Njård
Njård is an Oslo-based Norwegian multi-sport club (idrettslag) founded in 1924, offering gymnastics, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics to children, youth, and adults.
- Company typePrivate
- Founded2015
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Njård does
Njård is a Norwegian multi-sport club (idrettslag) headquartered at Sørkedalsveien 106 in Oslo, founded in 1924 and registered with Norges Idrettsforbund under organization number 971435577. The club operates seven sports departments — gymnastics/turning, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics — plus ancillary offerings such as summer, winter, and fall camps, para-gymnastics, AKS school-based programs, and adult gymnastics/turn. Membership programs are tiered (adult 770 kr, youth 495 kr, family cap 990 kr, supporting 165 kr, elected officials 110 kr), with sport-specific training fees billed separately each season. The club runs programs from age 3 (Gymlek) through adulthood and fields nationally competitive athletes, including 2016 Kongepokal (Royal Trophy) winners in men's senior gymnastics and more recently Leopold Strand's gold at the Junior World Championship (March 2026).
Njård's operations are supported by two primary physical assets — Njårdhallen (the main gymnastics/handball facility) and Tennishallen (the indoor tennis facility) — together with dedicated per-sport subdomains (turn.njaard.no, tennis.njaard.no, etc.) under the njaard.no umbrella. The membership platform is Spond Club, which is mandatory for all members and handles registration, fee collection (2.99% plus 2 kr per transaction, plus 27 kr annual platform fee absorbed by the club), and group communications. Marketing is community-led, combining website content, Facebook and Instagram accounts per sport, seasonal events, school-holiday camps, and member-driven word-of-mouth; Spond is the bottom-of-funnel conversion surface.
Revenue is generated primarily through recurring annual membership fees and per-sport training fees, supplemented by seasonal camp tuition, drop-in tennis (50 kr/session), branded merchandise (Stanley thermokopp co-brand), and sponsorship income from a portfolio of corporate partners including Finansco (jersey sponsor via Aker Topphåndball), Anton Sport, Craft, Wilson/Amersport, Cheermania, SEB, Sparebankstiftelsen, Moccamaster, Flugger, and Nordvik & Partners Frogner, plus passive income via the Norsk Tipping Grasrotandelen program. The club is not investment-backed and is governed by an elected board; recent strategic moves include a 2025 fee restructuring, a joint elite handball venture with Ullern under the Aker Topphåndball banner, and ongoing facility- and partnership-led growth within the Oslo market.
Njård firmographics
Firmographics- Name
- Njård
- Legal name
- Njård
- Website
- https://njaard.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Njård is an Oslo-based Norwegian multi-sport club (idrettslag) founded in 1924, offering gymnastics, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics to children, youth, and adults.
- Ownership category
- akta.pro rank
Njård industry classification
Industry- Product category
- Multi-Sport Athletic Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
Keywords
Where Njård is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Njård business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership fees: Annual membership fees charged to all members. Fees vary by age category (adults 770 kr, youth 495 kr) with family discounts (max 990 kr). Training fees are charged separately per sport discipline.
- Training fees: Sport-specific training fees charged per season/semester. Tennis training fees collected via Spond. Additional fees for camps and special programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual adult membership (20+ years) |
| Subscription | Annual | Individual youth membership (up to 19 years) |
| Subscription | Annual | Family maximum discount |
| Subscription | Annual | Supporting member |
| Subscription | Annual | Elected officials |
| Unit Pricing | Pay-as-you-go | Drop-in tennis |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Njård product offering
Product offeringCore offering
Njård is an Oslo-based multi-sport athletic club (idrettslag) that provides organized training and competition across seven sport disciplines — gymnastics/turn, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics — for children from age 3 through adults. Members pay annual club fees plus seasonal sport-specific training fees, with access to on-site coaching at the club's own halls (Njårdhallen and Tennishallen) and seasonal holiday camps. Membership enrollment, fee collection, and internal communication are run through the Spond platform.
Product overview
Njård is a multi-sport club (flermidrettslag) in Oslo offering sports programs across seven disciplines: gymnastics/turning, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics. The club operates as a unified organization with sport-specific departments, providing training programs for all ages from preschool children (3 years) through adults. Seasonal offerings include summer, winter, and fall camps. Membership is managed through Spond, with various fee categories including individual, family, and supporting memberships. The club emphasizes both recreational participation and competitive athletics, with notable elite athletes in gymnastics and tennis.
Differentiator
Problem solved
Functional benefit
Brands
- Njård Bordtennis: Table tennis section of Njård sports club
- Njård Fekting
- Njård Håndball
- Njård Langrenn
- Njård Rytmisk gymnastikk
- Njård Tennis
- Njård Turn
Products and services
- Gymnastics and Turn (Turnskole) programs Year-round gymnastics and tumbling programs for children ages 3 and up, plus adults, offered through the Turn department. Age-appropriate cohorts include Gymlek (3-6 years), Miniturn (5-6 years), Breddepartier (broad recreational parties for grades 1-7), AKS school-based gymnastics, Paraturn (para-gymnastics), Youth Tum (8th grade and up), and Adult Tum (18+). The department is the largest in the club with approximately 900 members, supported by 9 FTE coaches plus 18 part-time specialists, and a track record producing national champions and Junior World Championship medalists.
- Tennis training and court services Tennis programs for all ages delivered at Tennishallen and Njårdhallen, including TennisKids for young beginners, Youth Yellow Ball, adult training, private lessons, drop-in sessions, club championships, summer and winter tennis camps, and equipment deals via Wilson/Amersport. Drop-in tennis is priced at 50 kr per session.
- Handball, Table Tennis, Fencing, Cross-Country Skiing and Rhythmic Gymnastics programs Five additional sport disciplines under the Njård umbrella, including team handball (with elite-level Aker Topphåndball collaboration alongside Ullern), table tennis, fencing, cross-country skiing, and rhythmic gymnastics. Each section is led by a dedicated sports or administrative leader and serves both recreational and competitive participants.
- Seasonal sports camps (summer, winter, fall) Multi-day holiday camps (sommercamper in weeks 26, 27, 32, 33; vintercamp during winter break week 8; høstcamp during fall break week 40) offering full-day gymnastics and tennis programs from Monday to Friday, structured by age groups and skill levels for children and youth.
- Annual club membership subscriptions Annual memberships giving access to the club's programs and facilities, with age-based tiers: adult 770 kr/year, youth 495 kr/year, family capped at 990 kr/year, supporting member 165 kr/year, and elected representative 110 kr/year. New members joining after October 1 pay half the membership fee (effective 2026). Activation of the rate structure was approved at the annual meeting in March 2025.
Quantifiable outcome
- Successful athlete development - Njård produces national champions and participants in World Championships and Olympic qualification
Companies that use Njård
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Njård technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Njård partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Anton SportcoreAnton Sport is a key supplier of club clothing and sports equipment. They offer 20% discount on club collection for registered Njård members. Anton Sport Bekkestua stocks some standard items, otherwise available through online microshop.
- CraftcoreCraft is the primary supplier of club clothing for training, competition, and leisure wear.
- Wilson/AmersportminorEquipment supply agreement for tennis department providing equipment deals for club members.
- CheermaniaminorGymnastics equipment supplier offering discounts to Njård members. 10% discount on all equipment from Cheermania's online store.
- FluggerminorPaint and decoration company listed as a cooperation partner on the main Njård website.
- Aker TopphåndballminorCollaboration between Njård and Ullern for top-level handball. Joint sponsorship arrangements with Finansco.
- UllernminorSports club collaboration for Aker Topphåndball elite handball team.
- SpondcoreSpond is Njård's membership management system. All members must have a Spond account. Used for member registration, fee collection (with 2.99% + 2 kr transaction fee), and group communication.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Njård competitors and assessment
Company assessmentDirect peers
- Lyn Oslo: Oslo-based multi-sport club with football, handball, and other sports. Direct competitor for youth and family memberships in Oslo's central and west districts.
- Holmenkollen Tennisklubb: Oslo tennis club with elite and recreational programs. Directly comparable to Njård's tennis department in target market, coaching structure, and court-facility model.
- Vestre Bærum IF: Multi-sport club in Bærum serving the Oslo west corridor. Competes with Njård for members in the same affluent catchment area across gymnastics, tennis, handball, and skiing programs.
- IF Ready: Historic Oslo-based multi-sport club with similar breadth of disciplines (handball, football, gymnastics, skiing). Comparable operating model and family-membership approach in the Oslo community sports ecosystem.
- Oslo Tennisklubb: Long-established Oslo tennis club offering competitive and recreational programs. Comparable to Njård Tennis in coaching pathways, member structure, and tournament participation.
- Stabæk IF: Major Norwegian multi-sport club based in Bærum (Oslo region) offering football, handball, skiing, gymnastics, tennis, and more. Highly comparable in scope, age range coverage, and community-sport model to Njård.
- Ullern IF: Multi-sport club in Oslo west, directly comparable to Njård as a peer in the same geographic area. Already collaborates with Njård on Aker Topphåndball elite handball team, demonstrating overlap in gymnastics, handball, and other sports offerings.
- Byåsen IL: Trondheim-based multi-sport club with elite handball, gymnastics, skiing, and football programs. Strong national reputation in gymnastics and handball comparable to Njård's elite athlete pipeline.
Broad incumbents
- Norges idrettsforbund (NIF): Norwegian Olympic and Sports Confederation, the umbrella organization under which Njård operates as an idrettslag. Provides governance, funding distribution, and policy framework for member clubs like Njård.
- Norges Gymnastikk- og Turnforbund: National gymnastics and tumbling federation governing the sport across Norway. Njård competes under this federation and is closely tied to its competition structure and national team selection processes.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Njård social profiles
Digital presenceNjård financial estimates
Financial estimateRevenue estimate
Valuation estimate
Njård leadership team
Management profileNumber of profiles
Profiles12 records
Njård funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Njård M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Njård
What does Njård do?
Njård is an Oslo-based multi-sport athletic club (idrettslag) that provides organized training and competition across seven sport disciplines — gymnastics/turn, tennis, handball, table tennis, fencing, cross-country skiing, and rhythmic gymnastics — for children from age 3 through adults. Members pay annual club fees plus seasonal sport-specific training fees, with access to on-site coaching at the club's own halls (Njårdhallen and Tennishallen) and seasonal holiday camps. Membership enrollment, fee collection, and internal communication are run through the Spond platform.
Is Njård a public or private company?
Njård is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Njård founded?
Njård was founded in 2015. It employs 11 to 50 people.
Where is Njård based?
Njård is headquartered in Oslo, Norway, in the Europe region.
How does Njård make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are training fees.
Who are Njård's main competitors?
Direct peers on record are Lyn Oslo, Holmenkollen Tennisklubb, Vestre Bærum IF, IF Ready, Oslo Tennisklubb, Stabæk IF, Ullern IF and Byåsen IL. Broad incumbents are Norges idrettsforbund (NIF) and Norges Gymnastikk- og Turnforbund.
Does Njård have an API?
No public API is recorded for Njård.
What industry is Njård in?
Njård's product category is Multi-Sport Athletic Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash). Its NAICS code is 71394 and its SIC code is 7997.