What Garage Entertainment does

Garage Entertainment Aust Pty Ltd operates Garage, a direct-to-consumer subscription streaming service focused on action, adventure, and outdoor sports video content. The service provides access to what the company describes as the world's most comprehensive library of adventure sports films and TV shows, organized across categories including surf, snow, motorsports, skate, outdoors, bike, climbing, endurance, and travel, with curated collections such as Bruce Brown Film Collection, Deus Ex Machina, and Australian Stories. Content is delivered via a proprietary cross-device streaming platform with native applications for Apple TV, Telstra TV, iOS (iPhone and iPad), and Android devices, alongside web browser access.

The business model is a product-led, self-serve consumer subscription priced at $4.99 per month following a 14-day free trial, complemented by an ad-supported free tier that exposes selected titles without payment. Customer acquisition is primarily digital, driven through garagemovies.com, app store listings, and a Telstra TV distribution partnership. The company is headquartered in East Melbourne, Australia, and operates as a wholly owned subsidiary of Madman Media Group, sharing corporate infrastructure with Madman Entertainment Pty Ltd at the same Wellington Street address. The firm is privately held with a disclosed headcount of 1-10 employees and no disclosed external funding rounds.

Name

Garage Entertainment

Legal name

Garage Entertainment Aust Pty Ltd

Website

https://garagemovies.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Garage Entertainment is a Melbourne-based subscription streaming service, wholly owned by Madman Media Group, offering a curated library of action and adventure sports films and TV shows to individual consumers worldwide via a $4.99/month subscription and ad-supported free tier.

Ownership category

akta.pro rank

Product category

Action Sports Video Streaming

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

Keywords

• Action sports streaming
• Adventure film library
• Subscription video service
• Extreme sports content
• On-demand video platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Subscription Video Service: Monthly subscription at $4.99 per month providing ad-free HD streaming access to the complete catalogue of adventure sports films and TV shows
2. Advertising-Supported Free Tier: Free access to a selection of titles with advertisements, providing an alternative to the paid subscription

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Garage Entertainment operates an online subscription streaming service delivering the world's most comprehensive library of action and adventure sports films and TV shows. The service is offered at $4.99 per month after a 14-day free trial, with an ad-supported free tier also available. Content spans genres including Surf, Snow, Motorsports, Skate, Outdoors, Bike, Climbing, Endurance, and Travel, accessible via web and native apps on Apple TV, Telstra TV, iOS, and Android devices.

Product overview

Garage Entertainment operates as a single unified streaming platform offering subscription-based access to an extensive library of action and adventure sports video content. The service is available via web browser and native apps for Apple TV, Telstra TV, iOS, and Android devices. Content spans multiple genres including Surf, Snow, Motorsports, Skate, Outdoors, Bike, Climbing, and Endurance, with collections such as Garage Recommends, Inspirational Women, Australian Stories, Deus Ex Machina, and Bruce Brown Film Collection. The platform offers a 14-day free trial followed by a $4.99/month subscription, with an ad-supported free tier also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Streaming Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Madman Media GroupcoreOthersParent company of Garage Entertainment Aust Pty Ltd. Garage is brought to users by Garage Entertainment Aust Pty Ltd, part of the Madman Media Group. Madman Entertainment Pty Ltd is listed as the operating entity at the same Melbourne address.

Recent moves5 records

Expansion highlights3 records

Others

• Crackle: Free, ad-supported streaming service with a curated content catalogue. Comparable in offering an ad-supported viewing alternative to subscription, though Crackle's content scope is broader and not sports-focused.
• Tubi: Large free, ad-supported streaming service. Comparable to Garage's ad-supported free tier in monetization mechanics, but with very different (broad entertainment) content and far larger scale.

Broad incumbents

• FuboTV: Sports-first live TV and on-demand streaming service with subscription model. Comparable sports-vertical subscription positioning, but operates at significantly larger scale and broader content scope.
• Stan: Major Australian subscription streaming competitor (owned by Nine Entertainment). Competes with Garage for Australian streaming attention and ARPU, but offers general entertainment rather than a focused action-sports niche.
• ESPN+: Major US sports-focused subscription streaming service from Disney/ESPN. Comparable in subscription-based sports streaming, but with vastly greater content breadth, brand, and resources than Garage's niche.

Direct peers

• DAZN: Global sports-focused subscription streaming service offering live and on-demand sports content. Closely comparable to Garage in its sports-vertical subscription model and direct-to-consumer distribution via apps.
• Outside Watch: Streaming service from Outside focused on outdoor, adventure, and endurance sports content — directly comparable to Garage's surf, snow, climbing, and endurance categories and target audience.
• Red Bull TV: Free, ad-supported streaming service from Red Bull dedicated to action sports, motorsports, and adventure content. Comparable to Garage in content focus and ad-supported monetization, with the addition of free access.
• FloSports: US-based subscription streaming service dedicated to niche and emerging sports verticals with a similar aggregator-of-niche-sports-content positioning and subscription-based business model.

Regional players

• Kayo Sports: Australian subscription sports streaming service. Comparable in business model and target audience to Garage but focused on mainstream sports (AFL, NRL, cricket) and operating primarily in the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thegaragefilms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Entertainment