Creators Collective

What Creators Collective does

Creators Collective, now operating as whywedo. Studio für nachhaltiges Design und Innovation, is an interdisciplinary design and innovation studio headquartered at Bismarckring 3, 65183 Wiesbaden, Germany. The firm was reorganized as a GmbH & Co. KG in 2026. Its service portfolio is structured around three pillars: Strategy & Innovation (Design Thinking, circular-economy advisory, user research, UX consulting, business-model development); Produktdesign & Entwicklung (product design, engineering, medical engineering, UI design, prototyping sprints, on-site prototyping workshop); and Marke & Visuelle Kommunikation (brand identity, visual communication, graphic recording). The studio positions itself as a 'Think & Do Tank,' combining strategic advisory with in-house prototyping capacity, including specialized Medical Engineering for regulated devices.

The firm serves four primary customer segments: social and non-profit organizations (DRK, Tafel Deutschland, Caritas, Deutsche Kinder- und Jugendstiftung), enterprises (Ottobock, Eckes Granini Group, Ruhlamat, Bescomedical), education and research institutions (TUM, Provadis, Hochschule Fresenius), and public administration (Hessian Ministry of Environment, Hessian Ministry of Education, Hessen Digitale Strategie). Customer acquisition is sales-led and relationship-driven, with named projects including the 'Rollator der Zukunft' with Bescomedical, a MedTech partnership with Barski Design, and sustainability/participation programs such as Hof Armada and Frankfurt Dream Academy.

Revenue is generated through custom, quote-based professional services engagements; pricing is not publicly disclosed and no SaaS, licensing, or recurring revenue model is in evidence. The studio markets through organic channels — LinkedIn, Instagram, Facebook, blog, and email newsletter — and operates in a DACH-region footprint. Material evidence is absent on headcount, revenue, funding, ownership structure beyond partnership form, and AI depth, which limits the precision of any external financial assessment.

Name

Creators Collective

Legal name

whywedo. GmbH & Co. KG

Website

https://creators-collective.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

whywedo. (formerly Creators Collective) is a Wiesbaden-based interdisciplinary design and innovation studio delivering strategy, product design, engineering, medical-device development, and brand services to German enterprises, non-profits, education institutions, and public-sector clients under a sustainability-led 'Think & Do Tank' model.

Ownership category

akta.pro rank

Product category

Design and Innovation Consulting Services

NAICS

Industrial Design Services (541420), Management, Scientific, and Technical Consulting Services (5416), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Engineering Services (8711)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Sustainable design services
• Innovation consulting
• Product design studio
• Brand development services
• Design thinking workshops

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Innovation Consulting Services: Professional services revenue generated through client engagements in strategy, product design, branding, and innovation consulting. Projects are customized to client needs, likely with quoted pricing based on scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Creators Collective (now whywedo.) is an interdisciplinary design and innovation studio offering professional services across three pillars: Strategy & Innovation (Design Thinking, circular economy, user research, business model development, UX consulting), Product Design & Development (product design, prototyping, engineering including specialized Medical Engineering, UI design), and Brand & Visual Communication (brand identity, visual communication, graphic recording). The studio operates as a Think & Do Tank providing end-to-end support from concept through physical prototyping for organizations focused on sustainability.

Product overview

Creators Collective (now whywedo.) is a design and innovation studio offering an integrated portfolio of services structured around three core pillars: Strategy & Innovation, Product Design & Development, and Brand & Visual Communication. The studio operates as a 'Think & Do Tank' providing end-to-end support from concept ideation through to physical prototyping and brand development. Key offerings include Design Thinking and user research, product engineering including specialized Medical Engineering, a prototyping workshop, and comprehensive brand identity services. The studio focuses on sustainable and human-centered design solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Innovation (Strategy & Innovation) Strategic consulting services including Design Thinking and innovation participation, circular economy pathways, user research, strategy and business model development, and UX design consulting for organizations seeking sustainable innovation.
• Produktdesign & Entwicklung (Product Design & Development)
• Marke & Visuelle Kommunikation (Brand & Visual Communication)
• Prototyping Workshop
• Medical Engineering

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Barski DesigncoreStrategic or Co-development PartnerMedTech partnership for medical device development. Collaboration in the area of medical products with dedicated landing page for the partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MetaDesign: German-founded design and brand consultancy offering brand strategy, communication design, and product design. Comparable as a German-rooted studio with brand and product design capabilities.
• IDEO: Global design and innovation consultancy with a similar interdisciplinary, human-centered design model spanning strategy, product design, and prototyping. Directly comparable in service structure, though operating at significantly larger scale.
• argodesign: Independent design consultancy working across product, brand, and digital design. Comparable in scale and interdisciplinary team model, with similar emphasis on integrated strategy and execution.
• Pentagram: Independent design partnership covering branding, graphic design, and product design. Comparable as an independent, partner-led studio delivering design services across multiple verticals.
• Smart Design: Product design and innovation consultancy offering industrial design, UX, and brand services. Comparable in offering interdisciplinary design services with a focus on physical product development.
• Studio Dumbar: Independent Dutch design studio specializing in brand identity, visual communication, and design strategy. Comparable as an independent European studio with strong brand and visual communication focus.
• Frog Design: Design and innovation firm combining strategy, product design, and engineering services. Comparable in delivering integrated concept-to-prototype design engagements for enterprise clients.

Broad incumbents

• Fjord (Accenture Song): Global design and innovation arm of Accenture Song, offering service design, product design, and strategy. Comparable offerings but bundled into a much larger consulting platform.
• Designworks (BMW Group): Design consultancy owned by BMW Group offering product, transportation, and brand design. Comparable in multidisciplinary design services but operates as a captive entity within a larger corporate group.

Regional players

• Lunar (now part of Accenture Song): Danish design and innovation consultancy with strong industrial design and product engineering capabilities. Comparable in service offering and Northern European design pedigree, though now part of Accenture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/creatorscollective.de
• LinkedInlinkedin.com/company/creators-collective
• Instagraminstagram.com/whywedo.studio
• Xx.com/creators_co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creators Collective