What Spond does

Spond is a Norwegian software company that operates a mobile-first platform for organizing grassroots sports teams, clubs, and group activities. Founded in 2014 and headquartered in Oslo, the company has built two interconnected products: the free Spond App, which handles day-to-day team operations including scheduling, messaging, payments, file storage, and guardian oversight, and Spond Club, a paid club-level administration suite covering membership management, websites, course and academy registration, and reporting. The platform is delivered via native iOS and Android apps and a web interface, with integrated payment processing through Stripe and GDPR-compliant communication features tailored to youth sports.

The company targets volunteer-run youth sports clubs, coaches, club administrators, and parents across multiple geographies, with localized versions for English (US/UK), Norwegian, German, French, and Spanish markets, and a stated footprint spanning the US, UK, Norway, Germany, France, Spain, and Australia. Spond monetizes through a freemium core app, a sales-led Spond Club subscription for larger organizations, payment-processing fees on transactions, in-app advertising (contextual for minors), and the UK-operated Spond Superdraw prize-competition product. Distribution is predominantly self-serve through the Apple App Store and Google Play, supplemented by content marketing, ambassador and referral programs, and a channel partnership with the National Police Athletic League in the US.

The company is privately held, with a UK subsidiary (Spond Ltd) handling prize-draw operations, and reports over 12 million registered users and approximately 3 million monthly active users across thousands of clubs globally. Operating with a headcount in the 11–50 range and no publicly disclosed institutional funding beyond a single ~$6 million round in 2018, Spond describes itself as bootstrapped and organic-growth focused, relying on community-led adoption and product-led virality within sports networks rather than enterprise sales.

Name

Spond

Legal name

Spond AS

Website

https://spond.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spond operates a mobile-first platform for organizing grassroots youth sports teams and clubs, offering free team management tools and a paid club administration suite to volunteer coaches, administrators, and parents across North America and Europe.

Ownership category

akta.pro rank

Product category

Sports League Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Student Clubs & Organizations (General Interest, Cultural, Service) (EDAJAJAG)

Keywords

• Team management software
• Sports club management
• Youth sports platform
• Event scheduling app
• Team communication software

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Platform (Core App): The core Spond app is free for most clubs and teams. Revenue is not generated directly from the app but through ecosystem expansion and premium features.
2. Payment Processing Fees: Spond charges standard payment processing fees when clubs collect fees through Spond Pay (powered by Stripe). This is competitive with other integrated payment providers.
3. Spond Club Premium: Spond Club offers additional management features for larger clubs requiring more comprehensive administration tools. Pricing through sales consultation rather than public tiers.
4. Advertising: Spond shows personalized and contextual ads within the platform to generate advertising revenue. Children's accounts receive contextual or location-based ads only, not personalized ads based on profile data.
5. Spond Superdraw Competitions: Prize draw competitions (Spond Superdraw) marketed by participating sports groups to raise funds, with Spond retaining a fee from entry purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spond operates a mobile-first team and club management platform for grassroots sports. Its core free app (Spond App) lets coaches, parents, and club admins schedule events, send invites/reminders, store files, message participants, and collect payments. Spond Club is a premium tier for larger organizations offering member management, club websites, courses/academies, and advanced payment collection. Integrated Spond Pay (powered by Stripe) handles payment processing, and Spond Superdraw (UK) runs prize-draw fundraisers.

Product overview

Spond offers a dual-product platform consisting of the Spond App (a free team and group management solution) and Spond Club (a comprehensive club administration platform). The Spond App handles day-to-day team operations including scheduling, messaging, payments, and member communication, while Spond Club provides advanced club-level management with member databases, website building, course registration, and payment collection. The two products integrate with each other, allowing groups from the Spond App to be imported into Spond Club. Additional features include the Spond Fundraising Campaign service for generating revenue through prize draws and referral programs.

Differentiator

Problem solved

Functional benefit

Brands

• Spond App: Free sports team management app for group admins, coaches, guardians, parents, and participants. Features include event planning, messaging, payments, file storage, and availability management.
• Spond Club
• Spond Pay
• Spond Fundraising Campaign
• Spond Superdraw

Products and services

• Spond App Free mobile-first sports team management application used by over 12 million people globally. Provides group setup, event management, invites and reminders, file storage, messaging, payments, guardian management, and notifications for coaches, parents, and club administrators.
• Spond Club

Quantifiable outcome

• US coaches report saving 5+ hours per week on administrative tasks
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National PAL (Police Athletic League)coreStrategic or Co-development PartnerSpond has partnered with National Police Athletic League (PAL) to provide free youth program management tools to PAL chapters across the US. This partnership targets a nationwide network of youth-serving organizations focused on building relationships between law enforcement and youth through sports.
• StripecoreTechnology or IntegrationStripe is Spond's primary payment service provider, handling all payment processing for the platform including club fee collection, competition entries, and fundraising campaigns. Spond's Terms of Use explicitly reference Stripe as the payment processor with direct debit authorization rights from connected bank accounts.
• Meta/Facebook (Facebook and Instagram)minorGTM or Marketing PartnerSpond maintains Facebook and Instagram pages for community engagement. Spond and Meta are joint controllers for personal data accessed through Spond's social media pages. Meta platforms are used for marketing and social engagement.

Scale indicators6 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is the most direct US-headquartered competitor to Spond, offering a team management app for youth, recreational, and competitive sports clubs with scheduling, communication, registration, and payments. Highly comparable on product surface area, target customer (volunteer coaches and parents), and freemium model.
• LeagueApps: LeagueApps provides league and club management software for youth sports organizations, including registration, websites, scheduling, and payments. Targets the same grassroots/amateur sports organizer segment as Spond Club, with a more sales-led enterprise motion.
• SportsEngine (NBC Sports): SportsEngine, owned by NBC Sports, is a leading youth sports management platform covering registration, websites, tournaments, and communication. Directly competes with Spond Club for larger youth sports organizations and leagues in the US.
• PlayMetrics: PlayMetrics offers club and league management software for youth soccer and other sports, with registration, scheduling, communication, and club websites. Directly comparable in product and customer to Spond Club.
• Heja: Heja is a mobile-first team management app for amateur and youth sports clubs, with scheduling, messaging, RSVPs, and parent communication. Closely aligned with Spond's free-app positioning and volunteer-coach target persona.
• Stack Sports: Stack Sports provides end-to-end sports management technology for governing bodies, leagues, and clubs across multiple sports, including registration, websites, and tournament management. Competes with Spond Club for mid-market and large sports organizations.
• Sportlyzer: Sportlyzer is a Finnish club management platform serving sports clubs across Europe with member management, communication, scheduling, and payments. Highly comparable European-headquartered peer to Spond with similar target market.
• GotSport: GotSport provides tournament, league, and club management software for youth soccer and other sports, with registration, scheduling, and communication tools. Comparable in product offering and customer to Spond Club.

Emerging players

• Jersey Watch: Jersey Watch is a website, registration, and league management platform for amateur youth sports. Smaller and more US-focused than Spond, but competes in the same grassroots club management segment.

Broad incumbents

• Active Network / LeagueTek: Active Network is a broad sports and recreation software incumbent with event registration, activity management, and league tools used by municipalities, YMCAs, and sports organizers. Larger and more diversified than Spond but overlapping in sports league/event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mySpond
• Instagraminstagram.com/spondapp
• YouTubeyoutube.com/channel/UCp0hpu5gFm1Ng6aR0iMZQMA
• Xx.com/spond
• LinkedInlinkedin.com/company/spond

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spond