Multiteatro
Multiteatro S.A. is a privately held Argentine live-theater company operating roughly 11 venues across Buenos Aires and Mar del Plata, producing and staging theatrical productions for consumer audiences while also hosting corporate events and running the PLATEANET-based ticketing platform.
- Company typePrivate
- Founded1974
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Multiteatro does
Multiteatro S.A. is a privately held Argentine live-theater operator and producer founded in 1974 by Carlos Rottemberg. The company controls a portfolio of roughly 11 theater venues across two markets — the Buenos Aires theater corridor on Av. Corrientes (Multiteatro, Multitabarís, Teatro Liceo, Teatro Metropolitan) and Mar del Plata (Teatro Mar del Plata, Lido, América, Atlas, Bristol, Neptuno) — with a combined seating capacity of approximately 8,980, including heritage assets such as Teatro Liceo (the oldest private theater in Latin America) and the historic Tabaris building.
Core operations span venue management, in-house theatrical production, and ticketing. The technology stack is conventional and vertically integrated: tickets are sold via physical box offices and the PLATEANET online platform, corporate vouchers are redeemed through a dedicated portal (vouchers.multiteatro.com.ar), and digital programs and the in-house Revista Aplausos publication support marketing. Corporate services — private functions, ticket packs, and event hosting — operate as a secondary B2B revenue stream alongside the consumer ticketing motion.
The business model is primarily transactional B2C, supplemented by B2B. Pricing is pay-as-you-go general admission; specific prices are not publicly disclosed and vary by show, channel, and promotions (e.g., a Visa Galicia 15% discount with up to 3 interest-free installments running January–June 2026). The Club Multi membership and corporate voucher program represent early moves toward recurring/structured revenue. No funding, no public listing, no disclosed external investors: ownership is concentrated within the Rottemberg family, with operations led by Carlos Rottemberg, his son Tomás, and operations manager José Luis Ciarma.
Multiteatro firmographics
Firmographics- Name
- Multiteatro
- Legal name
- MULTITEATRO S.A.
- Website
- https://multiteatro.com.ar
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Multiteatro S.A. is a privately held Argentine live-theater company operating roughly 11 venues across Buenos Aires and Mar del Plata, producing and staging theatrical productions for consumer audiences while also hosting corporate events and running the PLATEANET-based ticketing platform.
- Ownership category
- akta.pro rank
Multiteatro industry classification
Industry- Product category
- Live Theater and Performing Arts Venues
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO)
Keywords
Where Multiteatro is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices9 records
Markets served
Multiteatro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Events and Private Functions: Revenue from hosting private corporate events, meet & greets, conferences, and presentations in their theater spaces. Includes corporate voucher programs for employee/client entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General admission tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Multiteatro product offering
Product offeringCore offering
Multiteatro S.A. operates a portfolio of approximately 11 theater venues across Buenos Aires and Mar del Plata, producing and hosting live theatrical productions including comedies, musicals, and dramatic plays for individual consumers through owned box offices and the PLATEANET online ticketing platform. The company also operates a corporate B2B channel offering private theater functions, ticket packages, conference/event hosting, and a voucher redemption system for corporate clients. Tickets are released two weeks in advance for each show.
Product overview
Multiteatro is Argentina's largest theater company, operating a portfolio of 7+ theater venues across Buenos Aires and Mar del Plata. The company's main venues include Multiteatro (4 theaters, 1,333 seats on Corrientes) and Multitabarís (3 theaters, 1,186 seats), along with historic Teatro Liceo, and multiple venues in Mar del Plata. Current productions include 'Toc Toc' (15-year celebration), 'La función que sale mal', 'Las cosas maravillosas', 'El Secreto', 'Casual', and others. Beyond venue operations, Multiteatro offers corporate services including private functions, ticket packages, and event hosting, along with a voucher system for corporate clients and a membership program (Club Multi). The company also publishes the monthly magazine 'Revista Aplausos'.
Differentiator
Problem solved
Functional benefit
Brands
- Revista Aplausos: The company's own magazine publication, 24th year, 106th edition as of March 2026
Products and services
- Multiteatro venue (Av. Corrientes 1283, Buenos Aires)
Quantifiable outcome
- 22 million+ cumulative spectators served
- +1 more outcomes
Companies that use Multiteatro
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Multiteatro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Multiteatro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PLATEANETcorePLATEANET is the online ticketing platform used by Multiteatro for selling tickets 24 hours a day. The platform is referenced as the primary online sales channel for all Multiteatro venues.
- Banco Galicia (Visa Galicia)minorCredit card payment partnership offering 15% discount and up to 3 interest-free installments on ticket purchases. Promotion valid January 1 to June 30, 2026.
- Grupo La PlazacoreGrupo La Plaza manages the Teatro Metropolitan venue which is part of the Multiteatro theater network in Buenos Aires.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Multiteatro competitors and assessment
Company assessmentDirect peers
- Really Useful Group: Andrew Lloyd Webber's Really Useful Group produces and presents theatrical productions globally, including long-running West End and Broadway hits. It is comparable to Multiteatro as a theatrical production and venue company with hit-driven programming.
- The Shubert Organization: The Shubert Organization owns and operates 17 Broadway theaters in New York City and is a leading U.S. theatrical venue operator. It is comparable to Multiteatro as a long-established, multi-venue theater owner-operator with deep programming relationships.
- Jujamcyn Theaters: Jujamcyn owns and operates five Broadway theaters in New York City. It is comparable to Multiteatro as a long-standing, multi-venue Broadway/theater operator with a focus on theatrical presentations.
- Ambassador Theatre Group (ATG): ATG is the world's largest theater operator, owning and operating venues across London's West End, Broadway, and other major markets. It is directly comparable to Multiteatro as a multi-venue theatrical operator that combines venue ownership with theatrical programming.
- Nederlander Organization: Nederlander operates Broadway and touring theaters across the United States. It is comparable to Multiteatro as a vertically integrated live-theater venue operator and producer with a multi-city footprint.
- Nimax Theatres: Nimax is an independent London West End theater chain operating six venues. It is comparable to Multiteatro as a multi-venue, owner-operator theatrical business focused on a single metropolitan market.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating venues, promoting concerts, and ticketing events globally. It is comparable to Multiteatro as a live-entertainment venue operator and promoter with owned ticketing infrastructure, though at much greater scale and across a far broader category mix.
- Cirque du Soleil: Cirque du Soleil is a globally established live entertainment producer and operator with resident shows and touring productions. It is comparable to Multiteatro at a broader level as a live entertainment company that combines show production with venue/residency operations, though it operates at significantly larger scale and across geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Multiteatro social profiles
Digital presenceMultiteatro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiteatro leadership team
Management profileNumber of profiles
Profiles3 records
Multiteatro subsidiaries and ownership
Company hierarchySubsidiaries10 records
Multiteatro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiteatro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiteatro
What does Multiteatro do?
Multiteatro S.A. operates a portfolio of approximately 11 theater venues across Buenos Aires and Mar del Plata, producing and hosting live theatrical productions including comedies, musicals, and dramatic plays for individual consumers through owned box offices and the PLATEANET online ticketing platform. The company also operates a corporate B2B channel offering private theater functions, ticket packages, conference/event hosting, and a voucher redemption system for corporate clients. Tickets are released two weeks in advance for each show.
Is Multiteatro a public or private company?
Multiteatro is a private company. It is classified as family owned and is currently operating.
When was Multiteatro founded?
Multiteatro was founded in 1974. It employs 11 to 50 people.
Where is Multiteatro based?
Multiteatro is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Multiteatro make money?
One revenue line is on record: corporate Events and Private Functions.
Who are Multiteatro's main competitors?
Direct peers on record are Really Useful Group, The Shubert Organization, Jujamcyn Theaters, Ambassador Theatre Group (ATG), Nederlander Organization and Nimax Theatres. Broad incumbents are Live Nation Entertainment and Cirque du Soleil.
Does Multiteatro have an API?
No public API is recorded for Multiteatro.
What industry is Multiteatro in?
Multiteatro's product category is Live Theater and Performing Arts Venues. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.