Formation

What Formation does

Formation is a privately held natural stone and tile supplier founded in 2003 and headquartered in Napa, California, serving both residential and commercial customers. The company operates with a workforce of 51-100 employees and distributes a variety of natural stone and tile products through what appears to be a regional, relationship-driven trade and showroom model based in Northern California. No public disclosure exists regarding its product portfolio depth, pricing structure, supplier relationships, or customer mix.

No substantive information is available about the company's underlying technology platform, digital channels, or go-to-market mechanics. The source website (formationstone.com) returned only a verification/loading placeholder during data collection, and no secondary sources—news, filings, or third-party profiles—provided additional detail. As a result, the business model is best characterized as a traditional specialty building-materials distributor: sourcing natural stone and tile, holding inventory/showroom assets, and selling into the design-build channel in and around Napa. No data exists on revenue, ownership, funding history, leadership, certifications, partnerships, or geographic footprint beyond the Napa base, which represents a significant diligence gap for any external investor assessment.

Name

Formation

Website

https://formationstone.com

Company type

Private

Founded year

2003

Headcount range

51–100 employees

Short description

Formation is a privately held Napa, California-based supplier of natural stone and tile products serving residential and commercial customers, founded in 2003 and operating with 51-100 employees.

Ownership category

akta.pro rank

Product category

Natural Stone and Tile Building Materials

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro industry

PRIMARYIMAKAHAF

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication

Industrials, Manufacturing & Construction/Metals & Mining/Aggregates & Dimension Stone (Crushed Stone, Sand & Gravel, Limestone, Granite, Marble)

Keywords

• Natural stone products
• Tile products
• Stone fabrication
• Building materials
• Stone surfacing

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Formation offers a variety of natural stone and tile products for residential and commercial use. The company supplies finished stone and tile materials to buyers undertaking building, renovation, or interior surfacing projects. No detailed product breakdown, SKUs, or service offerings are documented in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural stone and tile products

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Daltile: Major U.S. tile and stone manufacturer-distributor with national service centers. Competes across the same product categories but operates as a large incumbent with vertically integrated manufacturing.

Direct peers

• Bedrosians Tile & Stone: Family-owned tile and natural stone distributor with showrooms and a broad residential and commercial catalog. Highly comparable business model to Formation, serving overlapping contractor and designer customers.
• The Tile Shop: Specialty retailer of tile and stone products serving residential and commercial customers, primarily through company-owned showrooms. Direct comparison for showroom-driven stone and tile distribution.
• Arizona Tile: Distributor of natural stone, quartz, and tile with showrooms across the western U.S. Closely comparable regional distributor profile serving residential and commercial customers.
• Marble & Granite, Inc. Stone slab distributor and fabricator serving both residential and commercial customers on the East Coast. Comparable in product focus (natural stone slabs/tiles) and customer profile.
• Emser Tile: Tile and natural stone distributor serving residential and commercial channels across the U.S. Comparable product mix and customer base, with broader geographic reach.
• Stone Source: Distributor of natural stone, porcelain, and ceramic tile for residential and commercial design projects. Comparable curated-stone distributor model serving architects, designers, and contractors.
• MSI (M S International): Largest U.S. distributor of natural stone, quartz, tile, and hardscape products serving both residential and commercial markets. Direct competitor on product range and customer base, though at vastly greater scale.

Emerging players

• Cambria: U.S.-based manufacturer of engineered quartz surfaces competing in adjacent surfacing categories. Represents substitution risk for natural stone and is a relevant emerging competitor in the broader surfaces market.
• Caesarstone: Global manufacturer of engineered quartz surfaces for residential and commercial applications. Adjacent competitor gaining share from natural stone in countertops and surfacing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/formationstone
• Facebookfacebook.com/FormationStoneSurfaces
• LinkedInlinkedin.com/company/formation-stone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formation