Rappi Brasil
Rappi Brasil is the São Paulo-based Brazilian subsidiary of Rappi Inc., operating a multi-category on-demand delivery super-app offering food, grocery, pharmacy, express, mall, and travel delivery to Brazilian consumers via a network of 50,000+ merchant allies across Latin America.
- Company typePrivate
- Founded2015
- HeadquartersOsasco, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rappi Brasil does
Rappi Brasil is the Brazilian operating subsidiary of Rappi Inc., structured as RAPPI BRASIL INTERMEDIAÇÃO DE NEGÓCIOS LTDA. (CNPJ 26.900.161/0001-25) with legal headquarters in São Paulo. The company operates a multi-category on-demand delivery super-app that enables Brazilian consumers to order food, groceries, pharmacy items, express deliveries, mall/shopping items, and travel services through a single mobile application distributed across iOS (Apple App Store), Android (Google Play), and Huawei AppGallery. The platform is anchored by a network of more than 50,000 merchant allies across nine Latin American countries (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay), with deep Brazilian coverage that includes Burger King (257 locations), Pizza Hut (122), Starbucks (11), Carrefour, Atacadão, Pão de Açúcar, and Angeloni.
The underlying technology is a mobile-first marketplace platform supported by a crowdsourced last-mile delivery network branded as Rappitendero, in which couriers retain 100% of tips. The product suite is organized into three interface layers: a consumer-facing Rappi App with the RappiPass subscription (offering 30 days of free deliveries as a customer acquisition hook), RappiPay for in-app payments, and Rappi Travel for hotel and travel bookings; a merchant-facing stack comprising the Merchant Portal, the Rappi Brands marketing platform, and "Peça pelo Rappi" restaurant ordering integration; and the RappiEntregador courier platform for driver onboarding and order dispatch.
Rappi Brasil monetizes primarily through transaction-based take rates (commissions) charged to restaurants, supermarkets, convenience stores, and pharmacies using the platform, supplemented by per-order delivery fees paid by consumers. Pricing is not publicly disclosed and commission rates are not transparent in the source data. The customer base spans two principal segments: individual urban consumers seeking convenience in food, grocery, pharmacy, and specialty delivery (açaí, coffee, desserts), and merchant partners — including major restaurant chains, grocery retailers, and convenience stores — seeking last-mile delivery infrastructure and digital ordering capability without the cost of building it in-house. The Brazilian entity operates within a broader Rappi Inc. ecosystem; specific cap table composition, revenue figures, and recent funding data for Rappi Brasil are not publicly disclosed in the available source material.
Rappi Brasil firmographics
Firmographics- Name
- Rappi Brasil
- Legal name
- RAPPI BRASIL INTERMEDIAÇÃO DE NEGÓCIOS LTDA.
- Website
- https://rappi.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rappi Brasil is the São Paulo-based Brazilian subsidiary of Rappi Inc., operating a multi-category on-demand delivery super-app offering food, grocery, pharmacy, express, mall, and travel delivery to Brazilian consumers via a network of 50,000+ merchant allies across Latin America.
- Ownership category
- akta.pro rank
Rappi Brasil industry classification
Industry- Product category
- On-Demand Delivery Platform
- NAICS
- Local Messengers and Local Delivery (4922)
- akta.pro primary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
- akta.pro secondary industry
- Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
Keywords
Where Rappi Brasil is headquartered
LocationHeadquarters
- HQ city
- Osasco
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Rappi Brasil business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Commission from Restaurant Partners: Rappi earns commissions from restaurants and food chains for orders placed through the platform. The platform hosts over 50,000 allied merchants across 9 countries.
- Delivery Fees: Revenue generated from delivery charges for orders, with promotional free delivery periods for new users
- Grocery and Retail Commission: Commissions from supermarkets, convenience stores, and pharmacies using the Rappi platform for delivery services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer delivery service with promotional incentives |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rappi Brasil product offering
Product offeringCore offering
Rappi Brasil operates a multi-category on-demand delivery super-app in Brazil, connecting consumers with restaurants, supermarkets, pharmacies, and retailers through a mobile app and web platform. The service is powered by a crowdsourced delivery network and 50,000+ merchant allies across nine countries of operation.
Product overview
Rappi Brasil operates as a multi-category on-demand delivery super-app offering food delivery, grocery delivery (including Turbo Fresh Market), pharmacy delivery, express delivery, and mall/shopping delivery services. The platform connects consumers with over 50,000 merchant allies across 9 countries through its consumer-facing Rappi App. The ecosystem includes complementary platforms: RappiPass (subscription with free deliveries), RappiPay (payment account), Rappi Travel (travel booking), and merchant-facing tools including Merchant Portal, RappiEntregador (courier platform), and Rappi Brands (partner marketing platform). The platform supports both mobile app distribution and web ordering.
Differentiator
Problem solved
Functional benefit
Brands
- Rappi: Delivery platform for food, grocery, and pharmacy delivery services
Products and services
- Rappi Delivery (Food)
Companies that use Rappi Brasil
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Rappi Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rappi Brasil partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Burger KingcoreBurger King has 257 locations available for delivery through the Rappi platform across major Brazilian cities including São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Porto Alegre, Curitiba, Fortaleza, Salvador, Campinas, Goiânia, and others. The partnership includes promotional offers of 15 days of free deliveries for new Rappi users.
- Pizza HutcorePizza Hut operates 122 locations on the Rappi platform in Brazil, offering pizza and Italian food delivery services through the Rappi app.
- StarbuckscoreStarbucks has 11 locations available on the Rappi platform for coffee and beverage delivery in Brazil.
- McDonald'scoreMcDonald's offers food delivery through the Rappi platform across multiple Brazilian cities.
- SubwaymajorSubway provides sandwich delivery services through the Rappi platform.
- Outback SteakhousemajorOutback Steakhouse offers restaurant delivery through the Rappi platform.
- KFCmajorKFC provides fast food delivery through the Rappi platform.
- Taco BellmajorTaco Bell offers Mexican food delivery services through the Rappi platform.
- CarrefourcoreCarrefour hypermarkets partner with Rappi for grocery and retail delivery across multiple Brazilian locations.
- AtacadãocoreAtacadão wholesale stores provide grocery delivery through the Rappi platform.
- AngelonimajorAngeloni supermarket chain including express market format offers grocery delivery through Rappi.
- Google Play StorecoreRappi distributes its Android app through Google Play Store for consumer access.
- Apple App StorecoreRappi distributes its iOS app through Apple App Store for consumer access.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rappi Brasil competitors and assessment
Company assessmentRegional players
- Loggi: Brazilian last-mile delivery and logistics platform serving both e-commerce and same-day retail/courier needs. Comparable crowdsourced driver model and Brazilian operating geography, with broader B2B logistics exposure than Rappi's consumer-led app.
Direct peers
- Cornershop by Uber: LatAm-focused on-demand grocery and convenience delivery marketplace, now part of Uber. Direct overlap with Rappi's supermarket and Turbo Fresh Market verticals in Brazil, Mexico, Chile and other shared markets.
- iFood: Brazil's dominant food delivery marketplace and Rappi's principal direct competitor in the home market. Operates a restaurant-focused super-app with its own courier logistics, mirroring Rappi's core marketplace model in the same geography.
- Deliveroo: Restaurant-focused delivery marketplace with a similar merchant-commission and gig-courier operating model. Comparable in product scope (food-led, expanding into grocery) and target customer (urban on-demand consumers).
- DoorDash: Largest U.S. on-demand delivery marketplace with a comparable restaurant-plus-convenience super-app model. Highly comparable unit economics, merchant partnership structure, and crowdsourced Dasher delivery network, though operating in a different geography.
- Uber Eats: Global on-demand delivery platform operating in Brazil. Closely comparable multi-category marketplace (restaurants, grocery, convenience) leveraging Uber's ride-hailing driver network for last-mile, directly overlapping with Rappi's delivery offering.
Broad incumbents
- GoTo (Gojek): Indonesian super-app combining ride-hailing, food delivery (GoFood), logistics, and payments. Comparable multi-vertical marketplace and gig-driver network, serving emerging-market consumers with similar purchasing-power dynamics.
- Meituan: China's leading local services super-app spanning food delivery, grocery, travel, and payments. The canonical reference point for Rappi's multi-vertical super-app strategy, though operating at vastly larger scale in a single market.
- Grab: Southeast Asian super-app combining deliveries (GrabFood), mobility, and financial services. Closely comparable super-app thesis, multi-vertical roadmap, and embedded payments strategy, but anchored in a different region.
Emerging players
- Didi Food (99Food): Didi Chuxing's food delivery arm which operated in Brazil (as 99Food) before exiting. Highly comparable delivery marketplace model in Brazil, and a relevant historical competitor to Rappi's restaurant vertical in the same cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rappi Brasil social profiles
Digital presenceRappi Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rappi Brasil leadership team
Management profileNumber of profiles
Rappi Brasil funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rappi Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rappi Brasil
What does Rappi Brasil do?
Rappi Brasil operates a multi-category on-demand delivery super-app in Brazil, connecting consumers with restaurants, supermarkets, pharmacies, and retailers through a mobile app and web platform. The service is powered by a crowdsourced delivery network and 50,000+ merchant allies across nine countries of operation.
Is Rappi Brasil a public or private company?
Rappi Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Rappi Brasil founded?
Rappi Brasil was founded in 2015. It employs 1,001 to 5,000 people.
Where is Rappi Brasil based?
Rappi Brasil is headquartered in Osasco, Brazil, in the Latin America region.
How does Rappi Brasil make money?
Three revenue lines are on record. Commission from Restaurant Partners are the primary driver. The others are delivery Fees and grocery and Retail Commission.
Who are Rappi Brasil's main competitors?
Loggi is listed as a regional player. Direct peers are Cornershop by Uber, iFood, Deliveroo, DoorDash and Uber Eats. Broad incumbents are GoTo (Gojek), Meituan and Grab. Didi Food (99Food) is listed as an emerging player.
Does Rappi Brasil have an API?
No public API is recorded for Rappi Brasil.
What industry is Rappi Brasil in?
Rappi Brasil's product category is On-Demand Delivery Platform. Its primary akta.pro industry code is TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery, with a secondary code of THADADAJ, Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery). Its NAICS code is 4922.