork Wilderness OutfittersminorStrategic or Co-development PartnerMiddle Fork Wilderness Outfitters provides guided float trips on the Middle Fork of the Salmon River, featured in IDAHO magazine's cover story. While the relationship is featured-editorial rather than formal commercial, it represents a partner whose services are showcased in magazine content.
• Idaho Schools and Non-Profits (Fundraiser Partners)coreChannel Partner/ Reseller/ DistributorNon-profits, schools, and charities earn revenue by selling IDAHO magazine subscriptions as fundraisers. Organizations like schools can earn $5-10 per subscription sold, with bulk sales (100+) earning $1000. This creates a widespread distribution network of community partners.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yankee Magazine: Long-running New England regional magazine focused on travel, culture, food, and history. Comparable in longevity, regional storytelling model, and mixed print/digital distribution.
• Oregon Coast Magazine: Regional magazine focused on Oregon Coast travel, people, and culture. Comparable as a small private regional publication targeting a defined geographic audience with travel and lifestyle content.
• Alaska Magazine: Regional magazine focused on Alaska's people, places, history, and outdoor lifestyle. Directly comparable in audience profile, content mix, and print-plus-digital distribution.
• Arizona Highways: Iconic state-focused magazine featuring travel, scenery, and culture of Arizona. Directly comparable as a long-running, single-state publication with a strong travel/outdoor and cultural content mix.
• Vermont Life: Long-running Vermont regional magazine covering culture, travel, and people. Comparable in mission and audience; while it shifted away from print, its prior model closely paralleled IDAHO magazine's.
• New Mexico Magazine: The official state magazine of New Mexico covering travel, culture, history, and people. Comparable in mission, state-focused editorial, and subscription-based business model.
• Montana Quarterly: A regional lifestyle magazine serving Montana with storytelling about the state's people, history, and culture. Highly comparable to IDAHO magazine in scope, audience, and product mix.

Emerging players

• Montana Outdoors: Montana state-published magazine on outdoor recreation, wildlife, and natural history. Comparable in regional outdoor and wildlife content, though published by a state agency rather than a private publisher.
• Cowboys & Indians: Magazine covering Western American culture, history, and lifestyle. Partial overlap in regional storytelling about the American West, though broader in geographic and thematic scope.

Broad incumbents

• Sunset Magazine: Established regional lifestyle magazine covering the Western United States, including travel, culture, food, and home. Larger and broader in geographic scope but overlapping in content categories and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61589074109323

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDAHO magazine