Empório da Cerveja

What Empório da Cerveja does

Empório da Cerveja is a Brazilian importer and online retailer of alcoholic and non-alcoholic beverages, headquartered in São Paulo and founded in 2011. The company sells its products exclusively through a single channel: an official store (Loja Oficial) on Mercado Livre Brasil, the country's largest e-commerce marketplace. Its assortment spans seven product categories — national beers, craft beers, wines and sparkling wines, ready-to-drink cocktails, soft drinks, juices, and energy drinks — and includes both Brazilian brands (e.g., Brahma, Colorado) and international labels (e.g., Patagonia, Goose Island, Hoegaarden, Spaten, Michelob Ultra, Corona, Bodega Dante Robino).

The business model is straightforward marketplace retail: customers place individual orders on Mercado Livre, with free shipping offered on orders above R$ 199.00 and same-day delivery in select regions. Promotional activity includes discount campaigns of up to 26% on premium beers. The firm operates with 11–50 employees, is privately held, and does not disclose ownership structure, investors, financials, or proprietary technology. The only identified leader in the available data is co-founder and board member Guilherme Lebelson. The website (emporiodacerveja.com.br) and a brief reference to "clubs that enhance the exploration of the brewing world" suggest possible subscription or community-based offerings, but no further detail on these is present in the source data.

Geographically the company serves Brazil only. There is no disclosed funding history, M&A activity, certifications, patents, mobile app, or API. In sum, Empório da Cerveja is a small, single-channel, marketplace-dependent beverage e-tailer whose strategic posture is defined by its Mercado Livre Loja Oficial relationship and its breadth across beverage categories rather than by any proprietary technology or differentiated brand.

Name

Empório da Cerveja

Website

https://emporiodacerveja.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Online beverage retail
• Beer marketplace store
• Craft beer sales
• Wine and spirits retail
• Alcoholic beverage e-commerce

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Retail Sales: Revenue generated from direct sales of alcoholic and non-alcoholic beverages including beers (national and craft), wines, sparkling wines, ready-to-drink cocktails, soft drinks, juices, and energy drinks through the Mercado Livre marketplace platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Empório da Cerveja is a São Paulo-based online beverage retailer that sells its own inventory of alcoholic and non-alcoholic beverages—national and craft beers, imported beers, wines, sparkling wines, ready-to-drink cocktails, soft drinks, juices, and energy drinks—exclusively through its official store (Loja Oficial) on the Mercado Livre Brasil marketplace. Orders are fulfilled with free shipping on purchases above R$199 and same-day delivery in select regions, supported by promotional campaigns offering discounts of up to 26% on premium beers.

Product overview

Empório da Cerveja is an online beverage retailer operating on the Mercado Livre Brazil marketplace platform. The store offers a diverse portfolio of alcoholic and non-alcoholic beverages organized across multiple product categories: Cervejas Nacionais (national beers), Cervejas Artesanais (craft beers including Colorado, Patagonia, Goose Island, Hoegaarden, Spaten, Michelob Ultra, Corona), Vinhos e Espumantes (wines and sparkling wines), Drinks Prontos (ready-to-drink cocktails), Refrigerantes (soft drinks), Sucos (juices), and Energéticos (energy drinks). The store operates as a third-party seller within the Mercado Livre e-commerce ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Cervejas Nacionais (National Beers) National (primarily Brazilian-market) beer SKUs offered through Empório da Cerveja's official Mercado Livre store for individual consumer purchase and home delivery, including brands such as Brahma.
• Cervejas Artesanais (Craft Beers) Craft beer assortment from artisanal and premium breweries—including Colorado, Patagonia, Goose Island, and Hoegaarden—marketed to consumers seeking variety beyond mainstream lagers, sold via the Mercado Livre store with promotional discounts up to 26% off.
• Vinhos e Espumantes (Wines and Sparkling Wines) Wine and sparkling wine SKUs available for purchase through the store, including producers such as Bodega Dante Robino, targeting individual consumers shopping online for personal consumption.
• Drinks Prontos (Ready-to-Drink Cocktails) Pre-mixed ready-to-drink cocktails and mixed alcoholic beverages offered through the store for consumers seeking convenience over traditional mixing.
• Refrigerantes (Soft Drinks) Non-alcoholic soft drink SKUs listed in the official store, sold alongside the alcoholic beverage range to give consumers a one-stop beverage purchase option.
• Sucos (Juices) Non-alcoholic juice SKUs sold through the official store, complementing the alcoholic and soft-drink offerings.
• Energéticos (Energy Drinks) Energy drink SKUs offered in the store, rounding out the non-alcoholic beverage assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mercado LivrecoreChannel Partner/ Reseller/ DistributorOperates as an official store (Loja Oficial) on Mercado Livre, Brazil's largest e-commerce marketplace. The partnership provides access to Mercado Livre's platform infrastructure, payment processing through Mercado Pago, logistics support, and the official store designation which signals credibility to consumers.

Recent moves4 records

Expansion highlights2 records

Regional players

• Cervejaria Colorado: Brazilian craft brewery whose brands (e.g., Colorado) Empório da Cerveja resells on Mercado Livre. Comparable as a craft beer producer with growing direct-to-consumer channels that overlap with Empório's craft assortment.
• Patagonia Brewery: Brazilian craft brewery carried by Empório on the marketplace; relevant peer because it both supplies and increasingly competes for direct online craft-beer sales in Brazil.

Emerging players

• Zé Delivery: AB InBev-owned on-demand alcohol delivery app focused on beer, with rapid growth in Brazil. Competes with Empório for the same beer purchase occasions but with a different (instant-delivery) model and brewery-backed supply.
• iFood Bebidas: Beverage vertical of Brazil's dominant food delivery platform, offering beer, wine, and spirits via rapid delivery from local dark stores. Directly competes with Empório on convenience for at-home alcohol occasions in Brazilian cities.

Direct peers

• Wine.com.br: Brazilian online wine and spirits specialist with a wide imported portfolio and a club/subscription model. Comparable to Empório in the premium/imported alcohol angle and the use of a subscription layer to drive repeat purchases.
• Evino: Brazil's largest online wine (and increasingly beer) retailer, selling a multi-brand alcoholic beverage assortment direct-to-consumer with national delivery. Highly comparable to Empório da Cerveja in assortment breadth, target customer, and online alcohol retail model.

Broad incumbents

• Heineken Brasil: Brazilian arm of Heineken, owner of brands such as Heineken and Sol. Comparable broad incumbent with growing DTC ambitions that intersects with Empório's premium-imported assortment.
• Ambev: Brazil's largest brewer (AB InBev subsidiary) and owner of brands like Brahma that Empório resells. Comparable as the dominant incumbent shaping pricing, distribution, and DTC (Zé Delivery) that Empório must compete against.

Others

• Asahi Group Holdings (Goose Island): Owner of Goose Island, one of the imported craft brands Empório da Cerveja prominently features. Relevant as a brand owner whose pricing and distribution choices directly affect Empório's imported portfolio economics.
• Rappi Brasil: LATAM super-app with alcohol delivery verticals in Brazil. Comparable as an adjacent marketplace/delivery platform whose alcohol assortment competes for the same on-demand beverage occasions Empório serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empório da Cerveja