Mediacraft

What Mediacraft does

Mediacraft AG is a Frankfurt am Main-based specialty distributor founded in 1992 that supplies and integrates premium audio/video installation products for the European market, operating exclusively through a network of Fachhändler (specialized technical dealers). The company's core offerings fall into seven categories: (1) installation enclosures for invisible and architectural speakers, including the proprietary BS Euroboxx line for concrete and precast ceilings, the BS Dryboxx series for drywall and retrofit applications, and model-specific enclosures for Sonance, Stealth, and Miller & Kreisel speakers; (2) speakers spanning in-ceiling, invisible, outdoor, cinema, commercial, soundbar, wall-mounted, and subwoofer form factors; (3) amplifiers including AV receivers, stereo, DSP/EQ, home theater, multi-channel, multiroom, Dante, subwoofer, and 70V/100V commercial variants; (4) lift systems for TVs and projectors; (5) the AVA control family (Nano Brain hub, Home and Cinema remotes, IR emitters, PoE adapters) providing IR-based central control for AV and smart-home systems; (6) signal transmission products including digital audio converters, extenders, and splitters; and (7) accessories such as rack mounts, iPad mounts, and direct-burial speaker cable.

The company monetizes through hardware sales to its Fachhändler channel, with end pricing opaque and quote-based since installers assemble system configurations. Revenue is hardware-driven across at least ten distributed brands (Sonance, Stealth Invisible Series, SONOS, Bluesound, Denon Home, Miller & Kreisel, Crestron, RTI, Integra, B-System) plus Mediacraft-developed products (BS enclosure line, AVA control line). End customers are segmented across high-end residential, living-room cinema (Wohnraumkino), commercial hospitality and retail, and marine (yacht and cruise ship) use cases, primarily across DACH and broader Europe. There are no disclosed financials, funding rounds, or named end-customer accounts; the company is privately held as a German Aktiengesellschaft with 11-50 employees.

Name

Mediacraft

Legal name

mediacraft AG

Website

https://mediacraft.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediacraft AG is a Frankfurt-based specialty distributor, founded 1992, that supplies premium architectural AV installation products — including proprietary speaker enclosures, lifts, and AVA IR-control systems — exclusively through a Fachhändler dealer network across DACH and broader Europe.

Ownership category

akta.pro rank

Product category

Audio/Visual Installation Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• Audio-visual distribution
• Architectural speaker enclosures
• Invisible speaker systems
• AV lift mechanisms
• Specialty AV dealer supply

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Audio Equipment Distribution: Mediacraft AG generates revenue through the distribution and sale of premium audio/video installation products including speakers, amplifiers, lift systems, and accessories. Products are sold exclusively through a network of specialized dealer partners (Fachhändler) who provide professional installation services to end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mediacraft AG distributes and supplies premium audio/video installation products — including speakers, amplifiers, lift systems, AV accessories, and proprietary installation enclosures — to authorized Fachhändler (specialty dealers and technical installers) in German-speaking European markets. The company does not sell directly to end consumers; instead, its dealer partners provide consultation, system design, and professional installation of integrated multiroom, home cinema, marine, and commercial AV systems. Mediacraft complements distributed third-party brands (Sonance, Stealth, SONOS, Bluesound, Miller & Kreisel, Integra) with its own proprietary product families such as BS Euroboxx, BS Dryboxx, MC Frames, and the AVA control line.

Product overview

Mediacraft AG is a German distributor and specialist for high-end audio-visual installation solutions. Their portfolio consists of complementary product categories that together enable complete residential and commercial AV installations: (1) Installation enclosures (Dryboxx, Euroboxx, Onboxx, Wallboxx, Secoboxx, Gineos One, MC Frames) for integrating speakers in ceilings and walls across construction types including drywall, masonry, concrete, and precast; (2) Speakers spanning in-ceiling, invisible, outdoor, cinema, commercial, soundbar, wall-mounted, and subwoofer categories; (3) Amplifiers including AV receivers, stereo amplifiers, DSP/EQ amplifiers, home theater amplifiers, multi-channel amplifiers, multiroom amplifiers, Dante amplifiers, subwoofer amplifiers, and 70V/100V commercial amplifiers; (4) Lift systems for TVs (wall/ceiling mounts, TV lifts, panel lifts, ceiling flaps, stands) and projectors (lifts and mounts); (5) AVA remote controls and IR control systems for centralized home theater and multiroom control; (6) Signal transmission products (extenders, converters, splitters); and (7) Accessories including iPad mounts, speaker cables, installation housings, and universal remote controls.

Differentiator

Problem solved

Functional benefit

Products and services

• MC Frames Frame system enabling concealed integration of Sonance and Stealth Invisible speakers across drywall, masonry, and concrete installations, available in open and closed designs. Sold to authorized Fachhändler for use in high-end residential and commercial AV integration projects.
• BS Euroboxx series Premium concrete-ceiling installation enclosure family available in S/M/L/XL sizes, with specialized variants for Sonance invisible speakers (IS6, IS8, IS10, IS10W, IS10-2W), Stealth speakers, and precast filigree ceilings. Sold to Fachhändler for integration in poured concrete and precast concrete construction.
• BS Dryboxx series Acoustically optimized drywall enclosure family with ceiling, wall, retrofit, and specialized Sonance/Stealth variants, featuring MDF construction with acoustic foam for clear sound reproduction. Sold to Fachhändler for new and existing drywall ceiling and wall installations.
• BS Onboxx Universal surface-mount enclosure for wall and ceiling speaker installations with MDF construction and acoustic foam. Sold to Fachhändler for projects where in-wall/in-ceiling mounting is not possible.
• BS Wallboxx EPS enclosure for masonry and concrete wall installations with additional acoustic insulation for sound isolation. Sold to Fachhändler for solid-wall speaker integration projects.
• BS Secoboxx series Protective drywall enclosure family (ceiling and wall variants) with acoustic properties, shielding speakers from moisture, dust, and insects. Sold to Fachhändler for moisture- or contamination-sensitive installations.
• BS Gineos One installation kits Brand-specific concealed installation kits enabling SONOS, Denon Home, and Bluesound consumer speakers to be flush-mounted into drywall ceilings and walls with magnetic grilles. Sold to Fachhändler for premium consumer-speaker integration projects.
• MK IC95 BackCan Specialized backcan enclosure for Miller & Kreisel IC95 in-ceiling speakers with 212mm depth for optimized acoustic performance. Sold to Fachhändler for M&K home theater and professional AV installations.
• AVA IR-Emitter USB-C Flat IR emitter with USB-C connector for the AVA Nano Brain central control hub, enabling IR control of AV equipment in modern smart-home and home theater installations. Sold to Fachhändler as part of the AVA control ecosystem.
• AVA Home Remote Universal remote control for centralized operation of home theater and multi-room audio systems. Sold to Fachhändler as part of the AVA control ecosystem.
• AVA Cinema Remote Specialized remote control for dedicated home cinema installations with purpose-built control layouts for theater systems. Sold to Fachhändler as part of the AVA control ecosystem.
• AVA Nano Brain Compact IR control hub functioning as the central brain for infrared-controlled AV devices in smart-home and home theater installations. Sold to Fachhändler as the core of the AVA control ecosystem.
• AVA PoE auf USB-C USB-C to Power-over-Ethernet adapter for powering AVA devices, simplifying cabling in professional AV installations. Sold to Fachhändler as part of the AVA control ecosystem.
• AVA IR-Adapter IR adapter enabling IR-controlled AV devices to connect into the AVA Nano Brain control hub. Sold to Fachhändler as part of the AVA control ecosystem.
• AVA IR-Emitter 3,5mm Flat 3.5mm IR emitter for integration with Crestron, RTI, and other third-party AV control platforms. Sold to Fachhändler for professional distributed AV control installations.
• Integra IRK1553D Rack Mount Rack-mount holder for Integra AV receivers (DRX 2.4, DRX 3.4, DTM 7.4) enabling secure rack installation with ventilation and cable management. Sold to Fachhändler for professional home theater rack builds.
• MU 500086 Digital Audio Extender Digital audio format extender converting between TOSlink optical and S/PDIF coaxial digital audio. Sold to Fachhändler for signal-routing installations.
• MU 500087 Digital Audio Standards Converter Digital audio standards converter for TOSlink-to-S/PDIF (and reverse) signal conversion. Sold to Fachhändler for AV signal-routing installations.
• MU 500088 Dolby & DTS to Stereo Converter Digital audio converter supporting Dolby and DTS multi-channel formats and converting them to stereo output. Sold to Fachhändler for legacy or zone-based audio routing.
• MU 500044 Stereo Analog Audio Splitter 1x3 1-input-to-3-output analog stereo audio splitter for distributing one source to multiple zones. Sold to Fachhändler for multi-room analog audio installations.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SonancecoreTechnology or IntegrationSonance invisible speakers (IS6, IS8, IS10, IS10W, IS10-2W, IS15) are prominently featured with dedicated installation enclosures (BS Euroboxx Invisible, BS Dryboxx Invisible), demonstrating a strong product-integration partnership. Mediacraft develops and sells specialized backboxes optimized for Sonance invisible speaker models.
• Stealth Invisible SeriescoreTechnology or IntegrationStealth Acoustic invisible speakers (LR6G, LR8G, SLR8G, LRX83, LRX85, LRAD430, B30G) are supported with dedicated BS Dryboxx Stealth enclosures. MC Frames product line includes versions specifically designed for Stealth speaker models.
• SONOScoreTechnology or IntegrationBS Gineos One installation kits enable integration of SONOS speakers (Era 100, One, One SL, Play:1) into ceilings and walls. Products available in white and anthracite to match SONOS aesthetics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Control4 (Snap One): Snap One's residential and commercial smart-home control platform, sold through authorized dealers globally. Comparable to Mediacraft's AVA + Fachhändler smart-home control stack and target customer (trained installers serving premium residential and light-commercial clients).
• Crestron Electronics: US-based global leader in integrated AV control and automation, widely deployed in premium residential and commercial installs. Directly comparable to Mediacraft's AVA control ambitions and is already a named integration partner for the AVA IR-Emitter line.
• Sonance: California-based architectural audio brand and the originator of the in-wall/invisible speaker category. Both a major Mediacraft distribution partner and a broader incumbent; competes and partners simultaneously, with Sonance's own global dealer network and own-brand back-boxes overlapping with Mediacraft's BS Euroboxx IS series.
• Bowers & Wilkins: UK-based premium loudspeaker brand with a global custom-installation portfolio (CI series) sold through specialist dealers. Comparable to Mediacraft in premium audio positioning, in-wall/in-ceiling product overlap, and dealer-led go-to-market in Europe.
• Dynaudio: Danish premium loudspeaker manufacturer with a dedicated custom-installation line and dealer network across Europe. Comparable to Mediacraft in premium positioning, DACH/Nordic European presence, and reliance on specialist integrators for installed solutions.

Regional players

• Loxone: Austria-headquartered smart-home and building automation specialist with strong presence in DACH and continental Europe. Regionally comparable to Mediacraft's DACH concentration, with overlapping premium residential and commercial integrators, and partially overlapping control/automation product surface area.

Direct peers

• RGB Communications: UK AV distributor serving the custom-install and commercial integration market with a curated multi-brand portfolio. Comparable to Mediacraft in business model (channel-only specialist distribution) and in target customer (professional installers and integrators).
• Connected Distribution: UK-based distributor focused on smart-home, AV, and home cinema products sold exclusively through a network of approved dealers/installers. Directly comparable to Mediacraft's channel-exclusive Fachhändler model and premium-residential AV focus.
• AWE Europe: UK-based specialist AV distributor focused on the custom-installation channel across Europe. Closest direct comparable to Mediacraft's Fachhändler model, curating premium AV brands and selling exclusively to trained integrators rather than end consumers.
• Invision UK: UK specialist distributor of custom-installation AV products, offering a curated multi-brand portfolio to professional installers. Closely comparable to Mediacraft in target channel (specialist dealers) and product mix (premium residential/commercial AV brands).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mediacraft.AG

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacraft