Byåsen Håndball Elite

What Byåsen Håndball Elite does

Byåsen Håndball Elite is the elite women's handball team of Byåsen Idrettslag, a Trondheim-based multi-sport club founded in 1921. The team competes in Norway's top-tier REMA 1000 Ligaen and has held continuous top-division status for 39 consecutive seasons — a national record — supported by 5 league titles, 4 NM Cup wins, a Champions League quarter-final, and an EHF Cup silver in 2007. The club operates from Kolstad Arena in Saupstad, with additional matches at Trondheim Spektrum and Husebyhallen, and serves elite handball spectators, regional Trøndelag fans, and a national Norwegian audience via TV2play broadcasts.

The club's core offering is the elite team, but it has built a layered product portfolio around it. Youth development is structured through REMA 1000 Akademiet (regional club visits from Ålesund to Tromsø), Håndballskole (summer camp for ages 10-16, NOK 2,640-3,800 per participant), Posisjonsskole (NOK 1,200 for 5 sessions), Målvaktskole, and BHE-Utvikling (ages 15-18, funded by Sparebank1 SMN). In 2025 the club took over organization of Åpningscupen Trondheim from Norges Håndballforbund, hosting 245 teams and 532 matches. Grassroots and volunteer programs (Grassrotandelen, Frivillige) round out the engagement stack.

Revenue is generated through four primary streams: ticket sales and season passes at home matches; a multi-tiered sponsorship program anchored by General Partner Rema 1000 and seven Main Partners (3T, Adresseavisen, DNB, Adidas, Riis Bilglass, Vintervoll, Varmbo), with ~40+ total partners; youth program fees sold via the WooCommerce-based BHE Supportershop; and event hosting fees for Åpningscupen Trondheim (NOK 1,850-2,600 per team). The club is a non-profit idrettslag with no external capital, registered under Norwegian organization number 982 099 307, governed by an elected board under its parent Byåsen Idrettslag.

Name

Byåsen Håndball Elite

Legal name

Byåsen Håndball Elite

Website

https://byaasen.no

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Byåsen Håndball Elite is a Trondheim-based women's elite handball club competing in Norway's REMA 1000 Ligaen, with 39 consecutive top-division seasons, five league titles, and a layered youth development and tournament business serving players, fans, and corporate sponsors across Trøndelag and Norway.

Ownership category

akta.pro rank

Product category

Professional Women's Handball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Elite handball club
• Women's handball
• Youth handball development
• Handball training camps
• Handball tournament organization

Headquarters

HQ city

Saupstad

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Match Revenue: Revenue from ticket sales at home games played at Kolstad Arena, Trondheim Spektrum, Husebyhallen, and Melhus hallen. Seasonal tickets and individual match tickets are sold through the club's own ticketing system.
2. Sponsorship and Partnership: Multi-tiered sponsorship program including General Partner (Rema 1000), Main Partners (3T, Adresseavisen, DNB, Adidas, Riis Bilglass, Vintervoll, Varmbo), Standard Partners, and Suppliers. Partners receive branding at arenas, match presence, and network access.
3. Youth Development Programs: Revenue from handball schools (NOK 2,640–3,800 per participant), position schools (NOK 1,200 for 5 sessions), goalkeeper schools, Easter handball, and club training services offered through REMA 1000 Akademiet.
4. Event Hosting: Revenue from organizing Åpningscupen Trondheim through participant registration fees (NOK 1,850–2,600 per team depending on age group), accommodation packages, and bus passes. The club took over as organizer from Norges Håndballforbund in 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Byåsen Håndball Elite operates the elite women's handball team competing in Norway's REMA 1000 Ligaen (top division), with a continuously running top-flight presence spanning 39 years. The club sells match tickets and seasonal passes, runs paid youth development programs (Håndballskole summer camp, Posisjonsskole, Målvaktskole, BHE-Utvikling talent pathway), organizes the Åpningscupen Trondheim youth tournament, and delivers club-training visits through REMA 1000 Akademiet across Norway.

Product overview

Byåsen Håndball Elite is a Norwegian elite women's handball club that operates as a unified team with several supplementary development programs. The core offering is the elite handball team competing in REMA 1000 Ligaen. Supporting the team are youth development programs: REMA 1000 Akademiet (coaching and camps for young players), Håndballskole (summer camp for ages 10-16), Posisjonsskole (position-specific training), Målvaktskole (goalkeeper training), and BHE-Utvikling (talent development for ages 15-18). The club also organizes the Åpningscupen Trondheim youth tournament and runs supporter engagement programs including Grassrotandelen and a volunteer system.

Differentiator

Problem solved

Functional benefit

Brands

• REMA 1000 Akademiet: Youth development academy operated by Byåsen Håndball Elite, offering training programs, camps, and development opportunities for young handball players across Norway.

Products and services

• Byåsen Håndball Elite (Elite Women's Handball Team) The flagship elite women's handball team competing in Norway's REMA 1000 Ligaen top division, plus Norwegian Cup and European competitions. The team's home arena is Kolstad Arena in Trondheim. The team is the central product around which all other club activities (youth development, events, sponsorship) are built.
• Håndballskole (Summer Handball Camp) Annual five-day summer handball camp for girls aged 10-16 (born 2009-2015), held at Utleirahallen in Trondheim. Two pricing tiers: overnight package (NOK 3,800 per participant) and day package (NOK 2,640). Coaching delivered by Byåsen Håndball Elite players; includes activities at Pirbadet, cinema, and Rush Trampolinepark.
• Posisjonsskole (Position School) Position-specific specialized training program offered for wing players, back players, and line players. Five sessions held Friday evenings 20:00-22:00 at Nidelvhallen, priced at NOK 1,200 for the full package. Limited to 10 participants per position; coached by Byåsen Håndball Elite players.
• Målvaktskole (Goalkeeper School) Goalkeeper-specific training program for girls aged 12-15 led by Frida Selnes. Four sessions spread across two Friday evenings, covering physics, movement, reaction, technique, and coordination. Targeted at developing young goalkeepers within the Byåsen ecosystem.
• BHE-Utvikling (Talent Development Program) Talent development program for players aged 15-18, launched in fall 2024. Provides insight into elite athletics, physical development, mental strength, role understanding, and collaboration with local clubs in the Trondheim region. Funded by Sparebank1 SMN's community dividend fund.
• Åpningscupen Trondheim (Opening Cup Tournament) Week-long youth handball tournament held at Trondheim Spektrum for teams aged 9-20 (boys and girls). Organized by Byåsen Håndball Elite from 2025 onward (previously by NHF Region Nord). Team registration fees range NOK 1,850-2,600 per team depending on age group (9-12, 13-14, 15-20), with optional accommodation packages and ATB bus passes. The 2025 edition attracted 245 teams from 46 clubs across Norway.
• REMA 1000 Akademiet (Youth Academy) Youth development academy run by Byåsen Håndball Elite that delivers coaching, camps, and development programs for young handball players across Norway, from clubs spanning Ålesund to Tromsø. Operates BHE-Utvikling internally and delivers club visit training (handball and physical training sessions), elite camps for girls aged 10-16, and club-school partnerships. Functions as a national youth development platform extending the club's reach beyond Trondheim.

Quantifiable outcome

• Club ranked 7th in REMA 1000 Ligaen in 24/25 season (up from 10th place previous season), qualifying for playoffs
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered partner, minor, main partner, core, general partner / flagship, main partner / core and main partner / supplier.

• Kulinarisk FanatismepartnerGTM or Marketing Partner · 26 January 2026Kulinarisk Fanatisme is a catering company and partner providing food services for events, match-day catering, and supporter events. Vision to modernize traditional catering.
• Byåsen BakeripartnerGTM or Marketing Partner · 1 January 2026Byåsen Bakeri is a local bakery on Tiller (Trondheim), founded 1931, supplying cakes and baked goods for events and celebrations. The bakery shares the club's geographic name and history.
• Norgeshus Fredheim & Paulsby Bygg ASpartnerGTM or Marketing Partner · 6 October 2025Norgeshus Fredheim & Paulsby Bygg AS is a construction and building partner supplying building/construction services or sponsorship to Byåsen Håndball Elite.
• Nidaros IdrettsungdomsskolepartnerStrategic or Co-development Partner · 3 October 2025Nidaros Idrettsungdomsskole (sports secondary school) is an educational partner providing athlete development support for young players in the Byåsen ecosystem.
• Trondheim BilpartnerGTM or Marketing Partner · 1 October 2025Trondheim Bil joined as a partner in October 2025, providing vehicle sponsorship/support for the club's operations.
• OptimerapartnerGTM or Marketing Partner · 1 October 2025Optimera joined as a partner in October 2025, nature of collaboration unspecified.
• Haslum TopphåndballminorStrategic or Co-development Partner · 1 October 2025Haslum Topphåndball is a former club of player Live Sønstebø. The relationship is a player transfer pathway — Live transferred from Haslum to Byåsen Håndball Elite for the 2025/26 season.
• Varmbomain partnerGTM or Marketing Partner · 24 September 2025Varmbo is a local residential builder and property developer based in Trøndelag since 1992, with offices in Trondheim, Fosen, Røros, and Levanger. Local partner supporting Byåsen Håndball Elite.
• MedialabpartnerGTM or Marketing Partner · 9 December 2024Medialab is a media/production partner providing content creation and digital media services to Byåsen Håndball Elite.
• Heimdal Videregående SkolepartnerStrategic or Co-development Partner · 11 November 2024Heimdal Videregående Skole is a partner school where young Byåsen Håndball Elite players are students, supporting dual career (sports + education) development.
• CloettapartnerGTM or Marketing Partner · 1 November 2024Cloetta is a confectionery partner supplying sweets for events, supporter activities, and match-day hospitality.
• Berger Marketing PerformancepartnerGTM or Marketing Partner · 1 November 2024Berger Marketing Performance is a marketing partner providing performance marketing services to Byåsen Håndball Elite.
• FagtrykkpartnerGTM or Marketing Partner · 1 November 2024Fagtrykk is a printing and graphics partner supplying printed materials for matches, events, and club communications.
• SpennArmeringpartnerGTM or Marketing Partner · 9 March 2024SpennArmering is a reinforcement steel company and partner of Byåsen Håndball Elite.
• Kjeldsberg KaffepartnerGTM or Marketing Partner · 1 February 2024Kjeldsberg Kaffe is a local Trøndelag coffee roaster supplying coffee products for club events and partner hospitality.
• Adresseavisenmain partnerGTM or Marketing Partner · 29 September 2020Adresseavisen (local newspaper) is a main partner providing media coverage and marketing support for Byåsen Håndball Elite.
• Vintervollmain partnerGTM or Marketing Partner · 25 August 2019Vintervoll is a local partner continuing its sponsorship of Byåsen Håndball Elite, nature of business not specified in detail.
• Trondheim MunicipalitycoreStrategic or Co-development Partner · 1 January 1995Byåsen IL Håndball was appointed an official ambassador for Trondheim in 1995 by the city's mayor, tourism director, and cultural director. The club promotes Trondheim internationally through handball.
• Rema 1000general partner / flagshipGTM or Marketing PartnerRema 1000 is the General Partner and title sponsor of Byåsen Håndball Elite. The partnership includes the 'REMA 1000 Akademiet' youth development program, handball schools, and camps. Rema 1000 provides funding, brand visibility, and access to its retail network across Norway.
• 3T-Treningssentermain partner / coreStrategic or Co-development Partner3T is Midt-Norges (Central Norway's) largest fitness chain with 17 centers in Trondheim and surroundings. The partnership involves supporter engagement activities (Planke Challenge), sponsor stands, and athlete training support. Continues annual collaboration.
• Adidasmain partner / supplierGTM or Marketing PartnerAdidas is a main partner and official kit/apparel supplier for Byåsen Håndball Elite, providing sportswear and equipment.
• Riis Bilglassmain partnerGTM or Marketing PartnerRiis Bilglass is Norway's largest windshield/auto glass chain with 180+ locations. Sponsor and network contact: Ingvild Hermstad (92012964). Provides auto glass services to the club and corporate deals for staff.
• Norsk TopphåndballcoreStrategic or Co-development PartnerNorsk Topphåndball organizes the REMA 1000 Ligaen and NM Cup in which Byåsen Håndball Elite competes. The organization provides match statistics, player recognition awards (Skarpnes Player of the Month), and tournament management.
• Surnadal ILminorStrategic or Co-development PartnerSurnadal IL's handball section (celebrating 80th anniversary) hosts training sessions led by Byåsen Håndball Elite instructors for J13, J15, J10, and J11 age groups as part of the REMA 1000 Akademiet club visit program.
• Tromsø HåndballklubbminorStrategic or Co-development PartnerByåsen Håndball Elite conducts annual training camps and coaching workshops with Tromsø HK, including 100 participants across four training groups from multiple clubs (Tromsø, Bravo, Kvaløya) plus a participant from Kirkenes.
• Gjerpen HåndballminorStrategic or Co-development PartnerGjerpen Håndball (Skien) is the former club of Fride Mastad who transferred to Byåsen Håndball Elite. Relationship represents player transfer pathway rather than active partnership.
• Norges Håndballforbund (NHF) Region NordcoreStrategic or Co-development PartnerByåsen Håndball Elite took over as organizer of Åpningscupen Trondheim from NHF Region Nord in 2025. NHF previously ran the cup; Byåsen now hosts and develops the tournament.
• TOBBpartnerGTM or Marketing PartnerTOBB (Tenants' association cooperative) is a partner continuing its sponsorship of Byåsen Håndball Elite. Presence at partner arena events.
• Quality Hotel PanoramapartnerGTM or Marketing PartnerQuality Hotel Panorama is a partner and accommodation provider for Åpningscupen Trondheim participants. One of two hotel partners (alongside Scandic Lerkendal) for the tournament.
• Select (sport equipment)partnerGTM or Marketing PartnerSelect is a handball equipment supplier and partner for Byåsen Håndball Elite, providing match balls and equipment used in games and youth programs.
• Trondheim IdrettsklinikkpartnerStrategic or Co-development PartnerTrondheim Idrettsklinikk provides sports medical and physiotherapy services to Byåsen Håndball Elite players, supporting athlete health and recovery.
• SolvingepartnerGTM or Marketing PartnerSolvinge (poultry/food company) is a partner of Byåsen Håndball Elite, providing food products for events and catering.
• OlympiatoppenpartnerStrategic or Co-development PartnerOlympiatoppen (Norwegian Olympic and Paralympic Committee) supports Byåsen Håndball Elite through elite athlete development resources and national sports programs.
• Inter GauldalminorStrategic or Co-development PartnerInter Gauldal has an ongoing weekly training arrangement with REMA 1000 Akademiet. Includes handball training on Tuesdays and physical training on Wednesdays throughout the season and summer for J14/J15 players.
• Utleira HåndballminorStrategic or Co-development PartnerUtleira is a key development partner — young Byåsen goalkeeper Frida Selnes is on loan to Utleira 1.divisjon. NM Cup matches played against Utleira. Club collaboration spanning multiple years.
• Big BitepartnerGTM or Marketing PartnerBig Bite is a partner of Byåsen Håndball Elite, nature of sponsorship unspecified.
• BAMApartnerGTM or Marketing PartnerBAMA is a fruit and vegetable partner supplying fresh produce for events and supporter activities.
• Nor-ContactpartnerGTM or Marketing PartnerNor-Contact (ncsport.no) is a sports equipment and apparel partner for Byåsen Håndball Elite.
• Storvask ASpartnerGTM or Marketing PartnerStorvask AS is a cleaning services partner for Byåsen Håndball Elite.
• FrostpartnerGTM or Marketing PartnerFrost is a partner of Byåsen Håndball Elite, nature of partnership unspecified.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sola HK: Stavanger-based women's handball club in REMA 1000 Ligaen, providing a direct peer for comparison on regional-anchored women's handball club economics and brand monetization.
• Storhamar Handball Elite: Top-flight Norwegian women's handball club based in Hamar; competes directly with Byåsen in REMA 1000 Ligaen. Comparable in scale, multi-tier sponsor structure and youth development investment.
• Glassverket IF: Drammen-based women's handball club competing in Norway's top division. Peer for comparison on regional club economics, talent pipeline and youth development integration with the senior team.
• Vipers Kristiansand: Norway's dominant women's handball club, competing in REMA 1000 Ligaen and in EHF Champions League. Direct competitor of Byåsen in the same top-flight league with overlapping sponsor-tier structure, Trondheim-region vs. Sørlandet geographic comparison, and a similar elite/youth development model.
• Larvik HK: Historic Norwegian women's handball club with multiple Champions League titles and a strong domestic brand. Competes directly with Byåsen in REMA 1000 Ligaen and operates a comparable elite + youth development + sponsorship-driven model.
• Molde HK Elite: Top-flight Norwegian women's handball side competing in REMA 1000 Ligaen alongside Byåsen. Similar regional-anchored identity, comparable youth programs and corporate sponsorship monetization.

Regional players

• Rosenborg Ballklub: Trondheim's largest multi-sport club and Byåsen's regional neighbor. Comparable as a Trondheim-anchored elite sports brand with multi-tier sponsorship and event-hosting operations — useful for benchmarking local market sponsorship dynamics.

Broad incumbents

• Győri Audi ETO KC: Hungarian women's handball powerhouse and EHF Champions League title contender. Comparable in business model (sponsorship-driven, elite + academy + brand halo) but at a materially larger scale, providing a benchmark for what scaled women's handball operations can become.
• CSM București: Romanian women's handball club and EHF Champions League contender. Comparable as a top-tier women's handball brand with strong sponsorship monetization and academy pipeline — at a much larger operational scale than Byåsen.

Emerging players

• Team Esbjerg: Danish women's handball club competing in the Danish top division and European competitions. Useful peer for cross-Nordic comparison of women's handball operations and youth academy design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/byaasenhandball
• Facebookfacebook.com/byaasenhandball
• Instagraminstagram.com/byaasenhandball
• LinkedInlinkedin.com/company/byaasen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byåsen Håndball Elite