Crescent Realty

What Crescent Realty does

Crescent Realty is a residential real estate brokerage headquartered in Spanaway, Washington, operating under the brand "Crescent Realty powered by KW" through an affiliation with Keller Williams Realty. The firm serves home buyers and sellers primarily in Pierce County submarkets — Spanaway, Eatonville, and Yelm — with a small agent team led by Travis Robinson and supported by Larry Bergstrom, Ruth Siegel, and Kiley Erickson. Its core offering is traditional agent-led transaction representation for residential purchases and sales, supplemented by supporting services such as free home value estimation, market reports, financing guidance, and property search tools.

The brokerage is built on the Brivity real estate technology platform, which provides the website, client portal, CRM, listing-alert engine, and transaction-management workflow. Additional integrations include NWMLS for listing data and syndication, Matterport for 3D virtual tours, Google Maps for property display, KWKLY for agent network advertising, and Blueroof360 for mortgage payment calculations. The technical stack is standard industry tooling rather than proprietary infrastructure; the differentiation (to the extent any exists) is the local agent team and the KW brand rather than technology.

Crescent Realty earns revenue through transaction commissions on completed home sales and purchases, paid at closing. Specific commission rates are not publicly disclosed and are negotiated per transaction. The firm markets itself via a "Your Home Sold. Guaranteed" proposition, a free marketing plan offer, and a multi-channel funnel spanning its website, Brivity-powered listing alerts, Facebook, and physical yard signage with mobile keyword capture. No institutional funding, M&A activity, or expansion beyond the three named Pierce County submarkets is indicated.

Name

Crescent Realty

Legal name

Crescent Realty powered by KW

Website

https://crescentrealty.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Crescent Realty is a small Keller Williams-affiliated residential real estate brokerage serving home buyers and sellers in Pierce County, Washington (Spanaway, Eatonville, Yelm) via a Brivity-powered platform and a four-agent team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listings
• Real estate agent services

Headquarters

HQ city

Spanaway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage earning commissions on home buying and selling transactions. Agents facilitate property purchases and sales with associated fees typically paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crescent Realty is a residential real estate brokerage that represents home buyers and sellers across Washington state, primarily in the Spanaway, Eatonville, and Yelm markets. The firm delivers agent-led buying and selling representation, free home valuation, financing process guidance, and property marketing that includes professional photography, Matterport virtual tours, and multi-channel listing distribution. The brokerage operates under the Keller Williams (KW) franchise brand and is powered by the Brivity real estate marketing and transaction management platform.

Product overview

Crescent Realty is a Washington State real estate brokerage powered by Brivity and Keller Williams, offering a comprehensive suite of residential real estate services. The company provides buying and selling services as its primary offerings, supported by technology features including property search functionality, home value estimation tools, customizable market reports, saved searches and collections, listing alerts, and virtual tour capabilities via Matterport integration. The platform is built on the Brivity technology platform which provides the underlying website, CRM, lead management, and transaction management infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Representation

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Keller Williams (KW)coreChannel Partner/ Reseller/ DistributorCrescent Realty operates as 'Crescent Realty powered by KW' - a Keller Williams affiliated brokerage receiving brand support, marketing resources, training, and technology access through the KW franchise network.
• BrivitycoreTechnology or IntegrationWebsite and marketing platform powered by Brivity, providing property search functionality, listing management, virtual tours, market reports, and transaction tracking tools.
• Northwest Multiple Listing Service (NWMLS)coreTechnology or IntegrationAccess to NWMLS listing database enabling property search, listing distribution, and market data across Washington state real estate markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage with a hybrid agent-plus-platform model. It is comparable to Crescent Realty because both serve residential buyers and sellers in Washington state and compete for the same transaction pipeline, though Redfin operates at much larger scale.
• Compass: Compass is a tech-forward residential brokerage combining agent services with proprietary technology. It is comparable to Crescent Realty as a residential brokerage competitor, though with vastly greater scale and a heavier proprietary tech investment.

Broad incumbents

• Keller Williams Realty: Keller Williams is the parent franchisor of Crescent Realty and operates as a national residential brokerage network. It is directly comparable because Crescent Realty runs on KW brand, technology access, training, and lead systems, making it a direct franchisee of the same model.

Direct peers

• Century 21 Real Estate: Century 21 is a global residential real estate franchise with independently operated brokerage offices. It is directly comparable to Crescent Realty because both are local-agent-led brokerages earning commissions on residential buy/sell transactions under a national brand.
• RE/MAX: RE/MAX is a large global residential real estate franchise network with independently owned offices that earn commissions on transactions. It is directly comparable because it competes with Crescent Realty for the same local residential agents and seller/buyer leads in suburban markets.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a residential brokerage franchise with independently operated offices. It is directly comparable to Crescent Realty because both are franchised residential brokerages earning commissions on agent-assisted home transactions in suburban markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise network with offices serving suburban markets. It is directly comparable to Crescent Realty because both compete for residential sellers and buyers using a franchised, agent-led model in similar suburban geographies.
• Coldwell Banker: Coldwell Banker is a national residential brokerage franchise offering traditional agent-led buy/sell services. It is directly comparable to Crescent Realty because both compete for the same residential seller and buyer pipeline and operate on a commission revenue model under a recognized franchise brand.
• eXp Realty: eXp Realty is a cloud-based, agent-centric residential brokerage franchise with a similar tech-forward, low-overhead model. It is directly comparable to Crescent Realty because both monetize through agent-paid commissions on residential transactions and rely on distributed technology stacks for agent productivity.

Regional players

• John L. Scott Real Estate: John L. Scott is a Pacific Northwest-based residential brokerage franchise headquartered in Washington state. It is directly comparable to Crescent Realty because both are Washington-based residential brokerages competing for the same local buyer and seller flow in Pierce and Thurston County markets.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/crescentrealty3
• LinkedInlinkedin.com/company/crescent-realtors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Realty