Ideafix
Ideafix is a São Paulo-based, women-led corporate research and consulting firm offering customized surveys and data analysis across ESG, Communication, People Management, and Marketing for major Brazilian and multinational enterprises.
- Company typePrivate
- Founded2004
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ideafix does
Ideafix Pesquisas Corporativas (doing business as Ideafix) is a São Paulo-based, women-led corporate research and consulting firm offering customized surveys, qualitative research, and data analysis services. The company organizes its offering around four core service lines — ESG, Communication, People Management, and Marketing — and serves major Brazilian and multinational enterprises across energy, retail, agribusiness, consumer goods, pharmaceutical, chemical, food services, real estate, media, and foundation segments. Named customers include AES, GPA, Cargill, Unilever, JBS, Eurofarma, iFood, Casas Bahia, Petz, BASF, Sodexo, Plaenge, CNHI, the Lemann Foundation, Gomes da Costa, and Copa.
The company's core technology consists of proprietary research methodologies — PRIL Social (measuring Process, Results, Impact, and Legacy in social programs), PRIL Diversidade (DE&I effectiveness measurement), and CXI (Candidate Experience Index) — combined with Power BI-based intelligent management dashboards, a Customer Experience Dashboard, and the iFIX Mídia media-monitoring tool. The firm has produced 150+ dashboards and delivered 300+ projects over its 20-plus-year history, with cumulative surveys reaching 400,000+ respondents. All methodologies are trade-secret protected, and the company is LGPD compliant.
Ideafix operates as a privately held Brazilian corporation with three founding partners — Suzel Figueiredo (President), Mariana Lima (Projects), and Nathalia Rosas (Relationship) — and no disclosed institutional investors or parent company. Revenue is generated through custom project-based engagements with annual billing cadence; no standardized pricing tiers are published. Go-to-market is consultative and sales-led, relying on direct website contact, WhatsApp, and email, supported by organic social media (LinkedIn, Instagram, Facebook, YouTube) and downloadable content for demand generation. The company maintains a single headquarters in Pinheiros, São Paulo, and operates regionally within Southeast Brazil.
Ideafix firmographics
Firmographics- Name
- Ideafix
- Legal name
- Ideafix Pesquisas Corporativas
- Website
- https://ideafix.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideafix is a São Paulo-based, women-led corporate research and consulting firm offering customized surveys and data analysis across ESG, Communication, People Management, and Marketing for major Brazilian and multinational enterprises.
- Ownership category
- akta.pro rank
Ideafix industry classification
Industry- Product category
- Market Research and Analytics
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where Ideafix is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ideafix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Research Services: B2B research and consulting services including ESG measurement, internal communication audits, people management surveys, and customer experience studies. Delivered through customized research projects with intelligent dashboards.
- Consulting and Data Analysis: Business consultancy focused on data-driven decision making, including methodology development, indicator monitoring, and actionable insights delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ideafix product offering
Product offeringCore offering
Ideafix provides customized corporate research, qualitative consulting, and data analysis services to Brazilian enterprises across four practice areas: ESG (social impact, diversity and compliance measurement), Communication (internal/external communication audits), People Management (engagement, climate and employer brand studies), and Marketing (customer experience, NPS, brand research). Each engagement combines bespoke methodology design with Power BI-based intelligent management dashboards for continuous monitoring and decision support.
Product overview
Ideafix is a data research and insights company offering a portfolio of four core service areas: ESG, Communication, People Management, and Marketing. These are supported by proprietary methodologies including PRIL Social (measuring Process, Results, Impact, and Legacy) and PRIL Diversidade (for DE&I initiative effectiveness), complemented by data visualization tools like the Metrics Dashboard, iFIX Mídia media monitoring, and Power BI-based dashboards. The company operates as a unified platform combining custom research, intelligent dashboards, and consultancy to help organizations become data-driven.
Differentiator
Problem solved
Functional benefit
Brands
- PRIL Social: Methodology for measuring Process, Result, Impact, and Legacy of social initiatives and organizational programs including DE&I initiatives
- PRIL Diversidade
- iFIX Mídia
Products and services
- ESG (Environmental, Social, and Governance) Research Research and measurement services that help organizations evaluate social impact projects, including diversity census, psychological safety index, compliance surveys, and community relations, applied through the proprietary PRIL Social methodology.
- Comunicação (Communication) Research Internal and external communication evaluation services including metrics dashboards, campaign assessment, leadership listening programs, and brand reputation research for enterprise communications teams.
- Gestão de Pessoas (People Management) Research Employee engagement, workplace climate surveys, employer branding, benefits satisfaction research, and candidate experience measurement services for HR and people teams.
- Marketing Research Customer experience research, NPS measurement, satisfaction surveys, branding studies, and market research delivered through Power BI-based Customer Experience Dashboards to strengthen customer relationships and brand positioning.
- PRIL Social Methodology Ideafix's proprietary methodology to measure Process, Results, Impact, and Legacy in social initiatives, enabling organizations to track the full journey of beneficiaries and evaluate real social transformation, applied in humanitarian partnerships such as Refúgio 343.
- PRIL Diversidade Methodology Ideafix methodology to measure the effectiveness of diversity, equity, and inclusion (DE&I) initiatives promoted by organizations, positioned as the DE&I counterpart to PRIL Social.
- iFIX Mídia Media Monitoring Service Media monitoring service that tracks brand exposure indicators and ensures strategic business information is featured in relevant media outlets.
Quantifiable outcome
- 150+ dashboards produced for clients
- +2 more outcomes
Companies that use Ideafix
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Ideafix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ideafix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Refúgio 343coreSocial impact partnership applying PRIL Social methodology to help Refúgio 343, an organization dedicated to socioeconomic reintegration of refugees and migrants. Ideafix developed dashboards to track beneficiaries from initial reception through independence, and created marketing dashboards for donation tracking and accountability reporting. This partnership reflects Ideafix's commitment to social transformation through measurable impact.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ideafix competitors and assessment
Company assessmentDirect peers
- Ipsos: Global market research leader with significant Brazil presence and established ESG, DE&I, customer experience, and employee engagement practices — directly competing for the same enterprise research engagements Ideafix targets with its PRIL-based offerings.
- QualiBest: Brazilian qualitative and quantitative research consultancy serving enterprise clients across industries — competes with Ideafix for the same custom B2B research engagements and insight-led consulting projects.
- NielsenIQ: Global consumer and retail research giant with deep Brazil presence; competes for the same retail, consumer goods (Unilever, JBS), and ESG measurement budgets that drive much of Ideafix's revenue.
- Leve Pesquisa: Brazilian market research firm offering customized research and data analysis to enterprise clients — directly comparable to Ideafix's project-based, custom corporate research and dashboard-driven delivery model.
- MindMiners: Brazilian tech-enabled consumer insights platform serving enterprise clients with custom research panels and dashboards — competes head-on with Ideafix for Brazilian corporate research, marketing CX, and ESG-measurement work.
- Ilumeo: Brazilian online research firm operating a large consumer community and analytics dashboards — directly comparable to Ideafix's custom quantitative research plus Power BI dashboard delivery model.
- Kantar: Global research powerhouse with strong Brazil operations (formerly Kantar Ibope) covering brand, CX, ESG and people research — directly comparable to Ideafix's four-pillar service model for enterprise buyers.
- BSR: Global sustainability consultancy advising multinationals on ESG strategy, social impact, and DE&I — directly comparable to Ideafix's PRIL Social and PRIL Diversidade methodologies for measuring real-world ESG outcomes.
Broad incumbents
- EY: Global professional services firm with ESG/sustainability assurance and people advisory practices — competes with Ideafix for ESG measurement and DE&I program evaluation mandates across multinational clients.
- McKinsey & Company: Global management consulting giant whose insights and analytics practices serve large Brazilian and multinational enterprises — broader portfolio overlap with Ideafix's enterprise research and ESG advisory work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideafix social profiles
Digital presenceIdeafix compliance and trust
Trust signalCompliance1 record
Ideafix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideafix leadership team
Management profileNumber of profiles
Profiles3 records
Ideafix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideafix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideafix
What does Ideafix do?
Ideafix provides customized corporate research, qualitative consulting, and data analysis services to Brazilian enterprises across four practice areas: ESG (social impact, diversity and compliance measurement), Communication (internal/external communication audits), People Management (engagement, climate and employer brand studies), and Marketing (customer experience, NPS, brand research). Each engagement combines bespoke methodology design with Power BI-based intelligent management dashboards for continuous monitoring and decision support.
Is Ideafix a public or private company?
Ideafix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideafix founded?
Ideafix was founded in 2004. It employs 11 to 50 people.
Where is Ideafix based?
Ideafix is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ideafix make money?
Two revenue lines are on record. Custom Research Services are the primary driver. The others are consulting and Data Analysis.
Who are Ideafix's main competitors?
Direct peers on record are Ipsos, QualiBest, NielsenIQ, Leve Pesquisa, MindMiners, Ilumeo, Kantar and BSR. Broad incumbents are EY and McKinsey & Company.
Does Ideafix have an API?
No public API is recorded for Ideafix.
What industry is Ideafix in?
Ideafix's product category is Market Research and Analytics. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 54191 and its SIC code is 8742.