Microarea
Microarea is an Italian ERP software vendor headquartered in Genova, founded in 1984, that builds and maintains the Mago business management suite, delivering its core capabilities — ERP, accounting, and business intelligence — through the web-based Mago Portal distributed via the Zucchetti software ecosystem.
- Company typePrivate
- Founded1984
- HeadquartersGenova, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Microarea firmographics
Firmographics- Name
- Microarea
- Website
- https://microarea.it
- Company type
- Private
- Founded year
- 1984
- Headcount range
- 51–100 employees
- Short description
- Microarea is an Italian ERP software vendor headquartered in Genova, founded in 1984, that builds and maintains the Mago business management suite, delivering its core capabilities — ERP, accounting, and business intelligence — through the web-based Mago Portal distributed via the Zucchetti software ecosystem.
- Ownership category
- akta.pro rank
Microarea industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industries
- General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Microarea is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Markets served
Microarea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Microarea product offering
Product offeringCore offering
Microarea develops and sells Mago, an integrated ERP and business management software suite for small and mid-sized businesses. The Mago Portal is a centralized web-based access layer for Mago4 users that provides dashboards, business intelligence features, document management, and unified navigation across ERP modules. The company distributes the product under the Zucchetti Group and is positioned as a specialized ERP vendor for the Italian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Mago Portal (Portale Mago)
Companies that use Microarea
Customer profileIdeal customer profiles1 record
Microarea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Microarea competitors and assessment
Company assessmentEmerging players
- Acumatica: Cloud-native mid-market ERP platform with a strong partner/channel go-to-market. Comparable as a modern, partner-distributed cloud ERP challenging legacy on-prem SMB suites.
- Odoo: Open-source/SaaS suite of business applications (ERP, accounting, CRM) rapidly expanding across Europe. Competes on price and modularity against traditional on-prem-style ERP suites like Mago.
Broad incumbents
- Sage Group: Global SMB-focused accounting and ERP vendor with strong European footprint. Comparable as a long-established, localized SMB ERP/accounting platform competing for the same customer profile.
- SAP Business One: SAP's SMB ERP offering, widely deployed across European SMBs. Directly comparable as an integrated ERP suite sold into the upper end of Microarea's SMB target segment.
- Microsoft Dynamics 365 Business Central: Cloud ERP from Microsoft targeting SMBs globally. Competes with Mago for SMB ERP deals where customers want integration with Microsoft 365 and a modern cloud stack.
- Zucchetti: Parent group and Italy's largest software vendor, offering HR, ERP, and vertical solutions across more than 600,000 customers. Directly comparable as the broader platform Microarea sits within and competes alongside internally.
- Oracle NetSuite: Cloud-native ERP platform for SMB and mid-market. Represents the modern SaaS benchmark Microarea's cloud transition must compete against.
Regional players
- Datev: German cooperative software provider serving accountants and SMBs with ERP-adjacent accounting, payroll, and tax-compliance software. Comparable as a regionally entrenched, compliance-driven SMB software platform.
Direct peers
- TeamSystem: Leading Italian software group providing ERP, accounting, and business management software to SMBs and professionals. Direct competitor in the Italian SMB ERP and accounting software market.
- Exact Software: Dutch-headquartered SMB ERP and accounting software vendor serving Benelux and selected European markets. Directly comparable as a localized SMB ERP/accounting suite competing in adjacent geographies.
Market position
Customer concentration
Microarea social profiles
Digital presenceMicroarea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microarea leadership team
Management profileNumber of profiles
Microarea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microarea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microarea
What does Microarea do?
Microarea develops and sells Mago, an integrated ERP and business management software suite for small and mid-sized businesses. The Mago Portal is a centralized web-based access layer for Mago4 users that provides dashboards, business intelligence features, document management, and unified navigation across ERP modules. The company distributes the product under the Zucchetti Group and is positioned as a specialized ERP vendor for the Italian market.
When was Microarea founded?
Microarea was founded in 1984. It employs 51 to 100 people.
Where is Microarea based?
Microarea is headquartered in Genova, Italy, in the Europe region.
Who are Microarea's main competitors?
Emerging players on record are Acumatica and Odoo. Broad incumbents are Sage Group, SAP Business One, Microsoft Dynamics 365 Business Central, Zucchetti and Oracle NetSuite. Datev is listed as a regional player. Direct peers are TeamSystem and Exact Software.
Does Microarea have an API?
No public API is recorded for Microarea.
What industry is Microarea in?
Microarea's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of BPAAAGAC, General Ledger & Close (Journal Entries, Month-End Close, Reconciliations). Its NAICS code is 513210.